Hydralyte

What Hydralyte does

Hydralyte is a consumer health and hydration brand founded in Australia in 2001, built around its proprietary LyteRH® oral rehydration formula — a precise sodium-glucose-electrolyte ratio based on World Health Organization guidelines that activates the sodium-glucose pump for rapid fluid absorption. The commercial US entity (Hydralyte, LLC) operates from San Diego, California, and serves three primary markets: the USA, Canada, and Australia. The product portfolio centers on a core hydration line (powder packets, effervescent tablets made in Switzerland, and ready-to-drink formats) and a portfolio of "Plus" functional 2-in-1 SKUs that combine the LyteRH base with targeted actives — Liver Support, Metabolic Support (featuring a 5-strain AKK Biotic Blend with Akkermansia muciniphila), Brain Support, Immune Support (elderberry), and Collagen Support (using licensed VERISOL® collagen peptides from GELITA).

The business model blends D2C e-commerce (Shopify storefront at hydralyte.com with a Subscribe & Save subscription program offering 30% off first order and 20% off recurring orders), marketplace presence (Amazon Brand Store), and broad US retail distribution (CVS, Walgreens, Rite-Aid, Publix, H-E-B, Harris Teeter, Meijer, Giant Eagle, Winn-Dixie, Bartell Drugs). Pricing on the D2C channel ranges from $19.99 for tablets to $54.99 for premium Plus functional SKUs, with sitewide tiered promotional discounts (Buy 1 Save 20% / Buy 2 Save 25% / Buy 3 Save 30%). Marketing is executed through content/SEO (blog, science page), paid social (TikTok, Meta, Google), email/SMS (Postscript), PR/earned media (WebMD, Forbes, HuffPost, Business Insider, Yahoo, New York Post, Refinery29), and a Brand Ambassador Program.

Customer segments span medical/clinical use cases (dehydration from illness, pregnancy, pediatrics), athletes/active consumers, and wellness/functional health consumers seeking 2-in-1 hydration-plus-actives products. The company is privately held (US LLC) with disclosed funding of approximately $7.48M across 2021 ($6.5M) and 2023 ($984K) rounds; the website footer references an Investor Relations page, though no parent company, controlling shareholder, or cap-table detail is disclosed. The company carries the trademark "LyteRH®" and self-describes as "#1 Australia's Number One Hydration Brand."

Name

Hydralyte

Legal name

Hydralyte, LLC

Website

https://hydralyte.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Hydralyte is a consumer health brand built on a proprietary WHO-based LyteRH® oral rehydration formula, selling core hydration products and a functional "Plus" line (Liver, Metabolic, Brain, Immune, Collagen) via D2C, Amazon, and US/AU/CA retail to medical, athletic, and wellness consumers.

Ownership category

akta.pro rank

Product category

Oral Rehydration & Functional Hydration Products

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Oral rehydration solutions
• Electrolyte hydration products
• Functional beverage powders
• Effervescent electrolyte tablets
• Wellness hydration supplements

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Subscribe & Save Subscription Program: Recurring subscription offering 30% off the first subscription order and 20% off every subsequent order at 1-month or 2-month delivery intervals. Customers can change or cancel anytime, and orders can be skipped. Subscription order returns are subject to a 20% processing fee.
2. Direct-to-Consumer One-Time Purchases: One-time orders through hydralyte.com storefront across product formats including powder packets ($24.95–$32.99), tablets ($21.99), ready-to-drink 6-packs ($39.99), and 2-in-1 functional blends ($34.99–$54.99). Free shipping on orders over $20 (or $25 for liquids/freezer pops in contiguous US).
3. Retail & Marketplace Distribution: Wholesale-style revenue through third-party retail and marketplace channels including Amazon brand store, H-E-B, Harris Teeter, CVS, Walgreens, Publix, Meijer, and other US grocery/drug chains, as well as Australian and Canadian retail distribution.
4. Promotional & Bundle Sales: Sitewide promotional discounts (e.g., Buy 1 Save 20% / Buy 2 Save 25% / Buy 3 Save 30%), themed product bundles (Brain-Liver Axis Bundle, Metabolic Balance Bundle, Allergy Bundle), and a 15% off incentive for email newsletter sign-ups.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hydralyte manufactures and sells clinical-grade oral rehydration products built on the proprietary LyteRH formula, delivered as powder packets, effervescent tablets, ready-to-drink liquids, and a portfolio of 2-in-1 functional blends that pair hydration with liver, metabolic, brain, immune, and collagen support actives. The brand targets individual consumers through a Shopify D2C storefront (with Subscribe & Save), an Amazon Brand Store, and major US grocery and drug retailers, plus Australian and Canadian distribution.

Product overview

Hydralyte is a single consumer-product brand — not a multi-tenant SaaS platform — built around one proprietary core technology, the LyteRH® sodium-glucose-electrolyte oral rehydration formula (founded in Australia in 2001 and based on the WHO rapid-rehydration formula). The catalog is structured as a core hydration line (Hydration Powder Packets, Hydration Effervescent Tablets, and Hydration Ready-to-Drink) plus a portfolio of "Plus" functional add-on modules that pair the LyteRH base with targeted actives: Hydration + Liver Support, Hydration + Metabolic Support (with an Akkermansia/AKK Biotic Blend), Hydration + Brain Support, Hydration + Immune Support, and Hydration + Collagen Support (VERISOL collagen). These Plus SKUs are sold individually and packaged into curated bundles — Metabolic Balance Bundle, Brain-Liver Axis Bundle, Allergy Bundle, and a 60ct Liver Support Variety Pack — alongside a HydraLyte Water Bottle accessory. The storefront is a Shopify-based DTC site with a Subscribe & Save program and a clinical-claim positioning built around named expert endorsements and published clinical studies on the underlying functional ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• LyteRH: Proprietary electrolyte hydration formula trademarked and marketed across the Hydralyte product range; described as a precise ratio of water, electrolytes and sugar to accelerate water absorption.
• HydraLytePlus

Products and services

• Hydration Powder Packets (Original LyteRH Formula) Original Hydralyte electrolyte rehydration powder sticks built on the LyteRH sodium-glucose-electrolyte ratio, available in Lemon Squeeze, Strawberry Lemonade, Orange, and a 30-count Variety Pack. 3g sugar and 20 calories per serving with 5g carbs. Marketed as gluten-free, non-GMO, vegan, and dairy-free for all-ages use including children.
• Hydration Effervescent Tablets Lightly sparkling effervescent electrolyte tablets made in Switzerland, dosed at 2 tablets per 8oz of water. Delivers the LyteRH ratio with 4g glucose and 160mg potassium per serving. Marketed as low-sugar, gluten-free, non-GMO, and dairy-free; safe for ages 0+.
• Hydration Ready-to-Drink Pre-mixed ready-to-drink oral rehydration solution in 6-packs (Orange, Berry, Lemon Lime), using the LyteRH formulation with 15 calories and 4g carbs per serving. Designed for on-the-go rapid rehydration.
• Hydration + Liver Support (Plus line) 2-in-1 hydration plus liver-support formula combining the LyteRH electrolyte base with milk thistle, ginger, turmeric, prickly pear, green tea extract (40mg caffeine), and vitamin C. Available in Blood Orange Ginger, Pineapple Mango Ginger, Peach Passion Ginger, and a 30ct Variety Pack. Marketed for adults 18+.
• Hydration + Metabolic Support (Plus line) 2-in-1 sugar-free lightly sparkling functional electrolyte formula in Blood Orange pairing the LyteRH base (dietary fiber, chloride, sodium, potassium, citrate) with a 5-strain AKK Biotic Blend including Akkermansia muciniphila plus prebiotic fructooligosaccharide. Marketed for gut microbiome, natural GLP-1 support, fat and carbohydrate metabolism, and gut barrier integrity.
• Hydration + Brain Support (Plus line) 2-in-1 functional electrolyte formula in Mango Punch combining the LyteRH base with organic lion's mane, reishi, and cordyceps mushrooms plus 5-HTP. Marketed for daily mood, mental clarity, cognitive support, and sleep quality.
• Hydration + Immune Support (Plus line) 2-in-1 functional electrolyte formula in Berry Blast combining the LyteRH base with 35:1 concentrated Sambucus nigra (elderberry) extract (150mg, equivalent to 1000mg), vitamin C, calcium (280mg), magnesium, and zinc (10mg). Marketed for immune system function. Pack of 20 sticks.
• Hydration + Collagen Support (Plus line) 2-in-1 functional electrolyte formula in Strawberry Lemonade combining the LyteRH base with 2.5g VERISOL Bioactive Collagen Peptides (Type I and III), vitamin C (135mg), zinc (8.5mg), and 2g protein. Marketed for healthy hair, skin, and nails. Not vegan due to animal-derived collagen.
• Hydration + Liver Support (60ct Variety Pack) Larger 60-stick variety pack of the Hydration + Liver Support formula combining Blood Orange Ginger, Pineapple Mango Ginger, and Peach Passion Ginger flavors.
• Metabolic Balance Bundle Multi-product bundle pairing the Hydration + Metabolic Support formula with complementary functional SKUs, priced at $71.98 (regular $89.98).
• Brain-Liver Axis Bundle Multi-product bundle pairing the Brain Support and Liver Support formulas, priced at $71.98 (regular $89.98), positioned around the gut-brain-liver axis.
• Allergy Bundle Multi-product bundle targeted at seasonal allergy support, pairing complementary Plus-line formulas.
• HydraLyte Water Bottle Branded HydraLyte water bottle sold as a hydration accessory, listed at $22.99 (sale price; regular $28.99).

