The Ritz Carlton Yacht Collection

What The Ritz Carlton Yacht Collection does

The Ritz-Carlton Yacht Collection operates a fleet of three ultra-luxury superyachts — Evrima (delivered 2021, ~149 guests), Ilma (launched September 2024, 448 guests), and Luminara (delivered January 2026 from Chantiers de l'Atlantique, 456 guests in 149 suites) — offering personalized, small-ship cruising experiences to ultra-high-net-worth travelers across the Mediterranean, Northern Europe, Alaska, the Caribbean, Asia-Pacific, and the South Pacific. The vessels feature LNG dual-fuel propulsion (with biodiesel options added in 2025 and methanol under study), enabling the company to position ahead of tightening maritime emissions regulations; Luminara's propulsion system incorporates enhancements learned from sister ships Ilma and Evrima. The fleet pairs physical engineering with luxury brand collaborations — Ginori 1735 (outdoor terrace concept at sea), Johanna Ortiz (fashion takeovers), and Moët Hennessy (curated culinary and mixology) — and was recognized in 2026 when Ilma became the world's first and only Five-Star cruise ship in Forbes Travel Guide history.

The business model is built on premium voyage bookings at quote-based, undisclosed pricing (industry comparables suggest entry points around $7,700/day at competitors and $9,500-$14,000 per voyage for entry-level luxury superyacht experiences), supplemented by onboard ancillary revenue from specialty dining, spa, curated shore excursions, and licensed brand experiences. Voyages run 7 to 15+ nights. Distribution combines direct-to-consumer via ritzcarltonyachtcollection.com, luxury travel advisor networks, private banking partnerships (e.g., Standard Chartered Bank Korea targeting clients with assets of 1 billion+ won), and cross-promotion through Marriott International's Luxury Group ecosystem of 658 properties across 74 countries. Primary customer segments are UHNW individuals and families seeking privacy and exclusivity beyond mainstream cruise ships, private banking clients, and affluent geography-driven experiential travelers. The company is a wholly-owned subsidiary of Marriott International, headquartered in Miami with operational hubs across Miami, Vancouver, San Juan, and Seoul, and is led by President and CEO Ernesto Fara.

Name

The Ritz Carlton Yacht Collection

Legal name

The Ritz-Carlton Yacht Collection

Website

https://ritzcarltonyachtcollection.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

The Ritz-Carlton Yacht Collection operates a fleet of three ultra-luxury superyachts — Evrima, Ilma, and Luminara — offering personalized small-ship cruises with LNG propulsion across global destinations, serving ultra-high-net-worth travelers, families, and private banking clients under Marriott International's Luxury Group.

Ownership category

akta.pro rank

Product category

Luxury Cruise / Superyacht Voyages

NAICS

Scenic and Sightseeing Transportation, Water (48721), Deep Sea Passenger Transportation (483112)

SIC

Water Transportation (4400)

akta.pro primary industry

Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

Keywords

• Luxury yacht cruising
• Superyacht voyages
• Ultra-luxury hospitality
• Bespoke cruise itineraries
• Small-ship expedition cruising

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Voyage Bookings: The primary revenue stream is ticket sales for luxury yacht voyages. Pricing varies by yacht, suite category, itinerary length, and season, with voyages ranging from 7 to 15+ nights across Alaska, Asia, Caribbean, Mediterranean, and Northern Europe. Bookings are made directly via the company website or through travel advisors.
2. Onboard Revenue (Ancillary): Revenue generated from onboard experiences, specialty dining, retail (e.g., Ginori 1735 porcelain pieces and signature cocktails), shore excursions, spa services, and other concierge offerings during voyages.
3. Brand Collaborations and Licensed Experiences: Revenue from co-branded experiences with luxury partners such as Ginori 1735 (limited-time signature cocktails, porcelain pieces), Johanna Ortiz (ready-to-wear pieces available in the onboard boutique), and Moët Hennessy (curated culinary and mixology experiences). These collaborations generate both direct revenue and brand elevation.
4. Private Charter and Exclusive Events: The intimate scale of the yachts (up to 448-456 guests) allows for private charters and exclusive events targeting high-net-worth individuals, family groups, and corporate clients, commanding premium pricing for full-yacht or semi-private bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Ritz-Carlton Yacht Collection operates a fleet of three purpose-built ultra-luxury superyachts (Evrima, Ilma, Luminara) offering intimate, all-suite voyages of 7-15+ nights across Alaska, Asia-Pacific, Caribbean, Mediterranean, Northern Europe, and South Pacific. Each yacht delivers Ritz-Carlton-level hospitality, multiple dining venues, curated shore experiences, and high-touch service at sea for ultra-high-net-worth travelers and private charter clients.

Product overview

The Ritz-Carlton Yacht Collection operates a fleet of three ultra-luxury superyachts—Evrima, Ilma, and Luminara—offering personalized luxury cruising experiences with bespoke itineraries across global destinations. The fleet features LNG dual-fuel propulsion capabilities and provides curated culinary, cultural, and experiential offerings. The collection integrates collaborations with luxury brands such as Ginori 1735 for onboard design concepts and Johanna Ortiz for fashion-inspired experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Evrima: First yacht in The Ritz-Carlton Yacht Collection fleet, featuring luxury amenities and personalized service.
• Ilma
• Luminara

Products and services

• Evrima Yacht Voyages The Ritz-Carlton Yacht Collection's first superyacht, offering ultra-luxury cruising experiences with personalized service, bespoke itineraries, and hosted outdoor concepts including the Ginori Terrace in collaboration with Ginori 1735. Targeted at ultra-high-net-worth travelers and luxury travel advisors.
• Ilma Yacht Voyages Second superyacht in the fleet, launched September 2024, accommodating up to 448 guests with premium amenities and curated itineraries across the Caribbean, Mediterranean, and Northern Europe. Awarded the world's first Forbes Travel Guide Five-Star cruise ship rating in 2026. Hosted the Johanna Ortiz fashion takeover aboard the Pool Deck and Observation Terrace during the Winter 2026 Caribbean and Summer 2026 Mediterranean seasons.
• Luminara Yacht Voyages Third and newest luxury yacht, delivered January 2026 from Chantiers de l'Atlantique, measuring 242 meters with 149 suites accommodating 456 passengers. Features LNG dual-fuel propulsion, 12 restaurants and bars, over 731 pieces of art, and serves Alaska and Asia-Pacific itineraries with Seoul as a turnaround hub for Summer 2027. Named after the Maltese L-Imnarja festival of light.
• Luxury Dining Series Curated multi-property culinary experience delivered in partnership with Moët Hennessy and Marriott International's Luxury Group, featuring chef-led dinners, mixology sessions, and cultural dining events across five countries, culminating in an at-sea experience aboard Luminara. Targeted at luxury travelers and existing Marriott/Ritz-Carlton guests.
• Private Yacht Charters and Exclusive Events

Quantifiable outcome

• World's first Five-Star cruise ship — Ilma rated by Forbes Travel Guide 2026, capturing 30% of newly awarded Five-Star honors across Marriott Luxury Group's portfolio
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Moët HennessycoreStrategic or Co-development Partner · 17 June 2026Moët Hennessy collaborated with Marriott International's Luxury Group on the third edition of the Luxury Dining Series, themed 'Across the Table,' running August through October 2026 across luxury properties in Vietnam, Thailand, Maldives, Indonesia, and Japan, concluding with an experience aboard Luminara. Moët Hennessy provides curated beverages and culinary expertise to elevate the luxury dining experience.
• Ginori 1735flagshipStrategic or Co-development Partner · 13 May 2026The Ritz-Carlton Yacht Collection and Italian luxury porcelain brand Ginori 1735 launched the inaugural Ginori Terrace concept at sea aboard Evrima, featuring three interconnected outdoor spaces (The Pool House, Mistral open-air restaurant, and Marina) styled with Ginori 1735's Il Viaggio di Nettuno porcelain collection. The collaboration includes a limited-time Italian-inspired cocktail menu and select porcelain pieces available for purchase through The Boutique and Ginori.com.
• Johanna OrtizcoreStrategic or Co-development Partner · 17 February 2026The Ritz-Carlton Yacht Collection partnered with Colombian luxury fashion designer Johanna Ortiz for a limited-time takeover aboard Ilma, debuting February 17, 2026. The collaboration introduced Ortiz's signature tropical prints and textiles across the Pool Deck and Observation Terrace, transforming spaces into La Rumba and La Siesta — Latin-inspired themed areas. The takeover spanned Ilma's Winter 2026 Caribbean and Summer 2026 Mediterranean seasons, with curated cocktails and ready-to-wear pieces available in the onboard boutique.
• Standard Chartered Bank KoreacoreGTM or Marketing PartnerStandard Chartered Bank Korea partnered with Ritz-Carlton Yacht Collection and Porsche dealer SSCL to host exclusive lifestyle events for Korean high-net-worth private banking clients (assets of 1 billion won / ~$676,000+). The partnership leverages the yacht collection as a premium lifestyle benefit to attract and retain UHNW banking clients in the Korean market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ponant: French luxury expedition cruise line operating small-capacity vessels globally with focus on remote destinations. Closely comparable in vessel scale, expedition-style itineraries, and luxury positioning.
• Four Seasons Yachts: Hotel-brand yacht collection from Four Seasons Hotels targeting affluent guests with ultra-luxury suites and personalized service. Closely comparable business model extending luxury hospitality brand equity to sea.
• Silversea Cruises: Royal Caribbean Group-owned luxury cruise brand operating intimate all-suite ships with butler service and expedition itineraries. Comparable positioning in luxury cruising with global deployment.
• Crystal Cruises: Established ultra-luxury cruise brand (now under A&K Travel Group ownership) operating small-to-mid-sized luxury vessels with high service ratios and global itineraries. Direct competitor in the premium luxury cruise category.
• Aman at Sea: Hotel-brand superyacht venture from Aman Resorts targeting the same UHNW traveler with intimate-scale vessels ($7,700/day pricing cited). Most direct competitor in the ultra-luxury small-ship yacht category.
• Scenic Luxury Cruises & Tours: Australian-headquartered luxury river and ocean cruise operator with small luxury yacht-class vessels (Scenic Eclipse) targeting affluent experiential travelers. Comparable intimate-scale and luxury positioning.
• Seabourn Cruise Line: Carnival Corporation's ultra-luxury cruise brand offering intimate small-ship voyages with all-suite accommodations. Comparable ultra-luxury positioning and global itinerary portfolio.
• Regent Seven Seas Cruises: Norwegian Cruise Line Holdings' ultra-luxury cruise brand with all-suite, all-balcony vessels and inclusive pricing. Direct competitor in the luxury cruise segment with strong brand recognition.

Emerging players

• Explora Journeys: MSC Group's new luxury cruise brand targeting affluent travelers with contemporary luxury ocean voyages. Emerging direct competitor in the luxury segment with similar hotel-brand-style positioning.
• Virgin Voyages: Richard Branson's premium adult-only cruise brand targeting affluent millennial and Gen X travelers. Adjacent rather than direct — competes for aspirational luxury travelers but with a younger-skewing, lower price-point positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ritzcarltonyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ritz Carlton Yacht Collection