Reizen

What Reizen does

Reizen is a Colombia-based peer-to-peer rental marketplace that connects individual owners of vehicles and boats with renters seeking short-term access to those assets. Founded in 2018 and headquartered in Cali, the company operates across 71 Colombian cities, including Bogotá, Medellín, Cartagena, Barranquilla, and Santa Marta, and distributes its service through a web platform at reizenconnections.com and native iOS and Android applications. The core inventory spans economy cars through SUVs (e.g., Chevrolet Spark GT at approximately $181,880 COP/day, Toyota Fortuner at $579,930 COP/day) and recreational watercraft up to premium yachts (e.g., Yate Victoria at $2,565,350 COP and above), with rental pricing in Colombian Pesos and flexible hourly and daily billing.

The platform is built on a standard two-sided marketplace architecture supplemented by WhatsApp-based owner-renter coordination and is regulated under Colombia's Superintendencia de Industria y Comercio (SIC). Reizen monetizes through transaction commissions on each completed rental and supplements the marketplace with add-on insurance products for vehicles (SOAT and full-risk coverage) and boats (personal accident policies), as well as a referral program ("Invita y Gana") that pays platform credit for user invites. The customer base is split between individual renters/tourists and asset owners monetizing idle vehicles or vessels, with no disclosed enterprise customers.

The company is privately held, led by CEO and co-founder Nicolas Correales with COO Aldemar Rodriguez and CTO Cristian Velasquez, and has disclosed only a single $25,000 seed round dated December 2019. Its mobile and web apps are developed by InnovApps S.A.S, the technology vendor referenced on the platform. There is no disclosed information on GMV, take rate, or revenue, and the company shows no evidence of partnerships, acquisitions, or AI/ML capabilities.

Name

Reizen

Legal name

Reizen

Website

https://reizenconnections.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reizen is a Colombia-based peer-to-peer rental marketplace that lets individual owners list vehicles and boats for rent across 71 cities, earning revenue from per-transaction commissions on bookings made through its web and mobile apps.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Vehicle and Boat Rental Marketplace

NAICS

Automotive Equipment Rental and Leasing (5321), Consumer Goods Rental (5322), Passenger Car Rental and Leasing (53211)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

akta.pro secondary industries

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Peer-to-peer rentals
• Vehicle rentals
• Boat rentals
• Rental marketplace
• Yacht charters

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Rental transaction commissions: Platform takes a commission on each vehicle and boat rental transaction between owners and renters

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Reizen operates a peer-to-peer digital marketplace that connects individual owners of vehicles (cars and SUVs) and boats/yachts with renters across 71 cities in Colombia. The platform enables owners to monetize idle assets by listing them, and allows renters to browse, compare, and book hourly or daily rentals through a web platform and native mobile apps on iOS and Android. Bookings include insurance coverage, and payment is handled through multiple local methods (cards, Bancolombia, PSE, Nequi).

