What West Coast Customs does

West Coast Customs is a privately held custom automotive fabrication and lifestyle company founded in 1993 and headquartered at 2101 Empire Ave, Burbank, California. Operating from a single facility, the company offers bespoke vehicle modification across exterior, interior, engine, suspension, wheels/rims, tires, and performance, delivered by an in-house team of technicians, fabricators, designers, electricians, and painters. Customer segments split between high-net-worth individuals/celebrities seeking personal dream builds and enterprise brands seeking branded show cars, fleet vehicles, and marketing activations. The company also runs several adjacent lines: a Premium Storage Concierge for exotic and classic vehicles, Garage Lounge event venue rentals, the West Coast Customs Academy (training), branded apparel and THICC KITS merchandise via e-commerce, and West Coast Smash Burgers food service.

Pricing is project-based and quote-driven — the custom build intake form asks "What range are you looking to invest?" — with named enterprise work for clients including Häagen-Dazs, Activision, TJ Maxx, Mark Zuckerberg, and Monkey Tilt during 2025. In January 2026 the company debuted TRINITY, an all-electric, self-balancing single-passenger three-wheel micromobility vehicle co-developed with will.i.am, NVIDIA (DGX Spark), and DEKA Research & Development, marking the company's first deliberate extension beyond traditional custom automotive work into a new mobility category. Distribution spans direct custom-build sales, brand-build field sales, e-commerce for apparel and THICC KITS, a showroom tour channel (currently being redesigned for a Fall 2026 relaunch), on-site event rentals, and brand-experience partnerships with Airbnb Experiences, Six Flags Magic Mountain, and Lamborghini Club America.

Name

West Coast Customs

Legal name

West Coast Customs

Website

https://westcoastcustoms.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

West Coast Customs is a Burbank, California custom automotive fabrication company founded in 1993, serving high-net-worth individuals, celebrities, and enterprise brands with bespoke vehicle builds, premium vehicle storage, branded experiences, and the newly launched TRINITY electric micromobility vehicle.

Ownership category

akta.pro rank

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Vehicle Builds: One-time custom automotive fabrication services for individuals and brands. Services include exterior, interior, engine, suspension, wheels/rims, tires, and performance modifications.
2. Apparel and Merchandise: Branded apparel and merchandise sold through westcoastcustomsshop.com e-commerce storefront.
3. Event Space Rental: Garage Lounge venue rental for private parties, corporate events, production shoots, and brand activations. Features café, full bar, stage, private parking lot, pool table, and arcade.
4. Premium Storage Concierge: 24/7 vehicle surveillance, battery maintenance, detailing, transport, and private lounge services for exotic and classic vehicles.
5. Custom Automotive Training Academy: Training programs for aspiring automotive customizers and technicians at West Coast Customs Academy in Los Angeles.
6. West Coast Smash Burgers: Brick-and-mortar gourmet smash burger location opening at the Burbank facility, serving Fridays 10AM-5PM on outdoor patio.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

West Coast Customs is a Southern California-based automotive customization shop providing bespoke vehicle modification services for individuals, brands, and enthusiasts. Offerings span full-spectrum custom builds (exterior, interior, engine, suspension, wheels/rims, tires, performance), corporate brand vehicle builds and activations, premium vehicle storage with concierge services, event venue rentals, and an automotive training academy. Supporting offerings include branded apparel, THICC KITS parts, showroom tours, and the TRINITY electric micromobility vehicle co-developed with will.i.am, NVIDIA, and DEKA Research.

Product overview

West Coast Customs is a single-location automotive customization company founded in 1993, offering a portfolio of interconnected services centered on vehicle customization. Core offerings include Custom Build (full-spectrum vehicle modifications), Brand Build (corporate vehicle builds and activations), and the TRINITY (all-electric 3-wheel micromobility vehicle). Supporting services include Premium Storage Concierge (vehicle storage with maintenance), Tours (facility access), Events (venue rental), Academy (automotive training), and branded merchandise through Apparel and THICC KITS. The company also operates West Coast Smash Burgers as a food service extension. All services are delivered from the company's Burbank, California headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• West Coast Customs Academy: Custom automotive training academy located in Los Angeles, California
• West Coast Smash Burger
• Premium Storage Concierge
• THICC KITS

Products and services

• Custom Build Bespoke automotive customization service allowing individuals and enthusiasts to modify the exterior, interior, engine, suspension, wheels/rims, tires, and performance aspects of their vehicles. Quote-based project pricing based on investment range.
• Brand Build Custom vehicle builds for brands including one-of-a-kind show cars, fleet vehicles, and automotive activations that embody brand identity for marketing campaigns, launch events, and experiential engagements. Notable clients include Häagen-Dazs, Activision, TJ Maxx, Mark Zuckerberg, and Monkey Tilt.
• Premium Storage Concierge Premium vehicle storage service offering 24/7 surveillance, battery maintenance, detailing, transport, and access to a private lounge for owners of exotic and classic vehicles.
• Events (Garage Lounge Venue Rental) Event space rental featuring the Garage Lounge with café, full bar, stage, private parking lot, pool table, and arcade for private parties, corporate events, production shoots, and brand activations.
• West Coast Customs Academy Custom automotive training academy located in Los Angeles, California, offering training programs for aspiring automotive customizers, technicians, and designers.
• Apparel and Merchandise West Coast Customs branded clothing, drops, and merchandise sold directly to consumers through the westcoastcustomsshop.com e-commerce storefront.
• THICC KITS Automotive parts and customization kits sold directly to automotive enthusiasts through shop.westcoastcustoms.com.
• Showroom Tours Showroom tours of the world-famous West Coast Customs facility in Burbank, including the classic arcade game lounge and exclusive merchandise boutique. New tour experience scheduled to reopen end of Fall 2026.
• TRINITY Micromobility Vehicle All-electric, self-balancing single-passenger 3-wheel micromobility vehicle developed in collaboration with will.i.am, NVIDIA DGX Spark technology, and DEKA Research & Development. Debuted at CES January 2026.
• West Coast Smash Burgers Gourmet smash burger food service operating from the outdoor open-air patio at the Burbank facility on Fridays from 10AM to 5PM, with a forthcoming brick-and-mortar restaurant location.

Quantifiable outcome

• Top 5 custom builds of 2025 for major brands including Häagen-Dazs, Activision, and TJ Maxx
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• will.i.amcoreStrategic or Co-development Partner · 1 January 2026Collaborative development of TRINITY - an all-electric, self-balancing single-passenger 3-wheel micromobility vehicle. The project debuted at CES January 2026 and represents a flagship innovation partnership.
• NVIDIAcoreTechnology or Integration · 1 January 2026NVIDIA DGX Spark technology integrated into TRINITY micromobility vehicle project. Key technology partner for the all-electric self-balancing vehicle development.
• DEKA Research & DevelopmentcoreStrategic or Co-development Partner · 1 January 2026Co-development partner for TRINITY micromobility vehicle. DEKA Research & Development contributed to the all-electric, self-balancing 3-wheel vehicle technology.
• Lamborghini Club AmericaminorGTM or Marketing Partner · 20 September 2025O Gara West Lake event hosted by Lamborghini Club America in California on September 20, 2025. Over 2000 attendees. Zihhang Zheng showcased automotive design projects including bespoke Lamborghini Urus.
• AirbnbminorGTM or Marketing Partner · 1 January 2025Airbnb Experience partnership offering unique automotive-themed experiences at West Coast Customs facility.
• Six Flags Magic MountainminorGTM or Marketing Partner · 1 January 2025Activation partnership with Six Flags Magic Mountain for automotive-themed events and experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gas Monkey Garage: Dallas-based custom car shop founded by Richard Rawlings and made famous by the Discovery Channel show Fast N' Loud. Operates a very similar model of celebrity-driven brand, custom fabrication, branded apparel, and event/tour experience at the Dallas facility.
• Foose Design: Chip Foose's custom vehicle design and fabrication house, known for high-end builds featured on Overhaulin'. Comparable celebrity-driven custom auto business with strong brand identity and limited-production specialty builds.
• Ringbrothers: Wisconsin-based brothers known for premium custom muscle cars and high-end restomods. Comparable in focus on bespoke build quality, high-end clientele, and limited high-profile vehicle projects.
• Galpin Motors: LA-based auto group with custom vehicle divisions (including a custom shop) operating out of Southern California. Shares the LA/entertainment-industry clientele, exotic/specialty vehicle focus, and celebrity exposure.
• Vorsteiner: California-based aftermarket carbon fiber and performance parts manufacturer for exotic vehicles. Comparable in serving the exotic/supercar custom market with high-end parts and complete vehicle programs.
• Classic Recreations: Specializes in reproducing and customizing classic American muscle cars (Shelby, Mustang, Camaro) with modern performance. Directly comparable limited-run, high-end custom-build business model.
• Hennessey Performance Engineering: Texas-based performance vehicle tuner and hypercar manufacturer. Comparable in celebrity/influencer-driven custom and performance build business with strong brand in the enthusiast market.
• Callaway Cars: Specialty automotive manufacturer that hand-builds high-performance vehicles (Corvette, Camaro) at its Connecticut facility. Comparable bespoke vehicle manufacturer/model with strong enthusiast brand.

Broad incumbents

• Mansory: German luxury car modification house focused on ultra-premium exotic tuning (Bentley, Rolls-Royce, Bugatti). Comparable high-end bespoke custom modification business serving HNW collectors globally, but operating at a higher price tier in Europe.
• Roush Performance: Larger automotive performance products and vehicle-customization company (Mustang, F-150) with broader mass-market reach and OEM partnerships. Comparable custom performance-build capability, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/officialwcc
• Facebookfacebook.com/officialwcc
• LinkedInlinkedin.com/company/west-coast-customs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Customs