Code&Play

Online K-12 Coding Educationcodeandplay.pages.dev

Code&Play is an online coding school offering live, instructor-led classes taught by professional engineers to K-12 students and adult learners. It monetizes via monthly subscriptions ($69-$225) across 1-1, pair, and self-paced MOOC formats, plus B2B after-school programs.

Company typePrivate
Founded2018
HeadquartersNewark, United States
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Code&Play does

Code&Play is an online coding education company that delivers live, instructor-led classes to K-12 students and adult learners through a cloud-based browser platform requiring no software installation. Founded in 2018 and operating as a Delaware LLC headquartered in Newark, Delaware, the company runs three service models: private 1-1 classes at $225 per month, pair classes (two students sharing an instructor) at $150 per month, and self-paced open courses via the Thinkific marketplace at $69 per month. Its curriculum spans four tracks (Scratch, Python, Gaming using Pygame and Godot, and Web Development including HTML, CSS, JavaScript, and React) targeted at ages 7-17, plus adult training in Web Development and Data Science delivered through workforce-development partnerships.

The company monetizes through monthly subscriptions, with no long-term contracts and a 1-day free trial; payments are processed via Stripe, and classes are recorded for later viewing. Go-to-market combines direct-to-consumer signup through app.codeandplayclub.com, B2B outreach to K-12 schools for after-school CS programs (e.g., Annunciation Catholic School in Washington D.C.), B2B2C delivery via workforce-development organizations for adult learners, and a self-serve MOOC presence on Thinkific. Stated differentiators are the use of professional software engineers (rather than generic educators) as instructors and a fully digital curriculum with recorded classes and monthly progress reports.

The company is privately held with no disclosed institutional investors beyond a single $250,000 funding round in August 2019 supported by the University of Maryland's Terp Startup ecosystem, alongside affiliations with Towson University's TU Incubator and OpenScout VC. Headcount is reported at 1-10 employees, consistent with a small founder-led operation. The technology stack is intentionally lightweight: a browser-native coding environment, Stripe for billing, Thinkific for course hosting, and social login via Facebook and Twitter, with no proprietary AI or ML components disclosed.

Code&Play firmographics

Firmographics

Name: Code&Play
Legal name: Code&Play LLC
Website: https://codeandplay.pages.dev
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Code&Play is an online coding school offering live, instructor-led classes taught by professional engineers to K-12 students and adult learners. It monetizes via monthly subscriptions ($69-$225) across 1-1, pair, and self-paced MOOC formats, plus B2B after-school programs.
Ownership category
akta.pro rank

Code&Play industry classification

Industry

Product category: Online K-12 Coding Education
NAICS: Computer Training (61142), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Coding & Programming Learning Platforms (EDAFANAA)
akta.pro secondary industries: Introductory Coding (Block-Based & Beginner) (EDAMACAA), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC), Game Development (Unity, Unreal, 2D/3D) (EDAMACAE), Basic Coding & Computational Thinking (EDAAAIAN)

Keywords

Coding education
K-12 tutoring
Online learning platform
After-school programs
Live coding classes

Where Code&Play is headquartered

Location

Headquarters

HQ city: Newark
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Code&Play business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1-1 Classes Subscription: Monthly subscription for one-on-one personalized instruction with a dedicated engineer. $225 per month.
Pair Class Subscription: Monthly subscription for two students sharing an instructor. $150 per month. Students can invite friends or classmates.
Open Courses Subscription: Monthly subscription for live and recorded classes with instructor and student interaction, reviewed and graded assignments. $69 per month.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Pair Class - $150/month for 2 students
Subscription	Monthly	1-1 Classes - $225/month for private instruction
Subscription	Monthly	Open Courses - $69/month for MOOC access

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Code&Play product offering

Product offering

Core offering

Code&Play is an online coding education platform that delivers live, real-time coding instruction to K-12 students through three delivery models: private 1-1 classes, paired small-group classes, and self-paced MOOC courses via Thinkific. It also partners with K-12 schools to run after-school computer science programs and with workforce development organizations to deliver adult web development and data science training. Courses span Scratch, Python, Gaming, and Web Development and are taught by professional software engineers.

