Foose Design, Inc.
Foose Design, Inc. is a privately held custom automotive design and fabrication company founded by Chip Foose, designing and building custom vehicles, selling original automotive artwork, and licensing the Foose brand across wheels, die-cast models, and merchandise for automotive enthusiasts and collectors.
- Company typePrivate
- Founded2002
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Foose Design, Inc. does
Foose Design, Inc. (legal name: C. Foose Design, Inc.) is a privately held custom automotive design and fabrication company founded by Chip Foose in 2002 and headquartered in Huntington Beach, California. The company designs and builds custom vehicles, ranging from restorations to ground-up builds, many of which are featured on the Overhaulin' reality TV series on Velocity/TNN. In parallel, the company creates and sells original automotive artwork, sketches, and commissioned pieces, and licenses the Foose brand across multiple consumer product categories through a network of licensees including M2 and Revell (die-cast models), AmericanMuscle and Metalsport (apparel), Metalsport and MHT (Foose Wheels), and Disney (themed merchandise).
The company's underlying capability is bespoke automotive design and fabrication rather than a software platform; no proprietary AI/ML, API, or software product is offered. Distribution operates through three channels: a global direct-to-consumer e-commerce storefront at shop.chipfoose.com, domestic retail outlets for Foose Wheels, and licensee partner channels worldwide. Pricing for custom vehicle work and commissioned art is quote-based and not publicly disclosed.
Revenue mechanics span five streams: one-time custom vehicle commissions, automotive art sales, Foose Wheels hardware sales through licensees, licensing royalties on branded merchandise, and direct online store merchandise sales. The company maintains a small team (approximately 6 employees) and serves a horizontal segment of automotive enthusiasts, collectors, and hobbyists. Brand identity is reinforced through registered trademarks for 'Foose,' 'Chip Foose,' 'Foose Design,' and the Chip Foose signature, and through sponsor relationships with 3M, Magnaflow, Lincoln Electric, BASF, and Hemmings.
Foose Design, Inc. firmographics
Firmographics- Name
- Foose Design, Inc.
- Legal name
- C. Foose Design, Inc.
- Website
- https://foosedesign.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foose Design, Inc. is a privately held custom automotive design and fabrication company founded by Chip Foose, designing and building custom vehicles, selling original automotive artwork, and licensing the Foose brand across wheels, die-cast models, and merchandise for automotive enthusiasts and collectors.
- Ownership category
- akta.pro rank
Foose Design, Inc. industry classification
Industry- Product category
- Custom Automotive Design and Restoration
- NAICS
- Other Motor Vehicle Parts Manufacturing (33639), Other Motor Vehicle Parts Manufacturing (336390)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Body Panels, Doors, Hoods & Closures Manufacturing (IMACAGAH)
Keywords
Foose Design, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Vehicle Design and Fabrication: Design and build custom cars for clients, ranging from restoration projects to complete ground-up builds showcased on the Overhaulin' TV show.
- Automotive Art Sales: Sale of original automotive concept art, sketches, and commissioned artwork through the Art section of the website.
- Foose Wheels Product Line: Sale of branded Foose Wheels through retail outlets and the website, with multiple licensees manufacturing wheels under the Foose brand.
- Licensed Merchandise: Revenue from licensed products including die-cast models (M2, Revell), apparel (AmericanMuscle, Metalsport), and branded items through various licensees.
- Online Store Merchandise: Sale of one-of-a-kind products, exclusive project photos, and merchandise through the shop.chipfoose.com e-commerce platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Foose Design, Inc. product offering
Product offeringCore offering
Foose Design designs, fabricates and restores custom vehicles ranging from restoration projects to complete ground-up builds (many featured on the "Overhaulin'" TV show). The company also sells original automotive concept art, sketches and commissioned illustrations, branded Foose Wheels through retail outlets and licensees, and licensed merchandise (die-cast models, apparel, themed items) via partner channels.
Product overview
Foose Design, Inc. is a custom automotive design and restoration company led by Chip Foose. The core product offering is Foose Wheels, custom-designed wheels available through retail outlets. The portfolio includes vehicle project showcases (Current, Completed, and Overhaulin' Projects), original artwork categories (Foose Design Art, Overhaulin' Art, Commission Art, and Concept Art), and free downloadable coloring pages (Foose Roadster and Foose Custom). The company operates an online store for merchandise and operates within the automotive custom design and restoration industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Vehicle Design and Fabrication Bespoke design, fabrication and restoration of custom vehicles ranging from restorations to complete ground-up builds, many showcased on the "Overhaulin'" television series. Sold to individual automotive enthusiasts and collectors on a quote/commission basis.
- Foose Wheels Branded custom-designed aftermarket wheels for cars and trucks, sold to consumers and automotive enthusiasts through authorized retail outlets (with dealer locator on the website) and manufactured under license by Metalsport and MHT.
- Foose Design Art Original automotive artwork, sketches and design illustrations by Chip Foose, sold to collectors and enthusiasts.
- Overhaulin' Art Artwork and design content tied to the "Overhaulin'" television series, offered to fans and collectors of the show.
- Commission Art Custom-commissioned illustrations and personalized artwork created by Chip Foose for individual clients, sold on a quote/commission basis.
- Concept Art Conceptual vehicle designs and artistic renderings by Chip Foose, offered as collectible artwork to automotive enthusiasts.
- Licensed Foose-Branded Merchandise Licensed Foose Design products including die-cast model vehicles (M2), plastic model kits (Revell), branded automotive apparel (AmericanMuscle, Metalsport) and themed/collaboration merchandise (Disney), sold through licensee and retail channels worldwide.
- Chip Foose Online Store Merchandise One-of-a-kind products, exclusive project photos and branded merchandise sold directly to consumers through the chipfoose.com e-commerce storefront.
Companies that use Foose Design, Inc.
Customer profileSegments1 record
Ideal customer profiles1 record
Foose Design, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Foose Design, Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- 3Mcore3M is listed as a sponsor on Chip Foose's website, providing automotive products and materials used in custom vehicle projects. The partnership is featured prominently on the sponsors page.
- MagnaflowcoreMagnaflow is listed as a sponsor, providing exhaust systems and performance parts for custom vehicle builds. Featured on the sponsors page with logo placement.
- Lincoln ElectriccoreLincoln Electric is a sponsor providing welding and fabrication equipment used in custom car builds. Listed on sponsors page with prominent logo placement.
- BASFcoreBASF is listed as a sponsor, likely providing automotive paints and coatings for custom vehicle projects. Featured on sponsors page.
- HemmingsminorHemmings (classic car marketplace) is listed as a sponsor, with logo placement on the website sponsors section.
- M2coreM2 is a licensee manufacturing die-cast model vehicles featuring Chip Foose's custom designs. Listed in the Licensees section of the website.
- RevellcoreRevell is a licensee producing model kits of Foose Design vehicles. Listed in the Licensees section of the website.
- AmericanMuscleminorAmericanMuscle is a licensee producing automotive apparel and merchandise under the Foose brand. Listed in the Licensees section.
- DisneyminorDisney is listed as a licensee, likely producing themed or collaboration merchandise. Listed in the Licensees section of the website.
- MetalsportcoreMetalsport is a licensee producing Foose Wheels branded wheels for the automotive aftermarket. Listed in the Licensees section.
- MHTcoreMHT is a licensee producing Foose Wheels. Listed alongside Metalsport in the Licensees section and referenced on the Foose Wheels page.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Foose Design, Inc. competitors and assessment
Company assessmentDirect peers
- Roadster Shop: Custom chassis fabrication and complete vehicle builds for hot rods and muscle cars. Comparable in design-led fabrication model and enthusiast/collector customer base.
- Kindig-It Design: Custom car design and fabrication shop featured on the TV show 'Bitchin' Rides'. Closely comparable in TV-anchored celebrity-founder brand and bespoke build pipeline.
- SpeedKore Performance Group: High-end custom vehicle and carbon-fiber fabrication shop serving enthusiast and celebrity clients. Comparable in custom-build focus, premium positioning, and brand-driven demand.
- ICON 4x4: Boutique restoration and custom build shop focused on classic 4x4s and muscle cars with proprietary chassis and components. Comparable in design-driven, low-volume, high-ticket build model.
- HRE Performance Wheels: Premium aftermarket wheel manufacturer serving the custom and performance vehicle market. Comparable as a competitor in the Foose Wheels product line and as a fellow premium aftermarket wheel brand.
- Singer Vehicle Design: Bespoke restoration and customization of classic sports cars (primarily Porsche 911), combining design, fabrication, and a strong lifestyle brand. Comparable in design-led, commissioned-build model with premium pricing and brand extension.
- Gaffoglio Family Metalcrafters: Family-owned coachbuilder producing one-off concept and show vehicles for OEMs and private clients. Comparable in low-volume, design-driven custom vehicle fabrication.
- West Coast Customs: Iconic celebrity-driven custom vehicle fabrication shop that designs, builds, and showcases one-off custom cars, with a parallel merchandise/brand business. Closely comparable in business model, celebrity-driven demand, and combination of builds plus licensed products.
- Ringbrothers: Boutique custom car builder specializing in high-end restorations and ground-up builds with strong media presence. Comparable in scale, premium positioning, and design-led fabrication model.
Broad incumbents
- Galpin Auto Sports: Long-established custom and modification shop with celebrity involvement (MTV's 'Pimp My Ride' era) operating across multiple locations. Comparable in custom-build services and brand extension, but operates at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Foose Design, Inc. social profiles
Digital presenceFoose Design, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foose Design, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Foose Design, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foose Design, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foose Design, Inc.
What does Foose Design, Inc. do?
Foose Design designs, fabricates and restores custom vehicles ranging from restoration projects to complete ground-up builds (many featured on the "Overhaulin'" TV show). The company also sells original automotive concept art, sketches and commissioned illustrations, branded Foose Wheels through retail outlets and licensees, and licensed merchandise (die-cast models, apparel, themed items) via partner channels.
Is Foose Design, Inc. a public or private company?
Foose Design, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foose Design, Inc. founded?
Foose Design, Inc. was founded in 2002. It employs 1 to 10 people.
How does Foose Design, Inc. make money?
Five revenue lines are on record. Custom Vehicle Design and Fabrication is the primary driver. The others are automotive Art Sales, foose Wheels Product Line, licensed Merchandise and online Store Merchandise.
Who are Foose Design, Inc.'s main competitors?
Direct peers on record are Roadster Shop, Kindig-It Design, SpeedKore Performance Group, ICON 4x4, HRE Performance Wheels, Singer Vehicle Design, Gaffoglio Family Metalcrafters, West Coast Customs and Ringbrothers. Galpin Auto Sports is listed as a broad incumbent.
Does Foose Design, Inc. have an API?
No public API is recorded for Foose Design, Inc..
What industry is Foose Design, Inc. in?
Foose Design, Inc.'s product category is Custom Automotive Design and Restoration. Its primary akta.pro industry code is IMACAGAH, Body Panels, Doors, Hoods & Closures Manufacturing. Its NAICS code is 33639 and its SIC code is 3711.