END.

Name

END.

Legal name

Ashworth and Parker Limited

Website

https://endclothing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Online Premium Sneaker & Streetwear Retail

NAICS

Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

Keywords

• Online apparel retail
• Premium sneaker retailer
• Streetwear curation
• Collaborative footwear drops
• Menswear e-commerce

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: END. generates revenue through direct retail sales of footwear (sneakers, boots, running shoes, casual shoes, sandals), clothing (T-shirts, shirts, shorts, jackets, jeans, knitwear, hoodies), accessories (bags, hats, socks, sunglasses, watches), lifestyle products (home fragrance, publications, tableware), and activewear.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

END. is an online fashion and footwear retailer that curates and sells sneakers, clothing, accessories, and lifestyle products directly to consumers through endclothing.com and physical stores. The assortment includes over 4,000 brands spanning luxury, streetwear, and sportswear, complemented by the in-house END. Label private brand and limited-edition collaborations with major athletic and fashion labels.

Product overview

END. is a British online fashion and footwear retailer operating as a single e-commerce platform that offers a curated mix of men's and women's clothing, footwear, accessories, and lifestyle products. The core offering centers on sneakers and streetwear from over 4,000 brands, complemented by the company's in-house END. Label sub-brand. The platform features dedicated sections for END. Active (performance wear), END. Collaborations (limited-edition partnerships), and seasonal Launch calendars for exclusive drops. Products span multiple categories including footwear/sneakers, clothing (tops, outerwear, jeans, tailoring), accessories (bags, eyewear, watches), and lifestyle (home fragrance, publications, tech). The company operates both men's and women's storefronts with international shipping.

Differentiator

Problem solved

Functional benefit

Brands

• END. Label: The in-house line of END., designed and developed with intention — considered, refined and rooted in the community that shaped the company's identity. The collection draws inspiration from everyday culture and for 2026 focuses on a Summer of Sport theme.
• END. Essentials
• END. Active

Products and services

• END. Label END.'s in-house clothing and accessories private label, designed and developed in-house, drawing on everyday culture and the community that shaped the company's identity. The 2026 collection focuses on a Summer of Sport theme with graphic tees, sweats, Oxford shirting, and tailored silhouettes.
• END. Essentials END.'s sub-brand line offering essential everyday wear items for men.
• END. Active END.'s activewear sub-brand covering cycling, running, and outdoors categories, with technical apparel and footwear from brands like adidas Running, Arc'teryx, HOKA, Salomon, and ON.
• END. Collaborations Limited-edition collaborative sneaker and apparel collections with industry partners including adidas, Hoka One One, PUMA, Reebok, Timberland, Clarks Originals, Saucony, Beams, Y-3, and Timex, among others.
• END. Women's Dedicated women's storefront offering clothing, footwear, accessories, and lifestyle products including dresses, lingerie, activewear, and collaborations with brands like SKIMS, GANNI, and Nike X SKIMS.
• Sneakers (footwear category) Core footwear category featuring the latest sneaker releases, collaborations, and classic silhouettes from major athletic brands including adidas, Nike, New Balance, ASICS, Salomon, and limited-edition collaborations, available via the Sneakers subcategory plus Boots, Running, Shoes, Sandals & Slides, and Slippers.
• Clothing (apparel category) Apparel section including T-shirts, shirts, shorts, coats, jackets, hoodies, knitwear, jeans, trousers, tailoring, and football jerseys for men and women from contemporary and luxury brands.
• Accessories (category) Accessories category including bags, belts, hats, jewellery, socks, sunglasses, umbrellas, scarves, gloves, wallets & keychains, and watches from brands such as AKILA, Comme des Garçons, Eastpak, Oakley, Prada Eyewear, and Tom Wood.
• Lifestyle (category) Home and lifestyle products including face & body care, glassware, home decoration, fragrance, lighting, publications, soft furnishings, storage, tableware, and tech & audio products.
• END. (Online Store) END.'s primary online apparel and footwear retail store (endclothing.com), offering a curated selection of sneakers, clothing, accessories, and lifestyle products for men and women, featuring over 4,000 brands including luxury, streetwear, and sportswear labels, with global shipping and import duties included.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, secondary and minor.

