UBRD Bank

What UBRD Bank does

UBRD Bank (ПАО КБ «УБРиР», the Ural Bank for Reconstruction and Development) is a Russian universal commercial bank headquartered in Yekaterinburg, operating under Central Bank of Russia banking license No. 429 (issued 06.02.2015). It self-identifies as one of the 25 largest banks in the Russian Federation and is ranked 20th by volume of individual deposits (banki.ru) and in the Top 6 of the CX Digital & Distant Index '25 digital-maturity rating. The bank serves three client franchises — private individuals, small and medium businesses (SMB/IE/LLC), and retail investors — through 104 proprietary offices, free card delivery in 43 cities, a consolidated partner ATM network of 23,800 machines (with VTB, Alfa-Bank, Raiffeisenbank, Gazprombank, AK BARS, VUZ-Bank, Promsvyazbank), and digital channels (Mobile Bank, Internet-Bank Business Light 2.0, Internet-Bank Pro) distributed via six app stores (App Store, Google Play, RuStore, Galaxy Store, AppGallery).

Name

UBRD Bank

Legal name

ПАО КБ «УБРиР» (Публичное акционерное общество Коммерческий банк «Уральский банк реконструкции и развития»)

Website

https://ubrr.ru

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

UBRD Bank (UBRiR) is a top-25 Russian universal commercial bank headquartered in Yekaterinburg, offering retail banking, SMB banking, and brokerage services via 104 offices, a 23,800-ATM partner network, and proprietary mobile/internet banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Commercial Banking (522110), Credit Card Issuing (52221), Credit Card Issuing (522210), Finance and Insurance (52)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Securities Borrowing & Lending (Equities/Bonds) (FSACAIAC)

Keywords

• Retail banking services
• Consumer lending
• Business banking
• Merchant acquiring
• Brokerage services

Headquarters

HQ city

Yekaterinburg

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net interest income (lending): Interest income from consumer loans (cash loans up to 5 million ₽), credit cards (up to 150,000 ₽ limit), mortgages (ready housing, Far Eastern, multi-family support programs), auto loans, and business lending (express credit up to 30 million ₽, secured credit up to 100 million ₽, overdraft up to 50 million ₽). Recurring interest spread between loan portfolio yield and deposit/funding cost.
2. Account maintenance and transaction fees (RKO): Monthly fees on business account tariff plans (Селлер 1,990 ₽, Взлетай! from 690 ₽, Промо 0 ₽, Бизнес-Класс from 2,100 ₽, Комфорт-Класс from 1,640 ₽, Премиум-Класс from 4,600 ₽) plus per-transaction charges for transfers to other banks and individual cash handling fees.
3. Merchant acquiring commissions: Transaction-based fees on trade acquiring, internet acquiring, mobile acquiring, QR-code payments (SBP), and reverse acquiring. Includes premium terminals (PCI PTS 5.x certified) supplied to merchants.
4. Bank guarantee and letter of credit fees: Commissions on guarantees for state procurement participation, tender and contract guarantees, and guarantees secured by bills. Also covers factoring/leasing commissions.
5. Currency exchange and conversion income: Spread-based revenue on RUB/EUR/USD cash and non-cash currency exchange operations, including operations with precious metals.
6. Deposit interest expense offsetting: Funding cost via individual deposits (promo savings accounts at up to 14% annual, deposit products Правильный выбор, Акцент на будущее, long-term savings program) and corporate deposits with/without replenishment.
7. Brokerage, trust management and depository fees: Commissions and management fees from brokerage services (Moscow Exchange trading, marginal trading, securities attraction), individual investment accounts (IIS), trust management strategies (including ДУ ИИС Стабильность strategy), and depository services.
8. Insurance commission income: Commission revenue from distribution of insurance products including voluntary medical insurance (ДМС «Ключ к здоровью»), credit card protection (Защита карты Плюс), life/health insurance, financial cushion (loss of employment insurance), and pension-related insurance products.
9. Subscription fees from premium services (Моя жизнь+, Моя свобода+): Recurring subscription revenue from optional premium services boosting cashback, insurance, and benefits (e.g., 10% internet cashback with «My Life+» subscription on debit card).
10. Cash handling and safe deposit box rental: Per-transaction fees for cash deposit/withdrawal in branch and via cash collection (инкассация); rental fees for individual bank safe deposit boxes; bill issuance commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels9 records

Core offering

UBRD Bank is a universal Russian commercial bank providing retail banking (consumer loans, credit and debit cards, mortgages, deposits, savings accounts, money transfers), business banking (current accounts, acquiring, lending, guarantees, factoring, salary projects, VED), and brokerage/investment services (Moscow Exchange trading, IIS, trust management, depository). It operates 104 own offices and a partner ATM network of 23,800 machines, with fully remote onboarding for individuals and businesses.

