The Sleep Charity
The Sleep Charity is a UK non-profit (founded 2012, Doncaster) that runs the free National Sleep Helpline and provides evidence-based sleep education, accredited professional training, and awareness campaigns for children, adults, and healthcare organisations across the United Kingdom.
- Company typePrivate
- Founded2012
- HeadquartersDoncaster, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Sleep Charity does
The Sleep Charity is a UK charitable incorporated organisation (Charity Commission registration number 1150585), founded in 2012 and headquartered in Doncaster, that operates as the country's leading independent expert voice on sleep. Its core service is the free National Sleep Helpline (03303 530 541), staffed by specialist trained sleep advisors, complemented by a portfolio of digital educational resources including the Sleep On Podcast, Teen Sleep Hub (teensleephub.org.uk), an Online ADHD Support Hub funded by a £10,000 National Lottery Community Fund grant, and the '5 Principles of Good Sleep Health' animation developed with Professor Colin Espie of the University of Oxford and endorsed by the NIHR Oxford Health Biomedical Research Centre. The charity also publishes condition-specific resources (insomnia, sleep apnoea, narcolepsy, restless leg syndrome) co-produced with academic partners, runs annual awareness campaigns (Sleeptember, Children's Sleep Awareness Month, National Sleep In Day), and is preparing the biennial Sleep for All Conference for March 2027.
The organisation's underlying 'technology' is evidence-based educational content and a trained human advisor network rather than a software platform; the proprietary 5 Principles framework (valuing, prioritising, personalising, protecting and trusting sleep) is its most distinctive intellectual asset. Revenue is generated through a diversified mix of donations and individual fundraising, corporate partnerships (Enhanced Living/Tyrone Textiles, Simba Sleep, Bed Advice UK, National Bed Federation, YouHQ, Inspire Medical Systems), grants (National Lottery Community Fund, Idorsia Pharmaceuticals UK Ltd for the helpline), and accredited professional training courses sold to NHS and health organisations. All consumer-facing services are free; revenue is concentrated in B2B training fees, grants, and partnership contributions. The charity holds the Queen's Award for Voluntary Service and operates from a single Doncaster office with 11–50 employees.
The Sleep Charity firmographics
Firmographics- Name
- The Sleep Charity
- Legal name
- The Sleep Charity
- Website
- https://thesleepcharity.org.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Sleep Charity is a UK non-profit (founded 2012, Doncaster) that runs the free National Sleep Helpline and provides evidence-based sleep education, accredited professional training, and awareness campaigns for children, adults, and healthcare organisations across the United Kingdom.
- Ownership category
- akta.pro rank
The Sleep Charity industry classification
Industry- Product category
- Sleep Health Charity Services
- NAICS
- Social Assistance (624), Other Individual and Family Services (624190), Child and Youth Services (62411), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Sleep Health & Recovery Education (EDAAAHAE)
- akta.pro secondary industry
- Sleep Health Coaching (HSADAGAE)
Keywords
Where The Sleep Charity is headquartered
LocationHeadquarters
- HQ city
- Doncaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Sleep Charity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: The charity relies on generous donations from supporters to continue offering help and support to those experiencing sleep issues. They run fundraising campaigns and accept donations through their website.
- Corporate Partnerships: Partnerships with businesses where corporate partners support the charity's work, with some partnerships involving percentage of sales going to the charity.
- Accredited Professional Training: The charity provides accredited training for professionals working in NHS and health organisations, generating revenue while building capacity for sleep support across the sector.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
The Sleep Charity product offering
Product offeringCore offering
The Sleep Charity provides free advice, education, and direct support services to help children, teenagers, adults, families, workplaces, and healthcare professionals address sleep issues. Its flagship offering is the National Sleep Helpline staffed by trained specialist sleep advisors, complemented by accredited professional training, one-to-one family sleep support services, and a comprehensive library of evidence-based digital resources developed with leading sleep academics.