• adidascoreStrategic or Co-development PartnerEND. has an ongoing collaboration partnership with adidas, producing multiple limited-edition sneaker collections including 'Present' & 'Future', 'Flyfishing', and 'Laundromat' iterations. These collaborations feature exclusive colorways and limited-edition silhouettes released throughout 2024.
• New BalancecoreStrategic or Co-development PartnerNew Balance is a key brand partner for END., with multiple exclusive releases and collaborative designs featured prominently on the platform including limited-edition colorways and END. exclusive styles.
• NikecoreStrategic or Co-development PartnerNike products are sold through END. with exclusive releases and collaborations including Nike X2 and various limited-edition Air Jordan releases.
• TimexcoreStrategic or Co-development PartnerEND. collaborated with Timex on the END. x Timex 1981 collection featuring reissued watch designs. Featured in editorial content highlighting the collaboration.
• Hoka One OnesecondaryStrategic or Co-development PartnerEND. collaborated with Hoka One One on limited-edition sneaker releases, part of their 2024 collaborative sneaker retrospective featuring performance-oriented silhouettes.
• PUMAsecondaryStrategic or Co-development PartnerEND. produced at least two collaborative projects with PUMA in 2024, featured in their collaborations retrospective covering the year.
• TimberlandsecondaryStrategic or Co-development PartnerEND. collaborated with Timberland on two separate releases in 2024, featuring heritage-inspired designs blending British music and Scottish folklore influences.
• ReeboksecondaryStrategic or Co-development PartnerEND. featured Reebok in their 2024 collaborative sneaker releases, one of approximately 13 partnership collections documented in their year-end retrospective.
• SauconysecondaryStrategic or Co-development PartnerEND. collaborated with Saucony on limited-edition footwear as part of their 2024 collaborative releases, with products drawing from cultural references including British music.
• Clarks OriginalssecondaryStrategic or Co-development PartnerEND. partnered with Clarks Originals for heritage-inspired collaborative footwear as part of their 2024 collaborations, reflecting the brand's British roots.
• BeamssecondaryStrategic or Co-development PartnerEND. collaborated with Japanese brand Beams on footwear releases as part of their 2024 collaborative sneaker retrospective.
• PalmesminorStrategic or Co-development PartnerEND. partnered with Palmes for tennis-inspired apparel as part of the Summer of Sport collection, featuring wardrobe pieces for tennis' new era.
• Y-3minorStrategic or Co-development PartnerY-3 (adidas x Yohji Yamamoto) products were featured in END.'s 2024 collaborative sneaker retrospective, representing the intersection of athletic performance and avant-garde design.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JD Sports Fashion: JD Sports is the dominant UK-listed multi-brand athletic and lifestyle footwear and apparel retailer, with global operations including the size? and Footpatrol banners in the sneaker-streetwear segment. It competes directly with END. for exclusive sneaker allocations and is also a customer via shared brand partners, making it the most natural broad incumbent comparable.
• Foot Locker: Foot Locker is a global multi-brand athletic footwear and apparel retailer with strong North American and European presence. It competes with END. for major sneaker brand allocations (Nike, adidas, New Balance) and operates DTC plus store channels at much larger scale, making it a relevant broad incumbent comparable.
• Zalando: Zalando is Europe's largest online fashion and lifestyle platform, carrying many of the same brands END. stocks alongside its own private labels. It is a broad incumbent in the same footwear/apparel e-commerce category with overlapping sneaker, streetwear, and activewear categories.

Direct peers

• SSENSE: SSENSE is a Montreal-based global e-commerce destination for luxury, streetwear, and curated fashion featuring exclusive collaborations and limited drops. END. and SSENSE compete head-to-head for the same premium-streetwear consumer, with overlapping brand rosters and similar collaboration-led marketing strategies.
• Farfetch: Farfetch is a global luxury and fashion online marketplace connecting consumers with boutiques and brands worldwide. It overlaps with END. in luxury and streetwear e-commerce and competes for the same high-AOV consumer purchasing curated and limited-edition product.
• Mr Porter: Mr Porter is a global online luxury menswear retailer carrying premium brands and exclusive collaborations. It is a direct peer to END. in the curated menswear e-commerce niche, particularly for premium streetwear, luxury labels, and exclusive drops.
• Sneakersnstuff (SNS): Sneakersnstuff is a Sweden-based sneaker boutique and e-commerce retailer specializing in limited-edition sneakers and collaborations. It is a direct peer to END. in the sneaker-specialist e-commerce segment with overlapping brand partners and collaboration-led traffic model.
• size?: size? is a UK-based sneaker specialist retailer (owned by JD Sports) offering exclusive sneaker releases and streetwear. It is a direct peer in the UK sneaker specialty channel with overlapping brand partnerships (Nike, adidas, New Balance) and direct competition for exclusive sneaker drops.
• Hanon: Hanon is a Scotland-based independent sneaker and streetwear retailer with strong reputation for exclusive collaborations and curated menswear. It is a directly comparable UK independent in the same niche as END., sharing suppliers and customer profiles.
• Footpatrol: Footpatrol is a UK-based sneaker and streetwear boutique (owned by JD Sports) known for limited drops and community-led storytelling. It directly competes with END.'s launch calendar and collaboration releases in the same UK sneaker culture market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/endclothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about END.