Dishoom

What Dishoom does

Dishoom is a UK-based, privately held restaurant and hospitality group founded in 2010, operating 10+ full-service cafés across London (Battersea, Canary Wharf, Carnaby, Covent Garden, Kensington, King's Cross, Shoreditch), Birmingham, Edinburgh, Glasgow, Manchester, and a forthcoming Leeds site (August 2026). The core concept serves Bombay-inspired comfort food across breakfast, all-day dining, grills, curries, and biryanis, with each location individually designed as a "love letter to Bombay." The company runs a complementary sub-brand, Permit Rooms, in five additional UK cities (Brighton, Cambridge, Liverpool, Oxford, Portobello), focused on evening drinks and small plates.

Name

Dishoom

Legal name

Dishoom Limited

Website

https://dishoom.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dishoom is a UK-based Indian restaurant chain founded in 2010, operating 10+ Bombay-inspired cafés across major British cities and the Permit Rooms sub-brand, with planned expansion to New York in 2026.

Ownership category

akta.pro rank

Product category

Indian Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAB

Casual Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Indian restaurants UK
• Bombay comfort food
• Full-service dining
• Restaurant meal kits
• Hospitality group

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at 10+ UK locations offering Bombay comfort food across breakfast, lunch, dinner and late-night menus. Customers pay per item with an optional 12.5% service charge.
2. Delivery & Take-away: Revenue from delivery orders placed through the company's delivery platform and third-party aggregators, extending reach beyond physical locations.
3. E-commerce Store: Online store selling merchandise including meal kits, cookery books, clothing, homeware, spices, beverages, and gifts. Products range from £3 to £90, with free UK delivery over £50.
4. Gift Vouchers: Sale of digital and physical gift vouchers for use at restaurants and stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Dishoom operates a UK-based restaurant group serving Bombay-inspired comfort food across breakfast, lunch, dinner and late-night menus in its cafés, complemented by an evening-focused sub-brand (Permit Rooms), a direct online delivery service, and an e-commerce store selling meal kits, pantry items, branded merchandise, homeware, books and gift sets. The company also runs group feasting/catering for celebrations and corporate events.

Product overview

Dishoom is a UK-based Indian restaurant group operating a portfolio of hospitality concepts centered on Bombay comfort food and café culture. The core offering consists of Dishoom Cafés (full-service restaurants inspired by Bombay's Irani café heritage) and Permit Rooms (evening-focused venues). The company extends its brand through a retail Store offering meal kits (Naan Roll Kits, BBQ Boxes), food and drink pantry products (House Chai, chutneys, jams), branded clothing and merchandise (t-shirts, caps, bags), homeware (Masala Dabba, tea towels), books and music, gift sets, cocktails, and incense. Additional services include group feasting/catering, delivery, and an internal Kitchen Academy chef development program. The company operates 10+ cafés across UK cities (London, Birmingham, Edinburgh, Glasgow, Manchester, Leeds) with plans to expand to New York in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Permit Rooms: A related brand under the Dishoom umbrella, with locations in Brighton, Cambridge, Liverpool, Oxford, and Portobello, also offering accommodations.