Quantifiable outcome

• 75% less sugar than leading sports drinks (Hydralyte has 3–4g sugar per 8oz vs 19–47g for sports drinks)
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorHydralyte operates a dedicated Amazon Stores brand page (ID: 282E38A6-A4B1-4D32-92D9-91B929F2828B) selling through Amazon's US marketplace. Featured products include ready-to-drink, powder, and tablet formats.
• H-E-BcoreChannel Partner/ Reseller/ DistributorH-E-B is a confirmed in-store retail partner listed on the Where to Buy page alongside a link to H-E-B store locator. H-E-B is a major Texas-based grocery chain, important for Hydralyte's US retail presence.
• Harris TeetercoreChannel Partner/ Reseller/ DistributorHarris Teeter is a confirmed in-store retail partner listed on the Where to Buy page with a link to their store locator. Mid-Atlantic and Southeast US grocery chain.
• CVScoreChannel Partner/ Reseller/ DistributorCVS is referenced in the FAQ as a major US drugstore chain where Hydralyte products can be purchased in store. Major US pharmacy retailer.
• WalgreenscoreChannel Partner/ Reseller/ DistributorWalgreens is referenced in the FAQ as a US drugstore chain carrying Hydralyte products. Major US pharmacy retailer.
• Rite-AidminorChannel Partner/ Reseller/ DistributorRite-Aid is referenced in the FAQ as a US drugstore chain carrying Hydralyte products.
• PublixminorChannel Partner/ Reseller/ DistributorPublix is referenced in the FAQ as a US grocery chain carrying Hydralyte products. Southeast US regional grocer.
• MeijerminorChannel Partner/ Reseller/ DistributorMeijer is referenced in the FAQ as a US retailer carrying Hydralyte products. Midwest US supercenter chain.
• Giant EagleminorChannel Partner/ Reseller/ DistributorGiant Eagle is referenced in the FAQ as a US grocery chain carrying Hydralyte products.
• Winn-DixieminorChannel Partner/ Reseller/ DistributorWinn-Dixie is referenced in the FAQ as a US grocery chain carrying Hydralyte products.
• VERISOL® (GELITA)coreOEM/ Whitelabel/ Licensing PartnerVERISOL® is a patented Type I and III bioactive collagen peptide licensed from GELITA for use in Hydralyte Plus Collagen Support, providing 2.5g per daily dose backed by 6 clinical studies.
• ShopifycoreTechnology or IntegrationHydralyte.com is built on the Shopify e-commerce platform (referenced as hydralyte.myshopify.com in subscription URLs and as a service provider in the Privacy Policy). Powers checkout, subscriptions, and customer accounts.
• TikTokcoreGTM or Marketing PartnerHydralyte uses TikTok Pixel and TikTok Events API for advertising measurement, retargeting, and audience building as disclosed in Privacy Policy. TikTok is one of the primary paid social channels.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMeta is referenced as an advertising and analytics partner in the Privacy Policy for ad delivery, retargeting, and measurement across Facebook and Instagram.
• GooglecoreGTM or Marketing PartnerGoogle is referenced as an advertising and analytics partner in the Privacy Policy for Google Ads retargeting and Google Analytics measurement.
• Stodge Inc. d/b/a PostscriptcoreTechnology or IntegrationPostscript is Hydralyte's SMS marketing platform provider, used to send checkout reminders, cart reminders, and promotional text messages to opted-in subscribers. Referenced in the Mobile Messaging Terms and Conditions.
• Radko Gudas (Florida Panthers NHL Defenseman)coreGTM or Marketing PartnerProfessional athlete endorsement — NHL defenseman Radko Gudas provides testimonial and brand advocacy for Hydralyte, citing its use by the Florida Panthers team for game-day hydration.
• American Arbitration Association (AAA)minorOthersDesignated arbitration body for resolving disputes between Hydralyte and its SMS program subscribers, in San Diego, California under AAA Commercial Arbitration Rules.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liquid I.V. Liquid I.V. is a leading premium hydration powder brand with a similar sugar-to-electrolyte ratio value proposition and a strong D2C + retail + Amazon presence. Acquired by Unilever, it competes directly with Hydralyte in drugstores, mass, and online channels.
• Pedialyte (Abbott): Pedialyte is the dominant US oral rehydration solution brand, owned by Abbott. It is the most direct head-to-head competitor to Hydralyte's core LyteRH® ORS positioning, with broad US drugstore and grocery distribution and significant pediatric and clinical credibility.
• Nuun Hydration: Nuun is a direct competitor in effervescent electrolyte tablets and powders with a similar low-sugar, portability-focused proposition. Comparable product format (tablets in water), comparable D2C + retail distribution model, and comparable athlete/active-consumer target.
• DripDrop Hydration: DripDrop is a direct competitor in ORS-style electrolyte powders founded by a pediatrician, with comparable WHO-based formulation claims and similar medical-professional endorsement strategy. It is a primary direct rival in the clinical rehydration use case.

