What VinTrail Pro does

VinTrail Pro, legally Vintrail France SAS, is a Bordeaux-headquartered SaaS company founded in 2021 that builds a unified cloud-based operating platform purpose-built for wineries and wine hospitality estates. The platform integrates reservations, CRM, point-of-sale, ecommerce, wine club subscriptions, gift vouchers, logistics, channel management, analytics, and allocation/En Primeur management into a single connected system, replacing the patchwork of generic hospitality or retail tools that wineries otherwise rely on. The product targets internationally recognized wine estates (Chateau Smith Haut Lafitte, Champagne Bollinger, Miguel Torres, Bodega Garzon, Errazuriz, Casas del Bosque) alongside regional producers across France, Italy, Spain, Chile, Argentina, the US, the UK, and emerging markets such as Bhutan, with secondary segments covering wine regions/DMOs, cellar/negociant operators, tour operators, distilleries/breweries, agri-gastronomy businesses, and affiliates.

The underlying architecture is modular, with Reservations as the core booking engine and interconnected pillars for Ecommerce, POS, Wine Club, CRM, Channel Manager, Logistics, Analytics, Allocations & En Primeur, Gift Vouchers, a White-Label Tasting App, and an Affiliate program. The platform supports multi-currency transactions, multi-language customer interfaces (English, French, Spanish, Italian), and a broad integration ecosystem including Google Calendar, Stripe, PayPal, Viva Wallet (Europe), WebPay/Mercado Pago/PIX (LATAM), Isavigne/Isagri and Vinistoria (wine-specialized ERPs), Obuma (LATAM accounting), Asterio, Wine Shipping (US compliance), and Google Cloud hosting with Cloudflare proxy. Logistics coverage spans 44 countries with automated shipping cost calculators, customs handling, storage, and B2B/B2C fulfillment.

VinTrail monetizes primarily through tiered SaaS subscriptions — Starter, Pro, and Ultimate packages at €59–€399/month in Europe and $79–$479/month in the US and LATAM — with one-time setup fees ranging from €199 to €499. Ancillary revenue streams include 2% commissions on Starter direct bookings, 3–4% automation fees on OTA bookings via the Channel Manager, add-on module subscriptions (Wine Club, Business App, Gift Vouchers, Logistics), and custom enterprise pricing for boutique and high-volume operators. Distribution combines direct enterprise field sales (demo-driven), DMO and wine region channel partnerships, an affiliate partner program, content marketing (industry ebook and blog), and SEO across a localized four-language website.

Name

VinTrail Pro

Legal name

Vintrail France SAS

Website

https://vintrailpro.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

VinTrail Pro is a Bordeaux-based SaaS platform that unifies reservations, CRM, POS, ecommerce, wine club subscriptions, gift vouchers, and logistics into a single operating system built specifically for wineries and wine hospitality estates across Europe, North America, and South America.

Ownership category

akta.pro rank

Product category

Winery Management Software

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Winery management software
• Wine tourism booking platform
• Wine club management
• Direct-to-consumer wine sales
• Vineyard ecommerce software

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Core Platform: Modular SaaS subscription with tiered plans (Starter, Pro, Ultimate) covering reservations, sales, or combined Reservations+Sales packages. Annual plans offer 2 free months. Setup/integration fees charged separately. Subscription tiers cap on annual visitor volume (2,000 to 30,000 visitors/year depending on plan).
2. Channel Manager Booking Commissions: A 2% commission on bookings through the Starter plan. Pro and Ultimate plans offer 0% commission on direct bookings. OTA bookings through the Channel Manager incur 3-4% automation fees plus OTA commission.
3. Add-on Modules: Additional revenue from optional modules including Wine Club management, Business App (white-label tasting application), Gift Vouchers, and Logistics — sold as add-ons to base subscription tiers.
4. Custom/Enterprise Plans: Custom pricing for boutique winery solutions and enterprise plans, addressing high-volume operators with unique requirements or extensive customization.
5. Affiliate Program Commissions: Regional wine regions, DMOs, OTAs, and affiliate partners earn commissions on referred businesses within the ecosystem, driving regional network growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

VinTrail Pro is a cloud-based, unified winery management platform that integrates reservations, CRM, point-of-sale, ecommerce, wine club subscriptions, gift vouchers, logistics, analytics, and allocation management into a single connected system. It is purpose-built for wineries and wine hospitality estates to digitize direct-to-consumer wine tourism bookings, tasting room operations, subscriptions, and international wine sales to 44 countries.

