Ravensburger
Ravensburger is a privately held German puzzle and games company (founded 1883) that sells jigsaw puzzles, 3D puzzles, board games, the Disney Lorcana Trading Card Game, GraviTrax marble runs, and baby/toddler toys through its US e-commerce storefront, specialty retail, and online marketplaces, serving families, adult puzzle enthusiasts, TCG collectors, and Disney franchise fans across North America.
- Company typePrivate
- Founded1883
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ravensburger does
Ravensburger is a privately held German toy and games company (Ravensburger Verlag GmbH) with North American operations centered on the ravensburger.us e-commerce storefront. The company sells jigsaw puzzles, 3D puzzles, board games, the Disney Lorcana Trading Card Game, the GraviTrax marble run system, CreArt paint-by-numbers kits, custom photo puzzles, and baby/toddler toys under the Play+ line, alongside wholly owned sub-brands ThinkFun (logic games and brain teasers) and BRIO (wooden railway and construction toys). The product portfolio spans early-childhood through adult hobbyist and collector segments, with licensed content from Disney, Marvel, Star Wars, Harry Potter, Nintendo, and Pokemon layered over original artwork and proprietary designs.
Ravensburger's core technology is concentrated in physical product engineering rather than software: EasyClick precision-cutting for 3D puzzles (no-glue assembly of curved/bendable pieces), linen-structured paper and extra-thick cardboard for traditional puzzles, LED modules in select 3D models, and US-based custom photo puzzle manufacturing. The Disney Lorcana TCG is the single most strategic product line, launched in 2023 in partnership with the Walt Disney Company and grown into the third-largest and fastest-growing TCG since launch, with a multi-year expansion cadence (Wilds Unknown, May 2026, being the next major set).
The business model is B2C direct-to-consumer e-commerce (ravensburger.us) augmented by online marketplaces (Amazon) and specialty retail distribution developed through trade shows such as the North East Toy and Gift Show. Pricing is one-time unit-based across all product lines ($5.99 booster packs to $499.99 BRIO deluxe sets), with a free Ravensburger Club loyalty program (10 points per $1 spent, 100 points = $1 discount) driving repeat purchase and customer retention. Geographic reach is North America (US and Canada) for the US entity, with the parent headquartered in Ravensburg, Germany, and a US regional office. CEO Stephane Madi leads the operation, and the company is privately held with no disclosed external funding rounds.
Ravensburger firmographics
Firmographics- Name
- Ravensburger
- Legal name
- Ravensburger Verlag GmbH
- Website
- https://ravensburger.us
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ravensburger is a privately held German puzzle and games company (founded 1883) that sells jigsaw puzzles, 3D puzzles, board games, the Disney Lorcana Trading Card Game, GraviTrax marble runs, and baby/toddler toys through its US e-commerce storefront, specialty retail, and online marketplaces, serving families, adult puzzle enthusiasts, TCG collectors, and Disney franchise fans across North America.
- Ownership category
- akta.pro rank
Ravensburger industry classification
Industry- Product category
- Puzzles and games
- NAICS
- Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Board Game & Puzzle Specialty Retailers (CRALALAA)
- akta.pro secondary industries
- Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI), Jigsaw Puzzles Retail (CRALALAJ), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
Keywords
Where Ravensburger is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ravensburger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Physical Puzzle Products: Traditional jigsaw puzzles ranging from children's puzzles (100 XXL pieces) to expert-level puzzles (up to 40,320 pieces), featuring licensed content and original artwork. One-time purchase model with pricing from $9.99 to over $100 depending on piece count and complexity.
- Disney Lorcana Trading Card Game: Trading card game with booster packs ($5.99), starter decks ($29.99), trove packs, gift sets, and accessories. Collectible model with repeat purchases driven by new expansions and set releases. Multiple expansions including Wilds Unknown (May 2026), Into the Inklands, Rise of the Floodborn, and more.
