What Jala Tech does

JALA Tech (legal entity PT Jala Akuakultur Lestari Alamku) is an Indonesian aquaculture technology company founded in 2016 and headquartered in Yogyakarta, with a second business office in Surabaya. The company positions itself as an end-to-end solution for the shrimp industry, building an integrated stack that spans IoT water-quality monitoring hardware (the Baruni device), AI-powered farm-management software (the JALA App and its paid tiers Siklus Pro and JALA App Plus), supply-chain services (JALA Harvest, JALA Lab diagnostics, JALA SmartFarm joint-operations, ShrimpHub community), and regulatory-compliance tooling integrated with Indonesia's OSS-RBA licensing system. JALA also publishes the annual Shrimp Outlook industry report and convenes a flagship conference of more than 350 industry participants.

The core technology combines low-cost IoT sensors (pH, salinity, dissolved oxygen, temperature, conductivity, turbidity, ammonia, nitrate, nitrite, alkalinity) with a cloud-hosted farm-management platform tracking 40+ cultivation parameters. The premium JALA App Plus tier, launched May 2025, layers on production AI features: computer vision for shrimp Mean Body Weight and size-distribution detection from smartphone photos, predictive models for ammonia/nitrite/nitrate/TOM from feed and water-quality histories, OCR pipelines for handwritten records and lab-result documents, and an NLP "Smart Input" converting natural language into structured cultivation data.

JALA's revenue model is multi-stream: freemium SaaS subscriptions (PRO Cycle / Siklus Pro monthly and JALA App Plus period-based plans at IDR 49,000 / 129,000 / 449,000), one-time Baruni hardware sales with optional 50% down-payment plans, transaction-based fees on harvest and farming-input supply services, and paid professional services for licensing assistance. Go-to-market blends product-led growth (free JALA App with field-assisted onboarding) with enterprise field sales across Lombok, Sumbawa, Lampung, Sumatra, and Surabaya, plus event-driven demand generation through the annual Shrimp Outlook. Customers are primarily Indonesian smallholder and commercial shrimp farmers, with processors, domestic and international shrimp buyers, aqua-input enterprises, and investors addressed as adjacent segments. ASC, CBIB, HACCP, Halal Indonesia, and SKP certifications, along with an Ocean Ranger mangrove-rehabilitation program, support traceability and ESG positioning. Disclosed backers include Intudo Ventures, Mirova, Sinar Mas Digital Ventures, The Meloy Fund, UntroD Capital, 500 Global, Conservation International Ventures, Hatch Blue, Brinc, and Endeavor Indonesia, with cumulative disclosed funding of approximately $28.3M including a $16.13M Series A in November 2023.

Name

Jala Tech

Legal name

PT Jala Akuakultur Lestari Alamku

Website

https://jala.tech

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JALA Tech is an Indonesian aquaculture technology company that provides an end-to-end shrimp industry platform combining IoT water-quality sensors (Baruni), an AI-augmented farm-management app with premium subscriptions, and integrated harvest, diagnostics, and supply-chain services for Indonesian smallholder and commercial shrimp farmers.

Ownership category

akta.pro rank

Product category

Aquaculture Farm Management Software

NAICS

Other Aquaculture (112519)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

akta.pro secondary industries

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Precision Irrigation & Water Management (Smart Irrigation, Scheduling, VRI, Water Sensors) (AFAGALAF), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)

Keywords

• Shrimp farm management
• Aquaculture technology platform
• Water quality monitoring
• IoT aquaculture solutions
• Shrimp supply chain software

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. JALA App Subscriptions: Tiered subscription model for the JALA App platform. Free basic tier with limited features. PRO Cycle (Siklus Pro) subscription adds advanced features including block management, unlimited ponds, financial management, and predictions. JALA App Plus provides smartphone-based premium features including AI-powered photo sampling, chemical prediction, and document scanning.
2. Baruni Device Sales: One-time hardware purchase of Baruni water quality monitoring device. Includes 1-year warranty for handheld unit and 6-month warranty for sensor pod and probes. Available with full payment or 50% down payment option.
3. Harvest Services: Shrimp harvesting services providing fast payments, competitive prices, and wide coverage to reach global markets. Part of integrated farm-to-market supply chain solution.
4. Professional Services - Licensing Assistance: Legal services for shrimp farming permit compliance assessment and license application submission. Compliance assessment is free; paid services apply for obtaining licenses through JALA's legal assistance.
5. Farming Supply: Supply of high-quality shrimp post-larvae, feed, farm operational supplies, and technical support to boost productivity for partnered farmers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

JALA provides an end-to-end technology platform for the shrimp industry, centered on the JALA App — a farm management application that tracks water quality, feed, shrimp growth, and finances across 40+ farming parameters. The offering is complemented by the Baruni IoT water quality monitoring hardware device, AI-powered premium features (Photo Sampling, Chemical Prediction, Smart Input, Scan Document/Lab Result), and downstream services including harvest, licensing assistance, and supply of farm inputs. JALA also operates a traceable farm-to-market cold chain connecting farmers, processors, and buyers.

Product overview

JALA provides an end-to-end shrimp industry solution covering the entire value chain from upstream farm operations to downstream market access. The product portfolio centers on JALA App as the core farm management platform, enhanced by the Baruni water quality monitoring hardware device, Siklus Pro and JALA App Plus premium subscriptions, and supporting services including JALA Harvest (harvesting services), JALA Lab (disease diagnosis), ShrimpHub (industry community), and JALA SmartFarm (farmer partnership programs). The company also publishes the annual Shrimp Outlook industry report. This integrated ecosystem connects farmers, processors, and buyers through a transparent, traceable supply chain with a reported reach of 300,000 plates of shrimp served daily.

Differentiator

Problem solved

Functional benefit

Brands

• Baruni: Water quality monitoring device for shrimp farming that measures parameters such as pH, salinity, dissolved oxygen, temperature, and other water quality indicators.
• JALA App
• JALA Harvest
• JALA SmartFarm
• ShrimpHub by JALA
• JALA Lab
• Shrimp Outlook

Products and services

• JALA App All-in-one shrimp farm management application for tracking water quality, shrimp health, feed management, financials, and farm operations. Offers 40+ farming parameters, pond and cycle monitoring, cultivation estimation, data charts and trends, team collaboration, and news/education features. Available in web and mobile versions with a free basic tier and premium Siklus Pro subscription. Targeted at Indonesian shrimp farmers ranging from smallholders to commercial operations.
• Baruni Water Quality Monitoring Device Hardware device and sensor system for shrimp farming that measures critical water parameters including pH, salinity, dissolved oxygen, temperature, electrical conductivity, total dissolved solids, seawater gravity, turbidity, ammonia, nitrate, nitrite, and alkalinity. Sold with warranty terms covering handheld unit (1 year), sensor pod (6 months), and probes (6 months). Designed for shrimp farmers seeking real-time water quality visibility.
• JALA Harvest Shrimp harvesting service providing trusted harvesting with fast payments, competitive prices, and wide coverage to help farmers reach global markets. Part of JALA's integrated farm-to-market supply chain solution.
• JALA Lab Health check and diagnosis service for shrimp diseases, providing disease identification and health assessment for shrimp farmers.
• JALA SmartFarm Joint-operation program that provides partnerships and comprehensive assistance for shrimp farmers to improve their farming operations.
• Shrimp Outlook Industry Report Annual industry report and conference event providing data-driven insights on Indonesian shrimp production, market trends, regional farming performance, export-import dynamics, and strategic recommendations. The 2026 report covers 'Thriving Through Change: Beyond Tradition, Toward Ambition'.
• Shrimp Farming Licensing Compliance & Legal Assistance Digital tool and professional service for assessing shrimp farming license compliance in Indonesia, integrated with the OSS-RBA government system. Provides free compliance assessment and paid legal assistance for obtaining licenses.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Blue Carbon Action Partnership (BCAP)coreStrategic or Co-development Partner · 16 April 2026JALA was selected as one of six early-stage ventures across Indonesia, Vietnam, Philippines, and Australia to receive small grants from BCAP, hosted by World Economic Forum. BCAP aims to bridge the early-stage financing gap for investable coastal solutions addressing blue carbon finance for ecosystems like mangroves and seagrasses. JALA's mangrove rehabilitation initiatives align with national blue carbon priorities.
• DSM FirmenichmajorGTM or Marketing PartnerPlatinum sponsor of Shrimp Outlook 2026 conference. Technical Expert Manager Abung Maruli presented on 'Why Vibrio Control is Becoming Increasingly Difficult'. DSM Firmenich is a multinational company specializing in nutrition, health, and beauty.
• GenicsmajorGTM or Marketing PartnerPlatinum sponsor of Shrimp Outlook 2026 conference. CEO Melony Sellars presented on 'The 3 Critical Ingredients For A Gold-Star Shrimp Ecosystem'. Genics specializes in shrimp genetics and health solutions.
• INVE AquaculturemajorGTM or Marketing PartnerPlatinum sponsor of Shrimp Outlook 2026 conference. Product & Business Development Manager Health Mihai Sun presented on 'Shrimp Nursery Systems: Disease Control and Biosecurity'. INVE provides aquatic animal health and nutrition solutions.
• Hendrix GeneticsmajorGTM or Marketing PartnerSponsor of Shrimp Outlook 2026 conference. Product & Operations Manager Bas Wolkenfelt presented on 'Closing the Gap Between Genetic Potential and Farm Performance'. Hendrix Genetics is a global leader in animal breeding including shrimp genetics.
• Kona BaymajorGTM or Marketing PartnerSponsor of Shrimp Outlook 2026 conference. Major shrimp breeding and genetics company operating in Indonesia and Asia-Pacific region.
• Suri Tani Pemuka (STP)majorGTM or Marketing PartnerPlatinum sponsor of Shrimp Outlook 2026 conference. STP is a major shrimp hatchery and feed company in Indonesia.
• Panca Sukses Lestari (PSL)majorGTM or Marketing PartnerPlatinum sponsor of Shrimp Outlook 2026 conference. Water quality expert Yuni Puji Hastuti presented on nitrogen cycle management. PSL provides aquaculture solutions and equipment.
• Charoen Pokphand Foods (CPF)majorGTM or Marketing PartnerExecutive Vice President Robins McIntosh participated in Panel Discussion I on 'Do We Need to Change Our Farming Practices?' at Shrimp Outlook 2026. CPF is one of the world's largest agribusiness companies.
• QRILLminorGTM or Marketing PartnerSilver sponsor of Shrimp Outlook 2026 conference. Product Director Shrimp Daranee Seguin participated in panel discussion. QRILL provides specialized aquafeed ingredients.
• Global Shrimp ForummajorGTM or Marketing PartnerDirector Willem van der Pijl presented on 'Global Shrimp Landscape and Indonesia's Positioning & Competitiveness' at Shrimp Outlook 2026. Global Shrimp Forum is a major industry platform.
• Shrimp Club IndonesiamajorGTM or Marketing PartnerSupported Shrimp Outlook 2026 event. Chairman Andi Tamsil participated in Panel Discussion II on 'The Future of Indonesian Shrimp Industry'. Industry association representing Indonesian shrimp farmers.
• Petambak Muda IndonesiaminorGTM or Marketing PartnerSupported Shrimp Outlook 2026 event. Chairman Rizky Darmawan participated in Panel Discussion II on the future of Indonesian shrimp industry. Association representing young Indonesian shrimp farmers.
• GSMA M4D Central Insights UnitminorStrategic or Co-development PartnerJALA profiled among over a dozen Indonesian startups deploying AI solutions in the aquaculture sector as part of research project examining how AI-enabled agritech can improve livelihoods for Indonesia's 17.2 million smallholder farmers and aquaculturists.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Aquaconnect: India-based aquaculture tech platform providing farm advisory, IoT monitoring, and marketplace services to shrimp and fish farmers. Direct product category overlap (shrimp farm management, supply chain), but operates in India rather than Indonesia — strong proxy for SEA expansion strategy.

Direct peers

• eFishery: Indonesia's largest aquaculture technology company offering IoT smart feeders, farm management software, and financing for fish and shrimp farmers. Most direct competitor in the Indonesian aquaculture tech space, with a broader species focus (tilapia, catfish, shrimp) and significantly larger funding base.
• XpertSea: Canada-based aquaculture tech platform using AI and computer vision for shrimp and fish farming, including biomass estimation, water quality, and farm analytics. Highly comparable AI-driven shrimp farm management approach, serving a global but predominantly Latin American/Asian customer base.
• AquaEasy (by Bosch): Singapore-based shrimp farming technology provider (a Bosch startup) offering IoT water quality sensors and AI-based farm management. Directly comparable IoT + AI shrimp farm management offering, with stronger industrial backing from Bosch but smaller scale than JALA.

Emerging players

• ShrimpVet / Shrimp Health Co. Shrimp health diagnostics and biosecurity advisory provider serving Asian aquaculture markets. Overlaps with JALA Lab's disease diagnosis offering and the broader vertical of data-driven shrimp health — narrower scope but adjacent capability.
• Verifik8: Aquaculture supply chain traceability platform using blockchain for shrimp and seafood producers. Overlaps with JALA's traceability and Shrimp Outlook data positioning but focuses narrowly on ESG/sustainability verification rather than farm operations.

Broad incumbents

• Charoen Pokphand Foods (CPF): One of the world's largest aquaculture/agribusiness conglomerates with integrated shrimp operations across Asia. Sponsors JALA's Shrimp Outlook and represents both a major ecosystem partner and a potential future vertical-integrated competitor in shrimp farm technology.
• Cargill Aqua Nutrition: Global animal nutrition and aquaculture feed giant with digital aquaculture initiatives and shrimp supply chain presence. Not a direct farm management competitor, but a major ecosystem player whose digital efforts (e.g., iQuatic) intersect with JALA's farmer-facing tech.

Others

• Hatch Blue: Global aquaculture accelerator and investor that has backed JALA (Conservation International Ventures and Hatch Blue participated in early rounds). Provides aquaculture intelligence, accelerator programs, and is a relevant ecosystem comparator and capital partner.
• Tarjama (AGRIPOS / agritech regional players): Represents the broader pool of Southeast Asian agritech / aquatech startups (e.g., HARA, iGrow, Aruna) pursuing smallholder farmer digitization. Indirect comparators in business model (PLG, freemium, SMB smallholder) rather than direct product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jalaindonesia
• LinkedInlinkedin.com/company/jala-tech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jala Tech