Mi Plaza
MiPlaza.co is a free, self-serve online classifieds marketplace for Colombia and Latin America, serving individual consumers, job seekers, employers, real estate participants, and local service providers across 10 countries with AI-powered search via Google Gemini.
- Company typePrivate
- Founded2017
- HeadquartersValledupar, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mi Plaza does
Mi Plaza (legal name MiPlaza.co) is a private, free online classifieds marketplace headquartered in Valledupar, Colombia, founded in 2017. The platform originally operated as an online supermarket under the miplaza.co domain and has since pivoted into a horizontal classifieds site serving individual consumers, job seekers, employers, real estate participants, and local service providers across Colombia and Latin America. It supports ad publishing in 10 countries (Colombia, Mexico, USA, Chile, Argentina, Brazil, Ecuador, Spain, Peru, Venezuela) with localized currencies, image and video upload tooling (up to 10 images per listing, plus YouTube/Instagram/TikTok video embeds), and category coverage spanning Servicios, Empleos, Inmuebles, Vehículos, Tecnología, and more than 15 additional verticals.
The core product is a self-serve, web-only marketplace with AI-powered search functionality delivered through an integration with Google Gemini AI. Listings are free to publish and browse; the only disclosed monetization layer is a 'Destacado' (featured/prioritized) placement tier, positioning the model as freemium. Distribution is almost entirely organic, relying on SEO-optimized category and city pages and word-of-mouth sharing via WhatsApp and social links embedded in each listing. The company operates with 1-10 employees, has raised approximately $17,000 across two early rounds in 2018 and 2020 from undisclosed investors, and reports no disclosed revenue, no parent or subsidiary entities, and no named enterprise customers.
The go-to-market motion is product-led: users publish and discover listings independently, and acquisition is driven by long-tail search queries such as 'anuncios clasificados [city]'. Customer segments are fragmented across personas (individual consumers) and use cases (employment, real estate, services), with no segment exhibiting enterprise-scale economics. Strategic direction in 2024 has emphasized vertical and geographic breadth, Gemini-driven search enhancement, and the rollout of the first paid listing tier. <parameter name="customer_concentration">Low
Mi Plaza firmographics
Firmographics- Name
- Mi Plaza
- Legal name
- MiPlaza.co
- Website
- https://miplaza.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MiPlaza.co is a free, self-serve online classifieds marketplace for Colombia and Latin America, serving individual consumers, job seekers, employers, real estate participants, and local service providers across 10 countries with AI-powered search via Google Gemini.
- Ownership category
- akta.pro rank
Mi Plaza industry classification
Industry- Product category
- Online Classifieds
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
- akta.pro secondary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Mi Plaza is headquartered
LocationHeadquarters
- HQ city
- Valledupar
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Mi Plaza business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Free Classified Listings: The platform allows users to publish and search classified ads completely free of charge. Revenue generation mechanism is not explicitly disclosed but appears to include featured/prioritized listing placements ('Destacado' listings)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Listings - Free ad posting and browsing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mi Plaza product offering
Product offeringCore offering
Mi Plaza operates MiPlaza.co, a free online horizontal classifieds marketplace where individual users publish and browse listings across categories including services, employment, real estate, vehicles, technology, and consumer goods. The platform serves Colombia and 9 other countries (Mexico, USA, Chile, Argentina, Brazil, Ecuador, Spain, Peru, Venezuela) with localized currencies, and uses Google Gemini AI to power its search and discovery experience.
Product overview
MiPlaza.co is a free classified ads marketplace platform for Colombia and Latin America, featuring AI-powered search powered by Google Gemini AI. The platform connects buyers and sellers across multiple categories including Services, Jobs, Real Estate, Vehicles, Technology, and more. Users can publish free ads with up to 10 images and video links, search across 1207+ listings using AI-enhanced search, and access listings from Colombia, Mexico, USA, Chile, Argentina, and throughout Latin America. The platform supports multi-country listings with local currencies (COP, ARS, BRL, CLP, USD, EUR, MXN, PEN, VES).
Differentiator
Problem solved
Functional benefit
Products and services
- MiPlaza.co Classified Ads Platform Free online horizontal classifieds marketplace connecting individual buyers and sellers across 10 countries (Colombia, Mexico, USA, Chile, Argentina, Brazil, Ecuador, Spain, Peru, Venezuela), with categories covering services, jobs, real estate, vehicles, technology, furniture, and consumer goods.
