What Freedom Mobile does

Freedom Mobile is a Canadian wireless carrier and operating subsidiary of Quebecor Inc. (TSX: QBR), held through Videotron Ltd. The company provides postpaid and prepaid mobile voice, text, and data plans to individual Canadian consumers, supplemented by home internet (Freedom Home Internet over coaxial and Freedom 5G Home Internet over its wireless network), Freedom TV (powered by VMedia), and a device ecosystem spanning new phones, certified pre-owned handsets, TradeUp financing, and Phone Protection. As of the latest reporting period, Freedom Mobile serves approximately 4.4 million subscribers, holds roughly 10% of the Canadian wireless market, and provides coverage to 99% of the Canadian population through a combination of its own 5G/5G+ network and roaming partnerships.

The company operates its own 5G and 5G+ wireless network infrastructure alongside a cloud-native Business Support System (BSS) platform provided through a partnership with Etiya. Its technology stack includes eSIM activation, nationwide roaming interoperability, and recent infrastructure investments such as approximately 180 new 5G sites activated across Ontario, Alberta, and British Columbia. The product roadmap has accelerated since Quebecor's April 2023 acquisition, adding Roam Beyond international roaming across 120+ destinations, Total Freedom nationwide plans, and the launch of Freedom 5G Home Internet as a fixed wireless access offering.

Freedom Mobile monetizes primarily through monthly recurring wireless service subscriptions priced from $35 (after digital discount) to $250+ tiers, complemented by hardware sales on installment plans, device protection, international roaming passes, and bundled home internet/TV services. The go-to-market combines a digital-first self-service portal with 100+ corporate retail locations and an authorized dealer network across Ontario, Manitoba (planned 2026), Alberta, and British Columbia. The Price Freeze Promise on select plans is positioned as the primary differentiator versus Bell, Rogers, and Telus, anchoring the brand's challenger identity around affordability, predictable pricing, and included international roaming rather than premium network or device leadership.

Name

Freedom Mobile

Legal name

Videotron Ltd.

Website

https://freedommobile.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Freedom Mobile is a Canadian wireless carrier and Quebecor/Videotron subsidiary serving 4.4 million subscribers with affordable 5G mobile plans, home internet, and TV services across Canada, positioning as the budget challenger to Bell, Rogers, and Telus.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Private LTE/5G Mobile Network Operators (Campus/Industrial) (HDAIAAAE)

akta.pro secondary industry

Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)

Keywords

• Wireless telecommunications
• Mobile network operator
• Cellular service plans
• 5G wireless carrier
• Home internet services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Wireless Service Subscriptions: Monthly recurring subscription revenue from wireless voice and data plans. Customers pay for plan tiers with various data allowances and features.
2. Hardware Sales: Revenue from mobile device sales including smartphones and accessories purchased alongside wireless service plans.
3. Add-on Services: Additional revenue from supplementary services such as device protection plans, international roaming add-ons, and other premium features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Freedom Mobile is a Canadian wireless telecommunications carrier operating as a subsidiary of Quebecor through Videotron. It sells postpaid and prepaid mobile voice, text and data plans, smartphones and accessories, and supplementary home internet and TV services. Its core plans start at $35/month after digital discount and include 5G/5G+ access across 99% of the Canadian population, with international roaming in 120+ destinations.

