Gift Barn

What Gift Barn does

Gift Barn operates commercially as Oh Goodie, a New Zealand-based direct-to-consumer e-commerce retailer of curated luxury gift boxes and hampers with nationwide delivery. The product catalog is organized along three orthogonal axes: occasion (Father's Day, Mother's Day, wedding, new home, sympathy, new baby, romantic, congratulations, Valentine's, summer, care gifts), recipient (for her, for him, for them, for babies), and content type (chocolate, wine, gin, beer, champagne, food hampers, pamper, non-alcoholic, single items, flowers). Price tiers span under $100, under $200, and $200+ NZD, with complimentary delivery above $200. A Build Your Own Gift Box tool on the Shopify storefront allows shoppers to assemble personalized combinations.

The technology stack is built on a Shopify storefront with three notable components: a standard e-commerce checkout, an age-verification gate for alcohol-containing products, and a customization configurator for the gift box builder. The business operates a dual go-to-market consisting of self-serve online shopping for consumer purchases and a dedicated corporate gifting sales motion that supports bespoke and custom-branded gifts with bulk order forms and quote-based pricing.

The firm serves two primary customer segments with one revenue model: one-time purchase transactions across all SKUs. The consumer segment purchases for personal occasions and celebrations, while the corporate segment procures gifts for client appreciation, employee recognition, events, and promotional purposes. Named enterprise relationships include BNZ, ANZ, BDO, Harcourts, Bayleys, SG Fleet (Onward), Netflix, Dyson, and Money Talks. The firm is privately held with 8 employees, no disclosed external funding, and no institutional ownership signals in the input material.

Name

Gift Barn

Legal name

Not explicitly stated on the website

Website

https://giftbarn.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gift Barn operates as Oh Goodie, a New Zealand-based e-commerce retailer selling curated luxury gift boxes and hampers nationwide via Shopify, serving both individual consumers for personal occasions and corporate clients for bespoke branded gifting.

Ownership category

akta.pro rank

Product category

Luxury Gift Boxes & Hampers

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Luxury gift boxes
• Corporate gifting
• Gift hampers
• Curated gift baskets
• Ecommerce gifting

Headquarters

HQ city

New Zealand

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Gift Box Sales: Direct-to-consumer online sales of curated luxury gift boxes and hampers. One-time purchase model with various price points from under $100 to over $200.
2. Corporate Gifting: Bespoke and custom branded corporate gift boxes sold to businesses for client appreciation, employee gifts, and promotional purposes. Includes bulk order capabilities and custom pricing.
3. Custom Branded Gifts: Custom branded promotional merchandise and personalized gift boxes for corporate branding needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gift Barn (trading as Oh Goodie) curates and sells handcrafted luxury gift boxes and hampers online for delivery across New Zealand, organized by occasion, recipient, and price range. The core offering is complemented by a Build Your Own Gift Box customization tool and a bespoke corporate gifting line with custom branding and bulk ordering for business clients.