Product overview

UBRD Bank (ПАО КБ «УБРиР») is a universal Russian commercial bank operating a single, multi-segment platform organised around three client franchises — Private clients, Business, and Investors — that share common delivery rails (Mobile Bank, Internet-Bank «Business Light 2.0», Internet-Bank Pro and partner ATMs of ВТБ, Альфа-Банк, Райффайзенбанк, Газпромбанк, АК БАРС, Промсвязьбанк and ВУЗ-банк). The private-client line consists of flagship cards «1094 дня без %» and «ДоЗарплаты+», the cashback debit card «Моя жизнь» and the Mir Supreme premium card, supported by cash loans, refinancing «Лёгкий платёж», mortgages (incl. «Дальневосточная»), deposits («Правильный выбор», «Акцент на будущее») and savings accounts («Промо», «Ежедневный доход»). The business franchise is built around the Расчётный счёт (RKO) account with dedicated tariffs such as «Селлер» and «Взлетай!», acquiring (Торговый/Интернет/Мобильный/QR/Обратный эквайринг) and the «Терминал с онлайн-кассой», a universal «Бизнес-карта», express credit up to 30 million ₽ and secured lending up to 100 million ₽, bank guarantees, leasing, the ВЭД (VED) bundle, salary project and the АУСН service. The investor franchise wraps a brokerage account, ИИС, ДУ (trust management) and depository services around QUIK and Moscow Exchange connectivity. All channels are tightly integrated with Gosuslugi for KYC/authentication in onboarding and with 1C and the «Бизнес-индикатор» counterparty-verification service for corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Моя жизнь (My Life): Debit card product line with cashback and subscription bundles (My Life+, My Life+ Здоровье).
• Моя свобода (My Freedom)

