Cell Phone Repair

What Cell Phone Repair does

CPR Cell Phone Repair (legally MMI-CPR, LLC) is a US-based franchisor of mobile device repair stores, founded in 1996 and operating as an affiliate of Assurant, Inc. The company licenses its brand, operating systems, and training to independently owned franchisees that run more than 400 physical repair stores across the United States and Canada, with one source referencing nearly 500 locations. CPR has cumulatively repaired over 60 million devices and maintains a 4.9 average rating across more than 4,234 verified customer reviews.

The company's core service offering is in-person repair of smartphones, tablets, laptops, and game consoles, including screen replacement, battery replacement, charging port repair, water damage restoration, and software troubleshooting. Repair work is performed by WISE (Wireless Industry Service Excellence) certified technicians who recertify annually, and CPR backs every repair with a limited lifetime warranty on parts and workmanship. As a Samsung Service Provider and an Apple Independent Repair Provider, CPR uses genuine OEM parts, proprietary tools, and approved repair processes for select Samsung and Apple devices. A secondary revenue line, Certified Pre-Owned device sales, offers professionally refurbished and unlocked phones at retail.

CPR generates revenue through the franchise model: initial franchise fees, ongoing royalties, parts and supplies distribution, brand and advertising fund contributions, and, at the store level, per-repair service fees and pre-owned device sales. The primary customer segment is individual consumers served via walk-in retail, with two secondary segments — K-12 school districts (Chromebook, iPad, and laptop repair under the "CPR Tech Repair" sub-brand) and enterprise business accounts (with secure data handling and coordinated multi-location service) — representing vertical extensions of the same underlying repair capability.

Name

Cell Phone Repair

Legal name

MMI-CPR, LLC

Website

https://cellphonerepair.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

CPR Cell Phone Repair is a US-based franchisor of mobile device repair stores, operating 400+ franchise locations across the US and Canada. Founded in 1996 as an affiliate of Assurant, Inc., it serves individual consumers, K-12 schools, and enterprises through WISE-certified technicians, OEM-authorized parts, and limited lifetime warranties.

Ownership category

akta.pro rank

Product category

Mobile Device Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

akta.pro secondary industry

Refurbished, Used & Recommerce Smartphones (CRACALAG)

Keywords

• Mobile device repair
• Smartphone repair services
• Electronics repair franchise
• Certified pre-owned phones
• Tablet and laptop repair

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Device Repair Services: CPR generates revenue primarily through repair services for smartphones, tablets, computers, and game consoles. Pricing varies by device type, model, and repair complexity. Common repairs include screen replacements, battery replacements, charging port repairs, and water damage restoration. Services are offered on a per-repair basis with same-day turnaround for many common issues.
2. Certified Pre-Owned Device Sales: CPR sells certified pre-owned phones and devices that have been professionally inspected, tested, refurbished, and cleaned by trained technicians. Devices include battery checks, faulty part replacements, and are unlocked for use with any carrier. Revenue is generated through one-time device sales at varying price points based on device model and condition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CPR Cell Phone Repair is a franchisor of mobile device repair stores offering in-person repair services for smartphones, tablets, computers, and game consoles, complemented by sales of certified pre-owned refurbished devices. Services cover screen replacements, battery replacements, charging port repair, water damage restoration, and other hardware/software fixes delivered through WISE-certified technicians using genuine Apple and Samsung OEM parts.

Differentiator

Problem solved

Functional benefit

Brands

• CPR Tech Repair: Brand name used for business and education sector repair services, including K-12 school device repairs and corporate device support

Products and services

• Smartphone Repair In-person repair services for smartphones (iPhone, Samsung, and other brands), covering cracked screens, battery replacements, charging port repair, water damage restoration, and other hardware/software issues, delivered by WISE-certified technicians with same-day turnaround for most common issues and a limited lifetime warranty on parts and workmanship.
• Tablet Repair Repair services for tablets (including iPads), addressing cracked screens, battery issues, charging problems, water damage, and other hardware/software issues, with same-day availability for many repairs at local franchise stores.
• Computer and Laptop Repair Repair services for laptops and desktop computers including MacBooks, covering hardware issues, screen damage, battery problems, and software troubleshooting at CPR franchise locations.
• Game Console Repair Repair services for game consoles and their controllers (e.g., Xbox Series S/X), addressing hardware malfunctions and performance issues at CPR franchise locations.
• Certified Pre-Owned Device Sales Retail of professionally inspected, tested, refurbished, and cleaned smartphones and devices that have had faulty parts replaced and batteries checked, sold unlocked for use with any carrier at varying price points based on model and condition.
• Business Device Repair Services Dedicated repair solutions for small businesses, corporate teams, and national accounts covering phones, tablets, laptops, and other essential devices, with secure data handling protocols, convenient pickup options, and coordination across the CPR network.
• Education Device Repair Services (CPR Tech Repair)

Quantifiable outcome

• 60M+ devices repaired
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SamsungcoreTechnology or IntegrationCPR Cell Phone Repair is a Samsung Service Provider offering genuine Samsung parts, proprietary tools, and processes for select Samsung device repairs. This partnership enables CPR to provide OEM-quality repairs for Samsung Galaxy devices using authorized parts and methods.
• ApplecoreTechnology or IntegrationCPR Cell Phone Repair is an Independent Repair Provider using genuine Apple parts along with trusted diagnostics and repair processes for select Apple devices including iPhones, iPads, and MacBooks. Ensures safety, quality, and reliability for Apple device repairs.
• WISE (Wireless Industry Service Excellence)coreStrategic or Co-development PartnerCPR is a WISE Certified Partner with technicians trained through the WISE certification program. Technicians complete extensive training on repair quality, safety protocols, and lithium-ion battery handling, with annual recertification requirements. WISE certification is an industry-recognized standard for excellence in mobile device repair.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Batteries Plus: Batteries Plus is a US franchise network specializing in battery replacement, device repair (phones, tablets, computers), and related services. It overlaps directly with CPR's core offering and shares the franchise-retail go-to-market, with locations that frequently handle cracked screens, battery replacements, and charging port repairs.
• Cellairis: Cellairis is a US cell phone accessories, repair, and trade-in franchise with mall- and store-based locations. It is a closely comparable franchise competitor, offering device repair, screen replacement, and pre-owned phones with similar same-day positioning to CPR.
• The FIX (iFixandRepair parent): The FIX is a smartphone, tablet, computer, and game console repair franchise operating across the US. It targets a near-identical customer profile and service mix as CPR and represents one of the more direct franchised competitors in the segment.
• Asurion Tech Repair & Solutions: Asurion's device repair arm is CPR's largest direct competitor. Asurion is both a global device protection/insurance provider and uBreakiFix's parent; it competes head-on across retail repair, mobile protection plans, and B2B/education device support that overlap with CPR's verticals.
• uBreakiFix: uBreakiFix is a large US cell phone, tablet, computer, and game console repair franchise acquired by Asurion in 2019. It is CPR's closest direct competitor, offering the same mix of walk-in device repair plus refurbishment, with comparable same-day repair positioning and OEM partnerships.

Emerging players

• Pulse (formerly iCracked): Pulse is a mobile device repair platform offering on-demand, in-location and mail-in repairs for smartphones, tablets, and computers. It overlaps with CPR's core phone-repair services but differentiates via a tech-dispatch model rather than a brick-and-mortar franchise footprint.

Broad incumbents

• Samsung Care / Samsung Authorized Service Centers: Samsung Care is the OEM-operated authorized device repair service for Samsung Galaxy products, providing mail-in and in-person repairs via Samsung's own and partner locations. It competes with CPR on Samsung-authorized work in particular; CPR is both a partner and a competitor depending on the geography.
• Apple Authorized Service Providers: Apple's authorized service provider (ASP) network and Apple Stores handle iPhone, iPad, and Mac repairs under warranty and out-of-warranty. CPR participates in this ecosystem via its Independent Repair Provider program but also competes with larger ASPs like CompTIA-aligned chains and regional electronics retailers carrying the Apple banner.
• Best Buy Geek Squad: Best Buy's Geek Squad is a broad-incumbent retail repair service operating inside Best Buy's nationwide consumer electronics footprint. Geek Squad covers many of the same device categories (phones, tablets, computers, game consoles) plus home theater and appliances, and competes with CPR for in-person and appointment-based repairs — though it is anchored inside a larger electronics retailer rather than a repair-focused franchise.

Others

• SquareTrade / Allstate Protection Plans: SquareTrade (a wholly owned subsidiary of Allstate) provides extended warranties and accidental damage protection plans for consumer electronics. While not a direct repair competitor, SquareTrade directs repair demand into its own authorized network, competing with CPR for both walk-in volume and as the back-end service provider for retailer-sold protection plans.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CPRCorporate
• Facebookfacebook.com/cellphonerepairfranchise
• LinkedInlinkedin.com/company/cpr-cell-phone-repair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cell Phone Repair