MOMA Foods
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
MOMA Foods firmographics
Firmographics- Name
- MOMA Foods
- Legal name
- MOMA Foods
- Website
- https://momafoods.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MOMA Foods industry classification
Industry- Product category
- Plant-based food and beverages (oat products)
- NAICS
- Breakfast Cereal Manufacturing (311230)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)
- akta.pro secondary industry
- Breakfast-to-Go (Breakfast Sandwiches, Parfaits, Oatmeal) (CRAHAKAG)
Keywords
Where MOMA Foods is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MOMA Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through momafoods.co.uk website, including one-time purchases and subscription orders with 15% discount
- Subscription Service: 15% off recurring subscription model for oat milk, porridge and iced coffee with customizable delivery schedules, skip, pause, or cancel options
- Retail/Trade Sales: Products sold through retail stores and trade/wholesale channels via store locator network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Barista Oat Drink - 6 x 1 Litre pack |
| Unit Pricing | Pay-as-you-go | Raspberry & Blonde Chocolate Oat Drink - 6-pack |
| Unit Pricing | Pay-as-you-go | Immunity Support Oat Drink - 6 x 750ml Cartons |
| Subscription | Monthly | Subscription Model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MOMA Foods product offering
Product offeringCore offering
MOMA Foods manufactures and sells UK-made oat-based food and beverages, including barista and flavoured oat drinks, instant porridge pots and sachets, jumbo oats, overnight oats, and iced oat lattes. Products are sold primarily through a direct-to-consumer Shopify e-commerce site and subscription service, with additional UK retail and wholesale distribution.
Product overview
MOMA Foods is a British food and beverage company offering three core product ranges: oat drinks (barista-style, organic, signature, and flavoured varieties), porridge products (instant pots, sachets, and overnight oats in multiple flavours), and iced coffee lattes (caramel, chocolate, and classic). The company uses UK-grown oats exclusively, offers both dairy-free and gluten-free options, and provides a subscription service for regular deliveries. All products are manufactured in the UK with real fruit and nut pieces in porridge items, and 100% Arabica coffee in iced coffee products.
Differentiator
Problem solved
Functional benefit
Products and services
- Barista Oat Drink
Companies that use MOMA Foods
Customer profileSegments2 records
Ideal customer profiles2 records
MOMA Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MOMA Foods partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
MOMA Foods competitors and assessment
Company assessmentDirect peers
- Oatly: Swedish-origin oat milk and oat-based food company; the category-defining direct competitor to MOMA's barista oat drinks, flavoured oat milk range, and yoghurt/porridge adjacencies in UK retail and coffee channels.
- Minor Figures: UK-based oat milk brand built primarily around the barista and out-of-home coffee channel — directly competes with MOMA's Barista and Organic Barista Oat Drinks for cafe and foodservice listings in the UK.
- Rude Health: UK organic plant-based food and drink brand spanning oat, almond and coconut drinks plus breakfast cereals/porridge — directly comparable to MOMA on UK-grown, organic, unsweetened positioning.
- Plenish: UK-based (Britvic-owned) plant-based drinks brand offering oat, nut and protein milks plus breakfast shots — directly competes with MOMA in UK grocery and DTC on plant-based, dairy-free positioning.
- Califia Farms: US-based plant-based beverage brand with oat and almond milks plus barista and iced coffee formats — comparable product architecture (barista oat drinks, flavoured oat drinks, iced lattes) to MOMA's portfolio.
- This (This Saves Lives): UK plant-based drinks and food brand offering oat, almond and pea-based milks plus oat bars and breakfast products — competes with MOMA in UK grocery and DTC on plant-based, clean-label positioning.
Broad incumbents
- Alpro (Danone): Danone-owned plant-based beverage and food incumbent with broad oat, soya, almond and yoghurt ranges sold across all major UK grocers — competes with MOMA across retail shelf but at vastly larger scale and parent-backed marketing spend.
- Jordans (Associated British Foods): Established UK breakfast cereal brand with porridge and oat-based ranges sold across major UK grocers — overlaps with MOMA's porridge SKUs and competes for the same breakfast-occasion shopper in retail.
- Pacific Foods: Plant-based beverages and broths brand with oat and almond ranges plus ready-to-eat oatmeal — overlaps with MOMA's oat drinks and ready-to-eat porridge pots, particularly in foodservice and natural channels.
- Weetabix: Iconic UK breakfast cereal brand with porridge and on-the-go formats; competes with MOMA for the UK breakfast-occasion shopper in grocery and represents the incumbent benchmark MOMA is displacing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MOMA Foods social profiles
Digital presenceMOMA Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOMA Foods leadership team
Management profileNumber of profiles
MOMA Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOMA Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOMA Foods
What does MOMA Foods do?
MOMA Foods manufactures and sells UK-made oat-based food and beverages, including barista and flavoured oat drinks, instant porridge pots and sachets, jumbo oats, overnight oats, and iced oat lattes. Products are sold primarily through a direct-to-consumer Shopify e-commerce site and subscription service, with additional UK retail and wholesale distribution.
Is MOMA Foods a public or private company?
MOMA Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOMA Foods founded?
MOMA Foods was founded in 2006. It employs 11 to 50 people.
Where is MOMA Foods based?
MOMA Foods is headquartered in London, United Kingdom, in the Europe region.
How does MOMA Foods make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Service and retail/Trade Sales.
Who are MOMA Foods's main competitors?
Direct peers on record are Oatly, Minor Figures, Rude Health, Plenish, Califia Farms and This (This Saves Lives). Broad incumbents are Alpro (Danone), Jordans (Associated British Foods), Pacific Foods and Weetabix.
Does MOMA Foods have an API?
No public API is recorded for MOMA Foods.
What industry is MOMA Foods in?
MOMA Foods's product category is Plant-based food and beverages (oat products). Its primary akta.pro industry code is AFAKABAI, Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars), with a secondary code of CRAHAKAG, Breakfast-to-Go (Breakfast Sandwiches, Parfaits, Oatmeal). Its NAICS code is 311230 and its SIC code is 2000.