Products and services

• Credit card «1094 days without %» (Кредитная карта «1094 дня без %») Flagship consumer credit card offering a 1,094-day interest-free period, credit limit up to 150,000 ₽, free transfers and cash withdrawals up to 60,000 ₽/month, up to 35% partner cashback via loyalty program in mobile bank, and free servicing when the card is unused. Application supports Gosuslugi-based identity verification. Available for online application to private individuals.
• Credit card «ДоЗарплаты+» Entry-level credit card positioned for clients who may have been previously declined elsewhere, with a credit limit up to 30,000 ₽ and same-day funds disbursement.
• Debit card «Моя жизнь» (My Life) Cashback debit card for private customers with free servicing, up to 5,000 ₽ monthly cashback, 10% cashback on internet purchases with the «My Life+» subscription and 5% on housing/utility payments.
• Premium debit card «Mir Supreme» Premium-tier Mir Supreme debit card offered to UBRiR's premium segment as part of the dedicated Premium banking service tier.
• Social debit card «Уралочка» Social-purpose debit card for receiving social payments and benefits.
• Fintech card line «Архангел Михаил» Dedicated fintech debit-card line positioned as an alternative product family within UBRiR's card catalogue.
• Salary card Debit card used to receive salary payments, typically offered through employers participating in UBRiR's payroll project.
• Cash loan (Кредит наличными) Unsecured consumer cash loan for any purpose, up to 5 million ₽, term up to 5 years, online decision within 5 minutes.
• Refinancing «Лёгкий платёж» (Light Payment Refinancing) Refinancing product enabling consolidation of loans from other banks into a single facility of up to 5 million ₽ for up to 7 years; UBRiR transfers funds directly to the previous lender.
• Auto loan (Кредит на автомобиль) Secured/unsecured auto loan for vehicle purchase.
• Ready housing mortgage (Ипотека «На готовое жильё») Mortgage product for purchasing ready-built residential property.
• Far Eastern mortgage (Дальневосточная ипотека) Government-subsidised mortgage programme for the Russian Far East.
• Real-estate-backed loan (Кредит под залог недвижимости) Loan secured by residential real estate.
• Term deposit «Правильный выбор» Standard term deposit product for private clients.
• Term deposit «Акцент на будущее» Term deposit offered alongside the long-term savings programme (ПДС), with elevated rate when combined.
• Promo savings account «Промо» Promotional savings account paying 14% per annum on the first Promo account opened by a client.
• Daily income savings account «Ежедневный доход» Daily-interest savings account, interest accrues daily on the account balance.
• Investment piggy bank (Инвестиционная копилка) Automated round-up / micro-savings tool that periodically sweeps funds into a savings account.
• Premium banking package (Премиум) Premium service tier for high-value private clients, including the Mir Supreme card and dedicated relationship management.
• Business current account / RKO (Расчётный счёт) Core business banking product — remote account opening in ~5 minutes, free internet-bank, free intra-bank and tax payments, multiple tariff packages including Селлер, Взлетай!, Промо, Бизнес-Класс, Комфорт-Класс, Премиум-Класс and Промо Лайт.
• Business universal card (Бизнес-карта / Универсальная карта) Universal business card with cashback up to 100% for new clients (promotion); allows cash deposits to the company's account and payments to suppliers.
• Trade acquiring (Торговый эквайринг) In-store POS acquiring with multiple tariff plans, fixed or mobile terminals.
• Internet acquiring (Интернет-эквайринг) Online payment acceptance on websites, marketplaces and messengers with fixed commission not tied to turnover.
• Mobile acquiring (Мобильный эквайринг) Mobile acquiring solution for merchants accepting card payments via portable devices.
• SBP QR payments (Оплата по QR-коду) QR-code based payment acceptance via the Russian Faster Payments System (SBP), promoted under the «СБП без комиссии» campaign refunding up to 100% of SBP commission for new clients.
• Wireless terminal with online cash register (Терминал с онлайн-кассой) Wireless online-cash-register terminal certified to PCI PTS 5.x and NFC standards, accepting all payment types and fitting in one hand.
• Express SME loan up to 30 million ₽ (Экспресс-кредит для бизнеса до 30 млн ₽) Express SME loan up to 30 million ₽ with fast approval, possible without collateral.
• Secured SME loan up to 100 million ₽ (Кредит под залог недвижимости для бизнеса) Secured SME loan up to 100 million ₽ collateralised by real estate, for business development.
• Business overdraft up to 50 million ₽ (Овердрафт для бизнеса) Partner-style overdraft facility up to 50 million ₽ for working-capital needs.
• Bank guarantees (Банковские гарантии) Guarantees for participation in government procurement, tender/contract and bill-of-exchange-collateralised guarantees, including online issuance.
• Leasing (Лизинг) Leasing services offered under the SME lending menu.
• Business deposits (Депозиты для бизнеса) Term deposits for legal entities and individual entrepreneurs with options for replenishment/withdrawal and online opening, plus individual bank safe-deposit boxes and bill issuance.
• Payroll project (Зарплатный проект) Salary project service for companies to disburse payroll to employee cards.
• VED bundle (Внешнеэкономическая деятельность) Comprehensive foreign-economic-activity package including international settlements, currency control, and surety at the chamber of commerce (КТС).
• АУСН (Automated Simplified Taxation System service) Service enabling businesses to use the Automated Simplified Taxation System with taxes calculated monthly by the Federal Tax Service (ФНС), eliminating the need for settlement calculations by the company.
• Online IE and LLC registration service (Регистрация бизнеса) Online self-service for registering sole proprietors (ИП) and limited liability companies (ООО), obtaining patents, modifying or liquidating entities, fully remote without a visit to the tax authority.
• Brokerage account (Брокерский счёт) Brokerage account for trading on the Moscow Exchange (stocks, bonds, futures, options, currencies); supports self-directed opening of an IIS.
• Individual Investment Account (ИИС) Individual investment account (ИИС) with a 13% tax deduction, available with self-directed management or under trust management; allows up to 52,000 ₽/year tax benefit.
• Trust management (Доверительное управление) Discretionary portfolio management by UBRiR's asset-management team, including the «Stability» strategy with 13% tax deduction for IIS-managed portfolios.
• Depository services (Депозитарные услуги) Custody and depository services for securities held in brokerage and IIS accounts.
• UBRiR Mobile Bank (Мобильный банк) Mobile-banking application for private clients, available on Android (RuStore, Galaxy Store, AppGallery, Google Play) and iOS (App Store), enabling any banking operation in a couple of taps.
• Internet-bank «UBRiR Business Light 2.0» (Интернет-банк Бизнес Лайт 2.0) New-generation internet-bank and mobile app for business clients with redesigned UI and expanded functionality for managing company finances 24/7; also provides online accounting and group-of-companies management.
• Card-to-card P2P transfers (P2P-переводы с карты на карту) Web service that allows cardholders to transfer funds from one card to another without logging into the internet bank.
• Consumer insurance suite (Страхование) Suite of consumer insurance products including voluntary health insurance (ДМС «Ключ к здоровью»), financial cushion (loss-of-employment cover), bank-card protection and life/health insurance renewals.
• Seller tariff «Селлер» (RKO tariff for marketplace sellers) Business RKO tariff package at 1,990 ₽/month enabling free transfers to individuals up to 3 million ₽ and free intra-bank transfers, positioned for e-commerce / marketplace sellers.

Quantifiable outcome

• Ranked Top 6 in digital maturity rating of banks per CX Digital & Distant Index '25
• +7 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• VTB Bank (Банк ВТБ (ПАО))flagshipChannel Partner/ Reseller/ DistributorVTB partner ATMs allow UBRiR cardholders to deposit and withdraw cash without any limits at VTB ATMs located on the territory of the Russian Federation. This extends UBRiR's physical cash-access reach without owning the infrastructure.
• Alfa-Bank (АО «Альфа Банк»)coreChannel Partner/ Reseller/ DistributorAlfa-Bank partner ATMs enable UBRiR cardholders to withdraw cash up to 500,000 ₽/day and 3 million ₽/month, and to deposit cash up to 500,000 ₽/day and 1.5 million ₽/month. Multiple Alfa-Bank ATMs are listed on the Yekaterinburg offices page.
• Raiffeisenbank (АО «Райффайзенбанк»)coreChannel Partner/ Reseller/ DistributorRaiffeisenbank partner ATMs in Yekaterinburg (Krasnoarmeyskaya 10 and Malysheva 51) allow UBRiR cardholders to withdraw up to 495,000 ₽ per operation (recyclers), up to 150,000 ₽ per operation (Cash Out), check account status, and deposit up to 500,000 ₽ per operation.
• Gazprombank (Газпромбанк)coreChannel Partner/ Reseller/ DistributorGazprombank partner ATMs in Yekaterinburg (Vaynera 9 and Klary Tsetkin 14) allow UBRiR cardholders to deposit up to 500,000 ₽/day and 3 million ₽/month and withdraw up to 1 million ₽/day and 3 million ₽/month.
• AK BARS Bank (ПАО «АК БАРС» Банк)minorChannel Partner/ Reseller/ DistributorAK BARS Bank ATMs on the territory of the Russian Federation accept cash deposits to UBRiR credit cards without commission.
• Promsvyazbank (ПАО «Промсвязьбанк»)minorChannel Partner/ Reseller/ DistributorPromsvyazbank ATMs on the territory of the Russian Federation accept cash deposits to UBRiR credit cards without commission.
• JSC VUZ-Bank (АО «ВУЗ-банк»)flagshipStrategic or Co-development PartnerOn 04 August 2025 the General Meeting of Shareholders of PJSC CB UBRiR decided to reorganize UBRiR through the merger (присоединение) of JSC VUZ-Bank into UBRiR. VUZ-Bank ATMs are also part of the UBRiR partner ATM network for credit-card cash deposits without commission.
• Gosuslugi (ЕСИА / Government Services Portal)coreTechnology or IntegrationUBRiR credit card applications integrate with the Russian government digital identity platform Gosuslugi (ЕСИА). Logging in via Gosuslugi reportedly accelerates application completion and raises approval probability by 35%.
• Moscow Exchange (Московская биржа / MOEX)flagshipTechnology or IntegrationMoscow Exchange provides trading infrastructure for UBRiR's brokerage, IIS, currency market and trust management services. UBRiR offers self-directed stock/bond/futures trading, marginal trading, and currency exchange on the Moscow Exchange via QUIK terminal. Educational resources from the Moscow Exchange School are also referenced.
• QUIK (ARQA Technologies)coreTechnology or IntegrationUBRiR offers the QUIK trading terminal from ARQA Technologies for accessing brokerage services from PC, tablet or phone; supports marginal trading, securities attraction, and currency exchange.
• 1C (1С)coreTechnology or IntegrationUBRiR Business Light 2.0 corporate internet bank integrates with 1C accounting/ERP systems, enabling group-of-companies management and online document flow.
• Yandex Maps (Яндекс Карты)coreTechnology or IntegrationUBRiR uses Yandex Maps to locate its 104 offices and ATMs in its offices and bankomats directory on ubrr.ru.
• Federal Tax Service of Russia (ФНС / Federal'naya Nalogovaya Sluzhba)flagshipStrategic or Co-development PartnerUBRiR offers the АУСН (Automated Simplified Tax System) under which the Russian Federal Tax Service monthly calculates taxes automatically for qualifying clients.
