StretchLab

What StretchLab does

StretchLab is a franchise-based assisted stretching brand operating 500+ studio locations across the United States and internationally in Mexico, Australia, Japan, Kuwait, and Qatar. The company operates under parent Xponential Fitness LLC and is headquartered in Irvine, California (legal entity: Stretch Lab Franchise SPV, LLC). Its core service offering is 25- and 50-minute one-on-one assisted stretch sessions delivered by certified Flexologists — stretch practitioners trained through StretchLab's proprietary 50-70 hour curriculum, which is the only nationally accredited assisted stretching certificate program in the US (accredited by the Institute for Credentialing Excellence). Service delivery is augmented by MAPS (Mobility Assessment and Personalization System) 3D body scanning for personalized stretch program design, Normatec pneumatic compression therapy add-ons, and select group stretch classes at certain studios.

The company generates revenue through a franchise model: at the studio level, recurring monthly memberships, pay-per-session fees (25 and 50 minutes), Normatec add-on sessions, and retail (grip socks, merchandise); at the corporate level, initial franchise fees and ongoing royalties paid by franchisees to the Xponential/SPV entity. Pricing is not publicly disclosed at the studio level — members contact studios directly — though introductory offers of up to 50% off the first 50-minute stretch session are used to drive acquisition. Truemed partnership enables HSA/FSA payment, providing ~30% savings for qualifying members and lowering price friction for the health-conscious consumer. Customer acquisition runs through the brand website, mobile app (iOS/Android), studio-level local marketing, organic SEO/content (brand blog), and social channels, with retention reinforced by the ClassPoints loyalty program (Bronze/Silver/Gold tiers) that connects members to 3,000+ partner studios across the Xponential ecosystem.

StretchLab serves two primary consumer segments: athletes and active fitness enthusiasts (CrossFit, yoga, tennis, golf, pickleball, competitive dance) seeking performance, recovery, and injury prevention; and individuals with chronic pain or mobility limitations (back, neck, hip, knee) seeking non-clinical mobility improvement. A secondary corporate wellness segment sells B2B subscriptions to employers. The #1 ranking on Entrepreneur Magazine's Franchise 500 in the Assisted Stretching category (2025 and 2026 lists), the 2025 Major League Pickleball partnership, and the 2024 ICE accreditation of the Flexologist Training Program anchor the company's current positioning as the category leader.

Name

StretchLab

Legal name

Stretch Lab Franchise SPV, LLC

Website

https://stretchlab.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

StretchLab is a franchise-based assisted stretching brand operating 500+ studios in the US and internationally, delivering personalized one-on-one stretching sessions by ICE-certified Flexologists, supported by MAPS 3D body scanning and Normatec compression therapy.

Ownership category

akta.pro rank

Product category

Assisted Stretching Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)

Keywords

• Assisted stretching services
• Boutique fitness franchise
• Mobility assessment services
• Corporate wellness programs
• Flexologist training programs

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Studio Memberships (Subscription): StretchLab operates on a recurring monthly membership model. Members pay a monthly fee for access to stretch sessions. Memberships auto-renew on a month-to-month basis. The company also offers introductory promotional rates for new members (e.g., up to 50% off first session).
2. Individual Stretch Sessions (Pay-per-Session): StretchLab offers individual stretch sessions of 25 and 50 minutes for members and non-members. Select studios may also offer group stretch sessions (maximum 6 participants). Sessions can be booked through the website, app, or in-studio.
3. Normatec Compression Therapy Add-ons: Members receive one complimentary Normatec compression therapy session with their membership, with the option to purchase additional Normatec sessions as add-ons.
4. Retail (Grip Socks and Merchandise): Studios sell retail items including grip socks (required for sessions) and other merchandise in-studio.
5. Franchise Fees: As a franchise brand under Xponential Fitness, StretchLab generates revenue through franchise agreements with studio operators, including initial franchise fees and ongoing royalties.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

StretchLab delivers one-on-one assisted stretching sessions (25 and 50 minutes) led by trained Flexologists at 500+ franchise studio locations in the United States and internationally. Sessions are customized using the proprietary MAPS 3D body scanning mobility assessment, with add-on services including Normatec compression therapy and select group stretch classes. The business operates under the Xponential Fitness franchise platform and supports a monthly recurring membership model.

Product overview

StretchLab operates as a boutique fitness franchise offering one-on-one assisted stretching services under a franchise model. The core offering is the 25 and 50-minute assisted stretch sessions conducted by certified Flexologists. These are complemented by add-on services including Normatec compression therapy, proprietary MAPS 3D body scanning technology, and select group stretch classes. The company also provides membership benefits through the ClassPoints loyalty program and Xponential+ on-demand video content. The Flexologist Training Program, accredited by ICE, trains stretch practitioners. StretchLab is part of the Xponential Fitness portfolio of brands.

Differentiator

Problem solved

Functional benefit

Brands

• Flexologist Training Program: Proprietary 50-70 hour comprehensive assisted stretching curriculum consisting of blended education including online learning and in-person instruction. The only accredited certificate program recognized by the Institute for Credentialing Excellence for assisted stretching.