Products and services

• Dishoom Cafés Full-service Indian restaurant cafés inspired by Bombay's Irani café culture, serving breakfast, lunch, dinner and late-night menus with Bombay comfort food including grills, curries, biryanis, and street food specialties. Targeted at general consumers in UK cities.
• Permit Rooms Evening-focused venues inspired by Bombay's permit rooms, offering drinks and small plates in a distinct atmosphere from the Dishoom café concept.
• Group Feasting Catering and large group booking service for celebrations and corporate events, including pre-order options like the Lamb Rack centrepiece serving 4-8 persons.
• Delivery Service Home delivery service for Dishoom menu items, allowing customers to order food for collection or delivery through delivery.dishoom.com.
• Meal Kits At-home cooking kits sold via the Dishoom store, including Naan Roll Kits (Bacon, Vegan Sausage), BBQ Boxes (Chicken Tikka & Spicy Lamb Chops £55, Paneer & Pineapple Tikka £30) and cocktail pairings like Bloody Mary & Naan Roll Kit.
• Dishoom Cookery Book Cookbook featuring recipes from the cafés, allowing customers to recreate Bombay comfort food at home.
• Dishoom House Chai Loose leaf spiced Assam tea blend — masala chai featuring Dishoom signature spices, packaged for at-home brewing.
• Food and Drink Store Products Range of pantry items including chutneys (Mango, Chilli, Tamarind & Date), jams (Tomato-Chilli, Pineapple & Pink Peppercorn), spices, Dishoom IPA beer, and ready-to-drink cocktails (India Gimlet, New Permit Room Old-Fashioned, Summerhouse Negroni).
• Clothing & Merchandise Branded apparel including t-shirts (Bun Maska Tee, Chai Tee, Rules of the Café Tee, Daalicious Tee), caps, socks, aprons, and market bags.
• Homeware Home and kitchen items including Masala Dabba spice boxes, tea towels (Chintz, Textiles, Stars designs), and ceramics.
• Books and Music Curated books including The History Lessons, Partition Voices, Stolen History, Parsi: From Persia to Bombay, and Slip-Disc CD featuring 60s London & Bombay hits.
• Gift Sets & Hampers Curated gift collections including Chai Gift Set, Dishoom Chai Hamper, Culinary Hamper (£90), Chutney Gift Set, and e-gift cards.
• Mauli Rituals x Dishoom Hand & Body Wash Signature-scented hand and body wash in collaboration with Mauli Rituals, featuring bergamot, jasmine, sandalwood, lime and sweet orange. Gold Award winner at Natural Health Beauty Awards 2024.
• Dishoom Incense House blend incense sticks in sandalwood, vanilla and chamomile — hand-dipped sticks with a 40-minute burn time.
• Dishoom Gift Vouchers Digital and physical gift vouchers redeemable at Dishoom restaurants and stores.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Magic BreakfastminorOthersCharitable partnership where Dishoom donates a meal to a child for every Summer BBQ Box and Naan Roll Kit sold in the UK, supporting childhood nutrition.
• Akshaya Patra FoundationminorOthersCharitable partnership in India where Dishoom donates meals to children for every BBQ box sold, supporting school meal programs.
• Town Centre SecuritiescoreStrategic or Co-development PartnerBuilding owner Town Centre Securities received planning approval for the new Leeds venue at 68-78 Vicar Lane in October 2025. The Leeds location is part of Town Centre Securities' redevelopment plans in the city centre between Victoria Gate and Victoria Quarter shopping centres.
• CMS LawyersminorOthersLaw firm facilitated the partnership between Dishoom and L Catterton, structuring the deal with legal protections including purpose clauses, shareholder agreement rules, and golden shares.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pizza Express: Established PE-owned UK casual dining chain with a national footprint and brand recognition comparable in scale to Dishoom; a broad incumbent serving the same UK casual-dining occasions, even though cuisine category differs.
• Nando's: UK-based (originating in South Africa) global casual dining chain with a comparable all-day casual service model, full-service restaurants, and similar customer-occasion positioning; an incumbent benchmark for casual-dining scale in UK high streets.
• Bill's: UK casual all-day dining chain (breakfast through dinner) with a comparable mid-market price architecture and similar broad-occasion positioning; a relevant incumbent comparable on daypart model and casual-format unit economics.

Direct peers

• Wagamama: UK-based casual pan-Asian restaurant chain with a comparable footprint, price point, and cultural-storytelling brand approach; like Dishoom, it is PE-backed (Duke Street / The Restaurant Group), making it the closest comparable for both unit economics and scaling trajectory.
• Wahaca: UK casual Mexican restaurant chain founded by Thomasina Miers; similar casual ethnic-cuisine story, comparable price architecture (£10-20 mains), and a chain of UK restaurants with a strong consumer brand.
• Honest Burgers: PE-backed (L Catterton-owned) UK casual dining chain with a similar London-rooted brand, multi-city UK footprint and full-service dining model; comparable operational scale and growth-stage to Dishoom.
• Côte Brasserie: UK-based French casual dining chain with a similar mid-premium price architecture, full-service model and ~80 UK sites; the comparable chain on price architecture, daypart model (all-day dining) and unit-level economics.
• Masala Zone: London-based casual Indian restaurant chain directly competing with Dishoom for the same Indian-casual-dining occasion and customer segment; concept overlap (Bombay-inspired comfort food, full-service casual) makes it the closest like-for-like competitor.
• Busaba Eathai: UK casual Thai restaurant chain with a similar cultural-immersive design ethos, comparable price point and a multi-site London footprint; the Asian-casual-dining peer with the closest business-model structure to Dishoom.
• Gymkhana: Mayfair premium Indian restaurant from the same JKS Restaurants group as Hopkins, Brigadiers and Bombay Bustle; shares Dishoom's Bombay-cultural-storytelling DNA but operates at a higher price point — the closest premium Indian comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dishoom?lang=en
• YouTubeyoutube.com/user/DishoomLondon
• LinkedInlinkedin.com/company/dishoom
• Instagraminstagram.com/dishoom
• TikToktiktok.com/@dishoom_uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dishoom