Product overview
The Sleep Charity offers a portfolio of sleep support services centred on its National Sleep Helpline (03303 530 541) — a confidential telephone service staffed by trained sleep advisors. The charity provides accredited training for professionals, direct family sleep support services, and an array of digital educational resources including the Sleep On Podcast, Teen Sleep Hub, and the 5 Principles of Good Sleep Health animation developed with Oxford's Professor Colin Espie. Annual awareness campaigns include Sleeptember (September) and Children's Sleep Awareness Month (February), alongside the biennial Sleep for All Conference. Resources span sleep disorders (insomnia, sleep apnoea, narcolepsy, etc.), sleep hygiene, and targeted support for specific groups including children, adults, teenagers, and people with ADHD.
Differentiator
Problem solved
Functional benefit
Brands
- National Sleep Helpline: A helpline service providing sleep advice and support, operated by trained specialist sleep advisors. Available 9am-11am Monday-Thursday and 7pm-9pm on Mondays, Tuesdays and Thursdays.
- Teen Sleep Hub
- Sleep Talkers
Products and services
- National Sleep Helpline Confidential telephone helpline (03303 530 541) staffed by specialist trained sleep advisors offering practical strategies and recommendations for sleep issues. Available Monday-Thursday 9am-11am and Monday/Tuesday/Thursday 7pm-9pm. Free service for individuals and families experiencing sleep difficulties.
- Sleep Practitioner Training Accredited training courses for professionals (including NHS staff) to enable them to offer sleep support to people they work with. Includes the Sleep Talkers national volunteer training programme for community sleep educators.
- Family Sleep Support Services One-to-one and family-focused sleep support services providing tailored sleep plans and ongoing guidance from trained sleep practitioners for children experiencing sleep difficulties, including those with SEND.
- 5 Principles of Good Sleep Health Educational animation and framework developed with Professor Colin Espie (University of Oxford) covering valuing, prioritising, personalising, protecting and trusting sleep. Designed to educate and support individuals in managing sleep effectively as a first-line intervention.
- Sleep On Podcast
Quantifiable outcome
- 40% of adults and 50% of children (80% with SEND) experience sleep issues
- +2 more outcomes
Companies that use The Sleep Charity
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
The Sleep Charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Sleep Charity partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Inspire Medical SystemscorePartnership to create free educational resource about Obstructive Sleep Apnoea (OSA). The Sleep Charity and Inspire Medical Systems developed a free advice sheet covering symptoms, risk factors, diagnosis pathways, treatment options, and guidance on seeking support for OSA.
- YouHQcorePartnership for Children's Sleep Awareness Month 2026 with theme 'Teach Sleep' focusing on schools and sleep, empowering teachers, school leaders, pupils and parents with practical tools.
- Bed Advice UKcorePartnership for Sleeptember campaign 2025 providing free resources including a downloadable Bed Buyer's guide to help people improve their sleep.
- National Bed FederationcorePartnership for Sleeptember campaign 2025 supporting the annual awareness campaign with resources and expertise on sleep and bedding.
- Enhanced Living (Tyrone Textiles)corePartnership bringing together shared commitment to improving sleep and wellbeing across the UK. Sales of six Enhanced Living branded products support The Sleep Charity.
- Simba Sleep (Dream Space)minorPartnership with Simba Sleep's Dream Space to deliver sleep education to students at Saracens High School, empowering students with practical knowledge about sleep as an essential life skill.
- Professor Colin Espie (University of Oxford)coreCollaboration with Professor Colin Espie to develop the 5 Principles of Good Sleep Health animation and educational content. Professor Espie is world-leading authority on sleep with over 350 research papers.
- National Institute for Health and Care Research (NIHR) Oxford Health Biomedical Research CentrecoreNIHR-supported work on the 5 Principles of Good Sleep Health, with Prof. Rachel Upthegrove (Director) providing endorsement and support for the sleep health framework.
- The Sleep Council Advisory BoardcoreAdvisory board providing expert input into The Sleep Charity's projects, training materials and courses. Includes representation from sleep experts and organisations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Sleep Charity competitors and assessment
Company assessmentDirect peers
- The Sleep Council: UK non-profit advocacy body focused on sleep education and awareness, formerly operating under the National Bed Federation. Directly comparable as a UK sleep-information organisation targeting consumers and professionals.
- Project Sleep: US non-profit raising awareness of sleep health and sleep disorders through education, advocacy, and community programmes. Comparable mission and grassroots/community-led model.
- National Sleep Foundation: US-based non-profit dedicated to sleep health education, research and advocacy. Closest international analog — same mission, similar helpline-style public engagement and educational content model.
- British Sleep Society: UK professional society for sleep clinicians and researchers. Comparable as a national sleep-knowledge body, though more clinical/academic in orientation versus The Sleep Charity's consumer-education focus.
Emerging players
- Sleepio (Big Health): Commercial digital CBT-I (insomnia) programme offered to employers and health systems. Comparable as a sleep-improvement offering targeting the same adult insomnia population, though via a paid digital product rather than free education.
- Narcolepsy UK: UK charity providing support and information specifically for people with narcolepsy. Comparable as a UK condition-focused sleep charity, though narrower in clinical scope than The Sleep Charity.
Broad incumbents
- YoungMinds: UK charity focused on children and young people's mental health. Comparable as a UK non-profit operating in the children/young-person support space where The Sleep Charity's Family Sleep Support Services are gaining traction.
- Calm: Global consumer wellness/sleep app with sleep stories, meditations, and corporate B2B offerings. Comparable as a mass-market sleep and wellbeing content provider competing for the same end-user attention.
- Mind (UK): Major UK mental health charity. Comparable as a large UK non-profit that increasingly covers sleep within its wellbeing content and training offerings, though broader in scope.
- Mental Health Foundation: Large UK mental health charity whose remit explicitly intersects with sleep (sleep deprivation as a risk factor for mental health problems). Comparable as a larger UK non-profit addressing overlapping issues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Sleep Charity social profiles
Digital presenceThe Sleep Charity compliance and trust
Trust signalCompliance3 records
The Sleep Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sleep Charity leadership team
Management profileNumber of profiles
Profiles3 records
The Sleep Charity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sleep Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sleep Charity
What does The Sleep Charity do?
The Sleep Charity provides free advice, education, and direct support services to help children, teenagers, adults, families, workplaces, and healthcare professionals address sleep issues. Its flagship offering is the National Sleep Helpline staffed by trained specialist sleep advisors, complemented by accredited professional training, one-to-one family sleep support services, and a comprehensive library of evidence-based digital resources developed with leading sleep academics.
Is The Sleep Charity a public or private company?
The Sleep Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Sleep Charity founded?
The Sleep Charity was founded in 2012. It employs 11 to 50 people.
Where is The Sleep Charity based?
The Sleep Charity is headquartered in Doncaster, United Kingdom, in the Europe region.
How does The Sleep Charity make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Partnerships and accredited Professional Training.
Who are The Sleep Charity's main competitors?
Direct peers on record are The Sleep Council, Project Sleep, National Sleep Foundation and British Sleep Society. Emerging players are Sleepio (Big Health) and Narcolepsy UK. Broad incumbents are YoungMinds, Calm, Mind (UK) and Mental Health Foundation.
Does The Sleep Charity have an API?
No public API is recorded for The Sleep Charity.
What industry is The Sleep Charity in?
The Sleep Charity's product category is Sleep Health Charity Services. Its primary akta.pro industry code is EDAAAHAE, Sleep Health & Recovery Education, with a secondary code of HSADAGAE, Sleep Health Coaching. Its NAICS code is 624 and its SIC code is 8300.