Broad incumbents

• Gatorade (PepsiCo): Gatorade is the dominant US sports drink brand and a primary foil in Hydralyte's marketing ("75% less sugar than leading sports drinks"). While not a direct ORS peer, it competes for the same hydration occasions and controls major shelf space and athlete endorsement real estate.
• Powerade (The Coca-Cola Company): Powerade is a global sports drink incumbent and a primary alternative for athletes and active consumers comparing hydration options. While not a direct ORS or premium functional peer, it competes in retail and is part of the broader category Hydralyte defines itself against.
• BodyArmor (Keurig Dr Pepper / Coca-Cola stake): BodyArmor is a major US sports hydration brand competing in the broader electrolyte/sports drink category where Hydralyte positions against the "excess sugar" of sports drinks. While not a direct ORS competitor, it is a primary substitute and a major channel competitor for shelf space and consumer mindshare.

Emerging players

• Cure Hydration: Cure is a premium plant-based electrolyte powder brand with comparable low-sugar, clean-label positioning and strong D2C/Amazon presence. It overlaps with Hydralyte's hydration and active-consumer segments but skews more toward lifestyle branding.
• LMNT Electrolytes: LMNT is a fast-growing premium electrolyte mix brand with a similar no-sugar, science-forward positioning and a strong D2C subscription model. It is a closer competitor to Hydralyte's Plus variants and to the active-lifestyle use case than to the clinical ORS use case.
• Vital Proteins: Vital Proteins is a leading collagen and wellness supplement brand using VERISOL® — the same branded collagen peptide ingredient that Hydralyte licenses for its Plus Collagen product. It is a direct competitor in the collagen-functional wellness space Hydralyte is targeting with the Plus line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hydralyte

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydralyte