Acuity
- Company typePrivate
- Founded1925
- HeadquartersSheboygan, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Acuity firmographics
Firmographics- Name
- Acuity
- Legal name
- Acuity, A Mutual Insurance Company
- Website
- https://acuity.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Acuity is headquartered
LocationHeadquarters
- HQ city
- Sheboygan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Acuity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premiums: Acuity generates revenue through insurance premiums collected from policyholders for personal and commercial insurance coverage including auto, home, business, workers compensation, and other lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Insurance (Auto, Home, Bundles) |
| Subscription | Monthly | Business Insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Acuity product offering
Product offeringCore offering
Acuity is a mutual property and casualty insurance company underwriting personal lines (auto, homeowners, renters, umbrella) and commercial lines (commercial auto, workers' compensation, property, general liability, equipment breakdown, inland marine, crime, excess liability, business owners policy, and cyber suite). It distributes policies through a network of over 30,000 independent agents and direct digital channels, serving approximately 167,000 businesses and individual policyholders across the United States.
Product overview
Acuity, A Mutual Insurance Company is a mutual property and casualty insurer headquartered in Sheboygan, Wisconsin, operating since 1925. The company offers a broad personal and commercial lines insurance portfolio. Personal lines include Auto Insurance, Homeowners Insurance, Renters Insurance, and Personal Umbrella Insurance. Commercial lines span Commercial Auto, Workers' Compensation, General Liability, Commercial Property, Equipment Breakdown, Inland Marine, Crime, Excess Liability, and Business Owners Policy (BOP/Bis-Pak). Specialty offerings include the Cyber Suite product for cyber risk coverage, along with a Nurse Helpline and Loss Control Services for risk management. The company distributes through a network of over 30,000 independent agents and serves approximately 167,000 businesses. Digital services include a highly-rated mobile app (4.8 iOS / 4.7 Android), online account management with eDelivery, Acuity Alerts (email/text notifications), and claims texting. Acuity holds A+ ratings from both AM Best and Standard & Poor's and has $9.2+ billion in total assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Auto Insurance Coverage for personal vehicles, including collision, comprehensive, liability, and uninsured/underinsured motorist protection, with features such as 24/7 roadside assistance, digital ID cards, and a streamlined repair shop network, sold to individual consumers.
- Homeowners Insurance Coverage for dwellings, personal property, liability, and loss of use, with options for homeowners, condos, and renters, supporting policyholders through claims with a dedicated specialist.
- Renters Insurance Coverage for personal belongings and personal liability for renters, protecting against theft, fire, and other covered perils.
- Personal Umbrella Insurance Additional liability layer providing coverage beyond the limits of auto and home insurance policies, protecting personal assets against lawsuits, available to individual consumers.
- Commercial Auto Insurance Vehicle coverage for businesses, protecting company vehicles and drivers against accidents, liability, and physical damage, with tools such as a motor carrier toolbox for CSA/FMCSA compliance, targeted at commercial enterprises.
- Workers' Compensation Insurance Coverage providing medical benefits, wage replacement, and return-to-work support for employees injured on the job, including access to a 24/7 nurse triage hotline for non-emergent care, sold to businesses.
- Commercial Property Insurance Coverage for commercial buildings, equipment, inventory, and other physical assets against fire, theft, vandalism, and other covered perils, for business policyholders.
- Commercial General Liability Insurance Coverage protecting businesses against third-party bodily injury and property damage claims, including products-completed operations and personal/advertising injury.
- Business Owners Policy (BOP / Bis-Pak) A packaged policy combining property, general liability, and business income coverage tailored for small-to-midsize businesses, simplifying coverage and often reducing premium costs.
- Cyber Suite Comprehensive cyber insurance product covering data breach response, privacy incident liability, computer fraud, misdirected payment fraud, cyber extortion, network security liability, electronic media liability, identity recovery, and computer attack, with access to eRiskHub and Cyber Safety portals.
- Acuity Mobile App A 4.8-star rated (iOS) and 4.7-star rated (Android) mobile application providing 24/7 access to policy documents, vehicle ID cards, claims tracking, roadside assistance, bill payment, and pre-approved repair shop search for Acuity policyholders.
