Strikingly
Strikingly is a no-code website builder platform that enables individuals, SMBs, and creatives to create mobile-optimized websites, online stores, and membership sites via a freemium PLG model with Pro ($16/mo) and VIP ($49/mo) subscription tiers and integrated AI site-building tools.
- Company typePrivate
- Founded2013
- HeadquartersSunnyvale, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Strikingly does
Strikingly is a no-code, cloud-hosted website builder platform founded in 2012 and operated by an international team headquartered in Shanghai, China. The platform enables individuals, entrepreneurs, small businesses, creatives, and online sellers to create mobile-optimized websites without coding or design experience through a click-to-edit interface, drag-and-drop editor, and a library of responsive templates. The core product is complemented by an integrated ecosystem of modules including Simple Store (e-commerce with PayPal, Stripe, Alipay, and WeChat Pay support), Simple Blog, Site Analytics, Sign Up and Contact Forms, Site Memberships, Newsletters, and Live Chat, plus iOS and Android mobile apps for on-the-go site management. In 2024 the company introduced AI Site Builder and AI Logo Maker, adding generative AI capabilities to the product surface.
Strikingly operates a freemium go-to-market model with three tiers: a free tier with a 5% transaction fee, a Pro tier at $16/month billed annually with a 2% transaction fee, and a VIP tier at $49/month with 0% transaction fees and priority support including a dedicated account manager. The company is Y Combinator W13-backed, having raised approximately $17.5M in cumulative funding across a $1.5M seed (2013), $6M Series A (2017), and $10M Series B led by CAS Holding Group (2018). Distribution is product-led growth via self-serve sign-up on strikingly.com, supplemented by an affiliate program with over 6,000 partners earning 50% first-year and 20% recurring commissions, a Reseller Program for agencies, localized sites in 20+ languages, and a mobile app presence. The customer base spans millions of users globally across 28+ countries, with primary segments being entrepreneurs and small business owners, creatives and artists, online sellers, and community builders.
Strikingly firmographics
Firmographics- Name
- Strikingly
- Legal name
- Strikingly
- Website
- https://strikingly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Strikingly is a no-code website builder platform that enables individuals, SMBs, and creatives to create mobile-optimized websites, online stores, and membership sites via a freemium PLG model with Pro ($16/mo) and VIP ($49/mo) subscription tiers and integrated AI site-building tools.
- Ownership category
- akta.pro rank
Strikingly industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industry
- Low-Code/No-Code Application Development & Modernization (BPAEAFAF)
Keywords
Where Strikingly is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strikingly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with Free, Pro ($16/mo), and VIP ($49/mo) plans. Higher tiers unlock more sites, storage, products, and remove transaction fees.
- Transaction Fees: 5% transaction fee on Free plan, 2% on Pro plan, 0% on VIP plan for all store orders
- Domain Registration: Domain names available at $24.95/year for custom addresses and SEO improvement
- Custom Email: Custom email addresses at $25 for professional customer communications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features and limitations |
| Subscription | Annual | Pro plan with essential growth features |
| Subscription | Annual | VIP plan with power features for businesses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Strikingly product offering
Product offeringCore offering
Strikingly is a no-code website builder platform founded in 2012/2013 and based in Shanghai, China. It enables individuals, entrepreneurs, creatives, and small businesses to create mobile-optimized websites without coding knowledge, offering e-commerce functionality, AI-assisted design tools, and a suite of pre-built templates for personal sites, portfolios, business sites, and online stores.
Product overview
Strikingly is a no-code website builder platform that provides a unified product ecosystem centered on its core website builder, enhanced by integrated modules for e-commerce (Simple Store), blogging (Simple Blog), marketing (Newsletters, Live Chat, Custom Forms), and analytics (Site Analytics). The platform also offers AI-powered tools including the AI Site Builder and AI Logo Maker for automated content creation. Additional services include a mobile app for on-the-go site management, Strikingly Kickstart for onboarding, and programs for affiliates and resellers. The architecture follows a tiered freemium model where core features are included at no cost, with premium plans (Pro, VIP) unlocking advanced capabilities like custom code embedding, site search, membership features, and priority support.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Builder
- E-commerce Store Builder
- AI Website Generator
- Template Library
- Custom Domain and Hosting
Quantifiable outcome
- Build beautiful website in under 30 minutes
- +1 more outcomes
Companies that use Strikingly
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Strikingly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability3 records
Feature8 records
Strikingly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PayPalcorePayment processor integrated into Strikingly's Simple Store for processing customer transactions. Users can connect PayPal to start accepting payments immediately.
- StripecorePayment processor integrated into Strikingly's Simple Store for credit card processing. Users can connect Stripe to accept card payments alongside PayPal.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Strikingly competitors and assessment
Company assessmentDirect peers
- Wix: Market-leading no-code website builder with drag-and-drop editor, templates, and built-in commerce. Direct competitor to Strikingly across SMB and personal site segments.
- Squarespace: Design-forward website builder targeting creatives, entrepreneurs, and SMBs with templates, commerce, and marketing tools — overlapping Strikingly's core SMB and creative persona segments.
- Weebly: Long-standing SMB website builder now owned by Block (Square). Competes head-on with Strikingly on simple site building and entry-level e-commerce.
- Webflow: Visual no-code website builder aimed at designers and agencies. Overlaps with Strikingly on template-driven site building but skews more technical and design-led.
- SITE123: Free, multilingual website builder positioned for non-technical users — a direct functional peer to Strikingly with comparable ease-of-use and global localization.
Broad incumbents
- WordPress.com: Hosted version of WordPress with themes, plugins, and commerce. A broader incumbent offering that overlaps Strikingly's site builder and blogging features at greater scale.
- GoDaddy Website Builder: Integrated website builder bundled with GoDaddy's domain, hosting, and SMB services. Broad incumbent that Rebecca Bloom's testimonial explicitly cites as a Strikingly replacement.
- Shopify: Dominant e-commerce platform that competes with Strikingly's Simple Store on the commerce side, particularly for SMB merchants graduating beyond a simple storefront.
Emerging players
- Carrd: Lightweight single-page site builder for personal sites, portfolios, and landing pages. Competes with Strikingly for the simplest end of the use-case spectrum at lower price points.
- Duda: White-label website builder focused on agencies and resellers — directly comparable to Strikingly's Reseller Program and SMB builder offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Strikingly social profiles
Digital presenceStrikingly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strikingly leadership team
Management profileNumber of profiles
Profiles4 records
Strikingly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strikingly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strikingly
What does Strikingly do?
Strikingly is a no-code website builder platform founded in 2012/2013 and based in Shanghai, China. It enables individuals, entrepreneurs, creatives, and small businesses to create mobile-optimized websites without coding knowledge, offering e-commerce functionality, AI-assisted design tools, and a suite of pre-built templates for personal sites, portfolios, business sites, and online stores.
Is Strikingly a public or private company?
Strikingly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Strikingly founded?
Strikingly was founded in 2013. It employs 101 to 250 people.
Where is Strikingly based?
Strikingly is headquartered in Sunnyvale, United States, in the North America region.
How does Strikingly make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees, domain Registration and custom Email.
Who are Strikingly's main competitors?
Direct peers on record are Wix, Squarespace, Weebly, Webflow and SITE123. Broad incumbents are WordPress.com, GoDaddy Website Builder and Shopify. Emerging players are Carrd and Duda.
Does Strikingly have an API?
No public API is recorded for Strikingly.
What industry is Strikingly in?
Strikingly's product category is Website Builder Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of BPAEAFAF, Low-Code/No-Code Application Development & Modernization. Its NAICS code is 541512 and its SIC code is 7372.