Suitsupply

What Suitsupply does

Suitsupply is a privately held men's tailored clothing brand founded in 2000 and headquartered in Amsterdam, Netherlands. The company operates a hybrid direct-to-consumer model combining approximately 150 physical retail stores worldwide with an e-commerce platform built on Demandware (Salesforce Commerce Cloud), serving customers across Europe, North America, Asia Pacific, the Middle East, and Central America/Caribbean. The core product offering centers on ready-to-wear and custom-made suits, complemented by jackets, blazers, knitwear, trousers, shirts, coats, tuxedos, shoes, and accessories. The company differentiates through fabric partnerships with Italian heritage mills including Vitale Barberis Canonico, Thomas Mason, Rogna, and Ermenegildo Zegna, combined with in-store expert tailors who provide alterations within 30 minutes to 3 days and professional measurements for the Custom Made program.

Revenue is generated primarily through one-time apparel sales and made-to-measure services, with ready-to-wear suits priced between $500 and $1,000+ and custom three-piece suits at approximately $1,073 (versus approximately $898 off-the-rack). The signature Perennial Collection offers half-canvas constructed luxury suits at $599 as accessible luxury essentials, and the Size Passport digital service stores customer measurements to support consistent fit across repeat purchases and online reorder convenience. Supporting sub-brands and collections include Wrinkle-Free, Linen, Resort, Wedding, and Tuxedo lines, plus a Mix & Match feature that allows independent jacket and trouser sizing.

The customer base is horizontally segmented: the primary persona is ambitious professionals aged 25-40 seeking quality formal wear, with secondary use-case segments for wedding occasions and black-tie events. Distribution channels include physical retail storefronts, the suitsupply.com e-commerce platform, bookable in-store appointments, and inside sales support via WhatsApp, phone, and email. The company holds approximately 10% market share in the global made-to-measure suits market, ranking third behind Indochino (12%) and ahead of Brooks Brothers (9%) and Hugo Boss (7%). Leadership includes founder, President, and CEO Fokke de Jong, CTO/CIO Stefano Langenbacher, and a management team covering marketing, CRM technology, and customer retention. The only disclosed funding event is a Series 4 round on 2017-11-27 led by NPM Capital; revenue figures are not publicly disclosed.

Name

Suitsupply

Website

https://suitsupply.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Suitsupply is a privately held men's tailored clothing brand operating approximately 150 retail stores worldwide plus an e-commerce platform, offering ready-to-wear and custom-made suits and complementary menswear sourced from Italian heritage mills.

Ownership category

akta.pro rank

Product category

Men's Tailored Clothing

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Luxury Menswear (CRAAAFAF), Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

Keywords

• Men's tailored suits
• Made-to-measure menswear
• Custom formal wear
• Men's fashion retail
• Tailored clothing accessories

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ready-to-Wear Apparel Sales: One-time product sales of suits, shirts, knitwear, trousers, coats, jackets, blazers, tuxedos, shoes, and accessories through retail stores and e-commerce. Product categories span formal business wear, casual attire, and occasion-specific clothing.
2. Custom Made Services: Made-to-measure and custom tailoring services where customers can personalize suits, jackets, waistcoats, trousers, shirts, coats, and tuxedos with custom fabrics, linings, lapels, and monograms. Pricing varies based on garment type and customization level.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Suitsupply designs, sources, and retails tailored men's clothing including suits, jackets, shirts, knitwear, trousers, coats, tuxedos, shoes, and accessories through approximately 150 physical stores worldwide and a global e-commerce platform. The company offers a Custom Made program providing made-to-measure tailoring with personalized fabrics, linings, lapels, and monograms, supported by in-store professional measurements and alterations completed within 30 minutes to 3 days. Premium Italian fabrics from heritage mills (Vitale Barberis Canonico, Thomas Mason, Ermenegildo Zegna) are combined with Dutch tailoring expertise to deliver accessible luxury menswear.