Product overview

Code&Play is an online coding education platform offering live instruction and self-paced courses for K-12 students, adults, and schools. The product portfolio consists of four core curriculum courses (Scratch, Python, Gaming, and Web Development) delivered through three main service models: live 1-1 or pair classes with real engineers ($150-225/month), open self-paced MOOC courses via Thinkific ($69/month), and school partnerships for after-school programs. The company also provides adult training programs in Web Development and Data Science. All courses emphasize cloud-based learning with no software installation required, and students receive certificates upon completion.

Differentiator

Problem solved

Functional benefit

Companies that use Code&Play

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Code&Play technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Code&Play partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

University of MarylandminorStrategic or Co-development PartnerListed as a supporter. Featured on University of Maryland's blog about startup success. Connection to Terp Startup ecosystem.
Towson UniversityminorStrategic or Co-development PartnerListed as a supporter. Connection to TU Incubator. Article mentions internship opportunities provided through the partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Code&Play competitors and assessment

Company assessment

Broad incumbents

iD Tech: Established K-12 STEM and coding education provider offering camps, courses, and online programs — operates as a larger, broader incumbent in the same enrichment market Code&Play targets.
Code.org: Nonprofit provider of free K-12 computer science curriculum and Hour of Code — broader incumbent in the same K-12 CS education category, serving schools and parents as a free alternative to Code&Play's paid offerings.

Direct peers

Juni Learning: Online 1-1 coding, math, and humanities courses for ages 7–18 with live instructors and project-based curricula — same parent buyer, same live-instructor delivery model, and overlapping curriculum in Scratch, Python, and web development.
CodeWizardsHQ: Live online 1-1 and small-group coding classes for kids and teens taught by instructors, with structured curricula in Scratch, Python, and web development — directly comparable service model, age range, and price tier to Code&Play.
Tynker: Direct K-12 coding learning platform offering self-paced and live coding courses for children in Scratch, Python, JavaScript, and game development — overlapping curriculum (block-based, Python, game dev) and the same parent buyer as Code&Play.
Outschool: Marketplace for live online K-12 classes including coding; competes with Code&Play for the same parent-driven enrichment dollar, though it is a broader marketplace rather than a vertical coding school.
Create & Learn: Small-group live online STEM and coding classes for K-12, taught by instructors and covering Scratch, Python, AI, and game development — closely matches Code&Play's small-group live format and K-12 parent segment.
Codecademy: Online coding education platform with self-paced and live courses spanning Python, web development, and data science — directly comparable to Code&Play's Open Courses MOOC tier and adult workforce segment.

Emerging players

Codingal: K-12 coding education platform offering live 1-1 classes and competitions in Scratch, Python, and web dev — emerging player with the same live-instructor K-12 coding model, primarily serving international markets but with a comparable product structure.
CodaKid: Online coding and game development courses for kids and teens including Minecraft modding, Python, and JavaScript — niche overlap with Code&Play's Gaming and Python courses, though more focused on game/creation content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Code&Play financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Code&Play leadership team

Management profile

Number of profiles

Profiles2 records

Code&Play funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Code&Play M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code&Play

What does Code&Play do?

Is Code&Play a public or private company?

Code&Play is a private company. It is classified as venture growth investor backed and is currently operating.

When was Code&Play founded?

Code&Play was founded in 2018. It employs 1 to 10 people.

Where is Code&Play based?

Code&Play is headquartered in Newark, United States, in the North America region.

How does Code&Play make money?

Three revenue lines are on record. 1-1 Classes Subscription is the primary driver. The others are pair Class Subscription and open Courses Subscription.

Who are Code&Play's main competitors?

Broad incumbents on record are iD Tech and Code.org. Direct peers are Juni Learning, CodeWizardsHQ, Tynker, Outschool, Create & Learn and Codecademy. Emerging players are Codingal and CodaKid.

Does Code&Play have an API?

No public API is recorded for Code&Play.

What industry is Code&Play in?

Code&Play's product category is Online K-12 Coding Education. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAMACAA, Introductory Coding (Block-Based & Beginner). Its NAICS code is 61142 and its SIC code is 8200.