Product overview

Freedom Mobile is a Canadian mobile and home services provider operating as a subsidiary of Quebecor through Videotron. The company offers a unified portfolio of telecommunications products organized around its core Total Freedom mobile plans, supplemented by home internet services (Freedom Home Internet and 5G Home Internet), Freedom TV streaming service, and various add-on features including international roaming (Roam Beyond), device protection (TradeUp, Trade-In, Phone Protection), and travel solutions (Travel Data eSIM). The company positions itself as a challenger brand focused on affordability, with key differentiators including nationwide 5G/5G+ coverage reaching 99% of Canadians, included international roaming across 120+ destinations, and a Price Freeze Promise guaranteeing plan prices won't increase.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Freedom Plans Postpaid wireless phone plans offering coast-to-coast coverage across Canada plus roaming in 120+ global destinations. Plans start at $35/month after digital discount and include 5G+ access.
• Prepaid Plans Prepaid wireless plans for customers who prefer to pay in advance without a monthly contract commitment.
• Tablet and Watch Plans Wireless data plans designed for tablets and smartwatches, providing data connectivity for these secondary devices.
• Freedom Home Internet Wired broadband internet service delivered over a coaxial cable network with download speeds up to 1 Gbps and unlimited data. Available to Freedom Mobile customers in serviceable areas starting at $39/month.
• Freedom 5G Home Internet Wireless home internet service using Freedom's 5G cellular network instead of traditional wired infrastructure. Requires an existing mobile plan and is available starting at $24/month for eligible customers in select markets.
• Freedom TV Television service powered by VMedia, delivering programming content over an internet connection including various packages, on-demand content, and pay-per-view. Available to Freedom Home Internet customers starting at $10/month.
• Roam Beyond

Quantifiable outcome

• 4.4 million subscribers served
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• EtiyacoreTechnology or IntegrationEtiya provides cloud-native BSS (Business Support System) platform capabilities enabling Freedom Mobile's modern customer management, billing, and service orchestration. This partnership supports digital transformation initiatives and enhances operational efficiency for the wireless carrier.
• Quebecor/VideotronflagshipStrategic or Co-development PartnerQuebecor and its subsidiary Videotron serve as the parent company and majority owner of Freedom Mobile. The partnership provides strategic direction, financial backing, and operational support including network infrastructure sharing and technology investments.
• Network Roaming PartnerscoreTechnology or IntegrationPartnerships with other Canadian carriers to provide nationwide roaming coverage, enabling Freedom Mobile to offer 99% Canadian population coverage through network interoperability agreements.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Bell Canada: One of Canada's Big 3 incumbent wireless carriers offering postpaid mobile, home internet, and TV. Competes directly with Freedom in Ontario, Quebec, and other provinces but with national footprint and integrated wireline assets.
• Telus: Canadian Big 3 wireless carrier with strong 5G network and healthcare/digital adjacencies. Competes head-to-head with Freedom in Western Canada (Alberta, BC) and offers similar quad-play bundles.
• Rogers Communications: Canada's largest wireless carrier with national 5G network. Rogers is a direct competitor to Freedom in the same Canadian wireless market but operates at vastly greater scale across mobile, cable, and media.

Emerging players

• Mint Mobile: T-Mobile-owned digital-first MVNO that pioneered affordable, online-purchased plans in the US. Operates a similar digital-first, price-disruptive GTM motion to Freedom Mobile, providing a relevant international comparable.

Direct peers

• Fido: Rogers-owned value-oriented wireless brand competing on affordability. Same target customer and price-tier as Freedom, leveraging Rogers's network for nationwide coverage.
• Lucky Mobile: Bell-owned prepaid wireless brand targeting ultra-budget Canadian consumers. Competes with Freedom's prepaid plans and entry-level price tiers on a Bell network backbone.
• Public Mobile: Telus-owned online-first prepaid wireless brand. Competes with Freedom Mobile's prepaid and digital-first offerings, particularly for budget-conscious and self-serve-oriented Canadian consumers.
• Chatr Mobile: Rogers-owned discount wireless brand offering affordable no-frills plans. Direct competitor to Freedom's price-conscious positioning, leveraging Rogers's network infrastructure.
• Videotron: Quebecor's primary telecom subsidiary and sister brand to Freedom Mobile. Operates wireless, internet, and TV services in Quebec under a similar challenger playbook, making it the closest operational and strategic comparable.
• Koodo Mobile: Telus-owned sub-brand targeting budget-conscious Canadian wireless consumers. Direct head-to-head competitor on price-sensitive postpaid plans, leveraging Telus's network for nationwide coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FreedomMobile
• Facebookfacebook.com/frdmmobile
• Instagraminstagram.com/frdmmobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Mobile