Peninsula

What Peninsula does

Peninsula is a global marine energy supplier founded in 1996 in Gibraltar and headquartered under Peninsula Petroleum Limited (registered in the Republic of Ireland). The company sources, trades, and physically delivers marine fuels — including conventional products (VLSFO, HSFO, marine gasoil), biofuels (UCOME, FWME, POMEME FAME blends, HVO), LNG, and emerging future fuels (green methanol, ammonia) — to commercial vessel operators, global shipping companies, and the superyacht sector. It operates an integrated end-to-end supply chain spanning cargo procurement and trading, terminal storage and blending, back-to-back trading through approved third-party providers, and physical supply through 21 commercial offices and approximately 50 owned physical supply ports, extending coverage to 500+ reselling ports worldwide. The company is supported by Hercules Tanker Management, a jointly controlled sister entity operating more than 40 vessels for logistical flexibility, and Peninsula Yacht Services, a wholly owned subsidiary serving the superyacht segment.

Peninsula's revenue model is transaction-based across four streams: physical marine fuel supply, back-to-back trading of supply arranged through third-party providers, cargo procurement and trading at scale, and storage/blending services. Pricing is quote-based and not publicly disclosed, reflecting the B2B nature of the business. The go-to-market is enterprise field sales targeting commercial shipping operators and shipping companies, with regionally based teams providing 24/7 coverage across the Mediterranean, North Europe, Americas, Asia, Middle East, and Africa. The company reports 26,000–30,000 annual customer deliveries, 20 million tonnes of marine fuel supplied per year (up from 75,000 tonnes at founding), and access to $1.4B in liquidity to support scale purchasing and credit. Ownership is private, held by the Done brothers (Fred and Peter Done), with CEO and Founder John A. Bassadone leading the business.

Name

Peninsula

Legal name

Peninsula Petroleum (Brokers) Limited

Website

https://peninsula360.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Peninsula is a privately held global marine fuel supplier founded in 1996 in Gibraltar, sourcing and physically delivering conventional fuels, biofuels, LNG, and future fuels to commercial shipping operators and superyachts across 500+ ports via 21 offices.

Ownership category

akta.pro rank

Product category

Marine Fuel Supply (Bunkering)

NAICS

Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA)

akta.pro secondary industries

Marine Bunkering & Port Fuel Supply (EUALAIAG), LNG Marine Shipping & Bunkering (EUAAACAH)

Keywords

• Marine fuel supply
• Bunker trading
• Marine biofuels
• Cargo procurement
• Physical bunkering

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices33 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Physical Marine Fuel Supply: Direct supply of conventional fuels, biofuels, and LNG through owned infrastructure in key bunkering hubs. Revenue generated through fuel sales at point of delivery.
2. Back-to-Back Trading: Supply arrangement through approved third-party providers managed under Peninsula terms. Revenue from arranging and managing supply to customers in ports beyond physical footprint.
3. Cargo Procurement & Trading: Bulk cargo sourcing and trading, supported by scale purchasing, credit and funding. Cargo supplied to external counterparties around physical hubs.
4. Storage & Blending Services: Strategic storage and controlled blending services to support supply consistency and fuel quality, with associated service fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Peninsula is a global marine fuel (bunker) and lubricant supplier providing physical supply of conventional marine fuels (VLSFO, HSFO, marine gasoil), biofuels, LNG, and emerging future fuels alongside supporting services including back-to-back trading, storage and blending, cargo procurement and trading, and technical operations and quality management. The company operates across 500+ ports globally through 50+ physical supply hubs and 500+ reselling locations, serving commercial shipping operators and the superyacht sector with end-to-end supply chain control from procurement through delivery.

Product overview

Peninsula is a global marine energy supplier offering an integrated portfolio of fuel products and services. The core offering spans conventional fuels (VLSFO, HSFO, marine gasoil), biofuels, LNG & Bio-LNG, and future fuels (green methanol, ammonia). Services include physical supply, back-to-back trading, storage & blending, cargo procurement & trading, and technical operations & quality. Supporting sub-brands include Peninsula Yacht Services for the superyacht sector and Hercules Tanker Management for fleet operations. The integrated model provides end-to-end control from cargo procurement through to delivery, enabling consistent quality, specification control, and accountability across global operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Marine Fuels

Quantifiable outcome

• 26,000 annual fuel deliveries and 30,000 annual customer deliveries
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Linsen NambicoreStrategic or Co-development Partner · 16 September 2025Local logistics partnership for physical bunkering operations in Algoa Bay, South Africa. Peninsula supplies HSFO and VLSFO fuels from strategically positioned port along major international shipping routes, enabling vessels to bunker without berthing to reduce waiting times and costs. The expansion builds on existing presence in Mauritius and Egypt, creating operational synergies across African markets.
• University of GibraltarcoreStrategic or Co-development PartnerMemorandum of Understanding signed in 2025 for advancing maritime education, training, and research in Gibraltar. Peninsula funded the Peninsula Maritime Simulation Suite featuring Wärtsilä simulation technology for cadet training and professional development.
• The Nautilus ProjectminorOthersMarine conservation initiative supporting restoration of native seagrass meadows in Gibraltar's waters through cultivation and transplantation, contributing to marine biodiversity and carbon capture.
• Gibraltar Football AssociationminorOthersSponsorship of football programmes at every level from grassroots to National Teams, including title sponsorship of the Peninsula Rock Cup.
• Fight for PeaceminorOthersGlobal youth development charity sponsorship supporting young people through sport, education, and personal development programmes.
• SymplefsiminorOthersVolunteer healthcare mission to remote Greek islands, providing medical examinations and support to island communities.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• GAC Bunker Fuels: GAC Bunker Fuels is part of the GAC Group and provides marine fuel supply, lubricants, and related services to shipping customers globally. Directly comparable to Peninsula as a multi-region bunker supplier with both physical and trading operations.
• Bunker Holding: Bunker Holding is one of the world's largest independent marine fuel suppliers with a global network of physical supply and trading operations. Directly comparable to Peninsula as a top-tier independent bunker trader serving commercial shipping with integrated supply and risk management.
• Minerva Bunkering: Minerva Bunkering is a major global marine fuel supplier with physical supply operations in key bunkering hubs. Directly comparable to Peninsula as a physical bunker specialist with similar global footprint and focus on commercial shipping customers.
• World Fuel Services (WFS): World Fuel Services is a major global fuel and energy products distributor with a significant marine fuel segment. Directly comparable to Peninsula as a large-scale marine fuel supplier with global physical supply capabilities and diversified fuel offerings including conventional and alternative fuels.
• KPI OceanConnect: KPI OceanConnect is a global marine fuel supplier offering physical and back-to-back supply across a wide port network. Directly comparable to Peninsula in its B2B bunker trading model with both physical supply and trading capabilities.
• Sing Fuels: Sing Fuels is a Singapore-based marine fuel supplier with operations across major Asian and global bunkering hubs. Comparable to Peninsula as a bunker trading specialist with physical supply and back-to-back trading capabilities serving commercial shipping.

Broad incumbents

• Vitol Bunkers: Vitol is one of the world's largest independent energy traders with a substantial marine fuel bunkering business integrated into its broader trading operations. Comparable to Peninsula as a major marine fuel supplier, but with much broader energy trading activities and deeper balance sheet.
• Shell Marine: Shell Marine is the marine fuels and lubricants division of Shell, one of the world's largest integrated oil majors. Comparable to Peninsula in marine fuel supply but with much broader scale, refinery integration, and a wider energy portfolio.

Regional players

• Torm: Torm is a Denmark-based product tanker shipping company with selective involvement in marine fuel supply. Adjacent to Peninsula's business through vessel operations and Hercules Tanker Management, but primarily a shipowner rather than a bunker specialist.

Emerging players

• GoodFuels (BUNKER HOLDING): GoodFuels is a sustainable marine biofuel supplier that focuses on waste-based and advanced biofuels for the shipping industry. Comparable to Peninsula as an emerging alternative fuels player in the marine energy space, particularly relevant to Peninsula's biofuel and future fuel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peninsulapetrol
• Facebookfacebook.com/Peninsula360
• LinkedInlinkedin.com/company/peninsula-360

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula