SURE International Technology

What SURE International Technology does

SURE International Technology (شور العالمية للتقنية) is a Riyadh-headquartered IT services and software development company founded in 2004 and publicly listed on the Saudi Exchange's Nomu parallel market (Tadawul: 9550) since October 24, 2022. It serves over 200 Saudi government ministries and authorities — including the Ministries of Finance, Health, Defense, Justice, Tourism, Commerce, Investment, and Communications and Information Technology, as well as ZATCA, the Capital Market Authority, the Digital Government Authority, NEOM, and Jeddah Central — alongside select large private-sector clients such as Jahez. Its service portfolio spans software development and licensing, IT infrastructure and security, cloud computing, AI-enabled data analysis and decision automation, digital transformation consulting, and fully managed IT services. The firm augments services with eight proprietary software products: SurePay (FinTech/electronic payments), Majles.tech (board and general-assembly governance), Maktabi (ministerial/senior-executive office automation), Sure Connect (SMS/WhatsApp marketing), Strategy360s (strategy and performance management), SureTrust (digital certification), Fandaqah (real estate management), and Haseel (produce delivery).

The company monetizes across five streams: software licensing and recurring subscriptions (proprietary products and platform implementations); professional services (consulting, digital transformation, project management, HR services); managed services for full IT operations continuity; infrastructure and security solutions (cloud, network, and cybersecurity); and equity returns from investments in Saudi startups. It distributes through a direct enterprise sales force targeting Saudi ministries and large enterprises, supplemented by an integration ecosystem of 150+ global technology partners — including AWS, Microsoft, Oracle, Cisco, Fortinet, SAP, Nintex, Software AG, WSO2, Nutanix, Dell, Huawei, F5, Veeam, IFS, OutSystems, Cerner, Nuance, and A10 Networks — enabling bundled solution delivery. Strategic positioning is explicitly aligned with Saudi Vision 2030 digital-government priorities, reinforced by domestic awards (CITC Collaborative Innovation Award 2022 for Majles.tech; MCIT Risk Management Excellence 2023) and global partner recognition (Nintex Business Excellence Award 2022, ranked first in EMEA).

Corporate structure reflects concentrated founder control: Arab Knowledge Trading Company holds 62.57% post-listing, Riyadh Al-Waed Investment holds 4.99%, with the remaining 32.44% distributed among qualified investors and other shareholders. Governance is led by Chairman Nawaf Abdullah Alfawzan, Vice Chairman Ibraheem Abdullah Alzuhaimeel, and CEO/Managing Director Mohammed Saud Alessa. Note: a supplied financial table showing revenue in the tens of trillions is clearly mis-attributed and is not used in this analysis; revenue is not publicly disclosed by the company.

Name

SURE International Technology

Legal name

شركة شور العالمية للتقنية

Website

https://sure.com.sa

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Enterprise IT Services and Software Solutions

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Other Computer Related Services (541519), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)

akta.pro secondary industry

Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• IT consulting services
• Cloud computing solutions
• Digital transformation services
• Enterprise software development
• Managed IT services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Development & Licensing: Custom software development services and proprietary product licensing including SurePay, Majles Tech, Maktabi, Sure Connect, Strategy360s, and SureTrust.
2. IT Consulting & Digital Transformation: Technology and administrative consulting, digital transformation services, project management, and HR services for enterprises.
3. Managed Services: Fully managed IT services ensuring efficiency and continuity of business systems.
4. Infrastructure & Security Solutions: IT infrastructure, cloud computing, information security solutions, network protection and security.
5. Startup Investment Returns: Investment in promising startups generating returns through equity appreciation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SURE International Technology is a Saudi IT and software development company that delivers technology solutions and consulting services to public and private sector organizations in Saudi Arabia. The company's offerings include custom software development, IT infrastructure design and deployment, cloud computing, AI-powered data analysis and decision automation, cybersecurity, managed IT services, and digital transformation consulting. It complements these services with a proprietary product portfolio including SurePay (FinTech payments), Majles Tech (board governance), Maktabi (executive office automation), Sure Connect (SMS/WhatsApp marketing), SureTrust (digital certification), and Strategy360s (performance management).

Product overview

SURE International Technology (شور العالمية للتقنية) offers a diversified portfolio of digital products alongside IT services. The product suite comprises eight distinct branded offerings: SurePay for integrated electronic payment services (FinTech); Majles Tech for board of directors and general assembly governance; Maktabi for automating offices of ministers and senior executives; Sure Connect for multi-channel SMS and WhatsApp marketing; Strategy360s for strategy management and performance tracking; SureTrust for digital certification and authentication; Fandaqah for property and real estate management; and Haseel for fruit and vegetable delivery services. In addition, the company offers services in software development, infrastructure, support and operations, cloud computing, AI-powered solutions, and managed IT services. The company also recently entered the FinTech sector via SurePay and expanded into startup investment.