• RuStore, Galaxy Store, AppGallery, App Store, Google PlaycoreTechnology or IntegrationUBRiR distributes its mobile banking apps through Russian and international app stores: RuStore (cb.ibank for individuals, ru.ubrr.corporate for businesses), Galaxy Store (Samsung), HUAWEI AppGallery (C103215869), Apple App Store, Google Play.
• Ministry of Education of Sverdlovsk OblastminorStrategic or Co-development PartnerUBRiR and the Ministry of Education of Sverdlovsk Oblast signed a cooperation agreement on 02 June 2026 (announced via official press release on ubrr.ru).
• «Экспедиция Добра» all-Russian campaignminorGTM or Marketing PartnerUBRiR served as partner of the all-Russian campaign «Экспедиция Добра» on 04 June 2026, supporting brand visibility through social-cause sponsorship.
• Center for Strategic Research (CX Digital)minorOthersUBRiR's top-6 placement in the CX Digital & Distant Index '25 is published by CX Digital via cxdigital.ru, an analyst rating of digital maturity of Russian banks.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Promsvyazbank: Russian universal bank with strong retail and SME franchises. Competes with UBRiR on consumer loans, deposits and acquiring; also a partner-ATM counterparty for UBRiR cardholders.
• VTB Bank: Top-2 Russian state-owned universal bank with full retail/SME/corporate product set. Directly comparable on retail deposits, credit cards and acquiring; also a flagship partner ATM counterparty for UBRiR.
• AK BARS Bank: Regional Russian universal bank headquartered in Tatarstan offering retail, SME and corporate banking. Competes in regional consumer lending/deposits and is a UBRiR partner-ATM counterparty.
• Alfa-Bank: One of Russia's largest privately-owned universal banks offering retail deposits/loans, credit cards, business banking and investment services. Directly competes with UBRiR for retail and SME clients across Russia and is also a UBRiR partner ATM counterparty.
• Raiffeisenbank Russia: Russian subsidiary of Raiffeisen Bank International offering universal retail, SME and corporate banking. Competes on consumer loans, deposits, cards and acquiring; partner-ATM counterparty for UBRiR.
• Gazprombank: Major Russian universal bank with broad retail and corporate footprint. Overlaps with UBRiR in retail deposits, credit cards and acquiring; also a partner-ATM counterparty.
• JSC VUZ-Bank: Yekaterinburg-headquartered Russian commercial bank with overlapping retail and SME customers in the Urals. Currently being merged into UBRiR (Aug 2025 shareholder decision), making it the closest structural peer and consolidation target.
• T-Bank (Tinkoff Bank): Leading Russian digital-only universal bank (cards, deposits, brokerage, SME). Most direct head-to-head competitor for UBRiR's flagship credit card, cashback debit cards and digital UX leadership.
• Home Credit Bank: Russian bank focused on POS lending, credit cards and consumer loans at mass-market. Directly comparable to UBRiR's retail lending and credit card franchise.

Broad incumbents

• Sberbank: Dominant Russian state-owned universal bank with the country's largest deposit, lending and ATM franchise. Sets the competitive baseline on pricing, scale and digital UX for all sub-tier-1 Russian banks including UBRiR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bank_ubrr
• Facebookfacebook.com/ubrir
• LinkedInlinkedin.com/company/ural-bank-for-reconstruction-and-development

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBRD Bank