Fido Solutions

What Fido Solutions does

Fido Solutions Inc. is a Canadian consumer mobile carrier operating as a wholly-owned subsidiary of Rogers Communications (TSX: RCI). Founded in 1996 and headquartered in Montréal with operational contact centers in Moncton, New Brunswick and management based in Toronto, Fido functions as the value-tier brand within the Rogers family of wireless offerings — positioned between the premium Rogers brand and the budget Chatr prepaid brand. The company delivers direct-to-consumer mobile voice, text, and data services over Rogers' Canada-wide 5G network, offering plans with no overage fees, hotspot access on select tiers, and unlimited international texts.

The company's core product portfolio centers on Fido Mobile postpaid plans supplemented by three product extensions: Fido Roam for international roaming with daily rates ($16/day US, $18/day international) and multi-day Travel Passes covering 180+ destinations; the Fido Payment Program enabling 0% device financing over 24 months on flagship devices from Apple, Google, and Samsung; and accessibility services including T9-1-1 and a discounted plan tier for customers with disabilities. Supporting technology includes VoLTE for HD voice, Wi-Fi Calling for weak-signal environments, Extended Coverage areas, and an integration with Rogers Satellite for backup connectivity in remote regions. The Fido My Account mobile app and web portal handle self-service account management.

Fido's business model combines recurring monthly subscription revenue (postpaid plans starting at $19/month and ranging upward), hardware revenue through device sales and financing, and usage-based revenue from roaming add-ons. Distribution is omnichannel: fido.ca online storefront with $80 Setup Service Fee waiver, physical Fido retail stores, the My Account app, and phone/chat support. Marketing emphasizes affordability, online exclusives, and seasonal campaigns like 'Sunsational' summer promotions. The company faces regulatory exposure including an authorized Quebec class action over the April 19, 2021 nationwide service outage, and it operates without disclosed AI/ML capabilities, relying on standard telecom infrastructure rather than proprietary software differentiation.

Name

Fido Solutions

Legal name

Fido Solutions Inc.

Website

https://fido.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fido Solutions Inc. is a Canadian consumer mobile carrier and wholly-owned subsidiary of Rogers Communications, offering postpaid 5G plans, device financing, and international roaming services to individual consumers and families across Canada through online, retail, and app channels.

Ownership category

akta.pro rank

Product category

Mobile Wireless Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile wireless services
• Postpaid cellular plans
• International roaming services
• Device financing programs
• 5G mobile network

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Mobile Subscription Plans: Monthly recurring revenue from postpaid mobile plans offering data, talk, and text services. Plans range from budget-friendly 5G options to premium offerings with additional features
2. Device Sales and Financing: Revenue from smartphone sales including new, certified pre-owned, and bring-your-own-device options. Fido Payment Program enables device financing over 24 months with 0% interest
3. Roaming Services: Fido Roam Daily charges ($16/day US, $18/day international) and Travel Pass add-ons ($25-$160 depending on destination and duration) for international travelers
4. Add-on Services: Additional charges for data add-ons, extended travel passes, and optional features beyond base plan inclusions
5. Plan Price Increases: Periodic price increases on existing plans cited as supporting network investments

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fido Solutions is a Canadian mobile virtual network operator (MVNO) that sells postpaid mobile phone plans with Canada-wide 5G coverage, smartphones and certified pre-owned devices financed through the Fido Payment Program, and international roaming through Fido Roam daily rates and Travel Passes covering 180+ destinations. Customers manage accounts via the Fido My Account app and online portal.

Product overview

Fido Solutions is a Canadian mobile virtual network operator (MVNO) owned by Rogers Communications, offering a unified mobile service portfolio centered on postpaid mobile plans with Canada-wide 5G coverage up to 1Gbps. The core offering consists of Fido Mobile service supplemented by add-on modules including Fido Roam for international roaming (with daily rates and Travel Pass options covering US, Europe, Caribbean & Mexico, Asia, Oceania, Africa, Central & South America, and cruise ships), and Fido Payment Program for device financing. Key features include VoLTE voice calling, Wi-Fi Calling, Extended Coverage, and accessibility services such as T9-1-1 and an accessibility discount program. The Fido My Account app and online portal provide self-service account management. Through Rogers partnership, Fido also offers Rogers Xfinity Internet and Rogers Satellite services. The company serves prepaid customers via the Chatr brand and provides certified pre-owned devices at discounted prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Fido Mobile Postpaid mobile phone service offering voice, text, and data plans with Canada-wide 5G coverage up to 1Gbps speeds, targeting individual consumers and families.
• Fido Roam International roaming service allowing customers to use plan data, talk, and text while traveling in the US for $16/day or internationally for $18/day.
• Fido Roam Travel Pass Add-on roaming packages available in regional variants (US, Europe, Caribbean & Mexico, Asia, Oceania, Africa, Central & South America, and Cruise) with durations from 3 to 30 days at fixed rates.
• Fido My Account Mobile app and online self-service portal for managing accounts, tracking usage, making payments, and accessing customer support.
• Fido Payment Program Device financing program allowing customers to pay for smartphones in monthly installments over 24 months at 0% interest.
• Certified Pre-Owned Devices Refurbished mobile phones sold at up to 80% off select prices when activated on qualifying Fido Payment Program plans.
• Fido Accessibility Discount Monthly discount program for customers with accessibility needs offering $10 off, 20GB extra data, and voicemail-to-text feature.

