Oxatis
- Company typePrivate
- Founded2001
- HeadquartersMarseille, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Oxatis does
Oxatis (legally SASU NEW OXATIS) is a French e-commerce SaaS platform provider founded in 2001 and headquartered in Montpellier, operating as a subsidiary of Groupe LundiMatin. The company delivers a 100% SaaS platform combining cloud-hosted CMS, hosting, and integrated shopping-cart functionality with deeper services — including ERP/PIM/WMS/OMS/CRM/BI integration via its Connect team, custom development via an in-house R&D unit, UX/UI design via Studio Graphique, and strategic consulting via a Business Solution team. Its core technical differentiator is a built-in multichannel distribution manager (originating from the 2018 Channel Pilot Solutions acquisition) that connects merchants to 2000+ channels across 40+ countries, including Amazon, eBay, Cdiscount, Google Shopping, La Redoute, Mano Mano, Facebook, and Instagram, augmented by a 650+ app marketplace.
Oxatis serves 1300+ large and mid-market enterprises and 3000+ connected stores across B2C and B2B use cases, with vertical specialization in fashion, optics, food/supplements, sports, beauty, home & garden, and auto parts. Geographic footprint spans France, UK, Germany, Spain, and Italy, with the platform supporting sales in 150+ countries through multilingual, multi-currency, and country-specific tax/carrier features. Revenue is generated primarily through recurring monthly SaaS subscriptions priced custom to usage, plus professional services (Connect, Studio Graphique, R&D, Business Solution) and revenue share from the App Store and ChannelPilot distribution flows. Reported revenue progressed from roughly $7.9M (2015) to $13M (2018) with persistently negative EBITDA, reflecting a reinvestment posture funded by five disclosed equity rounds totaling approximately $18M between 2008 and 2017.
Oxatis firmographics
Firmographics- Name
- Oxatis
- Legal name
- SASU NEW OXATIS
- Website
- https://oxatis.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Oxatis industry classification
Industry- Product category
- E-commerce Platform Software
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Oxatis is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Oxatis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Monthly or annual subscription to the e-commerce platform with pricing adjusted according to needs and platform usage level. Includes access to CMS, functional updates, maintenance, hosting, and technical support.
- Multi-Channel Distribution Services: Revenue from connecting merchants to 2000+ distribution channels including price comparators, marketplaces, and affiliate networks with dedicated account management.
- Digital Consulting & Professional Services: Digital strategy services including UX design, SEO, Google Ads, platform personalization, custom developments, and R&D innovations through specialized teams.
- Apps Store Revenue: Catalog of 650 apps and features available for purchase to extend platform functionality including wishlist, search, marketing automation, and payment solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on usage and needs |
| Hybrid | Monthly | E-commerce website development and platform subscription |
| Subscription | Monthly | Multi-channel distribution add-on |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Oxatis product offering
Product offeringCore offering
Oxatis provides a 100% SaaS e-commerce platform that enables B2C and B2B merchants to build, host and operate complete online stores with built-in ERP/information-system integration, multi-channel catalog syndication to 2,000+ sales channels, and 650+ extendable apps. Around the platform, dedicated Studio Graphique, Connect, R&D and Business Solution teams deliver design, ERP integration, custom development and digital-strategy consulting services. International selling is supported in 150+ countries with multi-language, multi-currency and country-specific tax and shipping capabilities.
Product overview
Oxatis (operating as New Oxatis) is a French e-commerce platform provider offering a comprehensive SaaS-based solution for creating and managing online sales channels for B2C and B2B businesses. The core platform combines a 100% SaaS e-commerce platform with integrated services: catalog distribution management via ChannelPilot connecting to 2000+ sales channels, ERP and Information System integration managed by the Connect team, custom development via the R&D team, and digital strategy consulting through the Business Solution team. The offering is supplemented by a marketplace of 650+ apps (payment, shipping, search, marketing), B2B-specific features for professional selling, international expansion tools for 150+ countries, and dedicated customer support. The platform is marketed as offering the stability of SaaS combined with the flexibility of open-source customization.
Differentiator
Problem solved
Functional benefit
Brands
- Oxatis: 100% SaaS e-commerce platform providing website creation, ERP integration, multichannel distribution, and digital strategy services for B2B and B2C businesses.
Products and services
- New Oxatis SaaS E-commerce Platform A 100% SaaS e-commerce platform that lets B2C and B2B businesses build, host and operate complete online stores with built-in CMS, shopping cart, hosting, maintenance, security and functional upgrades, with no IT constraints required from the user.
- Accompaniement Digital (Digital Consulting Services)
Quantifiable outcome
- Average 48.6% ROI for clients using multi-channel distribution solution
- +2 more outcomes
Companies that use Oxatis
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Oxatis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature6 records
Oxatis partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SagecoreIntegration partnership for ERP connectivity. The Oxatis Connect team creates custom connectors to synchronize Sage business management software with the online sales channel, enabling real-time updates of product data, customers, and orders.