- Board Games: Board games including family games, strategy games, and licensed titles (Disney Villainous, Marvel Villainous, Star Wars Villainous, Horrified series). Price range $22.99 to $59.99 for core games.
- Custom Photo Puzzles: Personalized jigsaw puzzles manufactured in the US with faster production and shipping. Options include 100 XXL piece to 1000 piece puzzles. Free shipping on orders over $50 or $8 flat rate.
- GraviTrax Marble Run System: Modular marble run system with starter sets, extensions, and individual elements. Core, Pro, and Power ranges available. Starter sets from $99.99 to $129.99.
- BRIO Railway Toys: Wooden train sets and accessories under Ravensburger Group ownership. Ranges from beginner sets ($69.99) to deluxe sets ($499.99). Includes toddler toys and construction toys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Jigsaw Puzzles (1000 pieces) |
| Unit Pricing | Pay-as-you-go | Children's Jigsaw Puzzles |
| Unit Pricing | Pay-as-you-go | Strategy Board Games |
| Unit Pricing | Pay-as-you-go | Disney Lorcana TCG Products |
| Unit Pricing | Pay-as-you-go | GraviTrax Starter Sets |
| Unit Pricing | Pay-as-you-go | Custom Photo Puzzles |
| Subscription | Monthly | Ravensburger Club Loyalty Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ravensburger product offering
Product offeringCore offering
Manufactures and sells puzzles, games, toys, and craft products for consumers worldwide. The portfolio spans jigsaw puzzles, family and hobbyist board games, the Disney Lorcana trading card game, the GraviTrax modular marble run system, BRIO wooden toys, and ThinkFun brain and logic games.
Product overview
Ravensburger is a diversified puzzle and game company offering a multi-brand portfolio of products. The core offerings include Jigsaw Puzzles (standard, 3D, and wooden variants), the Disney Lorcana Trading Card Game (published in partnership with Disney), and Board Games spanning strategy, family, and kids categories. The portfolio includes owned brands ThinkFun (logic games and brain teasers) and BRIO (wooden railway and construction toys). Supporting products include GraviTrax marble run systems, CreArt paint by numbers kits, custom photo puzzles, and Baby & Toddler toys under the Play+ line. The company has been making puzzles since 1891 and utilizes brands like Disney Lorcana, Villainous, and Horrified to serve various age groups and interests.
Differentiator
Problem solved
Functional benefit
Brands
- GraviTrax: Marble run system using magnetism, kinetics, and gravity for building interactive tracks
- CreART
- Disney Lorcana
- Ravensburger Club
- Play+
Products and services
- Ravensburger jigsaw puzzles
- Disney Lorcana TCG
- Ravensburger board games
- GraviTrax marble run system
- BRIO wooden toys
- ThinkFun games
Quantifiable outcome
- Disney Lorcana ranked as the fastest-growing TCG since 2023
- +1 more outcomes
Companies that use Ravensburger
Customer profileSegments5 records
Ideal customer profiles1 record
Ravensburger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ravensburger partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- The Walt Disney CompanycoreRavensburger publishes Disney Lorcana Trading Card Game in collaboration with the Walt Disney Company. This is a flagship partnership driving significant product line expansion with multiple expansions released including Into the Inklands, Rise of the Floodborn, Shimmering Skies, Ursula's Return, Whispers in the Well, Winterspell, Wilds Unknown, and more. The partnership includes Disney Villainous board games and Disney-themed puzzles.
- Trade Show Ventures (NETS)minorRavensburger participates in the North East Toy and Gift Show created by Alan and Christine Blumberg through Trade Show Ventures. The show provides networking opportunities with specialty retailers for product line previews and holiday buying.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Ravensburger competitors and assessment
Company assessmentDirect peers
- Educa Borras: Educa is a Spanish puzzle and board game manufacturer producing high-piece-count jigsaw puzzles and licensed content at overlapping price points. It competes with Ravensburger in the European and North American puzzle specialty segments.
