HSO

Name

HSO

Legal name

HSO Group B.V.

Website

https://hso.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Enterprise Cloud Implementation Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Microsoft Dynamics implementation
• Enterprise cloud transformation
• Industry vertical ERP
• Managed cloud services
• Agentic AI advisory

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Microsoft Dynamics 365 Implementation Services: HSO generates primary revenue through professional services for implementing, configuring, and deploying Microsoft Dynamics 365 Business Applications (ERP and CRM). Services span planning, design, build, implementation, and optimization across the Dynamics 365 portfolio.
2. Managed Cloud Services: Ongoing managed services including 24/7 support, cloud infrastructure management, and operational optimization for Microsoft cloud environments. Provides recurring revenue through multi-year service agreements.
3. Cloud and Data Transformation Services: Revenue from Azure cloud strategy, migration, integration, and modernization engagements. Includes Microsoft Fabric implementation, data platform development, and AI readiness assessments.
4. AI and Copilot Advisory Services: Advisory and implementation services for Microsoft Copilot and AI technologies, including agent development, AI strategy, and Copilot Studio-based solutions. Revenue from assessment, enablement, and ongoing innovation engagements.
5. Industry-Specific IP Solutions: Revenue from licensing and implementing HSO's proprietary industry solution suites (fsi360, retail360, mfg360, etc.) that extend Microsoft Dynamics 365 with vertical-specific functionality.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

HSO designs, implements, and manages enterprise-scale Microsoft cloud and AI transformations, with a primary focus on Microsoft Dynamics 365 Business Applications (ERP and CRM). The company extends the Microsoft platform with 11 proprietary 360 vertical solution suites, six pre-built Copilot-based AI agents, Microsoft Fabric data and analytics, Azure cloud services, and 24/7 managed cloud services for organizations across manufacturing, financial services, retail, rental, AEC, construction, legal, government, non-profit, service, and consulting sectors globally.

Product overview

HSO is a global business transformation partner offering a portfolio of industry-specific solutions (360 suites) built on Microsoft Dynamics 365, complemented by AI-powered agents and consulting services. The core platform consists of Microsoft Dynamics 365 Business Applications for ERP and CRM, extended through HSO's industry solutions including fsi360 (Financial Services), mfg360 (Manufacturing), retail360 (Retail), construction360 (Construction), legal360 (Legal), rental360 (Rental), nfp360 (Non-Profit), gov360 (Government), service360 (Field Service), consulting360 (Consulting), and aec360 (Architecture/Engineering/Construction). The 360 suite is complemented by AI-powered agents (PayFlow, Time Entry, Customer Service, Expense Entry, Order Management, Proposal Automation) built on Microsoft Copilot and Azure OpenAI, as well as specialized services like the Agentic AI Advisory Service and Microsoft Fabric Jumpstart workshop.

Differentiator

Problem solved

Functional benefit

Brands

• fsi360: Financial Services industry solution suite built on Microsoft Dynamics 365, providing marketing, business development, finance and relationship intelligence for asset management, wealth management, private equity, banks, credit unions, and insurance sectors.
• rental360
• Agentic AI Advisory Service
• construction360
• retail360
• mfg360

Products and services

• fsi360 Financial Services industry solution suite built on Microsoft Dynamics 365 covering marketing, business development, finance, and relationship intelligence for asset management, wealth management, private equity, banking, credit unions, and insurance sectors, including fund accounting, loan management, multi-entity financial consolidation, wealth management capabilities, and AI-infused agents for financial services workflows.
• mfg360 Manufacturing industry solution suite built on Microsoft Dynamics 365 providing demand planning, warehousing, fulfillment, finance, operations, quality, regulatory compliance, customer service, and field service capabilities tailored for discrete, process, life sciences, and energy manufacturers.
• rental360 All-in-one rental business management solution built on Microsoft Dynamics 365 with real-time visibility into operations, assets, and performance; includes rental management, business insights, relationship intelligence, service management, customer service, mobile field service, and AI-powered agents for order management and vendor communication.
• retail360 Retail industry solution suite leveraging Microsoft Dynamics 365, AI, and cloud computing to enhance customer experience, strengthen supply chain resilience, optimize inventory, enable AI-powered insights, and unify commerce for retailers and distributors.
• construction360 Construction industry cloud-based business management software built on Microsoft Dynamics 365 enabling AI-enabled automation, project management, financial optimization, and collaboration for construction firms.
• legal360 Legal services industry solution built on Microsoft Dynamics 365 for law firms and legal departments, providing case management, matter management, billing automation, and client relationship management.
• nfp360 Non-profit organization solution built on Microsoft Dynamics 365 for membership management, donor accountability, modernizing applications, automating processes, and providing insight for associations, charities, and NGOs.
• gov360 Government and public sector solution built on Microsoft Dynamics 365 for central government, local government, housing, education, and law enforcement, addressing digital service transformation, compliance automation, data management, and transparency.
• service360 Field service management solution built on Microsoft Dynamics 365 for scheduling, dispatch, and mobile workforce management across service-driven operations.
• consulting360 Professional consulting services industry solution built on Microsoft Dynamics 365 for project operations, resource management, and business development optimization at consulting firms.
• aec360 Architecture, Engineering, and Construction industry solution built on Microsoft Dynamics 365 for project management and operational efficiency at AEC firms.
• HSO PayFlow Agent AI-powered Copilot-driven agent that streamlines vendor payment inquiries by analyzing emails, pulling real-time data from Dynamics 365 Finance, and sending instant accurate replies, clearing inbox backlogs and strengthening vendor relationships.
• HSO Time Entry Agent Copilot-driven agent that streamlines time and expense tracking in Microsoft Teams using natural language, auto-populating entries, pulling real-time project data from Dynamics 365, and sending smart reminders.
• HSO Customer Service Agent AI-powered digital assistant that transforms customer support by automating routine inquiries, guiding users through standard processes, and delivering consistent multilingual service across channels. Built on Azure AI Search and Microsoft Copilot.
• HSO Expense Entry Agent AI-powered agent that reads receipts, categorizes expenses, fills required fields, and ensures compliance with corporate policies, cutting expense submission time in half while improving financial accuracy.
• HSO Order Management Agent AI-powered agent that automates order intake, validation, and creation across email, EDI, and other channels. Powered by Azure OpenAI and integrated with Dynamics 365, eliminating manual entry and reducing errors.
• HSO Proposal Automation Agent AI-powered agent that drafts structured proposals by pulling data from CRM, past documents, pricing models, and approved content libraries. Built on Microsoft Copilot and embedded in Teams and Microsoft 365, reducing proposal turnaround time and ensuring brand consistency.
• Agentic AI Advisory Service Structured advisory service for enterprise organizations to adopt and integrate intelligent agents using Microsoft Copilot Studio, combining strategic assessment, hands-on enablement workshops, and long-term innovation support; includes pre-built agents for invoice approvals, time entry, customer service, expense management, order processing, and proposal automation.
• Microsoft Fabric Jumpstart Four-day workshop for co-designing and co-developing a first data and analytics workload using Microsoft Fabric. Includes business value assessment, co-development, and an action plan for implementation.

Quantifiable outcome

• 50% operational efficiency improvement (InComm Canada)
• +3 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Aware GroupcoreStrategic or Co-development Partner · 1 August 2024HSO acquired Aware Group, a New Zealand-based Microsoft Solutions partner specializing in data and AI solutions. Aware Group had helped hundreds of companies explore AI solutions and transitioned dozens from prototype to production. The acquisition expands HSO's repository of AI use cases and data/AI capabilities, strengthening HSO's position as a premier global Microsoft partner for AI transformation.
• CRM Dynamics LtdcoreStrategic or Co-development Partner · 1 October 2021HSO acquired CRM Dynamics Ltd, Canada's largest independent Microsoft Dynamics 365 partner, to expand footprint and service capabilities in North America. The acquisition allows HSO to better serve Canadian businesses and leverage CRM Dynamics' industry expertise and global delivery capabilities, particularly in financial services and public sector industries.
• MicrosoftcoreStrategic or Co-development PartnerHSO is a premier global Microsoft partner and one of Microsoft's top 'Inner Circle' partners for 19 consecutive years. HSO has achieved all six Microsoft Cloud Partner Program Solution Designations. The partnership involves co-development of industry solutions, joint go-to-market activities, and referral relationships. HSO participates in Microsoft's co-selling programs and received the Microsoft Frontier Partner Badge for advanced AI capabilities.
• Weil (Legal Counsel)minorOthersWeil served as legal counsel advising Bain Capital on the investment in HSO.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Infosys: Infosys is a global SI with a Microsoft-focused business applications and cloud practice. It overlaps with HSO on enterprise Dynamics 365, Azure migrations, and AI-enabled transformation work.
• Accenture: Accenture is the parent of Avanade and operates a massive global Microsoft business applications and cloud practice. It competes with HSO on large enterprise Dynamics 365, Azure, and AI transformation deals, but as part of a much broader portfolio.
• Capgemini: Capgemini operates a large Microsoft practice and competes with HSO on enterprise cloud, ERP, and AI transformation engagements. It is a broad incumbent with capabilities across all major hyperscalers and enterprise platforms.
• TCS (Tata Consultancy Services): TCS is a global systems integrator with a significant Microsoft Dynamics 365 and Azure practice serving large enterprises. It competes with HSO on multi-year transformation programs, particularly with manufacturing and financial services clients.
• Cognizant: Cognizant is a major global SI with substantial Microsoft Dynamics 365, Azure, and AI service offerings. It competes with HSO for large enterprise transformation contracts across multiple industries.
• Wipro: Wipro operates a global Microsoft practice and competes with HSO on enterprise cloud, ERP, and CRM modernization programs. It is a broad incumbent with deep delivery scale across geographies.

Direct peers

• Avanade: Avanade is a joint venture between Accenture and Microsoft, and the largest dedicated Microsoft Dynamics 365, Azure, and Copilot services partner globally. It is HSO's closest direct competitor for enterprise Microsoft business applications and cloud transformation work.
• Hitachi Solutions: Hitachi Solutions is a global Microsoft Dynamics 365 partner with deep industry expertise and proprietary IP solutions similar to HSO's 360 suites. It competes head-to-head with HSO for mid-market and enterprise Dynamics deployments across multiple verticals.
• PowerObjects (an HCLTech company): PowerObjects is a Microsoft Dynamics 365-focused services provider owned by HCLTech. It delivers similar Dynamics 365 implementation, managed services, and vertical solutions to HSO's customer base of mid-market and enterprise clients.

Regional players

• Nexus Infotech: Nexus Infotech is a regional Microsoft Dynamics 365 partner focused primarily on the Middle East and Africa. It provides similar Dynamics implementation services to HSO in a different geography and serves as a useful regional comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hso-group
• LinkedInlinkedin.com/company/hso
• Xx.com/hso_tweets
• Facebookfacebook.com/HSOUnitedKingdom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSO