Marsail

Name

Marsail

Legal name

MARSAIL

Website

https://marsail.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Executive Leadership Training

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (56152)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Educational Cruises & Shipboard Learning Programs (THAKAGAM)

akta.pro secondary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

Keywords

• Executive leadership training
• Experiential team building
• Corporate sailing seminars
• Serious game simulation
• Management development programs

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Services: Custom-designed training programs for executives, CODIR/COMEX teams, and managers. Programs are tailored to organizational needs and delivered through experiential pedagogy. Revenue generated through per-program fees based on duration, customization level, and participant count. Available as intra-company programs or dedicated sessions for constituted groups.
2. Sailgame Business Game Sessions: Single-day immersive team development sessions using the proprietary Sailgame simulation. Pricing is quote-based per session, with maximum 15 participants per session. Can be extended with add-ons such as DISC workshops, conferences, and other customizations.
3. Conference & Keynote Speaking: Inspirational conferences delivered by Christopher Pratt, using lessons from offshore racing to transmit strategic messages to organizations. Format ranges from 30 minutes to 2 hours with unlimited participants.
4. Podcast Content & Sailfactory: Content marketing platform featuring podcasts, articles, and success stories that serve both as standalone content revenue through advertising/partnerships and as lead generation for training services.
5. Nautical Events & Incentives: Corporate sailing events, team building activities, and client entertainment experiences aboard racing vessels. Includes regattas, team building sessions, and PR events for corporate clients.
6. Sailing Coaching Services: Specialized coaching for sailing teams and amateur sailors preparing for ocean crossings and competitions. Delivered through partnerships with sailing clubs and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Marsail designs and delivers bespoke experiential leadership development, team building, and strategic decision-making programs for corporate executives and management teams using competitive offshore sailing as the learning environment. Core offerings include the SAILGAME immersive serious business game, the Sail to Lead inspirational conference, sea-based experiential seminars for CODIR/COMEX teams, the Talent Management program for high potentials, the Mastermind aboard racing trimarans, and sailing coaching services, all built around the proprietary Sail to Lead methodology and DISC-based behavioral frameworks.

Product overview

Marsail is a professional training and organizational development company that uses competitive offshore sailing as a metaphor and experiential learning tool for leadership development. The core offering consists of three main programs: (1) Sailgame - an immersive serious game that simulates offshore racing team dynamics; (2) Sail to Lead Conference - inspirational presentations by elite sailor Christopher Pratt; and (3) Formation expérientielle en mer - experiential sea-based training programs for leadership teams. Supporting offerings include a Talent Management program, the SailFactory content platform with podcasts and articles, the Sail'up management training, executive Mastermind sessions aboard racing trimarans, and sailing coaching services. The company specializes in helping CODIR/COMEX teams, managers, and organizations improve decision-making under pressure, team cooperation, and collective leadership through metaphors drawn from ocean racing.

Differentiator

Problem solved

Functional benefit

Brands

• Sailgame: A serious game/immersive business simulation that reveals team dynamics and develops decision-making skills under pressure using sailing competition as a metaphor.
• Sail'up
• SailFactory
• WIND of TRUST

Products and services

• SAILGAME Serious Game

Quantifiable outcome

• Accelerated behavioral change through experiential learning vs traditional theoretical approaches
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Hippolyte Machetti - Olympic PreparationminorStrategic or Co-development Partner · 21 June 2022MARSAIL served as official partner for Hippolyte Machetti's Olympic sailing preparation (Paris 2024). The partnership combined elite sailing expertise with leadership development programs.
• Société Nautique de Marseille (SNM)coreStrategic or Co-development Partner · 9 February 2021Formal partnership between MARSAIL and the Société Nautique de Marseille, one of France's most prestigious sailing clubs. The partnership enables MARSAIL to leverage SNM's infrastructure, expertise, and network for training delivery and sailing activities.
• Wind of Trust - Fondation pour l'EnfanceflagshipStrategic or Co-development Partner · 9 February 2021Ocean Fifty racing trimaran 'Wind of Trust' carrying the Fondation pour l'Enfance cause. Christopher Pratt serves as skipper. This vessel serves as the centerpiece for MARSAIL's high-end corporate programs including mastermind experiences, team building, and premium events. The trimaran competes in Pro Sailing Tour and other major events.
• Charal Sailing TeamcoreStrategic or Co-development PartnerLong-standing partnership with IMOCA60 team Charal. Christopher Pratt competed as co-skipper with Jérémie Beyou, achieving podium finishes including 3rd place Transat Jacques Vabre 2019 and participation in Défi Azimut victories.
• CNTL (Centre Naval de Toulouse à Marseille)minorStrategic or Co-development PartnerPartnership with CNTL's racing pole for delivering coaching programs. MARSAIL conducted sailing coaching stages for amateur sailors preparing for Transquadra transatlantic races.
• Lady First 3 (Mylius 60)coreStrategic or Co-development PartnerPartnership using the Mylius 60 'Lady First 3' racing yacht for corporate events and team building programs. The yacht competes in major Mediterranean regattas including Voiles de Saint-Tropez, Tre Golfi, Transat du RORC, and Caribbean 600.
• Malizia Seaexplorer / Team MaliziaminorStrategic or Co-development PartnerChristopher Pratt participated in The Ocean Race 2023 aboard Malizia Seaexplorer, contributing to research on human factors in offshore racing while building relationships with international sailing teams.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sailogy: Sailogy is a European online yacht charter and sailing experience platform. It overlaps with Marsail on the corporate sailing experience side but does not focus on leadership development or training methodology.
• GlobeSailor: GlobeSailor is a Europe-based yacht charter broker offering bareboat, crewed, and corporate sailing experiences. It overlaps with Marsail's sailing experience offerings for corporate groups but operates as a marketplace rather than a methodology-driven training brand.
• North Sailing: North Sailing is an Iceland-based sailing tour operator offering whale watching and schooner-based experiences with corporate/private charter capabilities. It is comparable as a sailing experience provider with adjacent B2B potential, though primarily consumer-tourism oriented.

Direct peers

• Cegos: Cegos is a France-based global leader in corporate training and leadership development with a similar B2B customer base targeting HR/L&D decision-makers and CODIR/COMEX teams. It competes for the same training budgets with broader program catalogs but lacks Marsail's sailing-based experiential differentiator.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie Training is a long-established corporate training firm offering leadership, communication, and team development programs to enterprise audiences worldwide. It competes for similar L&D budgets via facilitator-led classroom training but lacks an experiential outdoor or sailing component.
• Outward Bound International: Outward Bound is a global experiential leadership and team development organization using outdoor challenges (including sailing) to build leadership and teamwork. It is a broader incumbent in the experiential leadership category with similar pedagogical philosophy but a non-profit operating model.
• Korn Ferry: Korn Ferry is a global leadership development and executive advisory firm offering leadership programs and team effectiveness services to large enterprises. It serves a similar CODIR/COMEX buyer profile but operates at much larger scale through traditional consulting and assessment-led methodologies.
• Wilson Learning: Wilson Learning is a global leadership and sales training firm with programs addressing decision-making, communication, and team effectiveness. It targets similar enterprise L&D buyers but delivers through consulting and workshops rather than experiential sailing.
• Franklin Covey: Franklin Covey is a global leadership development firm providing enterprise training programs and content (e.g., 'The 7 Habits'). It serves similar enterprise HR/L&D buyers seeking leadership development but delivers content-led programs rather than experiential sailing-based learning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrNFLgnNJFlPBLX8Vx_HfiA
• Instagraminstagram.com/marsailofficial
• Facebookfacebook.com/marsail

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsail