What Moni does

Moni (legal name: MONI ONLINE S.A.) is an Argentine fintech company founded in 2013 and headquartered at Maipú 1300, Piso 9, Ciudad Autónoma de Buenos Aires. The company operates a fully digital, mobile-first consumer lending and virtual wallet platform targeting underbanked Argentine adults, including informal workers, monotributistas, freelancers, and retirees who face limited access to credit from traditional banks. Its core product is instant personal loans ranging from $1,000 to $3,220,000 pesos disbursed same-day in 1, 3, 6, or 12 monthly installments under a fixed-rate French amortization system, with TNA ranging from 152.07% to 484.96% and a disclosed CFTEA of up to 686.32%. Identity verification relies on DNI photo capture and income validation, and the credit decision is automated.

The product surface extends beyond lending into a virtual wallet (Billetera Virtual Moni) supporting CVU-based transfers to any Argentine bank or wallet, QR-code merchant payments, bill payments (utilities, telecom), SUBE transit card reloads, and mobile carrier top-ups (Claro, Personal, Movistar, Tuenti, Nextel). A prepaid Mastercard called Monicard was offered in partnership with Mastercard for online and in-store purchases, though it is being discontinued effective October 15, 2025. Moni is registered with the BCRA both as a non-financial credit provider (#55,085) and a payment service provider offering a payment account (#33,550), and reports backing from the IFC, IDB Invest, NXTP Labs, and FJ Labs across funding rounds totaling roughly $5.5M since inception.

Moni monetizes primarily through interest income on personal loans, with secondary streams from Mastercard interchange fees on Monicard transactions (until discontinuation), wallet maintenance fees (scheduled to activate after July 31, 2026), and service-payment processing fees. Customer acquisition is product-led and digital-only, with no physical branches: users self-register via the Android app or web, complete DNI validation, and can borrow within minutes. Marketing relies on SEO-optimized educational content (MoniBlog), Instagram, Facebook, YouTube, and organic app-store discovery. The company has 11–50 employees and an academic study using 15,186 of its loan observations (Oct 2020–Jan 2023) validates the use of a proprietary credit-risk model (Unified Policy Stability Index) achieving a 68.18/100 policy stability score, indicating genuine data-driven underwriting for the underbanked segment.

Name

Moni

Legal name

MONI ONLINE S.A.

Website

https://moni.com.ar

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Moni (MONI ONLINE S.A.) is an Argentine fintech founded in 2013 that offers instant personal loans ($1,000–$3,220,000 pesos) and a virtual wallet to underbanked Argentine consumers, including informal workers and retirees, via a 100% digital, self-serve Android and web platform.

Ownership category

akta.pro rank

Product category

Consumer Digital Lending

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

akta.pro secondary industries

Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), A2A Collections & Direct Account Funding (FSAMAFAH)

Keywords

• Digital lending platform
• Personal loans online
• Virtual wallet services
• QR code payments
• Consumer fintech lending

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Loan Interest Income: Primary revenue stream from interest charged on personal loans. Loans range from $1,000 to $3,220,000 pesos with repayment in 1, 3, 6, or 12 monthly installments. Interest rates vary by credit profile with TNA ranging from 152.07% to 484.96%. The company uses simple interest calculation (not compound) and the French amortization system.
2. Transaction Fees on Card Payments: Revenue generated from Monicard prepaid Mastercard transactions when users make purchases online or in stores. The card is free for users (no issuance or maintenance fees) but Moni earns interchange fees from Mastercard on each transaction.
3. Wallet Account Maintenance Fee: Monthly account maintenance fee for Moni wallet, though this has been bonified/waived until July 31, 2026. After this period, users will be subject to wallet maintenance commission charges.
4. Service Payment Processing: Revenue from processing bill payments, mobile recharges, and SUBE card recharges. Users can pay utility bills, phone credits, and public transportation cards either with wallet funds or by financing through a loan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Moni operates a fully digital microloans and payments platform serving Argentine consumers. Its core is instant personal loans from $1,000 to $3,220,000 pesos disbursed the same day, paired with a virtual wallet that supports QR code payments, bill payment, SUBE card recharges, mobile phone recharges, and CVU-based bank transfers. The platform is delivered entirely through a mobile app and website with no physical branches.

Product overview

Moni is an Argentine fintech company operating as a digital consumer lending platform and virtual wallet. The core product is its instant personal loan service (Préstamos Personales), which offers loans from $1,000 to $3,220,000 pesos in 1-12 installments with fully online processing. This is integrated with a virtual wallet (Billetera Virtual Moni) that enables QR payments, bill payment (Pago de Facturas), SUBE card loading (Recarga SUBE), and mobile credit recharges (Recarga Celular). The Monicard prepaid Mastercard card, backed by Mastercard, previously enabled international online purchases. Moni is registered with Argentina's Central Bank (BCRA) as a non-financial credit provider and payment service provider.