Quantifiable outcome

• 5G speeds up to 1Gbps
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• International Carrier Network (700+ carriers)coreTechnology or IntegrationFido has established roaming partnerships with over 700 international carriers worldwide to provide seamless connectivity for subscribers traveling abroad. These partnerships enable Fido Roam services across 180+ destinations including US, Europe, Asia, Caribbean, Mexico, Africa, Oceania, and Central & South America.
• GooglecoreTechnology or IntegrationFido offers Google Pixel devices including Pixel 10 and other models through device financing programs and promotional pricing. Devices are optimized for Fido's 5G network.
• ApplecoreTechnology or IntegrationFido offers the full iPhone lineup including iPhone 17 and previous models through device financing and promotional deals. iPhones are certified for use on Fido's network including VoLTE and Wi-Fi Calling features.
• SamsungcoreTechnology or IntegrationFido offers Samsung Galaxy devices including latest Galaxy S26 and Galaxy S25 FE models through device financing programs. Samsung devices support Fido's network features including 5G and VoLTE.
• Rogers Bank (Rogers Mastercard)minorGTM or Marketing PartnerCo-branded Rogers Mastercard offered exclusively to Rogers and Fido customers, earning 2% cash back on all purchases and 3% on Rogers/Fido purchases. No annual fee. Drives customer loyalty and provides financial benefits to subscribers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TELUS Mobility: TELUS Mobility is one of Canada's three national wireless carriers and a broad incumbent. It owns Koodo Mobile and Public Mobile, which directly compete with Fido in the value consumer segment.
• Bell Mobility: Bell Mobility is one of Canada's three national wireless carriers and a broad incumbent. It competes with Fido across all consumer segments and operates the Virgin Plus and Lucky Mobile sub-brands, providing the network infrastructure for those competitors.
• Rogers Communications: Rogers is Fido's parent company and the premium Canadian wireless brand within the Rogers family. While not a direct peer in the value segment, Rogers sets the network quality, retail presence, and pricing structure that Fido's offering is anchored to.

Direct peers

• Public Mobile: Public Mobile is Telus's prepaid mobile brand operating in Canada. It competes with both Fido and Chatr in the value/prepaid segment, leveraging Telus's network to offer affordable plans to Canadian consumers.
• Koodo Mobile: Koodo is Telus's value-oriented consumer mobile brand in Canada, directly competing with Fido on postpaid plans, 5G coverage, and device financing. Both brands target price-conscious Canadian consumers seeking national network coverage without paying premium prices.
• Chatr Mobile: Chatr is also a Rogers Communications subsidiary operating as a prepaid mobile brand in Canada. Both Chatr and Fido share Rogers' network infrastructure and target the Canadian consumer value segment, with Chatr positioned as a more budget-focused offering.
• Virgin Plus: Virgin Plus is Bell Canada's mobile brand serving Canadian consumers with postpaid and prepaid plans. Like Fido, it operates as a sub-brand of a major Canadian carrier targeting value-conscious segments with 5G service.
• Freedom Mobile: Freedom Mobile is a Canadian wireless carrier offering competitive unlimited plans, now owned by Quebecor/Videotron following the Shaw acquisition. It competes with Fido on affordability in select Canadian markets.
• Lucky Mobile: Lucky Mobile is Bell Canada's budget prepaid brand, analogous to Chatr's positioning versus Fido. It competes directly with Fido and Chatr in the entry-level Canadian prepaid market.

Emerging players

• 7-Eleven Speak Out Wireless: Speak Out is a Canadian prepaid mobile brand operating through 7-Eleven retail locations. It targets the entry-level prepaid segment similar to Chatr and competes with Fido's value-tier positioning for budget-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Fidomobile
• LinkedInlinkedin.com/company/fido-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fido Solutions