Product overview

VinTrail Pro is a unified platform that brings together bookings, sales, POS, customer relationship management, subscriptions, and logistics into one connected system designed specifically for wineries and hospitality estates. The platform operates as a modular architecture with a Reservations module as the core booking engine, complemented by Ecommerce, POS, Wine Club, CRM, and Logistics as interconnected product pillars. Additional modules include Channel Manager for OTA synchronization, Gift Vouchers, Tasting Application for interactive wine experiences, Analytics for business intelligence, and Allocations & En Primeur for premium wine sales management. Regional ecosystem tools such as Affiliates and a one-click website builder extend the platform for destination management organizations.

Differentiator

Problem solved

Functional benefit

Brands

• White Label Tasting App: White label tasting application that animates wine tastings while capturing customer data and tasting notes for precision retargeting.

Products and services

• Reservations Intelligent booking software for wineries that automates availability, scheduling, and confirmations across all booking channels. Provides a dedicated, independent booking system integrated into the winery's existing website via HTML, supporting tastings, tours, private visits, and events without redirects to external platforms.
• Channel Manager Distribution module that synchronizes bookings across multiple channels including 10,000+ OTAs and 70+ tour and activity marketplaces, enabling real-time availability updates and unified reservation management for wineries.
• CRM Customer relationship management module that consolidates all customer data including preferences, visit history, purchases, and engagement into a single guest record across bookings, POS, ecommerce, and wine club touchpoints.
• Gift Vouchers Integrated gift voucher module enabling sales and redemption with customizable designs, flexible denominations, digital and printable formats, partial redemption, and expiry management.
• Ecommerce International ecommerce platform for online wine sales with inventory management, pricing controls, and customer data synchronization. Enables direct-to-consumer sales through the winery's own website with multi-currency support.
• POS (Point of Sale) Mobile point of sale system designed for winery workflows with multi-currency support and integrated payment processing. Handles on-site sales, tastings, and walk-in transactions with full mobile accessibility.
• Wine Club Subscription management module enabling direct-to-consumer wine club memberships with recurring shipments, flexible subscription options, automated member renewals, and exclusive member benefits to increase customer retention.
• Logistics End-to-end wine sales logistics services including storage, customs handling, and global shipping to 44 countries. Includes automated shipping cost calculators, multi-currency support, and integrations with global shipping providers, supporting both B2B and B2C sales.
• Tasting Application (White Label) White-label interactive wine tasting application that captures customer ratings, tasting notes, and preferences for precision retargeting. Supports wine purchases, wine club enrollment, and adopt-a-vine programs within the tasting experience. Can be created in under 30 minutes.
• Analytics Data analytics dashboard that transforms bookings, visits, purchases, subscriptions, and partner interactions into connected business intelligence, centralizing operational data for actionable insights.
• Allocations & En Primeur Wine allocation management system for premium wineries that controls how rare wines are offered, who can access them, and how purchases are managed. Includes En Primeur futures support for pre-release wine sales with tier-based rules, flexible purchase within allocations, automated additional requests, and intelligent reallocation of unused stock.
• Affiliates Affiliate program management for regional ecosystems, allowing wineries, hotels, DMOs, and OTAs to track referred bookings and earn commissions.

Quantifiable outcome

• Automate 90% of repetitive booking and administrative tasks, saving time and resources for businesses
• +3 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core and regional.

• Google CalendarcoreTechnology or IntegrationBi-directional sync enabling wineries to manage reservations, availability, and confirmations in real time between Vintrail and their existing Google Calendar workflows.
• StripecoreTechnology or IntegrationPrimary online payment processor providing fast, secure checkout with automated reconciliation, multi-currency support, and seamless integration with Vintrail's booking and ecommerce modules.
• PayPalcoreTechnology or IntegrationGlobally recognized payment method enabling wine purchases and experience bookings with buyer confidence across international markets.
• Viva (Europe)regionalTechnology or IntegrationEuropean unified payment solution accepting card payments and digital wallets both online and on-site, providing PSD2-compliant payment processing for European winery clients.
• Isavigne / IsagriregionalTechnology or IntegrationWine-industry-specific ERP synchronization aligning Vintrail's commercial activity data with administrative and financial management in Isagri systems.
• AsterioregionalTechnology or IntegrationIntegrated payment processing embedded directly within booking and sales workflows for wineries using Asterio's platform.
• VinistoriaregionalTechnology or IntegrationWine-specialized ERP unifying sales, regulatory compliance, and operations management for Spanish and Portuguese wineries using Vintrail.
• WebPayregionalTechnology or IntegrationChile-based card payment integration within Vintrail's booking and ecommerce modules for Latin American winery clients.
• Mercado PagoregionalTechnology or IntegrationTrusted local payment method in Latin America with preferred local currencies and payment methods, integrated for LATAM winery clients.
• PIXregionalTechnology or IntegrationBrazilian instant payment system enabling real-time checkout for Brazilian winery customers with frictionless payment experience.
• ObumaregionalTechnology or IntegrationLatin American accounting and inventory management platform centralized into Vintrail's commercial workflow for regional winery clients.
• Wine Shipping (USA)regionalTechnology or IntegrationUS wine-specific shipping and regulatory compliance solution managing direct-to-consumer wine logistics and state-level alcohol shipping compliance for American winery clients.
• Google Cloud (Hosting)coreTechnology or IntegrationCloud infrastructure provider hosting Vintrail's platform, with additional security layer through Cloudflare proxy protection. Data stored securely per GDPR compliance requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Commerce7: Commerce7 is a wine-industry-specific ecommerce, POS, and wine club platform widely adopted by mid-market and premium wineries. It overlaps directly with Vintrail's ecommerce, POS, wine club, and reservations modules and targets the same DTC-focused winery buyer.
• WineDirect: WineDirect is one of the largest wine-specific DTC platforms, offering ecommerce, POS, wine club, and compliance tools for wineries. It is the closest direct peer to VinTrail Pro in the wine vertical SaaS category, competing head-to-head for winery customers seeking unified DTC and tasting-room software.
• eCellar (by WineDirect): eCellar is a winery management platform offering wine club, ecommerce, POS, and tasting room reservations. It is one of the most direct competitors to VinTrail Pro in the integrated winery operating system category, particularly for tasting room and wine club workflows.

Broad incumbents

• SevenRooms: SevenRooms is a hospitality CRM, booking, and guest experience platform used by restaurants, hotels, and experiential venues. While broader than wine, its reservation, CRM, and guest data capabilities overlap meaningfully with Vintrail's Reservations and CRM modules and compete for tasting room and hospitality estate budgets.
• Tock (by American Express): Tock is a reservation and experience-booking platform used by restaurants, wineries, and experiential operators. It competes with Vintrail's Reservations and Channel Manager modules and is increasingly used by wineries and tasting rooms to manage ticketable experiences.
• Toast: Toast is a leading restaurant POS and commerce platform with growing online ordering and guest experience features. While restaurant-focused, its scale and continued expansion into reservations and CRM make it a potential horizontal competitor for tasting room operators.
• Lightspeed Commerce: Lightspeed provides POS, ecommerce, and payments for hospitality and retail, including winery-adjacent verticals. Its scale, capital, and breadth make it a credible substitute for parts of Vintrail's stack (POS, ecommerce, payments), particularly for smaller wineries.

Emerging players

• Bokun (by Tripadvisor): Bokun is an online booking and channel management platform for tours, attractions, and experiences, owned by Tripadvisor. It competes with Vintrail's Channel Manager for OTA distribution of winery tastings and tours, though it lacks wine-vertical depth.
• Rezdy: Rezdy is a tours, activities, and experiences booking platform with channel manager distribution to OTAs. It overlaps with Vintrail's Channel Manager and Reservations modules for winery tours and tastings, particularly for operators prioritizing distribution over vertical depth.
• Peek: Peek is an experiences marketplace and booking software provider used by tours, tastings, and attractions operators. It is a partial competitor for winery experience bookings and DTC, particularly where wineries prioritize consumer marketplace demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VinTrail Pro