What Sonido does

Sonido is a cloud-based SaaS platform purpose-built for recording studio operations, founded in 2018 and headquartered in Provo, Utah. The company serves commercial recording studios, project/home studios, independent producers and engineers, music schools, and enterprise audio facilities, consolidating functions that studios previously managed across disparate calendars, spreadsheets, email, and accounting software into a single integrated system. The platform comprises nine core modules—Lead Management, Contact Management, Scheduling, Online Bookings, Project Management, File Review & Delivery, Financials, Dashboard & Reporting, To-Dos, and Equipment Management—each designed with studio-specific workflows such as collaborative audio review with waveform-region commenting, multi-room calendar management, insurance-ready equipment inventory, and embeddable booking forms with deposit collection.

The underlying technology is a vertically specialized SaaS architecture with domain-specific integrations including Stripe for payment processing and third-party calendar sync. Sonido monetizes via a tiered subscription model: Starter at $29/month, Project at $79/month, Professional at $99/month, Enterprise at custom pricing, and a dedicated Educational tier for universities and audio programs. Distribution is direct through mysonido.com with a hybrid go-to-market combining self-service signup and a sales-assisted demo motion targeting larger studios and educational institutions. The customer base spans notable industry names including Spotify Studios, Sweetwater Studios, Dean St Studios, and SAE Institute, alongside numerous independent and mid-market studios globally.

The company operates with a small team (1-10 employees) under founder-led leadership (Brady Hoggard, founder and CEO), with minimal disclosed capital—a single $10,000 seed round from Innovate Mississippi in 2019 and a 2020 Nashville Entrepreneur Center program participation—indicating a bootstrapped operating model. No AI/ML capabilities, public APIs, or external developer ecosystem are documented in the available materials, positioning Sonido as a domain-specialized workflow platform rather than an AI-native product.

Name

Sonido

Website

https://mysonido.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sonido is a cloud-based SaaS platform purpose-built for recording studios and audio education programs, consolidating CRM, scheduling, project management, file review, invoicing, and equipment tracking into one integrated workflow system with tiered subscriptions from $29 to enterprise pricing.

Ownership category

akta.pro rank

Product category

Studio Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Studio management software
• Recording studio operations
• Booking management system
• Studio workflow automation
• Audio production management

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Monthly subscription-based pricing with four tiers (Starter $29, Project $79, Professional $99, Enterprise custom) providing recurring revenue from recording studios, music schools, and audio professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Sonido provides a cloud-based SaaS platform that consolidates lead management, scheduling, contact management, project management, file review and delivery, financials, equipment management, and reporting into a single end-to-end system built specifically for recording studios and audio production facilities. It is sold via monthly subscriptions in four tiers (Starter, Project, Professional, Enterprise), with a dedicated Education plan for universities and audio programs.

Product overview

Sonido is a recording studio management software delivered as a unified all-in-one platform with integrated modules. The core platform encompasses Lead Management, Contact Management, Scheduling, Project Management, File Review & Delivery, Financials, Dashboard & Reporting, To-Dos, and Equipment Management. Online Bookings is available as an add-on module (included in Professional plan). The platform operates on tiered pricing: Starter ($29/month, single user), Project ($79/month), Professional ($99/month, up to 10 users), Enterprise (custom pricing), and Educational (special pricing for schools).

Differentiator

Problem solved

Functional benefit

Products and services

• Sonido Studio Management Platform Unified cloud-based SaaS platform that combines lead management, contact management, scheduling, online bookings, project management, file review and delivery, financials, dashboard and reporting, to-dos, and equipment management into a single end-to-end system built specifically for commercial and project recording studios.
• Sonido Educational Plan Dedicated subscription tier designed for music schools, universities, and audio education programs, offering education-specific structure, free student licenses, and graduate discounts for curriculum integration and student training on studio management software.

Quantifiable outcome

• Reduces brainpower and time needed to manage studio business
• +1 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is integrated as Sonido's payment processing partner, enabling automated deposit collection upon booking and payment capture for invoices. This integration allows studios to collect payments upfront and process client payments directly within the Sonido platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HoneyBook: HoneyBook is a business management platform for creative entrepreneurs and small studios, offering CRM, contracts, invoicing, and project management. Comparable to Sonido's all-in-one approach for creative service businesses, though not specialized for recording studios specifically.
• Soundcharts: Soundcharts provides music industry data, analytics, and workflow tools across artists, labels, and creators. Broader incumbent in the music/audio technology space with overlapping customer base of industry professionals, though focused on data/analytics rather than studio operations.
• Dubsado: Dubsado is a business management solution for creative service providers covering client management, scheduling, invoicing, and forms. Comparable to Sonido in serving solo and small creative businesses with integrated workflows, but horizontal rather than vertical-specialized for audio production.

Emerging players

• Music Gateway: Music Gateway is a music industry platform offering sync licensing, collaboration, and project management tools for music professionals. Adjacent to Sonido through its music professional user base and project management capabilities, though focused on licensing and marketplace workflows.
• Vampr: Vampr is a music collaboration and networking platform connecting musicians, producers, and engineers. Adjacent to Sonido as it also serves audio professionals and studios, though its focus is on talent discovery and collaboration rather than end-to-end studio operations.

Others

• Calendly: Calendly is a general-purpose scheduling platform used broadly by professionals and small businesses including studios. Competes with the scheduling portion of Sonido but as a horizontal scheduling tool rather than a vertical studio operations platform.
• Acuity Scheduling: Acuity Scheduling is a widely adopted online booking and scheduling SaaS used by service businesses including studios. Competes with Sonido's Online Bookings module but lacks the deeper vertical modules (file review, equipment management, project tracking) for full studio operations.

Direct peers

• Sessionwire: Sessionwire is a remote recording and studio collaboration platform with session management and file review capabilities. Comparable to Sonido's File Review & Delivery module and aimed at the same studio workflow of tracking sessions and revisions.
• Studio Ninja: Studio Ninja is a recording studio management platform offering booking, invoicing, CRM, and project tracking for audio professionals. Direct competitor to Sonido with overlapping core features (scheduling, invoicing, client management) targeted at the same recording studio buyer.
• Music Gorilla: Music Gorilla provides studio management software for recording studios and audio engineers, including booking, invoicing, and asset management. Closely comparable vertical SaaS targeting the same niche customer base as Sonido.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sonidosoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonido