Clasificados Online

What Clasificados Online does

Clasificados Online (ClasificadosOnline.com) is a privately held, Spanish-language online classifieds marketplace founded in 1998 and headquartered in San Juan, Puerto Rico. The platform connects individual buyers and sellers, SMBs, and service professionals across Puerto Rico and selected Florida markets (Miami, Orlando, Tampa), covering categories including Real Estate (sale, rent, vacation rentals), Transportation (autos, motorcycles, boats, auto parts), Jobs (Empleos), Merchandise, Pets, and a Services Guide. Integrated features include COL Inbox messaging, Favorites, Saved Searches with email alerts, ClasiCart shopping cart, social logins (Google, Apple), and a responsive mobile web version. The platform also operates Servicio en Minutos (servicioenminutos.com) as a sub-brand that connects users with local service professionals on a minutes-response model.

The business operates a hybrid revenue model: a freemium core (free basic listings with paid Destaques upgrades priced from $15 to $120 USD for 15- to 120-day featured periods with auto-repost), a 3,200+ paying Sócios partner/subscription program with enhanced directory and promotional visibility, banner/display advertising sold through a dedicated portal (banners.clasificadosonline.com), and ancillary transaction fees from vacation rental advertising. Go-to-market is largely self-serve product-led growth with SEO dominance for local Puerto Rico search queries, complemented by a 13+ person inside sales team led by Director of Sales Wilfredo De Jesús that handles partner recruitment, banner sales, and advertiser support via phone (787-789-8989). Distribution spans web, mobile web, Facebook, partner network, and direct sales.

The company is founder/owner-operated (Elizabeth Martinez, Founder; Jose Martinez, President & CEO) with no disclosed institutional investors, parent company, M&A activity, or public funding rounds. Key reported operational metrics include 7M+ monthly visits, 1B+ page views per year, and 28 years of continuous operation. Revenue is not publicly disclosed. The registered CLASIFICADOSONLINE trademark and Puerto Rico legal domicile support governance under Puerto Rico law.

Name

Clasificados Online

Legal name

ClasificadosOnline.com

Website

https://clasificadosonline.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Clasificados Online is a privately held Spanish-language online classifieds marketplace founded in 1998 in Puerto Rico, connecting buyers, sellers, SMBs, and service professionals across real estate, vehicles, jobs, merchandise, and services in Puerto Rico and Florida (Miami, Orlando, Tampa).

Ownership category

akta.pro rank

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Classified Listing Upgrades: Freemium model with free basic listings. Revenue generated from optional upgrades: featured listings (15-120 days), photo packages, and auto-repost features. Upgrade pricing from $15 to $120 USD.
2. Banner Advertising: Display advertising products for businesses wanting to reach platform users. Separate advertiser login portal at banners.clasificadosonline.com.
3. Partner/Socio Membership: Premium business membership with enhanced directory listings, partner badge, video capabilities, and promotional features. 3,200+ active partners.
4. Vacation Rental Listings: Short-term rental advertising specifically for vacation properties in Puerto Rico.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clasificados Online operates a free-to-post, multi-category online classifieds marketplace where individuals and small businesses can list real estate (sale, rent, vacation rentals), vehicles (autos, motorcycles, boats, auto parts), jobs, merchandise, pets, and services across Puerto Rico and Florida. Revenue is generated through paid listing upgrades (Destaques, $15-$120 USD), banner advertising, premium partner memberships (Socios, 3,200+ active), and vacation rental transaction fees.

Product overview

Clasificados Online is a classifieds marketplace platform serving Puerto Rico and Florida, operating as a unified marketplace with multiple integrated product modules. The core platform enables free and paid classified listings across Real Estate (sales and rentals), Transportation (autos, motorcycles, boats), Jobs, Merchandise (with extensive subcategories including electronics, home goods, industrial equipment), Vacation Rentals, Pets, and Services Guide. Premium offerings include the Partner Program (Socios) with over 3,200 active business partners, Destaques/Upgrades for enhanced listing visibility, Banner Advertising, and Events listings. The platform also operates Servicio En Minutos as a related professional services referral product. Key features include COL Inbox messaging, Favorites, Saved Searches, ClasiCart shopping, and a Mobile Version. The platform recently expanded into Florida markets (Miami, Orlando, Tampa) in addition to its Puerto Rico operations.