Product overview

Reizen is a peer-to-peer (P2P) rental marketplace operating across 71 cities in Colombia. The platform consists of two core product lines — vehicle rentals (Alquiler de Vehículos) and boat rentals (Alquiler de Botes) — which connect owners of cars, SUVs, boats, and yachts directly with renters. The vehicle rental catalog ranges from economy cars (e.g., Chevrolet Spark GT, Suzuki Swift Dzire) to premium options (e.g., Toyota Fortuner), while the boat catalog spans sport boats (e.g., La Realeza III) to full-sized yachts (e.g., Yate Victoria). Supplementary services include vehicle insurance policies (Póliza de Vehículos), boat insurance policies (Póliza de Botes), and a referral rewards program (Invita y Gana). The platform is developed by InnovApps S.A.S and is available via web and mobile apps on Google Play and the App Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Alquiler de Vehículos (Vehicle Rental Marketplace) Peer-to-peer marketplace that lets individual car and SUV owners list their vehicles (economy to premium) and renters browse, compare, and book hourly or daily rentals. Available across 71 Colombian cities with included SOAT and full-risk insurance and payment via cards, Bancolombia, PSE, or Nequi.
• Alquiler de Botes (Boat and Yacht Rental Marketplace) Peer-to-peer marketplace that lets individual boat and yacht owners list vessels (sport boats to luxury yachts) and renters book experiences at coastal destinations such as Cartagena, Santa Marta, and surrounding islands. Prices typically include crew, fuel, and insurance, with hourly and full-day packages.
• Suzuki Swift Dzire MT (2023) 2023 economy compact sedan available for daily rental in Bogotá D.C. at $244,730 COP/day ($10,197 COP/hour). Features assisted steering, gasoline engine, Bluetooth, USB/AUX input, electric windows, and air conditioning; equipped with SOAT and full-risk insurance.
• Toyota Fortuner (2014) 2014 SUV available for daily rental in Bogotá D.C. at $579,930 COP/day ($24,164 COP/hour). Features hydraulic steering, 4x2 drive, video screen, luxury rims, and full-risk insurance.
• Chevrolet Spark GT (2014) 2014 economy car available for daily rental in Bogotá D.C. at $181,880 COP/day ($7,578 COP/hour), noted for fuel efficiency and mechanical reliability with 80 ratings.
• Bote Deportivo La Realeza III 29-foot sports boat in Cartagena with capacity for 10 people. Rental from $833,050 COP includes crew, fuel, cava, ice, water, and insurance. Routes include the Rosario Islands, Cholon, Agua Azul, and Playa Blanca; equipped with bathroom, showers, floats, cooler, seats, and professional sound system with Bluetooth.
• Lancha Lancha JZ Boat based in Santa Marta (Marina Tamacá) with capacity for 14 people and overnight stay permit. Offers six tour packages from $1,648,250 COP (Isla Inka Inka, Playa Blanca, Calderon, Rodadero) up to $3,074,850 COP (Cinto, Playa Cristal, Bahia Concha); ice and water included.
• Yate Victoria Yacht at Marina Internacional de Santa Marta with capacity for 10 people, 1 bedroom, beds, microwave, and TV. Tour packages from $2,565,350 COP (Nocturnal sunset cruise) up to $4,501,450 COP (Playa Cristal route); certified crew and insurance included.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• SamBoat: SamBoat is a European peer-to-peer boat rental marketplace with sailboats, motorboats, and yachts. It is directly comparable to Reizen's boat rental arm in model and inventory type, though focused on European coastal markets.
• SnappCar: SnappCar is a European peer-to-peer car-sharing platform. It shares Reizen's P2P vehicle rental marketplace model but operates in the Netherlands and other European markets.
• Outdoorsy: Outdoorsy is a peer-to-peer RV, campervan, and outdoor vehicle rental marketplace. It shares Reizen's P2P vehicle rental model with insurance bundling, but operates in a different vehicle segment and geography.
• Hygglo: Hygglo is a Nordic peer-to-peer rental marketplace covering cars, electronics, leisure equipment and more — a comparable multi-category P2P rental model, though regional to Europe.
• RVezy: RVezy is a peer-to-peer RV rental platform in North America with a comparable marketplace model to Reizen's vehicle rental side, though focused exclusively on RVs.

Direct peers

• Boatsetter: Boatsetter is a peer-to-peer boat rental marketplace with optional captained experiences, comparable to Reizen's boat offering including crewed vessels and tour packages.
• Turo: Turo is the leading peer-to-peer car-sharing marketplace in North America and Europe, directly comparable to Reizen's vehicle rental arm in business model, target customer (individual renters), and commission-based revenue.
• Getaround: Getaround operates a peer-to-peer car-sharing marketplace with hourly bookings and integrated insurance. It is a direct comparable to Reizen's vehicle side in model and self-serve booking flow.
• GetMyBoat: GetMyBoat is the largest peer-to-peer boat and watercraft rental marketplace globally. It mirrors Reizen's boat rental arm with individual owners listing vessels for hourly/daily rentals booked through a marketplace.

Broad incumbents

• Localiza: Localiza is the largest car rental company in Latin America, operating fleet-based rentals across Brazil and expanding regionally. It is a broad incumbent competing for the same Colombian customer base as Reizen's car rental business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ReizenCo
• LinkedInlinkedin.com/company/reizen-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reizen