CraftJam
CraftJam is a New York–based, founder-led experiential services company founded in 2016 that provides crafting workshops to consumers, operating with 11-50 employees and one disclosed early-stage funding round from 2021.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
CraftJam firmographics
Firmographics- Name
- CraftJam
- Website
- https://craftjam.co
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- CraftJam is a New York–based, founder-led experiential services company founded in 2016 that provides crafting workshops to consumers, operating with 11-50 employees and one disclosed early-stage funding round from 2021.
- Ownership category
- akta.pro rank
CraftJam industry classification
Industry- Product category
- Craft Workshops
- NAICS
- Independent Artists, Writers, and Performers (711510)
- akta.pro primary industry
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
- akta.pro secondary industry
- Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)
Keywords
Where CraftJam is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
CraftJam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
CraftJam product offering
Product offeringCore offering
CraftJam provides crafting workshops led by professional artists, offering guided hands-on creative experiences for individuals and groups. The company curates projects across various craft disciplines and delivers them through live sessions, both online and in-person. Founded in 2016 in New York, it serves consumers seeking creative, social, and team-building activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Crafting Workshops Guided, artist-led crafting workshops (covering projects such as ceramics, candle-making, and other hands-on art activities) delivered to individual consumers and small groups, both online and in-person.
Companies that use CraftJam
Customer profileIdeal customer profiles1 record
CraftJam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CraftJam competitors and assessment
Company assessmentBroad incumbents
- ClassPass: Large subscription/marketplace platform aggregating fitness and wellness studio classes; it has expanded into broader experiences categories that overlap with CraftJam's workshop booking model, and competes for the same urban, experience-seeking consumer wallet.
- Airbnb Experiences: Online travel giant's dedicated marketplace for hosted local experiences, including a wide range of arts and crafts workshops. It overlaps directly with CraftJam's offering and dwarfs it in distribution and marketing reach.
- Eventbrite: Large self-service ticketing and events platform widely used by workshop organizers, including craft classes. Competes with CraftJam on the demand-generation and ticketing layer and powers many comparable local workshop businesses.
- Atlas Obscura: Experiences marketplace and media brand featuring unique local classes, food crafts, and workshops in many cities. Competes for the experience-seeking traveler and local hobbyist that CraftJam targets, with a stronger content and discovery layer.
Direct peers
- Skillshare: Online learning community offering thousands of creative classes (illustration, crafts, design, writing). While primarily online and video-based, it competes for the same craft-curious learner and complements or substitutes for CraftJam's in-person workshops.
- Brit + Co: Digital media and commerce brand focused on creative content, DIY tutorials, and craft education, with a history of running branded workshops and craft kits. Closely comparable in mission (making crafts accessible) and audience demographic.
- Craftsy: Online education platform specializing in high-quality video classes for crafts such as sewing, knitting, ceramics, and baking. A direct substitute for the educational component of CraftJam's workshops, targeting hobbyist crafters.
- Creativebug: Subscription-based video tutorial library for arts and crafts (knitting, painting, jewelry, sewing). Comparable to CraftJam's craft category focus but distributed online, providing both a substitute and a potential partnership channel.
Emerging players
- Maker's Row: Platform connecting creators with U.S.-based manufacturers and educational resources for makers. While more B2B/manufacturer-focused, it shares CraftJam's maker and craft community DNA and could overlap in workshops for aspiring product makers.
Regional players
- The Crafts Department: In-person craft workshop studio running social crafting events primarily in select U.S. markets. Operates an almost identical business model to CraftJam (hosted, in-person craft sessions for small groups), and is a close comparable for unit economics and customer experience.
Market position
Customer concentration
CraftJam social profiles
Digital presenceCraftJam financial estimates
Financial estimateRevenue estimate
Valuation estimate
CraftJam leadership team
Management profileNumber of profiles
Profiles1 record
CraftJam funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CraftJam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CraftJam
What does CraftJam do?
CraftJam provides crafting workshops led by professional artists, offering guided hands-on creative experiences for individuals and groups. The company curates projects across various craft disciplines and delivers them through live sessions, both online and in-person. Founded in 2016 in New York, it serves consumers seeking creative, social, and team-building activities.
When was CraftJam founded?
CraftJam was founded in 2016. It employs 11 to 50 people.
Where is CraftJam based?
CraftJam is headquartered in New York, United States, in the North America region.
Who are CraftJam's main competitors?
Broad incumbents on record are ClassPass, Airbnb Experiences, Eventbrite and Atlas Obscura. Direct peers are Skillshare, Brit + Co, Craftsy and Creativebug. Maker's Row is listed as an emerging player. The Crafts Department is listed as a regional player.
Does CraftJam have an API?
No public API is recorded for CraftJam.
What industry is CraftJam in?
CraftJam's product category is Craft Workshops. Its primary akta.pro industry code is THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture), with a secondary code of EDAMAAAD, Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media). Its NAICS code is 711510.