Product overview

Suitsupply is a menswear brand offering a comprehensive portfolio of tailored clothing and accessories through a hybrid retail model combining e-commerce and physical stores. The core product offering centers on suits (ready-to-wear and custom made), complemented by jackets & blazers, knitwear & sweaters, pants & shorts, shirts, coats & vests, tuxedos, shoes, and accessories. The Custom Made Program enables made-to-measure customization for suits, jackets, waistcoats, pants, shirts, coats, and tuxedos with in-store professional measurements. Key sub-brands include the Perennial Collection ($599 luxury suits with half-canvas construction), Wrinkle-Free Collection (Italian wool and Supima cotton), Linen Collection (warm-weather wear), Wedding Collection, and Tuxedo Collection. The Mix & Match feature allows customers to combine different jacket and trouser sizes. Supporting services include Size Passport (digital measurement storage) and in-store alterations (30 minutes to 3 days turnaround). The brand sources premium Italian fabrics from heritage mills including Vitale Barberis Canonico, Thomas Mason, E.Thomas, Reda, Rogna, and Piacenza, combined with Dutch tailoring expertise across approximately 150 stores worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Suits Ready-to-wear and custom tailored suits in various fits (Tailored Fit Havana, Milano, Relaxed Fit Roma) and styles including summer suits, classic suits, wedding suits, perennial suits, luxury suits, wrinkle-free suits, and tuxedo suits, intended for male consumers seeking professional or formal attire.
• Jackets & Blazers Tailored jackets and blazers in various fits and Italian fabrications, suitable for formal business and smart casual occasions for male consumers.
• Knitwear & Sweaters Knitwear collection including polos, crewnecks, cardigans, T-shirts, tank tops, and zip sweaters crafted from Australian Merino wool, Mulberry Silk, and Mongolian Cashmere, intended for male consumers.
• Pants & Shorts Trousers and shorts including chinos, suit pants, wide leg pants, denim, wrinkle-free pants, and shorts in various fits and Italian fabrics, intended for male consumers.
• Shirts Dress shirts and casual shirts in various collar styles (classic, widespread, tuxedo) made from premium cottons including Egyptian cotton and Thomas Mason cotton, intended for male consumers.
• Coats & Vests Outerwear including coats, vests, and field jackets in technical and luxurious fabrics for various occasions and seasons, intended for male consumers.
• Tuxedos Black tie and formal tuxedo suits, dinner jackets, and tuxedo accessories for formal events, intended for male consumers attending black-tie occasions.
• Shoes

Quantifiable outcome

• Custom suit service delivers best-fitting suit experience according to Business Insider editor review

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hugo Boss: Global luxury menswear incumbent competing in suits and formalwear with broad brand reach. Holds ~7% of the global made-to-measure market and operates as both a benchmark competitor and price ceiling for Suitsupply's premium positioning.
• Brooks Brothers: Iconic American heritage menswear brand with strong suit and formalwear presence, holding ~9% of the global made-to-measure market. Competes with Suitsupply in the professional and occasion-based menswear category.
• Paul Smith: British designer menswear brand with a global retail footprint offering suits, tailored separates, and accessories — a comparable premium menswear incumbent competing for similar occasion-driven customers.

Direct peers

• Indochino: Direct competitor in made-to-measure menswear, holding the leading ~12% global share in custom suits versus Suitsupply's ~10%. Both compete on accessible-luxury custom tailoring with showrooms and online ordering.
• Men's Wearhouse: US-focused specialty menswear retailer offering suits, tuxedos, and rentals with in-store tailoring — directly comparable to Suitsupply's retail-plus-alterations model, though at a more mass-market price point.
• Alton Lane: Custom menswear brand operating showrooms with in-person fittings and made-to-measure suits — directly comparable to Suitsupply's Custom Made experience and price positioning.
• Tom James: Custom tailored menswear company with a direct-sales/showroom model similar to Suitsupply's appointment-based service, focused on business professionals and made-to-measure suits.
• Ted Baker: British designer menswear brand offering suits, shirts, and accessories across retail and DTC channels, overlapping with Suitsupply's product mix and price positioning in the accessible-luxury tier.
• Knot Standard: Custom menswear brand offering made-to-measure suits and shirts via showrooms and online — directly comparable to Suitsupply's Custom Made program in product, customer, and personalization model.

Emerging players

• Bonobos: DTC-focused menswear brand known for tailored pants and suits sold online and via guideshops — overlapping with Suitsupply in tailored menswear and Mix & Match fit innovation, though leaning more casual.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SuitsupplyOfficial
• Facebookfacebook.com/fb.suitsupply
• Instagraminstagram.com/suitsupply
• TikToktiktok.com/@suitsupply
• Xx.com/MrSuitsupply
• LinkedInlinkedin.com/company/suitsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suitsupply