Manjha Technologies

What Manjha Technologies does

Manjha Technologies Private Limited, founded in 2022 and headquartered in Hisar, Haryana, operates an online B2C marketplace that supplies aquaculture inputs to fish and shrimp farmers across India. The platform, branded as Manjha eStore, is accessible via web and native iOS/Android apps and aggregates more than 15 brands — including Tata Rallis, SKRETTING, Aquasol, MATSYA SETU, BIOSTADT, WATERBASE, Himalaya, and Provet — across fish feed, shrimp feed, healthcare products, water-testing kits, and equipment such as paddle wheel aerators and sludge pumps. A separate hatchery marketplace connects farmers with seed suppliers (e.g., Gayathri Hatcheries, Floodal Fish Seed Farm) for direct fish and shrimp seed procurement, and the company bundles a community learning platform called Matsya Charcha and 24/7 consultancy support.

The underlying technology is a standard e-commerce stack with category-level catalog, brand storefronts, and a hatchery listing layer; the company also references a "real-time farm analysis" capability, though no proprietary AI/ML components, patents, or senior AI hires are disclosed. The business model is primarily transactional: Manjha earns through product markups and marketplace commissions on input sales, supplemented by a freemium farm consultancy service and a forward market linkage offering that helps farmers realize better prices for their produce. All orders require advance payment (no cash on delivery), with free doorstep delivery to farmers across Haryana, Punjab, Uttar Pradesh, Rajasthan, Gujarat, and Bihar, and the company claims to have served 15,000+ farmers and delivered 5,000+ orders to date.

Customer acquisition is community-led and product-led: top-of-funnel demand is generated through a Hindi-language YouTube channel (@manjha2483), educational blog content covering topics like pond farming, biofloc/RAS, fish disease, NFDB, and PMMSY, plus social sharing; mid-funnel engagement runs through Matsya Charcha; bottom-of-funnel conversion happens on the website and mobile apps. The co-founder/advisor, Ajmer Singh Malik, brings more than 30 years of aquaculture experience and reportedly owns the largest number of fish cages globally, lending domain credibility. Funding to date totals approximately $192,000 across three disclosed rounds (Dec 2023, Feb 2024, Jul 2025), with the latest round led by GAIL.

Name

Manjha Technologies

Legal name

Manjha Technologies Private Limited

Website

https://manjha.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Manjha Technologies operates an online marketplace selling fish and shrimp farming inputs — feed, healthcare, testing kits, equipment, and hatchery seed — to 15,000+ aquaculture farmers across six Indian states, with bundled advisory and a farmer community platform.

Ownership category

akta.pro rank

Product category

Aquaculture E-commerce Marketplace

NAICS

Other Aquaculture (112519), Animal Production and Aquaculture (112)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150), Farm Machinery & Equipment (3523)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industry

Shrimp & Prawn Feed (AFADADAB)

Keywords

• Aquaculture inputs marketplace
• Fish feed distribution
• Shrimp farming supplies
• Hatchery seed platform
• Farm advisory services

Headquarters

HQ city

Hisar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Marketplace Transaction): Manjha operates a marketplace model where farmers purchase aquaculture inputs (fish feed, shrimp feed, healthcare, testing kits, equipment) directly from the platform. The company earns revenue through product markups and transaction fees on sales facilitated through its e-commerce storefront and mobile app.
2. Freemium Consultancy Services: The company provides 24/7 consultancy support as a value-add to drive platform engagement and product sales. This service is bundled with product purchases to increase customer retention and cross-sell opportunities.
3. Farm Consultancy Services: Advisory services to fish farmers for improved productivity and profitability, including farm analysis and best practices guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Manjha Technologies operates an online aquaculture marketplace (Manjha eStore) that aggregates fish and shrimp farming inputs — including fish feed, shrimp feed, healthcare products, water testing kits, and pond equipment — from 15+ partner brands and delivers them to farmers with free doorstep delivery across six Indian states. The platform additionally runs a hatchery marketplace that connects fish and shrimp seed producers directly with farmers, bundles 24/7 farm consultancy as a value-added service, and offers forward market linkage for produce price realization.

Product overview

Manjha is an online aquaculture marketplace platform providing full-stack solutions for fish and shrimp farmers. The platform connects farmers with sellers of fish feed (including Matsya Setu brand products like Unnati, Pragati, and Samridhi series), shrimp feed (SKRETTING Gamma series), healthcare products (CIFAX, OXY LITE+, Potassium Permanganate, BENZATEC 80), testing kits (Aquasol Master Kit for fresh and salt water), and equipment (paddle wheel aerators, mud pumps). The platform also facilitates fish and shrimp seed procurement from trusted hatcheries. Manjha serves over 15,000 farmers across India through its eStore, offering free doorstep delivery, 24/7 consultancy support, and educational content through blogs and videos.

Differentiator

Problem solved

Functional benefit

Brands

• Manjha: The company's own brand of aquaculture products including plankton nets and farming solutions.

Products and services

• Fish Feed

Quantifiable outcome

• Serving 15,000+ fish farmers nationwide with 5,000+ orders successfully delivered.
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Tata RalliscoreChannel Partner/ Reseller/ DistributorTata Rallis is one of 15+ brands whose aquaculture products (pesticides, healthcare, feed supplements) are sold through Manjha's e-commerce platform to fish farmers.
• SKRETTINGcoreChannel Partner/ Reseller/ DistributorSKRETTING is a leading aquaculture feed brand whose shrimp feed products (Gamma series) are sold through Manjha's platform.
• AquasolcoreChannel Partner/ Reseller/ DistributorAquasol provides water testing kits (Ammonia, Master Kit Fresh/Salt Water) that are sold on Manjha's platform to fish and shrimp farmers.
• MATSYA SETUcoreChannel Partner/ Reseller/ DistributorMATSYA SETU is a brand providing fish feed products (Unnati, Pragati, Samridhi series) sold through Manjha's platform.
• BIOSTADTminorChannel Partner/ Reseller/ DistributorBIOSTADT brand products are listed and sold through Manjha's e-commerce platform.
• WATERBASEminorChannel Partner/ Reseller/ DistributorWATERBASE brand products are listed and sold through Manjha's e-commerce platform.
• SagarminorChannel Partner/ Reseller/ DistributorSagar brand equipment (Paddle Wheel Aerators) sold through Manjha's platform.
• PaytmminorChannel Partner/ Reseller/ DistributorPaytm is listed as a payment partner on Manjha's platform for processing customer payments.
• Anu PharmaminorChannel Partner/ Reseller/ DistributorAnu Pharma brand healthcare products (OXY LITE+ Oxygen Tablets) sold through Manjha's platform.
• AGARWAL TRADING COMPANYminorChannel Partner/ Reseller/ DistributorAGARWAL TRADING COMPANY brand healthcare products (CIFAX water sanitizer) sold through Manjha's platform.
• ProvetminorChannel Partner/ Reseller/ DistributorProvet brand healthcare products (BENZATEC 80 BKC) sold through Manjha's platform.
• ABISminorChannel Partner/ Reseller/ DistributorABIS brand products are listed and sold through Manjha's e-commerce platform.
• HimalayaminorChannel Partner/ Reseller/ DistributorHimalaya brand healthcare/wellness products for aquaculture sold through Manjha's platform.
• Indian HerbsminorChannel Partner/ Reseller/ DistributorIndian Herbs brand products sold through Manjha's platform.
• NeosparkminorChannel Partner/ Reseller/ DistributorNeospark brand products sold through Manjha's platform.
• Amrit PharmaminorChannel Partner/ Reseller/ DistributorAmrit Pharma brand products sold through Manjha's platform.
• International Health Care LimitedminorChannel Partner/ Reseller/ DistributorInternational Health Care Limited brand products sold through Manjha's platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AgroStar: AgroStar is an Indian agri-input e-commerce platform delivering seeds, crop nutrition, and pest control products directly to farmers via a mobile app. It is directly comparable to Manjha on product-led input commerce, last-mile delivery, and farmer digital acquisition, though focused on crop farming rather than aquaculture.
• Ninjacart: Ninjacart operates an Indian B2B agri-marketing and supply-chain platform connecting farmers with retailers and processors using technology-led distribution. It shares Manjha's marketplace DNA, focus on disintermediating traditional middlemen, and digital-first farmer engagement.
• DeHaat: DeHaat is an Indian full-stack agri-services platform offering farm inputs, advisory, and market linkage to smallholder farmers. It is the closest analog to Manjha's full-stack aquaculture model, operating at significantly larger scale with much greater capital backing. Both compete for the same micro/SMB farmer wallet share via input marketplaces plus services.
• Aquaconnect: Aquaconnect is an Indian aquaculture technology platform offering farm management software, market linkage, and input advisory to fish and shrimp farmers. It is the most direct aquaculture-specific peer, addressing overlapping customer pain points (water quality, advisory, market access) although not a pure input e-commerce marketplace.
• BigHaat: BigHaat is an Indian B2B/B2C digital marketplace for agriculture inputs offering multi-brand seed, crop protection, and nutrition products online. Its input-aggregator model, multi-brand catalogue, and farmer-direct delivery closely parallel Manjha's aquaculture input marketplace approach.
• Eruvaka (eFeed): Eruvaka/eFeed is an Indian aquaculture IoT and digital advisory company offering smart feeders, pond sensors, and farm analytics. It overlaps with Manjha's real-time farm analysis ambition and target customer (commercial aquaculture operators) but differentiates via hardware-led data capture versus input marketplace.

Broad incumbents

• Godrej Agrovet: Godrej Agrovet is a large Indian agribusiness conglomerate with aquaculture feed, crop protection, and dairy businesses. It serves overlapping farmer segments with branded inputs and could launch or expand competing digital channels that compete with Manjha's marketplace position.
• Skretting: Skretting is a global aquaculture feed leader (Nutreco subsidiary) and one of Manjha's largest brand partners via the Gamma shrimp feed line. It is comparable as both a supplier-cum-incumbent that could disintermediate Manjha by selling direct, and as the benchmark for premium shrimp feed globally.
• Avanti Feeds: Avanti Feeds is one of India's largest shrimp feed manufacturers and a major aquaculture input supplier. Its branded feed competes with SKUs sold on Manjha's platform, and its scale in southern Indian shrimp hubs makes it a relevant incumbent benchmark.

Others

• CropIn: CropIn is an Indian agri-saas platform offering farm data, traceability, and intelligence to agribusinesses. It addresses an adjacent theme (digitalization of Indian agriculture) but does not directly compete with Manjha; relevant as a potential ecosystem partner or acquirer for digital farm advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@manjha2483
• LinkedInlinkedin.com/company/manjha-tech
• Facebookfacebook.com/manjhatechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manjha Technologies