CELLAIRIS
- Company typePrivate
- Founded-
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CELLAIRIS does
Cellairis is a privately held franchisor headquartered in Alpharetta, Georgia, that offers turnkey retail business opportunities in the mobile device accessories and device repair market. The company provides franchisees with a dual revenue model — customizable phone/tablet accessories (including case personalization) and mobile device repair services — delivered through five distinct store formats: Cart/Retail Merchandising Unit (RMU), Interactive Kiosk, Inline Store, Full-Store Experience, and Store-In-Store within Walmart locations. Cellairis does not develop proprietary technology; its core "product" is the franchise system itself — brand licensing, operational training (14-21 days at corporate facilities), site selection guidance, purchasing support, and grand opening assistance.
The company monetizes through three revenue streams: (1) one-time initial franchise fees of $20,000 (kiosk/Cart/RMU) or $25,000 (inline/full-store), (2) recurring royalties of $800/month or 3% of franchisee gross sales (kiosk and inline), or 4% of gross sales (full-store), with optional marketing/advertising fees of up to 3-5% of gross sales if an advertising fund is established, and (3) product sales flowing through franchisee-operated retail locations. The flagship strategic differentiator is the Walmart Store-In-Store partnership, which combines Cellairis repair expertise with Walmart's retail footprint. The company serves three primary franchisee segments: individual first-time entrepreneurs (the primary segment), multi-unit/area development franchisees, and international master franchisees in Latin America, Canada, and the Middle East.
CELLAIRIS firmographics
Firmographics- Name
- CELLAIRIS
- Legal name
- Cellairis
- Website
- https://cellairisfranchise.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CELLAIRIS industry classification
Industry- Product category
- Mobile Device Accessories and Repair Retail Franchise
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI), Mobile Devices & Accessories Distribution (CRAOACAE)
Keywords
Where CELLAIRIS is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CELLAIRIS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Franchise Fees: One-time initial franchise fees charged to new franchisees. $20,000 for kiosk franchise and $25,000 for inline or full-store experience.
- Royalty Fees: Ongoing royalty payments from franchisees. For kiosk and inline: $800/month or 3% of gross sales (whichever is greater). For full-store experience: 4% of gross sales.
- Product Sales: Franchisees sell mobile phone accessories, tablet accessories, phone cases, and provide device repair services to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Cart/RMU Model |
| One time/ perpetual license | Monthly | Interactive Kiosk Model |
| One time/ perpetual license | Monthly | Inline Store Model |
| One time/ perpetual license | Monthly | Full-Store Experience Model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
CELLAIRIS product offering
Product offeringCore offering
Cellairis sells franchise rights for mobile device accessory and repair retail operations under multiple formats, including Walmart store-in-store, interactive kiosks, inline stores, full-store experiences, and cart/RMU units. Franchisees generate revenue through phone/tablet accessory sales (including customizable phone cases) and device repair services, supported by Cellairis's training, marketing, and operational infrastructure.
Product overview
CELLAIRIS is a franchise company offering multiple retail business models for mobile device and electronics services. The company provides two primary revenue streams: mobile phone/tablet accessories (including customizable phone cases) and device repair services. Franchise models include: (1) Store-In-Store locations within Walmart featuring cutting-edge repair services; (2) Interactive Kiosks for mall and retail settings offering accessories and repair training; (3) Cart/RMU models as entry-level options; (4) Inline store franchises; and (5) Full-Store Experience locations with protected territories. The company positions itself as a turnkey business opportunity with 30-90 day startup timelines.
Differentiator
Problem solved
Functional benefit
Products and services
- Cellairis in Walmart Store-In-Store Franchise Franchise opportunity that places a Cellairis mobile device accessories and repair operation inside Walmart stores, leveraging built-in foot traffic from the world's largest retailer. Designed for franchisees who want a turnkey retail business backed by Cellairis's brand and training.
- Interactive Kiosk Franchise Kiosk-based franchise offering phone accessories, phone case customization, and mobile device repair services for mall-based and retail locations. Includes corporate-provided repair training tools and ongoing operational support.
- Cart/RMU Franchise Model Entry-level cart or Retail Merchandising Unit (RMU) franchise for mobile device accessories and repair services, with initial investment starting at $36,810 and a $20,000 initial franchise fee. Designed for low-cost entry into the franchise system.
- Inline Store Franchise Model Inline store franchise offering a full range of mobile device accessories and repair services in a dedicated retail space, with a $25,000 initial franchise fee and royalty of $800/month or 3% of gross sales (whichever is greater).
- Full-Store Experience Franchise Model Comprehensive full-store franchise with protected territory, featuring complete mobile device accessories and repair services. Initial investment can reach up to $373,575, with a $25,000 initial franchise fee and a 4% of gross sales royalty.
- International Master Franchise Program Master franchise rights offered outside the United States to financially stable individuals or companies with retail/real estate knowledge, logistics expertise, and substantial capital for multi-year development of the Cellairis brand in their region.
Quantifiable outcome
- Annual industry revenue $1 billion with projected growth of 4.9%
- +1 more outcomes
Companies that use CELLAIRIS
Customer profileSegments3 records
Ideal customer profiles3 records
CELLAIRIS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CELLAIRIS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WalmartflagshipCellairis has established a flagship store-in-store partnership with Walmart, the world's largest retailer. This provides franchisees with built-in traffic in Walmart locations. The partnership combines Cellairis's mobile device repair expertise and franchise infrastructure with Walmart's retail presence.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
CELLAIRIS competitors and assessment
Company assessmentPeers
Direct peers
- CPR Cell Phone Repair: CPR is a global mobile device repair franchise with hundreds of locations across the U.S., Canada, and the Caribbean. It competes directly with Cellairis on franchise structure, repair service mix, and accessories sales.
- Batteries Plus: Batteries Plus operates a national franchise network offering device repair (phones, tablets, computers) alongside batteries and accessories in retail store formats. It directly overlaps Cellairis's inline-store franchise on repair + accessories product mix and customer demographics.
- Experimac: Experimac is a franchise that sells and repairs pre-owned Apple devices and offers accessories and repair services. It competes directly with Cellairis for the same retail footprint inside malls and shopping centers and a similar franchisee profile.
- uBreakiFix: uBreakiFix is the largest mobile device repair franchise in North America (acquired by Asurion in 2019), operating more than 700 locations. It is the closest direct competitor to Cellairis, offering same-store repair services and accessories with a comparable franchise model.
- Wireless Zone (Verizon authorized retailer): Wireless Zone is one of the largest Verizon Wireless franchise dealer networks in the U.S., operating mall-based and inline stores selling mobile devices, accessories, and related services. It competes with Cellairis for mall kiosk/ inline store real estate and the same consumer mobile buyer.
Emerging players
- Puls (formerly iCracked): Puls is a tech-enabled on-demand device repair service that dispatches technicians to customer homes/offices for phone, tablet, and computer repair. It is an emerging player competing for the same end-customer repair demand as Cellairis franchisees, particularly in major metro markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CELLAIRIS social profiles
Digital presenceCELLAIRIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CELLAIRIS leadership team
Management profileNumber of profiles
CELLAIRIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CELLAIRIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CELLAIRIS
What does CELLAIRIS do?
Cellairis sells franchise rights for mobile device accessory and repair retail operations under multiple formats, including Walmart store-in-store, interactive kiosks, inline stores, full-store experiences, and cart/RMU units. Franchisees generate revenue through phone/tablet accessory sales (including customizable phone cases) and device repair services, supported by Cellairis's training, marketing, and operational infrastructure.
Is CELLAIRIS a public or private company?
CELLAIRIS is a private company. It is classified as unknown and is currently operating.
When was CELLAIRIS founded?
CELLAIRIS was founded in -1. It employs 11 to 50 people.
Where is CELLAIRIS based?
CELLAIRIS is headquartered in Alpharetta, United States, in the North America region.
How does CELLAIRIS make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Fees and product Sales.
Who are CELLAIRIS's main competitors?
Asurion (uBreakiFix parent) is listed as a peer. Direct peers are CPR Cell Phone Repair, Batteries Plus, Experimac, uBreakiFix and Wireless Zone (Verizon authorized retailer). Puls (formerly iCracked) is listed as an emerging player.
Does CELLAIRIS have an API?
No public API is recorded for CELLAIRIS.
What industry is CELLAIRIS in?
CELLAIRIS's product category is Mobile Device Accessories and Repair Retail Franchise. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty).