What The McShin Foundation does

The McShin Foundation is a 501(c)(3) Recovery Community Organization founded in 2004 by John Shinholser and Carol McDaid and headquartered at a 15,000 sq. ft. recovery community center at 2300 Dumbarton Rd., Richmond, Virginia. It provides peer-delivered addiction recovery support services to adults (18+) with Substance Use Disorders across the Richmond metropolitan area and multiple Virginia jail jurisdictions, operating 13–16 recovery residences with 134–150+ beds, a 45-day residential recovery program, the Destiny House women and children's recovery home, and jail-based recovery programs at Pamunkey Regional Jail, RSW Regional Jail, Riverside Regional Jail, and Henrico County Jail. Its service portfolio is built on a peer-to-peer support model — staff and volunteers are themselves in long-term recovery — and is the only RCO in Virginia accredited by the Council on Accreditation of Peer Recovery Support Services (CAPRSS), with all residences certified under Virginia Association of Recovery Residences (VARR) and National Alliance for Recovery Residences (NARR) standards.

The organization's revenue model is a hybrid nonprofit stack: federal grant funding (historically dominated by SAMHSA, including the 2018 Building Communities of Recovery matching grant and the Virginia Recovery and Re-Entry Project); self-pay and need-based scholarship funding from participants (it explicitly does not accept Medicaid or commercial insurance); in-kind donations and community fundraising; tiered Technical Assistance consulting services to other organizations priced at $2,500–$75,000+ per engagement; and monthly Recovery Coach and 72-hour Peer Recovery Specialist training at $180 per participant. In October 2024 it received a $50,000 grant from Anthem Blue Cross & Blue Shield, its first disclosed commercial health plan relationship. The McShin Foundation served 764 participants in 2025 and reports 82% one-year recovery retention and 78% non-recidivism among Judicial Recovery Program participants. In January 2026, the Trump administration's cancellation of approximately $2 billion in SAMHSA grants affected McShin to the tune of 'hundreds of thousands to over $1 million', creating acute near-term funding pressure on its largest revenue source.

Name

The McShin Foundation

Legal name

The McShin Foundation

Website

https://mcshin.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The McShin Foundation is a Virginia-based nonprofit Recovery Community Organization, founded in 2004, that delivers peer-driven addiction recovery services — including a 45-day residential program, 13–16 sober-living residences, a women and children's home, and jail-based recovery programs — to adults with Substance Use Disorders across the Richmond area.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Voluntary Health Organizations (813212), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Addiction recovery services
• Recovery community organization
• Peer recovery support
• Substance use disorder treatment
• Sober living housing

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Self-Pay / Out-of-Pocket: Services are primarily funded through self-pay by participants. The organization explicitly states it does not accept Medicaid or commercial health insurance.
2. Federal Grant Funding: Grant funding from SAMHSA (Substance Abuse and Mental Health Services Administration) supports programs including the Virginia Recovery and Re-Entry (VRR) Project and the Building Communities of Recovery initiative. In January 2026, approximately $2 billion in SAMHSA grants were cancelled nationally, affecting McShin Foundation grants totaling hundreds of thousands to over $1 million.
3. Technical Assistance Fee-for-Service: The organization sells technical assistance consulting services to other organizations seeking to develop recovery housing, RCOs, and jail-based programs, priced at tiered levels from $2,500 to $75,000+ per engagement.
4. Financial Aid and Indigent Funding: Need-based financial assistance and scholarship funding provided on a case-by-case, first-come first-served basis, funded through fundraising and grant submissions.
5. Recovery Coach and Peer Specialist Training: Monthly recovery coach training sessions and 72-hour Peer Recovery Specialist (PRS) training courses offered for a $180 registration fee covering materials and lunch.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The McShin Foundation is Virginia's leading peer-driven Recovery Community Organization (RCO) providing a comprehensive portfolio of addiction recovery services. Core offerings include a 45-Day Residential Recovery Program, Recovery Residences (sober living), the Destiny House for women and children, and a Judicial Recovery Program for incarcerated individuals. Services are delivered by certified peer recovery specialists and recovery coaches with lived recovery experience, supported by a 15,000 sq. ft. Recovery Community Center open 365 days/year.

Product overview

The McShin Foundation is Virginia's leading peer-driven Recovery Community Organization (RCO) offering a comprehensive portfolio of addiction recovery services. The core offerings consist of the 45-Day Residential Recovery Program (the primary service combining clinical and peer support), Recovery Residences (structured peer housing with staff oversight), Destiny House (women's pregnant and parenting recovery home), and the Judicial Recovery Program (jail-based recovery services). These residential and program services are complemented by the Wednesday Family Group (family support), White Marker Project (community awareness initiative), Technical Assistance Program (tiered consulting for other organizations), and Recovery Training Programs (Recovery Coach Training and 72-Hour PRS Training). The organization operates from a 15,000 sq. ft. Recovery Community Center and manages 13+ recovery residences with over 150 beds across the Richmond, Virginia area. McShin is accredited by CAPRSS (national) and VARR (state), and does not accept insurance—services are self-pay or grant-funded with need-based financial aid available.

