PasarMIKRO
- Company typePrivate
- Founded2020
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
PasarMIKRO firmographics
Firmographics- Name
- PasarMIKRO
- Legal name
- PT. Pasar Mikro Global
- Website
- https://pasarmikro.id
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PasarMIKRO industry classification
Industry- Product category
- Agricultural Trade Platform
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- akta.pro primary industry
- Trade Finance & Supply Chain Finance Platforms (FSAGAJAL)
Keywords
Where PasarMIKRO is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
PasarMIKRO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Embedded Finance & Trade Credit: Fees, interest margins, and platform usage tied to financing volumes. Short-term working capital (Talangin), credit scoring, PO & invoice financing, and TOP bridging (Purchase Now Repay Later). Currently the main revenue driver, generating income from interest on working capital loans and transaction fees embedded in the financing process.
- Platform Transaction Fees: Fees collected from transactions facilitated through the trusted trade platform, including deal confirmations, payment anchoring, and settlement services.
- Trade Insurance Facilitation: Revenue generated through facilitation of cargo, warehouse, and future crop-linked insurance products for smallholder-linked trade risk.
- Institutional & Program Delivery: Tech and implementation partnering with large buyers and institutional partners for digitization programs, traceability projects, and custom platform deployments.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PasarMIKRO product offering
Product offeringCore offering
PasarMIKRO operates a mobile-first agri-trade platform that connects Indonesian smallholder farmers, fishers, and traders with buyers, enabling them to trade commodities such as eggs, corn, rice, fruits, and coffee through secure transaction workflows. The platform layers embedded trade finance (Talangin) with KYC/credit scoring, trusted trade settlement, field verification, trade insurance facilitation, and a lightweight Mikro ERP for small agri-enterprises. It also powers B2B traceability and digitization programs with enterprise buyers and institutional partners.
Product overview
PasarMIKRO operates as a platform-plus-modules architecture centered on its core mobile app, Indonesia's #1 agri-trade platform for commodities including eggs, corn, rice, fruits, and coffee. The platform's primary revenue driver is Talangin, an embedded finance module providing short-term working capital and trade credit integrated directly into transactions. Additional modules include Trusted Trade Facilitation for secure transaction workflows, Counterparty Risk & Credit Assessment for KYC and credit scoring, Field Verification & Inspection Services for on-ground physical checks, Integrated Trade Insurance Support for cargo and warehouse coverage, Tech & Implementation Partnering for co-development with institutional buyers, Institutional Deployment & Customization for white-label solutions, and Mikro ERP for lightweight enterprise resource planning that connects into the PasarMIKRO ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Talangin: Embedded trade finance product providing short-term working capital integrated within the trading process.
- Mikro ERP
Products and services
- PasarMIKRO App Indonesia's #1 agri-trade mobile platform that enables farmers, fishers, and traders to trade commodities including eggs, corn, rice, fruits, and coffee easily, securely, and efficiently.
- Talangin (Embedded Finance) Short-term working capital and trade credit embedded directly within the trading process, enabling faster, safer, and larger-volume trade for verified smallholders, traders, and processors.
- Trusted Trade Facilitation Core infrastructure that lets informal traders and supply chain actors transact safely via deal confirmation workflows, transaction tracking, proof of fulfillment, notifications, and integrated logistics and settlement tools.
- Counterparty Risk & Credit Assessment Due diligence and creditworthiness assessments including KYC/AML data collection, dynamic credit scoring, buyer-verified trust tagging, and behavioral and repayment history tracking for informal trade actors.
- Field Verification & Inspection Services On-ground physical checks including stock counting surveys before financing, warehouse and facility inspections for buyers or funders, and site verification for sourcing programs.
- Integrated Trade Insurance Support Facilitation of insurance products for smallholder-linked trade risk, including cargo/transit insurance, warehouse or storage insurance, and potential crop or harvest-linked coverage.
- Tech & Implementation Partnering Co-development and implementation of digitization programs for inclusive sourcing, traceability, and financial inclusion with large enterprise buyers (IKEA, Unilever) and institutional partners across commodities such as rattan, palm sugar, cocoa, rice, kapok, and seaweed.
- Institutional Deployment & Customization Custom platform deployment for institutional users including cooperatives, processors, NGOs, and DFIs, featuring mirror databases, custom workflows, reporting dashboards, and embedded monitoring tools.
- Mikro ERP Lightweight mobile-first enterprise resource planning system designed for smallholder-based agri-enterprises, cooperatives, traders, and processors, offering inventory and order management, financial ledger, receivables/payables, multi-user real-time collaboration, and direct integration with the PasarMIKRO marketplace and financing tools.
Quantifiable outcome
- Platform enables trading of multiple commodities including eggs, corn, rice, fruits, and coffee across Indonesia
- +3 more outcomes
Companies that use PasarMIKRO
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
PasarMIKRO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PasarMIKRO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- IKEA & FindoracoreCo-development partnership for rattan supply chain digitization and homeweaver digitization program. PasarMIKRO provides the digital infrastructure and platform capabilities to enable traceability and transparency in IKEA's rattan sourcing from Indonesian smallholder artisans.
- UnilevercorePartnership for palm sugar traceability and sourcing compliance. PasarMIKRO enables Unilever to achieve transparent, verified sourcing of palm sugar from smallholder farmers with full supply chain traceability for sustainability reporting.
- Future Partners (Cocoa, Rice, Kapok, Seaweed)minorIdentified future project areas for supply chain digitization including cocoa, rice, kapok, and seaweed commodities, with plans to expand the platform's commodity coverage and partner network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
PasarMIKRO competitors and assessment
Company assessmentRegional players
- DeHaat: India-based full-stack agri platform offering inputs, advisory, financing, and market access to smallholder farmers. Comparable end-to-end platform model with embedded finance and multi-service monetization, though operating in India rather than Indonesia.
- Twiga Foods: Kenyan B2B agricultural marketplace and embedded finance platform connecting smallholder farmers to urban retailers. Comparable marketplace-plus-fintech model for smallholder trade, but operating in East Africa rather than Southeast Asia.
Direct peers
- JALA: Indonesian aquaculture technology platform providing IoT, data, and fintech services to shrimp and fish farmers. Comparable in mobile-first digital infrastructure and embedded finance for smallholder aquaculture producers.
- iGrow: Indonesian agri-fintech platform focused on financing and market access for smallholder farmers and agri-businesses. Comparable in combining financial inclusion with agricultural supply chain digitization in Indonesia.
- AgriAku: Indonesian agriculture inputs marketplace and distribution platform serving farmers with procurement and embedded services. Comparable digital B2B model targeting Indonesian smallholder agricultural ecosystems, though focused upstream on inputs.
- Aruna: Indonesian fisheries B2B marketplace connecting smallholder fishers with buyers across the archipelago. Comparable in serving smallholder producers with digital trading infrastructure and traceability across multiple Indonesian islands.
- Crowde: Indonesian agri-fintech providing peer-to-peer lending and capital access to smallholder farmers. Comparable in the embedded financing for Indonesian smallholders, though focused more on lending than marketplace trading.
- TaniHub: Indonesian B2B and B2C agricultural e-commerce platform connecting farmers with buyers across multiple commodity categories. Directly comparable marketplace-plus-fintech positioning serving Indonesian smallholders and enterprise buyers.
- Sayurbox: Indonesian fresh produce platform originally serving end consumers and B2B buyers with digitally enabled sourcing from farmers. Comparable agricultural e-commerce model targeting Indonesian producers and buyers.
- eFishery: Indonesian aquaculture platform providing embedded finance, feed procurement, and digital tools to smallholder fish farmers. Highly comparable model: mobile-first distribution, embedded working capital, marketplace functionality, and smallholder-focused credit scoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PasarMIKRO social profiles
Digital presencePasarMIKRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
PasarMIKRO leadership team
Management profileNumber of profiles
Profiles2 records
PasarMIKRO funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PasarMIKRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PasarMIKRO
What does PasarMIKRO do?
PasarMIKRO operates a mobile-first agri-trade platform that connects Indonesian smallholder farmers, fishers, and traders with buyers, enabling them to trade commodities such as eggs, corn, rice, fruits, and coffee through secure transaction workflows. The platform layers embedded trade finance (Talangin) with KYC/credit scoring, trusted trade settlement, field verification, trade insurance facilitation, and a lightweight Mikro ERP for small agri-enterprises. It also powers B2B traceability and digitization programs with enterprise buyers and institutional partners.
Is PasarMIKRO a public or private company?
PasarMIKRO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PasarMIKRO founded?
PasarMIKRO was founded in 2020. It employs 11 to 50 people.
Where is PasarMIKRO based?
PasarMIKRO is headquartered in Jakarta, Indonesia, in the Asia region.
How does PasarMIKRO make money?
Four revenue lines are on record. Embedded Finance & Trade Credit is the primary driver. The others are platform Transaction Fees, trade Insurance Facilitation and institutional & Program Delivery.
Who are PasarMIKRO's main competitors?
Regional players on record are DeHaat and Twiga Foods. Direct peers are JALA, iGrow, AgriAku, Aruna, Crowde, TaniHub, Sayurbox and eFishery.
Does PasarMIKRO have an API?
No public API is recorded for PasarMIKRO.
What industry is PasarMIKRO in?
PasarMIKRO's product category is Agricultural Trade Platform. Its primary akta.pro industry code is FSAGAJAL, Trade Finance & Supply Chain Finance Platforms. Its NAICS code is 4251.