- AmazoncoreMarketplace integration partner allowing merchants to distribute products through Amazon's global marketplace platform with automatic synchronization of inventory and orders.
- eBaycoreMarketplace integration enabling merchants to list and sell products on eBay with integrated order management and inventory synchronization.
- Google ShoppingcoreProduct feed integration for Google Shopping allowing merchants to showcase products across Google's shopping network with dynamic pricing and inventory updates.
- Facebook & InstagramcoreSocial commerce integration for product advertising and selling through Facebook and Instagram shopping features with catalog synchronization.
- La RedoutecoreFrench marketplace integration for domestic product distribution through La Redoute's established e-commerce platform.
- Mano ManocoreSpecialized marketplace integration for DIY and home improvement products, particularly relevant for the Maison & Jardin sector clients.
- PayPalcorePayment solution integration enabling secure online transactions through PayPal for merchants using the Oxatis platform.
- Channel Pilot (Channel Manager)coreIntegrated flux manager technology enabling connection to 2000+ distribution channels including price comparators, marketplaces, and affiliate networks with automated feed management.
- KinstacoreWeb hosting provider for Oxatis infrastructure, providing the cloud server infrastructure on which the platform operates.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Oxatis competitors and assessment
Company assessmentDirect peers
- PrestaShop: Open-source e-commerce platform founded in France and widely adopted by European SMBs. Closest head-to-head competitor in Oxatis's home market, also targeted via Oxatis comparison pages.
- Shopify: Global SaaS e-commerce platform serving SMBs and enterprise (Shopify Plus). Oxatis explicitly competes against Shopify in the French SMB/mid-market segment, with comparison pages on its own website.
- Lengow: French SaaS platform specializing in product feed management and marketplace/price-comparator distribution. Closest direct functional overlap with Oxatis's ChannelPilot-powered multi-channel offering, both serving European merchants.
- WooCommerce: Open-source WordPress-based e-commerce platform popular with European SMBs and agencies. Overlaps with Oxatis on open-source flexibility and partner-led GTM.
- BigCommerce: Headless and SaaS e-commerce platform competing for mid-market and enterprise merchants globally. Comparable on B2B features, multi-channel, and SaaS delivery model.
- Wix: Website builder with integrated e-commerce functionality, explicitly named as a competitor by Oxatis. Targets the same SMB digitalization buyer in France and broader Europe.
Broad incumbents
- Adobe Commerce (Magento): Enterprise-grade e-commerce platform (formerly Magento) that Oxatis's customers migrate from (e.g., Willemse). Competes for the same mid-market and enterprise B2B/B2C RFPs, with a broader Adobe Experience Cloud bundle.
- Squarespace: Website builder with commerce features competing for creative SMB and brand-led merchants. Adjacent rather than directly competitive on B2B and ERP-integrated use cases.
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce CRM/ERP suite. Competes for the largest Oxatis accounts (1300+ enterprise customer segment) seeking broader customer data unification.
Emerging players
- ChannelEngine: Marketplace integration and feed management platform with strong European footprint. Emerging direct competitor specifically to Oxatis's ChannelPilot multi-channel distribution module.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Oxatis social profiles
Digital presenceOxatis compliance and trust
Trust signalCompliance3 records
Oxatis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxatis leadership team
Management profileNumber of profiles
Profiles4 records
Oxatis subsidiaries and ownership
Company hierarchySubsidiaries2 records
Oxatis funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxatis M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxatis
What does Oxatis do?
Oxatis provides a 100% SaaS e-commerce platform that enables B2C and B2B merchants to build, host and operate complete online stores with built-in ERP/information-system integration, multi-channel catalog syndication to 2,000+ sales channels, and 650+ extendable apps. Around the platform, dedicated Studio Graphique, Connect, R&D and Business Solution teams deliver design, ERP integration, custom development and digital-strategy consulting services. International selling is supported in 150+ countries with multi-language, multi-currency and country-specific tax and shipping capabilities.
Is Oxatis a public or private company?
Oxatis is a private company. It is classified as corporate owned and is currently operating.
When was Oxatis founded?
Oxatis was founded in 2001. It employs 51 to 100 people.
Where is Oxatis based?
Oxatis is headquartered in Marseille, France, in the Europe region.
How does Oxatis make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are multi-Channel Distribution Services, digital Consulting & Professional Services and apps Store Revenue.
Who are Oxatis's main competitors?
Direct peers on record are PrestaShop, Shopify, Lengow, WooCommerce, BigCommerce and Wix. Broad incumbents are Adobe Commerce (Magento), Squarespace and Salesforce Commerce Cloud. ChannelEngine is listed as an emerging player.
Does Oxatis have an API?
No public API is recorded for Oxatis.
What industry is Oxatis in?
Oxatis's product category is E-commerce Platform Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms.