SoundSwitch
SoundSwitch is a Digital Lighting Workstation that automatically synchronizes DMX and smart-lighting shows with audio for DJs, clubs, venues, and live performers, integrating natively with Serato DJ Pro, Virtual DJ, and Engine DJ hardware as a brand within inMusic Brands, Inc.
- Company typePrivate
- Founded2012
- HeadquartersTauranga, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What SoundSwitch does
SoundSwitch is a Digital Lighting Workstation (DLW) that automates music-synchronized lighting shows for DJs, clubs, and live performers. Its software analyzes audio files to extract BPM, phrase structure (Intro, Main 1, Main 2, Middle, Bridge, Outro), and beatgrid information, then automatically generates DMX lighting scripts and supports both professional DMX fixtures and consumer smart lighting ecosystems (Philips Hue, Nanoleaf). The platform integrates natively with the three leading DJ software platforms — Serato DJ Pro, Virtual DJ, and Denon DJ's Engine DJ — and supports Ableton LINK, MIDI Clock, and MIDI Timecode for cross-platform workflow integration. Core proprietary features include AutoScripting (automated lightshow generation from audio analysis), Autoloops (up to 128 backup synchronized loops across four banks), Static Looks (per-fixture scene control), and Phrase Editing (collaborative refinement of autoscripted cues).
The company operates as a brand within inMusic Brands, Inc., a diversified music and audio technology conglomerate headquartered in Cumberland, Rhode Island, that also owns Denon DJ, Numark, Rane, Akai Professional, Alesis, and M-Audio. SoundSwitch is co-founded and led by CEO Zak Meyers and was founded in 2012 with origins in Tauranga, New Zealand; current standalone headcount is reported at 1–10, indicating a lean product team embedded in the larger inMusic organization. Its primary products are SoundSwitch Desktop Software (available via monthly subscription at $7.99, annual subscription at $79.99, or a lifetime license at $199), the Control One hardware controller at $299.99, the Micro DMX Interface at $39.99, and Engine Lighting, which is embedded natively in Engine DJ hardware (Prime 4, SC6000, SC5000) for standalone booth operation. The company has raised approximately $749K across two disclosed angel rounds in 2015 ($395K from WNT Ventures) and 2016 ($354K from Enterprise Angels and WNT Ventures), with no further external funding disclosed.
SoundSwitch monetizes through a hybrid software-hardware model: subscription and lifetime software licenses form the recurring revenue base, hardware sales provide higher-margin one-time revenue, and the free Engine Lighting Basic Mode for Philips Hue (available on Engine DJ hardware) functions as a freemium funnel into paid tiers. Distribution is multi-channel, combining a direct e-commerce storefront, Amazon marketplaces in seven countries, major music equipment retailers (Sweetwater, Guitar Center, Thomann, MusicStore, Rockshop), regional DJ dealer networks, and the captive Engine DJ hardware channel. Customer segmentation is horizontal and long-tailed, spanning professional and mobile DJs (primary), club and venue operators, hobbyist DJs, and Engine DJ hardware users, with marketing driven by product-led free trials, YouTube tutorial content, a Facebook user community, and integration-driven visibility within DJ software menus.
SoundSwitch firmographics
Firmographics- Name
- SoundSwitch
- Legal name
- inMusic Brands, Inc.
- Website
- https://soundswitch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoundSwitch is a Digital Lighting Workstation that automatically synchronizes DMX and smart-lighting shows with audio for DJs, clubs, venues, and live performers, integrating natively with Serato DJ Pro, Virtual DJ, and Engine DJ hardware as a brand within inMusic Brands, Inc.
- Ownership category
- akta.pro rank
SoundSwitch industry classification
Industry- Product category
- DJ Lighting Software
- NAICS
- Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (33431)
- SIC
- Electric Lighting & Wiring Equipment (3640), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI)
- akta.pro secondary industries
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Music Production Workflow & Project Management Tools (Session management, asset/versioning) (MPAIAIAK)
Keywords
Where SoundSwitch is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
SoundSwitch business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Monthly): Monthly subscription model providing access to SoundSwitch desktop software with continuous updates and support. Priced at $7.99/month with risk-free cancellation.