- Ad Publishing Service Free self-serve ad publishing service allowing individual users to create listings with up to 10 images (PNG/JPG/WEBP, up to 5MB, auto-compressed) and optional video links from YouTube, Instagram, or TikTok, with multi-country and multi-currency targeting.
Companies that use Mi Plaza
Customer profileSegments4 records
Ideal customer profiles4 records
Mi Plaza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Mi Plaza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google Gemini AIcoreMi Plaza integrates Google Gemini AI to power its search functionality, providing AI-enhanced search capabilities for classified ad discovery across the platform. This integration enables more intelligent and relevant search results for users browsing listings.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Mi Plaza competitors and assessment
Company assessmentDirect peers
- Craigslist: Original free horizontal classifieds platform. While geographically distant, its category structure, free-to-post model and city-based organization directly mirror Mi Plaza's product design.
- OLX: Dominant free classifieds marketplace across Latin America, Europe and other emerging markets. Direct competitor to Mi Plaza on local C2C listings in Colombia, Mexico, Argentina, Brazil and beyond.
- Wallapop: Leading mobile-first C2C classifieds app in Spain — one of Mi Plaza's 10 served countries. Comparable freemium model with paid shipping/boosts, and a direct competitor for Spanish users on Mi Plaza.
- Segundamano (Mexico): Historic Mexican classifieds brand (now part of Navent) covering real estate, vehicles, jobs and services. Directly comparable to Mi Plaza's Mexican footprint and category mix.
Broad incumbents
- MercadoLibre: Largest e-commerce and classifieds ecosystem in Latin America; its Inmuebles, Vehículos and Servicios verticals compete head-on with Mi Plaza's categories and define buyer expectations in the region.
- Facebook Marketplace: Default free local-listings surface for billions of users, including Latin America. Competes with Mi Plaza on local goods, vehicles and services with effectively zero marginal user acquisition cost.
- Indeed: While Mi Plaza is horizontal, its Empleos category (97+ indexed ads) directly overlaps with Indeed in Colombia. A key competitive reference for any future vertical-deepening strategy into jobs.
Regional players
- Encuentra24: Panama/Central America classifieds leader with strong real estate, vehicles and jobs verticals. Comparable horizontally-organized classifieds model targeting LatAm Spanish-speaking users.
- Clasificados Online: Long-running Puerto Rico and Caribbean classifieds portal. Comparable in scale, vertical breadth and freemium model; useful proxy for monetizing LatAm/Spanish-language classifieds traffic.
Emerging players
- Vinted: European vertical C2C marketplace. Not a direct competitor in core C2C goods, but a useful comparable for the freemium + paid-boost monetization model Mi Plaza hints at with 'Destacado' listings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mi Plaza social profiles
Digital presenceMi Plaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mi Plaza leadership team
Management profileNumber of profiles
Profiles1 record
Mi Plaza funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mi Plaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mi Plaza
What does Mi Plaza do?
Mi Plaza operates MiPlaza.co, a free online horizontal classifieds marketplace where individual users publish and browse listings across categories including services, employment, real estate, vehicles, technology, and consumer goods. The platform serves Colombia and 9 other countries (Mexico, USA, Chile, Argentina, Brazil, Ecuador, Spain, Peru, Venezuela) with localized currencies, and uses Google Gemini AI to power its search and discovery experience.
Is Mi Plaza a public or private company?
Mi Plaza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mi Plaza founded?
Mi Plaza was founded in 2017. It employs 1 to 10 people.
Where is Mi Plaza based?
Mi Plaza is headquartered in Valledupar, Colombia, in the Latin America region.
How does Mi Plaza make money?
One revenue line is on record: free Classified Listings.
Who are Mi Plaza's main competitors?
Direct peers on record are Craigslist, OLX, Wallapop and Segundamano (Mexico). Broad incumbents are MercadoLibre, Facebook Marketplace and Indeed. Regional players are Encuentra24 and Clasificados Online. Vinted is listed as an emerging player.
Does Mi Plaza have an API?
No public API is recorded for Mi Plaza.
What industry is Mi Plaza in?
Mi Plaza's product category is Online Classifieds. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces, with a secondary code of BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products).