What Fantasy Life does

Fantasy Life is a New York-based mobile-first fantasy sports platform founded in 2022 by Matthew Berry, an established ESPN fantasy football personality. The company serves individual fantasy sports enthusiasts in the United States through a self-serve mobile application available on iOS and Android, offering customizable gameplay experiences and a horizontal, persona-based segmentation approach. Its core technology is a mobile-first fantasy sports platform, with proprietary features centered on customizable app experiences and innovative league formats such as Guillotine Leagues, an elimination-style format acquired in 2025 in which the last-place manager's team is drafted away each week.

Name

Fantasy Life

Website

https://FantasyLifeApp.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Fantasy Life is a New York-based mobile-first fantasy sports platform founded by ESPN fantasy football personality Matthew Berry, offering customizable gameplay including the acquired Guillotine Leagues format for individual fantasy sports enthusiasts via iOS/Android apps.

Ownership category

akta.pro rank

Product category

Fantasy Sports Platform

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Season-Long Fantasy Platforms & Commissioners (MPAEAHAB)

akta.pro secondary industries

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF), Fantasy Sports Media, Content & Analytics (MPAEAHAC), Fantasy Sports Communities & Social Platforms (MPAEAHAH)

Keywords

• Fantasy sports platform
• Mobile gaming app
• Fantasy football software
• Daily fantasy leagues
• Sports gaming application

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

Fantasy Life is a mobile-first fantasy sports and gaming platform that enables individual users to play customizable fantasy football and other sports formats on iOS and Android. The platform is built around community-driven content (news, advice, reports) and differentiated gameplay mechanics, including the acquired Guillotine Leagues format where last-place teams are eliminated (drafted away) each week. The offering is targeted at fantasy sports enthusiasts in the United States.

Product overview

Fantasy Life is a fantasy sports platform built around a platform-plus-acquisition model. The core Fantasy Life platform provides customizable fantasy sports gameplay, while Guillotine Leagues (acquired in 2025) delivers an innovative elimination-style league format that differentiates the offering. Together, they form a mobile-first fantasy sports ecosystem with reported 737% revenue growth since 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Fantasy Life (mobile app) Mobile-first fantasy sports and gaming application that lets individual users play fantasy football and other fantasy sports formats. Emphasizes a customizable in-app experience, community advice, breaking news, and reports tailored for DFS, fantasy, and betting enthusiasts.
• Guillotine Leagues Innovative elimination-style fantasy sports league format acquired by Fantasy Life in which the last-place manager's team is drafted away each week, providing a differentiated gameplay mechanic not found on traditional fantasy sports platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Guillotine LeaguescoreStrategic or Co-development Partner · 8 July 2025Fantasy Life acquired Guillotine Leagues as part of their funding. This acquisition brings innovative gameplay format to the platform where losing teams are eliminated each week.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PrizePicks: PrizePicks is a leading daily fantasy player props platform focused on pick'em-style entries. It is comparable to Fantasy Life as a consumer-facing fantasy product exploring similar monetization through paid contest entry and alternative gameplay formats.
• Sleeper: Sleeper is a mobile-first, community-driven fantasy sports and DFS platform that has gained traction with younger users through innovative league formats and chat features. It is directly comparable to Fantasy Life as a mobile-native, format-innovating platform targeting modern fantasy players.
• Underdog Fantasy: Underdog Fantasy is a pick'em and best-ball fantasy sports platform offering innovative formats and strong mobile UX. It competes directly with Fantasy Life in alternative gameplay formats and in capturing share of mobile-first fantasy users.
• Yahoo Fantasy Sports: Yahoo Fantasy is a leading free season-long and daily fantasy sports platform with deep commissioner tools and a large user base. It is a direct peer in fantasy league management and content, competing for the same horizontal fantasy sports consumer that Fantasy Life targets.
• ESPN Fantasy Sports: ESPN Fantasy is the largest free season-long fantasy sports platform and the employer of founder Matthew Berry. It is the most directly comparable peer in season-long league management and content-driven engagement, and represents both a distribution channel and a direct competitive threat.

Emerging players

• Betr: Betr is an emerging micro-betting and pick'em fantasy platform targeting younger sports fans with simplified formats. It overlaps with Fantasy Life in targeting next-generation mobile fantasy and sports wagering users through alternative gameplay mechanics.
• OwnersBox: OwnersBox is a fantasy sports platform offering both season-long and DFS contests with a focus on unique lineup formats. It is an emerging niche player comparable to Fantasy Life in offering alternative league formats on a mobile-first stack.
• Boom Fantasy: Boom Fantasy is a mobile-first daily fantasy sports app focused on live, in-game contests with simplified UX. It is an emerging player in the same consumer mobile DFS segment where Fantasy Life competes, with comparable format-innovation emphasis.

Broad incumbents

• DraftKings: DraftKings is a dominant DFS and sports betting operator offering season-long and daily fantasy contests across multiple sports. It is broadly comparable to Fantasy Life as a mobile-first fantasy sports platform serving U.S. consumers, but at vastly larger scale and with deeper monetization infrastructure.
• FanDuel: FanDuel is the leading U.S. DFS and sports betting platform with a large mobile user base and broad league offerings. Comparable to Fantasy Life as a consumer-facing fantasy sports destination, though it operates at significantly greater scale and with more mature monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fantasylifeapp
• Facebookfacebook.com/fantasylifeapp
• LinkedInlinkedin.com/company/fantasylife

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantasy Life