Products and services

• One-on-One Assisted Stretch Sessions 25- and 50-minute one-on-one stretch sessions delivered by trained Flexologists, customized to address each client's problem areas and target specific muscle groups. Available to individual consumers at 500+ franchise studios in the US and internationally.
• Group Stretch Classes Guided group stretching classes with a maximum of 6 participants, featuring static, dynamic, and PNF stretching techniques using tools such as stretch straps and foam rollers. Available at select StretchLab studios.
• Normatec Compression Therapy Pneumatic compression therapy service using compressed air to massage leg muscles and mobilize fluid, designed to improve circulation, flexibility, and muscle recovery. Members receive one complimentary session with options to purchase additional Normatec sessions as add-ons.
• MAPS 3D Body Scan (Mobility Assessment and Personalization System) Proprietary 3D body scanning technology used to assess client mobility and customize stretch programs to individual body needs. Delivered as a complimentary mobility assessment at studios.
• All Access Nationwide Membership Subscription membership providing members access to all StretchLab studios nationwide on a monthly auto-renewing basis, with introductory rates available for new members.
• Corporate Wellness Subscription Subscription-based corporate wellness offering for companies seeking to provide assisted stretching services to employees as a workplace benefit, with quote-based pricing and HSA/FSA eligibility via Truemed.
• Flexologist Training Program Proprietary 50-70 hour comprehensive assisted stretching curriculum with blended online learning and in-person instruction, including movement analysis training and mentorship. Accredited by the Institute for Credentialing Excellence (ICE). Available to franchisees and practitioners seeking professional certification.
• StretchLab Franchise Opportunity Franchise offering enabling entrepreneurs to operate StretchLab studio locations under the brand, with support from Xponential Fitness across technology infrastructure, CRM, XPASS rewards, operational support, and brand standards.

Quantifiable outcome

• Expanded to 500 studio locations in 5 years — making it the worldwide leader in assisted stretching
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Major League Pickleball (MLP)flagshipStrategic or Co-development Partner · 1 January 2025StretchLab became the Official Stretching Partner of Major League Pickleball (MLP). This partnership provides assisted stretching services to professional and competitive pickleball athletes, supporting their performance, mobility, and recovery. StretchLab's teams of expert Flexologists create personalized stretch programs for MLP athletes, with the partnership announced publicly in 2025 and featured across StretchLab's blog and marketing channels.
• TruemedcoreOthersStretchLab partners with Truemed to offer HSA/FSA payment options for members who qualify, enabling customers to pay for stretch services using pre-tax health savings account funds. This partnership provides members with an estimated ~30% savings on StretchLab services.
• Xponential FitnessflagshipOthersStretchLab is operated as a franchise brand under Xponential Fitness LLC, the parent company that owns and manages multiple boutique fitness brands including Club Pilates, Body Fit Training, and others. Xponential provides technology infrastructure (CRM, XPASS rewards program), operational support, and the franchise platform for StretchLab's studio network.
• Institute for Credentialing Excellence (ICE)coreStrategic or Co-development PartnerThe Institute for Credentialing Excellence (ICE) has officially accredited StretchLab's Flexologist Training Program as the only accredited certificate program for assisted stretching in the nation. This credentialing partnership establishes the industry standard for stretch practitioner education and validates the quality of StretchLab's training curriculum.
• Xponential+ (Xponential Platform)coreTechnology or IntegrationStretchLab provides its members with free access to StretchLab video on-demand stretching content through the Xponential+ digital platform, extending the brand experience beyond the physical studio and supporting at-home stretching routines. This platform also integrates with the ClassPoints loyalty program.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stretch Zone: Stretch Zone is the closest direct competitor — a franchise specializing in one-on-one assisted stretching sessions using practitioner-led methods. Both brands compete in the same assisted stretching category, target similar consumer segments (athletes, chronic pain, general wellness), and pursue franchise-driven national expansion models.
• Massage Envy: Massage Envy is a membership-based wellness franchise offering massage, skin care, and increasingly assisted stretching services. Both brands share a subscription membership model, target consumers seeking recurring wellness services, and operate large national franchise footprints in adjacent service categories.
• StretchMed: StretchMed is a smaller direct competitor offering assisted stretching services in a franchise model with similar one-on-one session formats. Both compete for the same franchisee pool and end consumer seeking practitioner-led mobility work, though StretchMed has a smaller footprint than StretchLab.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national membership-based massage and facial spa franchise. Both brands share subscription-driven wellness service models, target similar demographics, and increasingly overlap as massage chains add stretching offerings to their service menus.

Broad incumbents

• Club Pilates: Club Pilates is a sibling brand under Xponential Fitness, offering group Reformer Pilates classes. Both share the same franchisor infrastructure (CRM, XPASS rewards, Xponential+ platform) and benefit from cross-brand member exposure, but target different service categories (reformer fitness vs. assisted stretching).
• CycleBar: CycleBar is another sibling Xponential Fitness brand offering indoor cycling classes. It shares the same parent company, franchise platform, and member-loyalty ecosystem as StretchLab but operates in a different boutique fitness category.
• Orangetheory Fitness: Orangetheory is a large, established boutique fitness franchise offering heart-rate-based interval training. Both target health-conscious consumers with subscription memberships, but Orangetheory operates in a far broader group fitness category with a much larger footprint.
• F45 Training: F45 is a global functional training franchise competing in the boutique fitness space. Both operate franchise-driven expansion models targeting similar consumer segments, though F45 focuses on group HIIT workouts rather than one-on-one assisted stretching.

Emerging players

• StretchU: StretchU is an emerging assisted stretching franchise with a smaller footprint than StretchLab. It offers similar one-on-one stretching services and competes for franchisees and consumers in overlapping markets, though with significantly less brand recognition and scale.

Others

• Hyperice: Hyperice manufactures Normatec pneumatic compression therapy devices integrated into StretchLab studios. As a technology partner and supplier of recovery equipment, Hyperice is an ecosystem participant — adjacent to StretchLab's service offering rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stretchlab
• YouTubeyoutube.com/@StretchLab
• Facebookfacebook.com/StretchLab
• LinkedInlinkedin.com/company/stretchlab
• Instagraminstagram.com/stretchlab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StretchLab