Differentiator

Problem solved

Functional benefit

Brands

• Monicard: Prepaid Mastercard international card offered by Moni, available virtually with no issuance or maintenance costs, used for online purchases and subscriptions.

Products and services

• Préstamos Personales Moni (Personal Loans) Instant personal loans from $1,000 to $3,220,000 pesos disbursed same day, available in 1, 3, 6, or 12 monthly installments with variable interest rates by credit profile. Targeted at adult Argentine residents with regular income and a bank account in their name, with no age limit and no physical paperwork.
• Billetera Virtual Moni (Virtual Wallet) Virtual wallet for Argentine consumers to load balance via loan, bank transfer, or incoming payments; send and receive money via CVU, CBU, or Alias; and act as the funding source for bill payment, recharges, and QR purchases.
• Pago de Facturas (Bill Payment) Bill payment service that allows users to settle utility, telecom, and other invoices (Edenor, Edesur, Gas Natural, Movistar, Claro, Personal, RapiPago-enabled bills) by scanning a barcode or entering service details, funded either by wallet balance or by financing through a Moni loan in installments.
• Recarga SUBE Service for loading Argentina's SUBE public transportation card from the Moni app, payable with wallet funds or financed via a Moni loan; balance activates at SUBE terminals or via the Carga SUBE app.
• Recarga Celular (Mobile Recharge) Prepaid mobile credit recharge service for major Argentine carriers (Claro, Personal, Movistar, Tuenti, Nextel), available in amounts from $500 to $3,500 and payable with wallet funds or financed via a Moni loan.
• Código QR Moni (QR Code Payments) QR code scan-and-pay feature that lets users pay any Argentine merchant displaying a QR code from the Moni app, either using wallet balance or by financing the purchase with a Moni loan in installments.
• Monicard (Tarjeta Prepaga Mastercard) Prepaid Mastercard card (virtual and physical) backed by the Mastercard network, offered to Moni users free of issuance and maintenance, enabling online subscriptions, e-commerce, and physical-store payments funded by the Moni wallet or financed via a Moni loan.

Quantifiable outcome

• Loan disbursement on the same day of approval
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MastercardcoreTechnology or IntegrationMastercard provides the payment network infrastructure for Monicard prepaid cards, enabling international acceptance for online purchases and transactions. The partnership enables Moni to offer virtual and physical prepaid cards backed by a globally recognized payment network.
• Banco Central de la República Argentina (BCRA)coreOthersRegulatory oversight body that regulates Moni as 'Otros Proveedores no Financieros de Crédito' (registration #55,085) and 'Proveedor de Servicio de Pago que ofrece Cuenta de Pago' (registration #33,550). BCRA establishes norms for virtual wallet operations in Argentina.
• Cámara Argentina de Comercio Electrónico (CACE)minorStrategic or Co-development PartnerArgentine Chamber of Electronic Commerce that supports and regulates e-commerce in Argentina. Moni adheres to CACE standards for digital commerce and payment services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Banco Supervielle: Argentine commercial bank with a digital-first strategy (Supervielle App) and growing personal loan and wallet products. Competes with Moni in consumer credit and digital payments for similar retail customers.
• Mercado Pago: Dominant Argentine digital wallet tied to Mercado Libre's marketplace, offering QR payments, bill pay, consumer credit, and merchant acquiring at massive scale. Competes with Moni across wallet and consumer credit, but with a much broader portfolio.
• Banco Galicia: One of Argentina's largest private banks with a strong digital wallet (MODO ecosystem) and personal loan offerings. Competes with Moni across deposits, payments, and consumer credit, with substantially larger balance sheet and brand.

Direct peers

• Wenance: Argentine fintech focused on consumer and SME lending via digital channels. Direct competitor in the alternative-credit space, with overlapping underbanked customer base in Argentina.
• Naranja X: Argentine fintech (spun out of Tarjeta Naranja) providing digital wallet, QR payments, personal loans, and financial services to underbanked consumers. Directly comparable product set and target segment to Moni.
• Personal Pay: Digital wallet and consumer finance app from Telecom Argentina, offering QR payments, recharges, and personal loans to mobile-first Argentines. Direct competitor to Moni on the wallet + microloan bundle.
• Brubank: Argentine neobank offering digital account, prepaid card, and personal loans through a mobile-first experience. Targets a similar underbanked segment and competes on convenience and pricing of credit.
• Credicuotas: Argentine consumer credit fintech specializing in installment lending and BNPL, often distributed through merchant integrations. Comparable to Moni's microloan and BNPL-style financing of QR/bill payments.
• Ualá: Argentine neobank offering digital wallet, prepaid card, and personal credit to underbanked consumers. Closest direct competitor to Moni, operating in the same segment with overlapping product set (wallet + lending + bill pay).
• Reba: Argentine fintech specializing in BNPL and consumer installment credit, often embedded at checkout. Comparable to Moni's QR/installment financing mechanic for everyday purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsnRxGaS96r67W1V5OvCDGQ
• Facebookfacebook.com/Moniprestamos
• Instagraminstagram.com/monibilletera

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moni