- Software Subscription (Annual): Annual subscription model offering reduced pricing compared to monthly, at $79.99/year.
- Lifetime License: One-time perpetual license purchase at $199 with free upgrades for the lifetime of the 2.0 software. Higher upfront cost but no ongoing subscription fees.
- Hardware Sales - Control One: Professional lighting interface and controller sold as hardware accessory. Priced at $299.99. Bundled with 3 months free software access when purchased.
- Hardware Sales - Micro DMX Interface: Compact USB to DMX interface for connecting to lighting hardware. Priced at $39.99. Bundled with 3 months free software access when purchased.
- Engine Lighting Basic Mode: Free tier for basic onboard smart light control on Engine DJ hardware using Philips Hue Smart Lights. Advanced DMX control requires active SoundSwitch trial or paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Software Subscription |
| Subscription | Annual | Annual Software Subscription |
| One time/ perpetual license | Multi-year contract | Lifetime License |
| Unit Pricing | Pay-as-you-go | Control One Hardware |
| Unit Pricing | Pay-as-you-go | Micro DMX Interface Hardware |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
SoundSwitch product offering
Product offeringCore offering
SoundSwitch develops a Digital Lighting Workstation (DLW) software platform that automatically analyzes audio files to generate and synchronize lighting shows for DJs. The core product is the SoundSwitch Desktop Software, available via monthly ($7.99), annual ($79.99), or lifetime ($199) license, with companion hardware including the Control One controller ($299.99) and Micro DMX Interface ($39.99), plus Engine Lighting embedded in inMusic's Engine DJ hardware. The platform supports both professional DMX lighting and consumer smart lights (Philips Hue, Nanoleaf) and integrates natively with Serato DJ Pro, Virtual DJ, and Engine DJ.
Product overview
SoundSwitch is a Digital Lighting Workstation (DLW) for DJs that synchronizes lighting shows with music. The core offering is the SoundSwitch Desktop Software, available via subscription ($7.99/month, $79.99/year, or $199 lifetime). It integrates with leading DJ software platforms (Serato DJ Pro, Virtual DJ, Engine DJ) and controls DMX, Philips Hue, and Nanoleaf lighting. The product lineup includes Engine Lighting (embedded in Engine DJ hardware for standalone use), the Control One professional controller ($299.99), and the Micro DMX Interface ($39.99) for hardware connectivity. Key software features include AutoScripting (automatic lightshow generation), Autoloops (backup synchronized loops), Static Looks (manual scene control), and Phrase Editing (track structure analysis for precision lighting).
Differentiator
Problem solved
Functional benefit
Brands
- Engine Lighting: Embedded lighting control technology powered by SoundSwitch, running natively on Engine DJ hardware for standalone audio and lighting experience without a computer.
- Control One
- Micro DMX Interface
Products and services
- SoundSwitch Desktop Software
Companies that use SoundSwitch
Customer profileSegments4 records
Ideal customer profiles4 records
SoundSwitch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature8 records
SoundSwitch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- inMusic Brands, Inc.coreSoundSwitch is a brand owned and operated by inMusic Brands, Inc. The parent company maintains the website, administers operations, and holds all intellectual property rights including the SoundSwitch trademark. inMusic Brands is the home of premier music and audio technology brands including Denon DJ, Numark, Rane, Akai Professional, and others.
Recent moves6 records
Expansion highlights5 records
SoundSwitch competitors and assessment
Company assessmentDirect peers
- MADRIX: MADRIX is a professional LED lighting control software/hardware platform used in clubs, events, and architectural lighting. Competes with SoundSwitch in the DMX/lighting-for-events segment, particularly for more complex pixel-mapping installations.
- QLC+: QLC+ is an open-source, cross-platform DMX lighting controller supporting MIDI, audio analysis, and visualizer functions. It competes with SoundSwitch on automation and price, particularly for hobbyist and budget-conscious users.
- Daslight (Nicolaudie): Daslight is a DMX lighting control software suite aimed at DJs, clubs, and event producers, with hardware interfaces and a feature set overlapping almost entirely with SoundSwitch's desktop offering. Most direct commercial competitor in the DMX-for-DJ software category.
- Martin ShowXpress: ShowXpress is Martin Professional's DMX lighting control software targeting DJs and small venues with similar automation features. Competes head-to-head with SoundSwitch on DMX lighting scripting for live events.
- Lightjams: Lightjams is a real-time DMX lighting control software with audio-reactive features and MIDI support, aimed at live performers and DJs. A close functional overlap with SoundSwitch on the music-to-light automation axis.
Broad incumbents
- Serato: Serato DJ Pro is the largest DJ software platform that SoundSwitch integrates with. While not a direct competitor in lighting, it is a critical platform partner and indirect incumbent in the broader DJ workflow space.
- VirtualDJ (Atomix Productions): VirtualDJ is a leading DJ software platform fully integrated with SoundSwitch. Functions as both a distribution partner and an indirect incumbent whose own feature roadmap could compete with or substitute for SoundSwitch.
- Denon DJ (Engine DJ / inMusic Brands): Denon DJ is SoundSwitch's sibling brand under inMusic and the host platform for Engine Lighting. It is both an enabler (distribution via Engine DJ hardware) and an adjacent incumbent shaping DJ hardware/ecosystem standards.
- MA Lighting grandMA: grandMA is the dominant professional lighting console in touring and large venues. Represents the high-end incumbent that SoundSwitch's BPM Detection expansion into non-DJ venues puts it on a collision course with.
Others
- Philips Hue / Signify: Philips Hue is the consumer smart lighting platform integrated with SoundSwitch. Functions as an enabling ecosystem partner — its installed base defines the addressable market for SoundSwitch's prosumer smart-light features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SoundSwitch social profiles
Digital presenceSoundSwitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundSwitch leadership team
Management profileNumber of profiles
Profiles1 record
SoundSwitch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundSwitch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundSwitch
What does SoundSwitch do?
SoundSwitch develops a Digital Lighting Workstation (DLW) software platform that automatically analyzes audio files to generate and synchronize lighting shows for DJs. The core product is the SoundSwitch Desktop Software, available via monthly ($7.99), annual ($79.99), or lifetime ($199) license, with companion hardware including the Control One controller ($299.99) and Micro DMX Interface ($39.99), plus Engine Lighting embedded in inMusic's Engine DJ hardware. The platform supports both professional DMX lighting and consumer smart lights (Philips Hue, Nanoleaf) and integrates natively with Serato DJ Pro, Virtual DJ, and Engine DJ.
Is SoundSwitch a public or private company?
SoundSwitch is a private company. It is classified as corporate owned and is currently operating.
When was SoundSwitch founded?
SoundSwitch was founded in 2012. It employs 1 to 10 people.
Where is SoundSwitch based?
SoundSwitch is headquartered in Tauranga, New Zealand, in the Oceania region.
How does SoundSwitch make money?
Six revenue lines are on record. Software Subscription (Monthly) is the primary driver. The others are software Subscription (Annual), lifetime License, hardware Sales - Control One, hardware Sales - Micro DMX Interface and engine Lighting Basic Mode.
Who are SoundSwitch's main competitors?
Direct peers on record are MADRIX, QLC+, Daslight (Nicolaudie), Martin ShowXpress and Lightjams. Broad incumbents are Serato, VirtualDJ (Atomix Productions), Denon DJ (Engine DJ / inMusic Brands) and MA Lighting grandMA. Philips Hue / Signify is listed as an others.
Does SoundSwitch have an API?
No public API is recorded for SoundSwitch.
What industry is SoundSwitch in?
SoundSwitch's product category is DJ Lighting Software. Its primary akta.pro industry code is MPAIAIAI, Live Performance & DJ Software (Playback, Mixing, Lighting Control), with a secondary code of MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers). Its NAICS code is 334310 and its SIC code is 3640.