Differentiator

Problem solved

Functional benefit

Brands

• ServicioEnMinutos.com: A referral service connecting users with local professionals for various services in Puerto Rico.
• Karro

Products and services

• Clasificados Online Marketplace Multi-category online classifieds marketplace where users can post free and paid listings across real estate, vehicles, jobs, merchandise, services, pets, and vacation rentals across Puerto Rico and Florida.
• Servicio En Minutos Professional services referral sub-brand connecting users with local service professionals (plumbers, electricians, contractors, handymen) who respond within minutes in Puerto Rico.
• Socios Partner Program Premium recurring business membership for local businesses offering enhanced directory listings, partner badges, video capabilities, and promotional visibility on the platform.
• Banner Advertising Display advertising solutions for businesses wanting to reach the platform's 7M+ monthly visitors through banner placements across the marketplace.
• Destaques Listing Upgrades Paid listing upgrade tiers providing featured placement, additional photos (4 or 15), and auto-repost functionality for durations from 15 to 120 days, priced from $15 to $120 USD.
• Florida Market Portal Dedicated Florida classifieds portal with localized coverage for Miami, Orlando, and Tampa markets featuring real estate, jobs, and automotive listings.

Quantifiable outcome

• 7 million+ visits per month
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• 3,200+ Active Partners (Socios)coreChannel Partner/ Reseller/ DistributorPlatform hosts 3,200+ paying partner/Socio members who receive enhanced directory listings, partner badges, video capabilities, and promotional features. Partners include local businesses across solar, industrial equipment, appliances, HVAC, refrigeration, office furniture, and more. These partners pay for premium visibility and business directory presence on the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Craigslist: Craigslist is the original horizontal online classifieds marketplace, founded in 1995. It is the closest direct peer — same multi-category horizontal model (real estate, jobs, vehicles, merchandise, services), same freemium-plus-upgrade pricing structure, and same geographic-coverage approach. Clasificados Online essentially operates a regional Craigslist-style model for Puerto Rico and Florida.
• OLX: OLX is a global horizontal classifieds marketplace with strong presence in emerging markets across Latin America, Europe, Asia, and Africa. Operated by Prosus/Naspers, it shares the same multi-category, freemium-plus-upgrade business model as Clasificados Online and competes for similar Spanish-speaking classifieds users globally.
• OfferUp: OfferUp is a US-focused mobile-first horizontal classifieds marketplace emphasizing local in-person meetups and shipping-enabled transactions. It targets the same SMB-to-consumer seller and individual buyer segments as Clasificados Online, with a stronger mobile-native experience that highlights Clasificados Online's lack of a dedicated mobile app.
• Locanto: Locanto is a free classifieds marketplace operating across hundreds of cities globally, including Spanish-language coverage in Latin America. Its horizontal multi-category model, freemium upgrade tier, and small-business advertiser focus make it a direct functional peer to Clasificados Online, particularly in any cross-border Hispanic market overlap.

Broad incumbents

• Facebook Marketplace: Facebook Marketplace is Meta's free classifieds layer integrated into the dominant social network. While it competes in the same product categories (real estate, vehicles, merchandise) with zero listing fees, it is not a specialized classifieds business. Its massive distribution and lack of listing fees make it the most significant competitive threat to Clasificados Online's upgrade monetization.
• MercadoLibre: MercadoLibre is the dominant Latin American e-commerce and classifieds platform operating in 18+ countries including Mexico, Argentina, Brazil, and others. While its core is e-commerce, it also operates classifieds-style listings for real estate, vehicles, and services. As a broad LatAm incumbent, it represents both competitive pressure and a potential expansion template for Clasificados Online's Florida/diaspora play.

Regional players

• Kijiji: Kijiji is eBay-owned Canada's leading horizontal classifieds marketplace, operating in English and French with a similar multi-category, freemium-plus-upgrade model. It does not serve Puerto Rico or Florida directly, but its structure and category mix provide a useful comparable for valuing Clasificados Online's regional model in a developed-market Spanish-speaking context.
• Gumtree: Gumtree is a UK-founded horizontal classifieds platform now owned by Adevinta (with operations across the UK, Australia, South Africa, and other markets). It shares the multi-category, location-filtered, upgrade-monetized classifieds model. While geographically separate from Clasificados Online's markets, it provides a comparable for assessing regional classifieds economics and growth trajectories.
• Leboncoin: Leboncoin is France's leading horizontal classifieds marketplace (owned by Adevinta), with deep penetration in real estate, vehicles, jobs, and general merchandise. It is a regional peer serving a different country but operates the same horizontal freemium-plus-paid-upgrade model that drives Clasificados Online's business.
• Avito: Avito is the dominant horizontal classifieds platform in Morocco and several other African markets, operated by Adevinta. Its Spanish/French-Arabic bilingual market operation parallels Clasificados Online's Spanish-English bilingual position. While serving different geographies, it is one of the few global examples of a profitable horizontal classifieds leader outside the US/Europe, providing relevant strategic comparability.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clasificadosonline
• Xx.com/clasionline

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clasificados Online