Yahoo Sports

What Yahoo Sports does

Yahoo Sports is the sports media division of Yahoo Inc., a privately held company owned by Apollo Global Management since 2021. It operates as a digital-first sports platform delivering news, real-time scores, video content, fantasy sports, live streaming, and sports betting content across web (sports.yahoo.com), mobile apps (iOS and Android), and the Yahoo Sports TV streaming network (yahoosports.tv). Core products include Yahoo Fantasy Sports (covering NFL, NBA, MLB, NHL, soccer, WNBA, and college leagues with live scoring and draft management), Yahoo Sports Betting (odds and lines integrated with sportsbook partners), Yahoo Sports Video/Watch (original programming and podcasts such as Football 301, The Kevin O'Connor Show, and The Ariel Helwani Show), Yahoo Sports Daily Draw (short-form prediction contests), and dedicated verticals like Uncrowned (combat sports) and Boardroom (sports business).

The platform's technology stack relies on third-party data and content integrations: Sportradar for live sports data and statistics, OneFootball powering global Yahoo Soccer coverage, and Motorsport Network powering Yahoo Racing content across F1, NASCAR, IndyCar, and MotoGP. Yahoo Sports monetizes through three primary revenue streams: digital advertising (banner, sponsored, and display ads via CPM/CPC models integrated with Yahoo's ad network), a monthly Fantasy Plus subscription tier offering ad-free access and premium insights, and sportsbook affiliate/referral partnerships. Its go-to-market leverages distribution through the broader Yahoo ecosystem (Mail, Finance, News homepages) alongside owned podcasts, video series, exclusive streaming rights (e.g., IFL 2026), and social channels. Target segments include casual sports fans, season-long and daily fantasy players, and sports bettors in the US and global markets.

Name

Yahoo Sports

Legal name

Yahoo Inc.

Website

https://sports.yahoo.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Yahoo Sports is the sports media division of Yahoo Inc., offering real-time scores, news, fantasy sports games, original video, live streaming, and sports betting content to casual fans, fantasy players, and sports bettors across web, mobile, and TV.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD), Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

Keywords

• Sports news media
• Fantasy sports platform
• Live sports streaming
• Sports betting content
• Digital sports coverage

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Banner ads, sponsored content, and display advertising across Yahoo Sports web and mobile properties. The platform generates revenue through CPM and CPC advertising models integrated with Yahoo's ad network.
2. Fantasy Plus Subscription: Premium fantasy sports subscription service offering enhanced features, insights, and ad-free experience for fantasy players
3. Betting Partnerships: Sports betting content, odds integration, and partnerships with betting operators (noted as market player alongside DraftKings, FanDuel, Dream11)

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Yahoo Sports is a digital sports media platform providing real-time scores, news, video content, fantasy sports games, and live streaming across web and mobile properties. The platform covers 20+ sports including NFL, NBA, MLB, NHL, World Cup, Premier League, F1, NASCAR, college sports, and more. It operates an integrated fantasy sports platform, a 24/7 streaming network (yahoosports.tv), original podcasts and video shows, and sports betting content/odds integration.

Product overview

Yahoo Sports is a comprehensive sports media platform offering a unified experience across fantasy sports, live sports coverage, video content, and sports betting. The core offering is Yahoo Fantasy Sports, which provides fantasy games for major professional and college sports leagues. The platform is organized into distinct verticals including fantasy sports, sports betting/odds, video streaming with original shows and podcasts, daily prediction games, and extensive sports news coverage spanning World Cup, NBA, NFL, MLB, NHL, Tennis, Golf, WNBA, MMA, Soccer, Racing, and more. The platform integrates specialized content partners like OneFootball for soccer and Motorsport Network for racing coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Yahoo Fantasy Sports: Fantasy sports platform including fantasy football, baseball, basketball, and hockey
• Yahoo Sports TV

Products and services

• Yahoo Fantasy Sports Yahoo's flagship fantasy sports platform offering fantasy games for NFL, NBA, MLB, NHL, college football, soccer, WNBA, and other leagues with draft tools, player rankings, live scoring, and league management. Includes Fantasy Plus premium subscription tier with ad-free experience and enhanced insights.
• Yahoo Sports Betting Sports betting platform integrated with Yahoo Sports providing odds, betting lines, spreads, and wagering information across major sports leagues. Content and odds are integrated with betting operator partners including DraftKings, FanDuel, and others via affiliate/referral arrangements.
• Yahoo Sports Video/Watch Video streaming destination featuring live shows, highlights, and original programming including The Kevin O'Connor Show, The Ariel Helwani Show, Football 301 with Nate Tice, The Cooligans, Yahoo Sports AM, Fantasy Forecast, and other sports podcasts and video series. Also includes the 24/7 Yahoo Sports TV network at yahoosports.tv.
• Yahoo Sports Daily Draw Daily fantasy sports prediction game offering short-form contests and predictions for sports enthusiasts.
• Yahoo Sports Network Core sports news and content network providing coverage across multiple sports verticals including World Cup, NBA, NFL, MLB, NHL, Tennis, Golf, WNBA, MMA, Horse Racing, College Sports, Soccer, Combat Sports, Racing, Olympics, Cricket, and more. Includes GameChannel, Newsletters, Watch/How-To-Watch guides, and Boardroom sports business coverage.

Quantifiable outcome

• One of four key players in fantasy sports market projected to reach $137.81B by 2035

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Indoor Football League (IFL)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Yahoo Sports holds exclusive streaming rights to 64 Indoor Football League games during the 2026 season, providing live coverage of the IFL's 18th season including playoffs and IFL Cup championship.
• NBC Sports NetworkcoreStrategic or Co-development PartnerYahoo Sports operates in partnership with NBC Sports Network, combining Yahoo's digital sports media expertise with NBC's broadcast television reach. The relationship provides cross-promotion opportunities and shared sports content.
• OneFootballcoreStrategic or Co-development PartnerYahoo Soccer is powered by OneFootball, providing comprehensive soccer news, live matches, scores, highlights, and more. OneFootball serves as the underlying platform powering Yahoo's soccer coverage globally.
• Motorsport NetworkcoreStrategic or Co-development PartnerYahoo Racing is powered by Motorsport Network, providing expert reporting, analysis, and insider access across Formula 1, NASCAR, IndyCar, and MotoGP racing series.
• SportradarcoreTechnology or IntegrationSportradar provides sports data including real-time scores, statistics, and odds data integrated into Yahoo Sports platforms. This enables live game tracking and betting-related content.
• Fantasy LifeminorGTM or Marketing PartnerFantasy Life provides Guillotine trademark fantasy football content featured on Yahoo Sports, enhancing the platform's fantasy football analysis offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barstool Sports: Barstool Sports is a digital-first sports and pop culture media brand producing news, video, podcasts, and betting content targeted at younger sports audiences. It competes with Yahoo Sports for digital sports attention, particularly in personality-driven original content.
• ESPN: ESPN is the dominant U.S. sports media platform offering news, scores, video, fantasy games, and live streaming across the same major sports verticals Yahoo Sports covers. Both compete head-to-head for sports fan attention and advertising dollars, with ESPN holding premium live rights Yahoo Sports lacks.
• The Athletic: The Athletic is a subscription-based digital sports media outlet providing in-depth journalism across major sports leagues. While more text-and-journalism-focused than Yahoo Sports, it competes for the same engaged sports-fan audience and advertising/subscription wallet share.
• Bleacher Report: Bleacher Report is a digital-first sports media brand (Turner Sports) targeting younger audiences with highlights, breaking news, and original video content. It competes directly with Yahoo Sports for digital sports audiences, particularly in social and mobile-native formats.
• Sports Illustrated: Sports Illustrated is a digital and legacy sports media brand covering major U.S. leagues with news, scores, and original journalism. It competes with Yahoo Sports for sports fan readership, particularly in long-form and editorial content categories.

Emerging players

• DraftKings: DraftKings is a market leader in daily fantasy sports and sports betting — one of the four players (alongside Yahoo) named as driving the projected USD 137.81B fantasy sports market by 2035. It is both a betting partner referenced by Yahoo Sports and a partial competitor for fantasy user engagement.
• FanDuel: FanDuel is a market leader in daily fantasy sports and online sports betting and one of the four named drivers of fantasy sports market growth. Like DraftKings, it overlaps with Yahoo Fantasy in audience and is referenced as a comparable betting partner in Yahoo's ecosystem.

Broad incumbents

• NBC Sports: NBC Sports is both a partner of Yahoo Sports and a competing digital sports platform. It operates Peacock's sports streaming and premium rights (NFL, Premier League, Olympics), making it a hybrid partner-competitor with overlapping coverage and audience.
• CBS Sports: CBS Sports is the sports division of Paramount Global, providing news, scores, video, and fantasy across major U.S. leagues. It competes with Yahoo Sports across all digital sports verticals and benefits from CBS Sports' premium NFL broadcast rights.
• Fox Sports: Fox Sports operates digital sports media properties alongside its broadcast network, covering NFL, MLB, college sports, and soccer. It competes with Yahoo Sports for digital audience and advertising, with premium rights Yahoo Sports does not hold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yahoosports
• Facebookfacebook.com/YahooSports
• LinkedInlinkedin.com/company/yahoosports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yahoo Sports