LLYC

What LLYC does

LLYC (legal name Llorente y Cuenca) is a global strategic communications, marketing, and corporate affairs consultancy headquartered in Madrid, Spain. It serves enterprise clients across 13 countries through 22 offices, with a 1,385+ professional workforce spanning Europe, the United States, and Latin America. The firm was founded in 1995 (with its formal origin cited as 2000 in some historical accounts) and operates as a publicly listed company, pursuing an aggressive M&A-led growth strategy highlighted by the 2024 acquisitions of Lambert Global (U.S.), Dattis Comunicaciones (Colombia), and Zeus (Spain), followed by Digital Solvers (Brazil) in 2025.

The company's core offering integrates traditional corporate affairs services—corporate reputation, financial communications and M&A advisory, crisis and risk management, ESG and public affairs, employer branding, and creativity & advertising—with a proprietary AI technology stack. The stack includes 15+ in-house AI products: the GEA sarcasm-detection algorithm (certified by Universidad Complutense de Madrid to outperform Google, Amazon, and IBM by up to 20 percentage points), AI Brand Visibility, Answer Engine Optimization (AEO), AIgent digital ambassadors, the MRO and VEO reputation and trend tools (in market since 2014), AIMA for marketing ROI optimization, and AI Synthetic Audiences. LLYC holds strategic technology partnerships with Google, Meta, and Amazon for paid media and ad-tech execution, and runs LLYC Venturing as a minority investment program in AI-native marketing and communication startups.

Revenue is generated through quote-based professional services engagements with enterprise clients, structured around four streams: strategic advisory (corporate affairs and communications consulting), AI-powered marketing solutions (paid media, data analytics, AIMA-driven optimization), creative and advertising services, and research and insights (IDEAS platform, UNO magazine). Audited 2025 operational revenues stood at €89.5M with a 2027 target of €95–100M and €23–25M in recurring EBITDA. Go-to-market is sales-led and enterprise-focused, with regional CEOs for Europe, Latin America, and the U.S., country-level Managing Directors across all 13 markets, and sector-specialist leads for healthcare, ESG, public affairs, and crisis.

Name

LLYC

Legal name

LLORENTE Y CUENCA

Website

https://llyc.global

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LLYC is a publicly listed Madrid-headquartered strategic communications and marketing consultancy serving enterprise clients across 13 countries. It combines corporate affairs, crisis management, and creativity with a proprietary portfolio of 15+ AI solutions for brand and algorithmic visibility.

Ownership category

akta.pro rank

Product category

Strategic Communications and Corporate Affairs Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Strategic communications consulting
• Corporate affairs advisory
• Public relations services
• AI marketing solutions
• Crisis risk management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Advisory Services: Corporate affairs and marketing consulting services delivered through direct client engagements. Services include reputation management, crisis communication, financial communications, public affairs, ESG advisory, and talent/culture consulting.
2. AI-Powered Marketing Solutions: Digital marketing services including paid media, AI-driven campaign optimization, and data analytics. The company operates as a strategic partner of Google, Meta, and Amazon for digital advertising.
3. Creative and Advertising Services: Brand strategy, creative campaigns, and advertising services that integrate AI for content creation and distribution optimization.
4. Research and Insights: Thought leadership content, industry reports, and data-driven insights published through the IDEAS platform and UNO magazine.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

LLYC is a global marketing and corporate affairs consultancy that delivers strategic communications, reputation management, crisis and risk advisory, financial communications, ESG advisory, public affairs, talent/employer branding, and AI-powered marketing solutions to enterprise clients across Europe, the Americas, and Latin America. The firm combines human advisory services with proprietary AI tools (including the GEA sarcasm-detection algorithm certified by Universidad Complutense de Madrid) to serve as a strategic partner for corporations, financial institutions, and regulated organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Reputation and Leadership (Reputación corporativa y liderazgo) Corporate reputation and leadership advisory services that enhance company reputation and leadership sustainability, growth, and business value protection through proactive stakeholder engagement and strategic communication.
• Financial Communication and Corporate Operations (Comunicación Financiera y Operaciones Corporativas) Investor relations and management of critical corporate moments (M&A, IPO, shareholder activism) to strengthen trust and protect company value.
• Crisis and Risk Management (Crisis y Riesgos) Crisis and risk management services anticipating and managing risk scenarios threatening business continuity, promoting resilience and antifragility. Recognized as leaders in Risk and Crisis Management by Leaders League.
• ESG (Environmental, Social, Governance) Advisory ESG sustainability services helping organizations align expansion and positioning strategies with ESG criteria for legitimacy, regulatory compliance, and stakeholder value creation.
• People, Talent and Culture (Personas, Talento y Cultura) People, talent, and culture services for employer branding, talent attraction, and employee engagement programs.
• Public Affairs, European Affairs, Advocacy and Corporate Diplomacy Public affairs, European affairs, advocacy, and corporate diplomacy services including real-time political, social, and regulatory context analysis and stakeholder engagement across institutional levels.
• Digital Marketing Digital marketing services transforming media investment into growth through AI-powered advertising strategies, data automation, and performance measurement across all channels.
• AI and Deep Learning (IA & Deep Learning) AI and deep learning services providing advanced AI solutions, data intelligence, and software development that elevate client digital and algorithmic maturity through deep learning models for pattern and opportunity detection.
• Creativity and Advertising Creativity and advertising services combining human creativity with AI for brand activation across all touchpoints, integrating strategic, visual, verbal, and experiential identity management.
• AIMA (AI Marketing Operations Platform) AI applied to daily marketing operations with focus on results and budget efficiency. Detects growth levers and optimizes bids, audiences, and creatives for data-driven ROI decisions. Operated by certified technical teams in Paid Media, Data and Analytics, and AdTech.
• AI Brand Visibility Solution that audits what AI recommendation engines say about brands and curates indexed data to improve positioning and mitigate risks before amplification.
• LLYC Venturing Startup investment initiative supporting the entrepreneurial ecosystem by financing early-stage startups in communication, marketing, and public affairs sectors.