- Online Account Management and eDelivery Web-based platform enabling policyholders to manage billing, set paperless delivery preferences, receive email/text alerts, access documents for three years, and track claims status.
Quantifiable outcome
- 96% positive claims experience based on 2025 insured/claimant surveys
- +2 more outcomes
Companies that use Acuity
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles2 records
Acuity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Acuity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University Partnerships (UCC, MTU, Tyndall National Institute)coreLocal university partnerships supporting Cork's tech ecosystem development through talent pipeline and research collaboration. Note: This partnership is specifically for Acuity's Global Digital Centre of Excellence (referenced in siliconrepublic source), a different Acuity entity than the insurance company profiled here.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Acuity competitors and assessment
Company assessmentBroad incumbents
- Travelers: Travelers is a large national P&C insurer offering overlapping personal and commercial lines via independent agents and direct channels, serving as a broad incumbent benchmark against which Acuity's regional pricing and service compete.
Direct peers
- SECURA Insurance: SECURA Insurance is a Wisconsin-based mutual property and casualty insurer headquartered in Appleton, closely comparable to Acuity in mutual structure, regional Midwest focus, and similar personal/commercial line mix.
- Shelter Insurance: Shelter Insurance is a Missouri-based mutual P&C carrier selling personal and commercial lines through captive and independent agents in the Midwest and South, structurally similar to Acuity's mutual model.
- Auto-Owners Insurance: Auto-Owners is a Michigan-based mutual P&C carrier distributing exclusively through independent agents with strong commercial lines and Midwest concentration, making it one of the closest structural peers to Acuity.
- Westfield Insurance: Westfield is an Ohio-based mutual P&C insurer with a regional Midwest footprint and independent agent distribution, sharing Acuity's mutual ownership structure and focus on commercial lines.
- Hanover Insurance Group: Hanover Insurance Group is a regional P&C carrier with personal and commercial lines distributed through independent agents, comparable to Acuity in product mix and channel strategy, though structured as a public stock company.
- Grinnell Mutual: Grinnell Mutual is an Iowa-based mutual P&C reinsurer and direct writer focused on the Midwest with agent-driven distribution, comparable to Acuity in mutual structure and regional underwriting focus.
- COUNTRY Financial: COUNTRY Financial is an Illinois-based mutual insurance group offering personal and commercial P&C coverage across the Midwest, with comparable mutual ownership and agent-based distribution.
- Erie Insurance: Erie Insurance is a Pennsylvania-based mutual P&C insurer selling through independent agents with strong regional brand equity and personal/commercial line breadth, mirroring Acuity's mutual distribution model and customer experience positioning.
- Cincinnati Financial: Cincinnati Financial is an Ohio-based regional P&C insurer with a strong independent agent model and diversified personal/commercial book, comparable to Acuity in channel strategy and geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Acuity social profiles
Digital presenceAcuity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuity leadership team
Management profileNumber of profiles
Profiles3 records
Acuity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuity
What does Acuity do?
Acuity is a mutual property and casualty insurance company underwriting personal lines (auto, homeowners, renters, umbrella) and commercial lines (commercial auto, workers' compensation, property, general liability, equipment breakdown, inland marine, crime, excess liability, business owners policy, and cyber suite). It distributes policies through a network of over 30,000 independent agents and direct digital channels, serving approximately 167,000 businesses and individual policyholders across the United States.
Is Acuity a public or private company?
Acuity is a private company. It is classified as management employee owned and is currently operating.
When was Acuity founded?
Acuity was founded in 1925. It employs 1,001 to 5,000 people.
Where is Acuity based?
Acuity is headquartered in Sheboygan, United States, in the North America region.
How does Acuity make money?
One revenue line is on record: insurance Premiums.
Who are Acuity's main competitors?
Travelers is listed as a broad incumbent. Direct peers are SECURA Insurance, Shelter Insurance, Auto-Owners Insurance, Westfield Insurance, Hanover Insurance Group, Grinnell Mutual, COUNTRY Financial, Erie Insurance and Cincinnati Financial.
Does Acuity have an API?
No public API is recorded for Acuity.