Differentiator

Problem solved

Functional benefit

Brands

• SurePay: Integrated electronic payment services - FinTech subsidiary offering comprehensive payment solutions.
• Sure Connect
• Majles.tech
• Maktabi
• Strategy360s
• SureTrust
• Fandaqah
• Haseel

Products and services

• SurePay (صيربي) Integrated electronic payment services representing the company's entry into the FinTech sector.
• Majles Tech (مجلس تك) Solutions for board of directors and general assemblies, providing governance and management of corporate boards and shareholder meetings.
• Maktabi (مكتبي) Automation solution for the offices of ministers and senior executives, managing meetings, visits, tasks, and schedules according to Saudi governance standards.
• Sure Connect (شور كونكت) SMS and WhatsApp marketing solution providing multi-channel customer communication with wide coverage, high-speed delivery, advanced encryption for data security, and multi-factor authentication.
• Strategy360s Strategy management and performance tracking solution enabling organizations to manage strategy and monitor performance metrics.
• SureTrust (صيرتراست) Digital certification and authentication services for document attestation and verification.
• Fandaqah (فنادق) Property and real estate management solution for managing assets and real estate portfolios.
• Haseel (حصيل) Fruit and vegetable delivery services platform connecting consumers with produce suppliers.
• Software Development and Customization Services Custom software development services for public and private organizations in Saudi Arabia.
• IT Infrastructure Design and Deployment IT infrastructure design and deployment services including networking, cybersecurity, and network protection.
• Cloud Computing Services Cloud computing solutions enabling organizations to efficiently manage digital resources with scalability and reduced operational costs.
• Managed IT Services Fully managed IT services ensuring efficiency and continuity of business systems.
• Digital Transformation Consulting Technology and administrative consulting, digital transformation services, project management, and HR services for enterprises.
• AI-Powered Data Analysis and Forecasting Solutions Solutions based on artificial intelligence for data analysis, forecasting, and decision automation to enhance efficiency and innovation.

Quantifiable outcome

• Serving over 200 clients across government and private sectors
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered core and major.

• AWS (Amazon Web Services)coreTechnology or IntegrationTechnology partnership for cloud computing solutions, enabling organizations to efficiently manage digital resources with scalability and reduced operational costs.
• MicrosoftcoreTechnology or IntegrationStrategic technology partnership for enterprise software and cloud solutions deployment in Saudi Arabia.
• OraclecoreTechnology or IntegrationTechnology partnership for database, enterprise software, and cloud infrastructure solutions.
• CiscocoreTechnology or IntegrationNetworking and cybersecurity technology partnership for infrastructure solutions.
• NintexcoreTechnology or IntegrationStrategic partnership for business process automation and workflow solutions. Company won Nintex Business Excellence Award 2022 as top partner in EMEA region.
• FortinetmajorTechnology or IntegrationCybersecurity solutions partnership providing network security and firewall protection.
• WSO2majorTechnology or IntegrationOpen-source integration and API management technology partnership.
• Software AGmajorTechnology or IntegrationEnterprise integration and digital business transformation technology partnership.
• NutanixmajorTechnology or IntegrationHyper-converged infrastructure and cloud computing solutions partnership.
• Dell TechnologiesmajorTechnology or IntegrationHardware and enterprise IT infrastructure solutions partnership.
• HuaweimajorTechnology or IntegrationICT infrastructure and enterprise networking technology partnership.
• F5 NetworksmajorTechnology or IntegrationApplication delivery and security solutions partnership.
• VeeammajorTechnology or IntegrationData management and backup solutions partnership.
• IFSmajorTechnology or IntegrationEnterprise asset management and field service management solutions partnership.
• OutSystemsmajorTechnology or IntegrationLow-code application development platform partnership.
• CernermajorTechnology or IntegrationHealthcare IT and clinical technology solutions partnership.
• Nuance CommunicationsmajorTechnology or IntegrationAI-powered conversational AI and speech recognition technology partnership.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Wipro: Global IT services and consulting company with regional presence serving Saudi government and enterprise digital transformation programs — comparable broad-incumbent competitor for large-scale IT services work.
• Saudi Telecom Company (stc): Largest Saudi telecom and digital services group; competes broadly with Sure across cloud, managed services, and government digital transformation, though at materially larger scale and through a wider portfolio.
• Tata Consultancy Services (TCS): Global IT services giant with significant Saudi Arabia operations serving government and enterprise clients — competes with Sure on large multi-year digital transformation and systems integration deals, though at vastly greater scale.
• Infosys: Global IT services firm actively expanding in the Middle East, including Saudi Arabia, competing for the same government IT consulting, digital transformation, and managed services engagements Sure pursues.

Direct peers

• Solutions by STC: STC Group's enterprise IT and digital services arm offering cloud, cybersecurity, managed services, and digital transformation to Saudi enterprises and government — a direct competitor for the same Saudi government IT modernization deals.
• Thiqah Business Services: Saudi government-owned IT and business process outsourcing arm serving ministries and HRSD programs, comparable to Sure's enterprise IT services and managed-services delivery model targeting public-sector clients.
• Elm Company: Saudi-listed digital solutions company providing IT services, managed services, and proprietary digital government products to Saudi ministries and authorities — the closest direct comparable to Sure's government-focused IT services and proprietary product model.

Emerging players

• Mozn: Saudi AI-focused enterprise software firm specializing in compliance, AML, and risk analytics for government and financial institutions — overlapping with Sure's AI-powered solutions and SureTrust digital-certification offerings.
• HyperPay: Saudi payment gateway and FinTech infrastructure provider; directly comparable to SurePay as a domestic payment services competitor serving the same Saudi merchant and enterprise customers.
• Lendo: Saudi FinTech operating in digital lending and SME financial services under SAMA regulations; comparable to SurePay as a Saudi FinTech entrant leveraging Vision 2030 financial-sector digitalization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SUREKSA
• LinkedInlinkedin.com/company/sure-global-technology
• Facebookfacebook.com/SUREInternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SURE International Technology