Vend Marketplaces

What Vend Marketplaces does

Vend Marketplaces ASA is a publicly listed Nordic digital marketplaces company headquartered in Oslo, Norway (tickers VENDA/VENDB on Oslo Stock Exchange), rebranded from Schibsted Marketplaces on May 12, 2025. It operates a portfolio of country-leading horizontal marketplaces — FINN (Norway), Blocket (Sweden), Tori and Oikotie (Finland), DBA and Bilbasen (Denmark) — organized around four verticals: Mobility, Real Estate, Recommerce, and Jobs. Across these properties Vend serves more than 6.2 million logged-in users and over 330 million monthly visits, monetizing through professional listing fees, display and personalized advertising, and emerging transactional services such as Fiks Ferdig (Norway) and Qasa (rental).

The platform is built on a unified Aurelia Nordic architecture that underpins cross-brand consistency and was used to relaunch Blocket in 2025, complemented by Vend Account (single shared login with passwordless one-time code authentication), an API portal, and a dedicated Department of AI (dAI) supporting semantic search, recommendation, fraud detection, generative content, and content assistants. Integrations span payments (Adyen, Vipps, MobilePay, Trustly), logistics (PostNord, Posten, Posti, Helthjem), customer engagement (Braze, Zendesk), and analytics (Snowflake, Tableau, Amplitude).

Vend's business is in active portfolio simplification: it has divested Prisjakt (price comparison), Lendo Group (consumer finance comparison, sold for ~$101M to Clar Global AB), Mittanbud (skilled trades, NOK 550M to Verdan), and is executing a NOK 2B share buyback while launching an independent AI-native marketplace innovation unit in April 2026. The company also holds a 14% stake in Aurelia Netherlands TopCo B.V. (parent of Adevinta). In Q4 2025, Vend reported NOK 1.5B of revenue (down 1% YoY) and NOK 491M EBITDA (up 53% YoY), with core vertical segment growth accelerating to 8.1% constant currency.

Name

Vend Marketplaces

Legal name

Vend Marketplaces AS

Website

https://vend.com

Company type

Public

Founded year

2025

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vend Marketplaces ASA is a publicly listed Oslo-based operator of leading Nordic online marketplaces — FINN, Blocket, Tori, Oikotie, DBA and Bilbasen — serving consumers and professional partners across Mobility, Real Estate, Recommerce and Jobs verticals.

Ownership category

akta.pro rank

Product category

Online Marketplaces

akta.pro primary industry

Generalist Marketplaces & Online Malls (BPAMAGAA)

Keywords

• Online classifieds
• Digital marketplaces
• Recommerce platforms
• Real estate listings
• Mobility marketplaces

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Classifieds/Listing Revenue: Revenue from professional listings and classified ads across Mobility, Real Estate, Jobs, and Recommerce verticals. Driven by ARPA (Average Revenue Per Ad) growth and volume increases.
2. Advertising Revenue: Display advertising on marketplace platforms, including both contextual and personalized ads. Vend's marketplaces are partially advertising funded.
3. Transactional Revenue: Growth in transactional revenue from services like Fiks Ferdig in Norway, Qasa rental services, and other transaction-enabled features.
4. Divested Businesses: Former financial services including Lendo Group (consumer finance comparison), sold to Clar Global AB for $101M in 2025.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vend Marketplaces operates a family of Nordic online classifieds and transactional marketplaces serving consumers across four verticals: Mobility, Real Estate, Recommerce, and Jobs, delivered through region-leading brands such as FINN, Blocket, Tori, Oikotie, DBA, and Bilbasen. The company sells classified and professional listings, display and personalized advertising, and transaction-enabled services (including Fiks Ferdig and Qasa rentals), while monetizing B2B professional partners (car dealers, real estate agencies, recruiters). All marketplaces run on Vend's unified Aurelia architecture and shared Vend Account login, with an active AI-driven product roadmap (dAI and a new AI-native innovation unit).

Product overview

Vend Marketplaces is a family of Nordic online marketplaces organized around four core verticals: Mobility, Real Estate, Recommerce, and Jobs. The platform operates through regional brands including FINN (Norway), Blocket (Sweden), Tori and Oikotie (Finland), and DBA and Bilbasen (Denmark). Beyond classifieds, Vend has been transitioning toward transactional offerings including Fiks Ferdig (Norway), Qasa for rental services, and integrated payment solutions via Vend Account. The company also operates supporting services like FINN Reise (travel comparison), FINN Jobb (jobs), and previously held Lendo Group (consumer finance) and Prisjakt (price comparison) before divesting them. Vend maintains a unified technology platform (Aurelia architecture) across markets and has launched AI initiatives including an independent innovation unit for AI-native marketplace development.

Differentiator

Problem solved

Functional benefit

Products and services

• FINN Norway's leading online marketplace operated by Vend, offering classifieds across Mobility, Real Estate, Jobs, Recommerce, and Travel verticals (including sub-brands FINN Reise, FINN Jobb, FINN Eiendom, FINN Motor and FINN Torget). Serves over 3.6 million logged-in users and processes millions of ad listings annually.
• Blocket Sweden's largest marketplace platform operated by Vend, offering classifieds across multiple verticals. Relaunched in 2025 on Vend's common Nordic Aurelia architecture.
• Tori Finland's leading recommerce marketplace operated by Vend, enabling users to buy and sell second-hand items, ranked most sustainable e-commerce brand in Finland by Sustainable Brand Index.
• Oikotie Finland's real estate and jobs marketplace operated by Vend, providing property listings and employment classifieds to Finnish users.
• DBA Denmark's largest marketplace for buying and selling second-hand goods, operated by Vend. Covers mobility, recommerce, and other classified categories.
• Bilbasen Denmark's leading automotive marketplace operated by Vend, specializing in car sales listings and automotive classifieds.
• Vend Account Centralized account and login system across all Vend marketplaces in Norway, Sweden, Denmark, and Finland, providing passwordless login, secure storage of personal data, and centralized privacy/data preference management.
• Vend API Portal Developer-facing API portal for programmatic access to Vend's marketplace platform by partners and developers.
• Qasa Swedish proptech subsidiary of Vend offering rental market services; launched in Norway in 2025 to make renting safer and easier amid high rental demand.
• Qasa Pro Professional tool for property managers and landlords within Qasa's rental service ecosystem, enabling professional management of rental listings and tenant relationships.
• Fiks Ferdig Transactional service in Norway enabling users to complete purchases directly through the marketplace with integrated payment and shipping, as part of Vend's transition from classifieds to transactional offerings.
• FINN Reise Travel comparison marketplace under FINN, offering comparison of flights, hotels, package holidays, car rentals, and vacation rentals; processes over 500,000 bookings annually.
• AI-Native Marketplace Innovation Unit Independent business unit focused on accelerating the development of AI-native marketplace experiences across Vend's platforms, announced by CEO Christian Printzell Halvorsen.

Quantifiable outcome

• Q4 2025 vertical segments accelerated growth to 8.1% vs 2.8% in Q3
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Clar Global ABcoreStrategic or Co-development Partner · 12 March 2026Vend completed the sale of Lendo Group (consumer finance comparison platform including Lendo, Compricer, MyBanker brands) to Clar Global AB. Transaction value of approximately $101 million as part of Vend's ongoing asset disposal programme.
• VerdancoreStrategic or Co-development Partner · 10 December 2025Vend agreed to sell its skilled trades marketplaces including Mittanbud to Swedish fund manager Verdan for an implied enterprise value of NOK 550 million ($54 million).
• QasacoreStrategic or Co-development Partner · 28 May 2025Swedish proptech company Qasa (Vend subsidiary) launching in Norway's rental market to make renting safer and easier. Vend owns Qasa as a subsidiary operating in the rental services space.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Adevinta: European online classifieds operator (eBay Kleinanzeigen, Leboncoin, Subito, etc.) — Vend's most direct strategic peer, in which Vend holds a 14% stake via Aurelia Netherlands TopCo. Both operate multi-vertical generalist marketplaces across Europe.
• Leboncoin: France's leading generalist classifieds marketplace (real estate, auto, jobs, goods) owned by Adevinta. Closely comparable to Vend's Blocket/FINN/Tori marketplaces in vertical mix, listing model, and B2B professional monetization.
• Hemnet: Sweden's leading residential real estate marketplace — Vend's new CPO for Real Estate (Francesca Cortesi) joined from Hemnet. Directly comparable in business model and customer base to Vend's Oikotie and FINN Eiendom.
• AutoScout24: Europe's largest online automotive marketplace operating across multiple countries. Directly comparable to Vend's Bilbasen and FINN Motor mobility verticals in listing model, professional dealer monetization, and audience scale.
• Marktplaats: Netherlands' leading generalist second-hand and classifieds marketplace (owned by Adevinta). Directly comparable to Vend's DBA and recommerce verticals in C2C marketplace dynamics and classifieds monetization.
• Subito: Italy's leading generalist online classifieds platform (owned by Adevinta). Comparable multi-vertical classifieds model covering real estate, vehicles, jobs, and second-hand goods — similar to Vend's portfolio.

Broad incumbents

• Rightmove: UK's largest residential property marketplace — a broader, more established incumbent in property listings. Comparable to Vend's Real Estate vertical in monetizing professional agents and developers.
• Auto Trader: UK's leading automotive marketplace — a more established, broader incumbent in mobility classifieds. Comparable to Vend's Bilbasen and FINN Motor in dealer subscription model and used-car listings.
• Indeed: Global leader in online job search and recruitment. Comparable to Vend's Jobs vertical (FINN Jobb, Oikotie Työpaikat) in connecting job seekers with employers and monetizing recruiter traffic.

Emerging players

• OLX Group: Global network of classifieds platforms focused on emerging markets (India, Brazil, Eastern Europe, etc.). Adjacent classifieds model with C2C recommerce, mobility, and real estate — comparable marketplace mechanics though different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VendMarket
• Facebookfacebook.com/vendmarketplaces
• LinkedInlinkedin.com/company/vend
• Instagraminstagram.com/vendmarketplaces

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vend Marketplaces