- Buffalo Games: Buffalo Games is a US-based specialty puzzle and games manufacturer directly competing with Ravensburger in jigsaw puzzles and adult puzzler segments; it offers similar piece counts, licensed themes, and price points through mass and specialty retail channels.
- Wizards of the Coast: Wizards of the Coast publishes Magic: The Gathering, the largest TCG franchise. As Disney Lorcana scales, Wizards represents the primary incumbent TCG competitor for hobby shop shelf space, tournament players, and secondary-market liquidity.
- Clementoni: Clementoni is a long-established European puzzle and games manufacturer with a comparable product portfolio (2D and 3D puzzles, educational toys, licensed themes). It is one of Ravensburger's closest global competitors in the specialty puzzle category.
- The Pokémon Company: The Pokémon Company operates the Pokémon Trading Card Game, the dominant TCG franchise. Ravensburger's Disney Lorcana competes directly with Pokémon TCG for collector dollars, shelf space, and organized play participation in the same game-store channel.
- Asmodee: Asmodee is the world's largest specialty board game publisher, distributing titles including Catan, Star Wars, and Marvel-themed games through hobby and mass channels. It directly competes with Ravensburger in strategy and family board games, including the Villainous line adjacency.
Broad incumbents
- Spin Master: Spin Master is a global toy and entertainment company with category overlap in family games, puzzles, and activity toys (e.g., Cardinal Games). It is a comparable specialty-to-mass toy peer to Ravensburger's diversified portfolio.
- Mattel: Mattel is a broad incumbent toy company (Barbie, Hot Wheels, UNO) with a growing games and puzzles portfolio. It competes with Ravensburger in family board games, puzzles, and licensed franchise toys, with broader distribution and licensing scale.
- Hasbro: Hasbro is a broad incumbent toy and games company (Monopoly, Magic: The Gathering, Play-Doh, Nerf). It competes with Ravensburger across board games, puzzles (via acquired brands), and TCGs, with substantially greater scale and mass-retail distribution.
Emerging players
- Games Workshop: Games Workshop is the leading miniatures/hobby games publisher (Warhammer) with strong direct-to-consumer retail and a collectible model. While not a direct competitor, it represents a comparable collectible hobby business model with deep community engagement that Ravensburger Lorcana and GraviTrax initiatives emulate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ravensburger social profiles
Digital presenceRavensburger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ravensburger leadership team
Management profileNumber of profiles
Ravensburger subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ravensburger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ravensburger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ravensburger
What does Ravensburger do?
Manufactures and sells puzzles, games, toys, and craft products for consumers worldwide. The portfolio spans jigsaw puzzles, family and hobbyist board games, the Disney Lorcana trading card game, the GraviTrax modular marble run system, BRIO wooden toys, and ThinkFun brain and logic games.
Is Ravensburger a public or private company?
Ravensburger is a private company. It is classified as family owned and is currently operating.
When was Ravensburger founded?
Ravensburger was founded in 1883. It employs 51 to 100 people.
Where is Ravensburger based?
Ravensburger is headquartered in Seattle, United States, in the North America region.
How does Ravensburger make money?
Six revenue lines are on record. Physical Puzzle Products are the primary driver. The others are disney Lorcana Trading Card Game, board Games, custom Photo Puzzles, graviTrax Marble Run System and BRIO Railway Toys.
Who are Ravensburger's main competitors?
Direct peers on record are Educa Borras, Buffalo Games, Wizards of the Coast, Clementoni, The Pokémon Company and Asmodee. Broad incumbents are Spin Master, Mattel and Hasbro. Games Workshop is listed as an emerging player.
Does Ravensburger have an API?
No public API is recorded for Ravensburger.
What industry is Ravensburger in?
Ravensburger's product category is Puzzles and games. Its primary akta.pro industry code is CRALALAA, Board Game & Puzzle Specialty Retailers, with a secondary code of CRACAFAI, Gaming Collectibles, Merchandise & Toys Retail. Its NAICS code is 45912 and its SIC code is 3944.