Quantifiable outcome

• 15% EBITDA growth in H1 2025, reaching €7.9M recurring EBITDA
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature8 records

Partnerships

Five partnerships are on record, tiered significant and core.

• InsigneosignificantGTM or Marketing Partner · 15 May 2026LLYC partnered with Insigneo to develop and execute its new brand identity and strategic value proposition. The brand refresh, anchored by the tagline 'Your Passport to Possibilities,' reflects the firm's accelerated growth trajectory supporting over $33 billion in assets. The new identity was developed in partnership with LLYC and will roll out gradually across all digital platforms, marketing materials, and client communications.
• GooglecoreTechnology or IntegrationLLYC operates as a strategic partner of Google for digital advertising and marketing technology implementations. The company leverages Google's advertising platforms and AI tools for client campaigns.
• MetacoreTechnology or IntegrationLLYC operates as a strategic partner of Meta for social media advertising and marketing technology implementations across Facebook and Instagram platforms.
• AmazoncoreTechnology or IntegrationLLYC operates as a strategic partner of Amazon for advertising and marketing technology implementations including Amazon Ads platform.
• Universidad Complutense de MadridsignificantStrategic or Co-development PartnerUniversidad Complutense de Madrid certified that LLYC's GEA algorithm surpasses Google, Amazon, and IBM solutions by up to 20 percentage points in precision for sarcasm detection in human language.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weber Shandwick: Global public relations and communications consultancy owned by Interpublic Group, offering corporate communications, public affairs, crisis management, and marketing services across the U.S., Europe, LatAm, and Asia — directly comparable to LLYC's full-service positioning.
• Edelman: World's largest independent PR firm offering corporate communications, public affairs, crisis, and brand marketing globally. Closest competitor to LLYC in terms of integrated communications + advisory scope across multiple regions.
• FleishmanHillard: Global PR and integrated communications agency under Omnicom, with strong public affairs, corporate communications, and healthcare practices — overlapping significantly with LLYC's service portfolio and global footprint.
• Burson: Formed from the merger of BCW and Hill & Knowlton under WPP, Burson is one of the largest global communications consultancies offering PR, public affairs, and corporate advisory — direct competition for LLYC's enterprise clients.

Others

• Ketchum:

Broad incumbents

• Havas: Global integrated marketing and communications group with creative, media, and PR capabilities. Broader portfolio than LLYC but competes for the same enterprise marketing and corporate communications budgets.
• Accenture Song: Accenture's creative, marketing, and communications arm offering technology-enabled marketing services at scale. Represents the broader consulting-led, tech-augmented marketing model LLYC is moving toward.
• WPP: World's largest advertising/communications holding company, parent of Burson, Ogilvy PR, and FGS Global. Defines the holding-company competitive frame against which LLYC's independent-public status is benchmarked.
• Omnicom Group: Global marketing and corporate communications holding company parent of FleishmanHillard, Ketchum, and Mercury. Comparable strategic context: scaled holding structure vs LLYC's independent-public model pursuing similar M&A roll-up strategies.
• Interpublic Group: Global advertising and marketing services holding company parent of Weber Shandwick, MullenLowe, and McCann. Represents the large incumbent benchmark for LLYC's positioning as an independent publicly-traded alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/llyc
• Xx.com/LLYC_Global
• Facebookfacebook.com/LLYC.Global

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LLYC