Differentiator

Problem solved

Functional benefit

Brands

• Destiny House: Women's Pregnant & Parenting Recovery Home providing safe, loving, empathetic recovery supportive environment for mothers and their children. Accepts 6+ months pregnant mothers and children 0-5 years old with mother.

Products and services

• 45-Day Residential Recovery Program

Quantifiable outcome

• 82% of The McShin Foundation participants in the last year are still in recovery
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rappahannock Shenandoah Warrenton (RSW) Regional JailcoreStrategic or Co-development PartnerMcShin Foundation staff and volunteers facilitate recovery support services five days a week at RSW Regional Jail in Front Royal, VA as part of the Virginia Recovery and Re-Entry (VRR) Project.
• Riverside Regional Jail (VA)coreStrategic or Co-development PartnerMcShin Foundation staff facilitate recovery support services three days a week at Riverside Regional Jail as part of the VRR Project, providing peer recovery support services to incarcerated individuals.
• Pamunkey Regional Jail (Hanover, VA)coreStrategic or Co-development PartnerMcShin Foundation currently operates a jail-based recovery program at Pamunkey Regional Jail in Hanover, VA, providing peer-based recovery support to incarcerated individuals.
• Henrico County Jail (VA)coreStrategic or Co-development PartnerMcShin Foundation delivers its award-winning 'Get In The Herd' podcast to Henrico County Jail inmates every Tuesday evening as part of its jail-based recovery programming.
• Leading Physicians for Drug & Alcohol DetoxminorStrategic or Co-development PartnerThe McShin Foundation partners with leading physicians for drug & alcohol detox services, providing linkage from residential programs to clinical detox and addiction psychiatry services for participants.
• Sherwin WilliamsminorOthersSherwin Williams donated 5,000 21-inch paint sticks for the White Marker Project memorial display honoring Virginians lost to Substance Use Disorders.
• Widespread SolutionsminorOthersWidespread Solutions donated white paint for the White Marker Project memorial display.
• Hurricane Fence CompanyminorOthersHurricane Fence Company donated fencing materials for the White Marker Project memorial display.
• Cornerstone Christian Academy (Appomattox, VA)minorOthersCornerstone Christian Academy won The McShin Foundation's White Marker Project research challenge, receiving a $2,500 prize for research revealing 3,500 individuals lost to SUD each year in Virginia.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Oxford House: The largest peer-run recovery housing network in the U.S., operating thousands of sober living homes using a self-sustaining democratic model. Most directly comparable to McShin's VARR/NARR-certified recovery residences and peer-driven ethos.
• CCAR (Connecticut Community for Addiction Recovery): One of the original Recovery Community Organizations, providing peer recovery support services, training, and advocacy. Directly comparable as a peer-led RCO offering PRSS, recovery coaching, and training programs.
• The Phoenix: National peer recovery community leveraging fitness, sober active community, and lived experience to support long-term recovery. Comparable peer-driven model and similar reliance on community/earned-media go-to-market.
• Young People in Recovery: National nonprofit recovery community organization building recovery support networks and advocating for peer-led services. Comparable as a peer-driven RCO focused on expanding recovery-oriented systems of care.
• Faces & Voices of Recovery: National recovery advocacy organization amplifying the voices of the recovery community and supporting RCO development. Comparable to McShin's mission-driven RCO positioning and policy engagement.

Broad incumbents

• Recovery Centers of America: Multi-site inpatient and outpatient addiction treatment provider across the Northeast and Mid-Atlantic. Comparable addiction treatment footprint but clinically-staffed and insurance-based, contrasting with McShin's peer-driven model.
• Hazelden Betty Ford Foundation: National nonprofit addiction treatment and recovery provider offering residential, outpatient, and educational programs. Overlaps with McShin in SUD recovery mission but at vastly greater scale and as a clinical model incumbent.

Regional players

• Clean and Sober Recovery Services: California-based operator of sober living residences and recovery services. Comparable recovery housing operator but geographically distinct from McShin's Virginia footprint.

Others

• Sober Living Network: Trade and advocacy organization supporting the recovery residence industry through standards, training, and policy work. Adjacent ecosystem participant comparable to McShin's engagement with VARR/NARR certification standards.
• Anthem Blue Cross & Blue Shield (Virginia): Major Virginia Medicaid and commercial health plan, recent $50,000 grant funder of McShin, and a key potential payer if McShin pivots toward insurance-reimbursable peer recovery support services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mcshintube
• Xx.com/McShinMcShin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about The McShin Foundation