Product overview

Oh Goodie is a New Zealand-based luxury gift box company offering a unified portfolio of handcrafted, elegantly packaged gift solutions. The core offering consists of occasion-based gift boxes (luxury gift boxes for celebrations, corporate gifting, new home, sympathy, weddings, baby, and seasonal occasions) and recipient-based collections (gifts for her, gifts for him, gifts for babies). Product sub-categories span food and gourmet hampers (chocolate, wine, gin, beer, champagne, pamper gifts, food gift hampers, non-alcoholic options). The company differentiates through bespoke corporate gifting with custom branding, the Build Your Own Gift Box customization tool, and delivery across New Zealand with free delivery on orders over $200 NZD.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Gift Boxes Handcrafted, elegantly packaged gift boxes featuring gourmet treats, locally sourced chocolate, nuts, artisan goodies, beauty products, wine, gin, and beer hampers for consumers across New Zealand.
• Bespoke and Corporate Gifts Personalised, premium quality gift boxes with custom branding and messaging designed for corporate gifting needs including client appreciation, employee gifts, and promotional purposes. Supports bulk ordering and bespoke pricing.
• Custom Branded Gifts & Promotional Merchandise Custom branded corporate gifts and promotional merchandise with free artwork proof for business clients seeking branded gifting solutions.
• Build Your Own Gift Box Self-serve gift box builder tool allowing customers to create personalised gift combinations from the available product catalog.
• Chocolate Gift Boxes Luxury chocolate gift boxes curated with locally sourced and artisan chocolates.
• Gifts for Her Recipient-segmented gift boxes curated specifically for women recipients.
• Gifts for Him Recipient-segmented gift boxes curated specifically for male recipients.
• New Home Gift Hampers Occasion-segmented gift boxes designed for housewarming and new home occasions.
• Sympathy Gift Hampers Occasion-segmented gift hampers designed for sympathy occasions.
• Wine Gift Boxes Content-segmented gift boxes featuring curated wine selections.
• Gin Collection Content-segmented curated gin gift boxes including the Gin Aficionado Gift Box featuring Malfy Gin.
• Beer Gift Boxes Content-segmented gift boxes featuring curated beer selections including the Beer Taster Gift Box.
• Pamper Gifts Content-segmented luxurious beauty and pampering product gift boxes.
• Champagne & Sparkling Gift Hampers Content-segmented premium champagne and sparkling wine gift hampers including Cristal and Veuve Clicquot.
• Food Gift Hampers Content-segmented gourmet food gift hampers featuring treats, chocolates, and artisan goodies.
• Non Alcoholic Gift Hampers Content-segmented gift boxes without alcohol content for those who prefer non-alcoholic options.

Quantifiable outcome

• 100% Satisfaction Guarantee offered

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor.

• Money TalksminorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. Money Talks uses Oh Goodie for their corporate gifting needs.
• SG Fleet (Onward)minorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. SG Fleet uses Oh Goodie for their corporate gifting requirements.
• HarcourtsminorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. Harcourts real estate uses Oh Goodie for corporate gifts.
• DysonminorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. Dyson uses Oh Goodie for their corporate gifting needs.
• BNZ (Bank of New Zealand)minorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. BNZ uses Oh Goodie for corporate gift solutions.
• BDOminorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. BDO accounting firm uses Oh Goodie for corporate gifting.
• BayleysminorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. Bayleys real estate uses Oh Goodie for corporate gifts.
• NetflixminorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. Netflix uses Oh Goodie for corporate gift solutions.
• ANZ (Australia New Zealand Banking Group)minorChannel Partner/ Reseller/ DistributorCorporate gifting client partner. ANZ bank uses Oh Goodie for corporate gifting needs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Flowers.co.nz:
• Shopify: The e-commerce platform provider powering Oh Goodie's storefront and Build Your Own Gift Box tool. Not a peer, but a key enabling technology and infrastructure dependency.

Direct peers

• The Hamper Emporium: Australia-based online gift hamper retailer offering curated gourmet, wine, and luxury gift hampers with nationwide delivery. Closely comparable to Oh Goodie's curated hamper model and B2C/B2B gifting mix.
• GiftTree: US online retailer of curated wine, gourmet food, and luxury gift baskets with corporate gifting programs. Comparable curated-hamper business model and dedicated corporate channel.
• Wine Country Gift Baskets: Online retailer focused on wine, champagne, gourmet food, and luxury gift hampers with a corporate gifting division. Closely aligned catalog mix and assortment-led positioning.
• Gift Baskets Overseas: Online gift basket retailer specializing in international delivery of curated gourmet hampers, wine, and chocolate gift boxes. Directly comparable curated-gifting online model to Oh Goodie.
• The Gift Basket Company: Australia-based boutique gift basket retailer offering curated gourmet, wine, and pamper hampers for personal and corporate gifting. Similar product mix and online D2C model.
• Edible Blooms: NZ-based online gifting retailer offering gourmet gift hampers, flowers, and curated treats for personal and corporate occasions. Direct domestic peer operating in the same NZ market.

Broad incumbents

• Harry & David: Established US premium food and gift retailer offering curated gourmet gift baskets, fruit boxes, wine, and corporate gifting. Comparable premium curated gifting catalog at much larger scale.
• 1800Flowers: Large US-based online gifting retailer covering flowers, gift baskets, gourmet, and corporate gifting at scale. A broader incumbent with overlapping curated-gift categories but a much wider product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gift-barn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gift Barn