What FodaBox (formerly BoroughBox) does

FodaBox (formerly BoroughBox) is a UK-based direct-to-consumer e-commerce retailer specialising in curated artisan food and drink gift hampers, operating from Welwyn Garden City with an 11–50 employee headcount since 2014. The company sells through a Shopify-powered online storefront (fodabox.com) offering 100+ hamper and gift-box SKUs priced from £15 to over £100, spanning beer, wine, champagne, gin, cheese, chocolate, afternoon tea, cocktails, vegan, gluten-free, and non-alcoholic categories, with seasonal collections for Christmas, Mother's Day, Father's Day, Valentine's Day, and Easter. Operational features include UK nationwide next-day delivery on orders placed before 2pm, free delivery over £50, multi-address checkout, digital gift messaging via GiftNote, and REVIEWS.io-managed social proof (5,147 reviews at 4.4 average).

The business model combines transactional one-time hamper sales, monthly recurring subscription products (Craft Beer & Snack, Discovery Club Food, Letterbox Chocolate), and a corporate gifting channel for bespoke bulk orders targeting B2B client gifting, employee rewards, and business hospitality. Distribution is exclusively owned (fodabox.com) with no third-party marketplace presence, and marketing runs on content (FodaBlog), organic social across Facebook, Instagram, LinkedIn, Pinterest, and YouTube, plus email and Google Ads. Under common ownership, FodaBox operates two adjacent entities: FODA Warehouse (additional B2C storefront) and FodaFilment (B2B fulfillment and warehousing services for FMCG), indicating a shared-services structure that extends the core logistics capability into third-party services. The company received £2.79M of growth funding from Maven Capital Partners and Lyall Ventures in December 2021, has no disclosed institutional investors beyond that round, and is led by Founder/CEO Andrew Lawson with CCO Alec Paterson and Director James Eden.

Name

FodaBox (formerly BoroughBox)

Legal name

FodaBox

Website

https://fodabox.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FodaBox (formerly BoroughBox) is a UK-based direct-to-consumer e-commerce retailer of curated artisan food and drink gift hampers, serving individual gift buyers and corporate clients via a Shopify storefront with next-day UK delivery, subscriptions, and a B2B fulfillment arm.

Ownership category

akta.pro rank

Product category

Online Gift Hampers & Specialty Food Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sugar & Confectionery Products (2060)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

akta.pro secondary industries

Gift Basket & Curated Hamper Assembly (HSACANAD), Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Gift hampers
• Artisan food gifts
• Online gift retail
• Corporate gifting
• Subscription gift boxes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. One-time Product Sales: Individual hamper and gift box purchases through the e-commerce website. Customers purchase single items at varying price points (£15 to £100+). Revenue is transaction-based with no recurring commitment required.
2. Subscription Gift Boxes: Monthly recurring subscription products including Craft Beer and Snack Gift Subscription and Discovery Club Food Gift Subscription. Customers pay on a recurring basis for periodic deliveries of curated food and drink products.
3. Corporate/Bulk Orders: Bespoke bulk orders for corporate customers, including client gifting, staff rewards, and business relationship management. Custom hamper configurations available for volume purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

FodaBox curates and sells artisan food and drink gift hampers through its Shopify-powered UK e-commerce site. The product range spans beer, wine, cheese, chocolate, prosecco, gin, cocktails, afternoon tea, vegan/gluten-free, and charcuterie hampers, complemented by monthly subscription gift boxes, seasonal collections (Christmas, Mother's Day, Father's Day), and bespoke corporate gifting solutions for bulk orders.

Product overview

FodaBox is a UK-based online gift hamper retailer offering curated food and drink gift selections. The product portfolio centers on the core Gift Hampers collection complemented by seasonal offerings, subscription services, and corporate gifting solutions. Products span multiple categories including beer hampers (Man Box, Dad Box, Craft Beer varieties), wine and cheese selections, chocolate and sweet treat hampers, prosecco and champagne gifts, vegan and gluten-free options, afternoon tea collections, and cocktail-themed packages. The company operates on a Shopify e-commerce platform with next-day UK delivery available. Subscription products include monthly chocolate and food discovery boxes. Corporate gifting services offer bulk and bespoke solutions for business clients. The company positions itself as supporting independent UK food and drink producers with eco-friendly packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• FodaBox Gift Hampers Collection

Quantifiable outcome

• 5,147 verified customer reviews with 4.4 average rating demonstrates customer satisfaction and product quality consistency

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the FodaBox online store. Handles payment processing, order management, and store infrastructure. Declared in privacy policy as a business-purpose data processor.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prezzybox: UK online gift retailer offering personalized and curated hampers, beers, wines, and novelty gift boxes. Comparable in occasion-based gifting, £15–£100+ price band, and multi-recipient checkout approach.
• Buyagift: UK gift and experience retailer with hamper and food gift categories alongside experiences. Comparable on UK-wide gifting delivery, occasion-based marketing, and corporate/consumer split.
• Cartwright & Butler: UK premium food gift brand (teas, biscuits, preserves, chocolates) sold direct-to-consumer and through gift hampers. Comparable on artisan curation, premium price points, and gifting positioning.
• hampers.com: One of the largest UK gift hamper retailers, offering a similar range of curated food and drink hampers for personal and corporate gifting, with nationwide UK delivery. Closest direct competitor to FodaBox in assortment, price band, and target occasions.
• Virginia Hayward: Long-established UK hamper specialist with traditional wicker and luxury gift hampers, strong Christmas seasonal skew, and corporate gifting. Comparable product depth and target customer to FodaBox.
• Letterbox Hamper Company: UK specialist in letterbox-friendly food and snack hampers with subscription options. Highly comparable to FodaBox's snack boxes, vegan ranges, and subscription tier (£40 chocolate subscription).
• Not On The High Street: UK online marketplace for curated, artisan gifts including food and drink hampers from independent producers. Directly comparable to FodaBox on artisan sourcing, gifting occasions, and B2C + corporate positioning.

Broad incumbents

• Selfridges Food Hall: Luxury UK department store with a strong food and drink gifting range including hampers. Comparable on premium hampers (e.g., Veuve Clicquot + truffles at £99, luxury wooden boxes) and corporate gifting, but operates as a much broader retailer.
• Moonpig: UK-listed digital gifting platform best known for personalized cards but expanding into food and drink gifts. Overlaps with FodaBox in occasion-driven gifting and same-day/next-day UK delivery, but at much larger scale.

Emerging players

• Spabreaks.com / Activity Superstore: UK experience and hamper gifting brands targeting similar occasion-based consumer gift buyers and corporate clients. Useful comparable for benchmarking UK gifting channel economics and corporate market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRFwlPhvJZpWkGCTYUJR0zQ
• Facebookfacebook.com/thefodabox
• LinkedInuk.linkedin.com/company/fodabox
• Instagraminstagram.com/thefodabox
• Pinterestpinterest.co.uk/fodabox
• Xx.com/thefodabox

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FodaBox (formerly BoroughBox)