What Invibes Advertising does

Invibes Advertising is a Belgian publicly traded digital advertising technology company headquartered in Ghent and operating under legal entity INVIBES ADVERTISING NV (Euronext Paris: ALINV). The company runs a two-sided programmatic advertising platform comprising an Advertiser Program (a self-serve, auction-based demand-side platform at secure2.invibes.com that supports real-time bidding and programmatic campaign management) and a Publisher Program (an embedded-code integration enabling publishers and broadcasters to monetize digital properties via in-feed ads, with monthly revenue-share payouts subject to a €50 minimum threshold). The platform is marketed as GenAI-powered, delivering hyper-personalized in-feed advertising and integrating with third-party data management platforms (Weborama, Google DCM, LiveRamp) and data partners (Sirdata, Nielsen, Rakuten France, La Redoute) under GDPR-compliant processing and IAB Europe TCF v2.0 participation (vendor ID 436).

The group's technical platform combines programmatic ad serving, in-feed ad formats, and generative AI applied to ad copy personalization at scale, with infrastructure hosted across Microsoft Azure, Google Cloud, OVH, Hetzner, and Redis Labs under GDPR-compliant DPAs. Its sustainability positioning is anchored by ESG Score certification and a verified claim that in-feed campaigns produce 96% less CO2 than the industry average, formalized through the Invibes Responsible Ad label add-on. Invibes operates through 17 wholly-owned regional subsidiaries across 14 European countries plus the United States, UAE, and South Africa, supported by separate regional sales and publisher contact channels.

The company's revenue mechanics are primarily transaction-based: advertisers bid in an auction-based program and are charged per impression, click, or conversion recorded by Invibes; publishers earn a percentage payout on ads served through embedded code; and the Responsible Ad label introduces a sustainability-branded premium layer. Customers split between brand advertisers (described in marketing as 'global brands' with a portfolio of campaign logos) and a long tail of publishers participating via embedded JavaScript. Co-General Managers Kris Vlaemynck and Nicolas Pollet lead the company as co-founders. Invibes is currently actively operating, with a notable quarterly revenue miss in May 2026 driving a 10.42% stock decline, signaling ongoing public-market scrutiny of its revenue trajectory.

Name

Invibes Advertising

Legal name

INVIBES ADVERTISING NV

Website

https://invibes.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Invibes Advertising is a Belgian publicly traded ad-tech company (Euronext: ALINV) operating a two-sided programmatic platform that serves hyper-personalized, GenAI-powered in-feed ads to global brand advertisers and monetizes publisher inventory via embedded code across 16 countries.

Ownership category

akta.pro rank

Product category

Programmatic Digital Advertising Platform

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Programmatic advertising
• In-feed advertising
• GenAI ad platform
• Publisher monetization
• Digital ad marketplace

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Advertising - Auction-Based: Invibes operates an online auction-based advertising program where advertisers bid for ad placements on publisher inventory. The platform serves ads (including in-feed formats) on publisher properties and INVIBES ADVERTISING Content, generating revenue through transaction fees or cost-per-impression models as part of the auction process. Charges are calculated based on records maintained by INVIBES ADVERTISING.
2. Publisher Revenue Share (Payout): Publishers (Broadcasters) earn financial compensation (Payout) for displaying Invibes-served ads on their properties. Payout is calculated based on ad performance metrics and is credited to publisher accounts monthly, with a minimum threshold of 50 euros per month before payment is issued.
3. Responsible Ad Premium: Brands can invest in eco-conscious initiatives through Invibes' Responsible Ad label program, offsetting the CO2 emissions of their campaigns, generating additional revenue for the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Invibes Advertising operates a GenAI-powered programmatic digital advertising platform that runs hyper-personalized in-feed ad campaigns through an online auction-based system. It serves two customer bases: advertisers/brands who bid for ad placements, and publishers/broadcasters who host Invibes-served ads on their digital properties in exchange for revenue-share payouts. The platform also offers a sustainability add-on called the Responsible Ad Label that enables brands to offset campaign CO2 emissions.

Product overview

Invibes Advertising operates a digital advertising technology platform with two primary programs: an Advertiser Program (a demand-side platform enabling brands to create and run hyper-personalized, GenAI-powered in-feed ad campaigns across a network of publisher properties) and a Publisher Program (enabling publishers/broadcasters to monetize their digital inventory through Invibes-served ads). The GenAI-powered advertising platform is the core product, delivering hyper-personalized campaigns that transform ad opportunities into tailored consumer connections. The Invibes Responsible Ad Label is a sustainability add-on offered alongside campaigns, enabling brands to offset campaign CO2 emissions and communicate sustainable investment to consumers. Invibes claims its in-feed campaigns produce 96% less CO2 than the industry average. The platform also supports separate publisher and advertiser portals for account management.

Differentiator

Problem solved

Functional benefit

Brands

• Invibes Responsible Ad: A sustainable advertising initiative that allows brands to offset CO2 emissions of their campaigns by investing in eco-conscious initiatives. Features the Responsible Ad label for campaigns.

Quantifiable outcome

• 96% less CO2 emissions compared to industry average for in-feed campaigns

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Google Ireland LimitedminorOthersEU-based DNS service provider and webservice/database/cloud provider. Google provides cloud infrastructure and DNS services for Invibes' platform operations under GDPR-compliant data processing agreements.
• Microsoft Ireland Operations LtdminorOthersEU-based webservice, database, and cloud provider. Microsoft Azure provides cloud infrastructure for Invibes' platform under GDPR-compliant data processing agreements.
• OVHminorOthersEU-based webservice, database, and backup provider headquartered in Roubaix, France. OVHcloud provides hosting and backup services for Invibes' platform.
• Hetzner Online GmbHminorOthersEU-based webservice, database, backup, and load balancing provider based in Germany. Hetzner provides server infrastructure and CDN services for Invibes' platform.
• Redis Labs, Inc.minorOthersDatabase provider supplying Redis in-memory database services for Invibes' platform, with operations in San Francisco, CA, USA. Data processing is governed under Redis Labs' DPA.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outbrain: Outbrain operates a leading native/in-feed advertising platform serving both advertisers and publishers globally, directly competing with Invibes' core in-feed programmatic offering and two-sided marketplace model.
• Taboola: Taboola is a major native advertising and content-discovery platform powering in-feed ads across premium publisher networks — a direct competitor to Invibes' in-feed programmatic product with similar advertiser/publisher dynamics.
• Teads: Teads runs a global in-feed video/outstream advertising platform working with both advertisers and publishers across Europe and the US, closely mirroring Invibes' in-feed, brand-focused programmatic model.
• Smart AdServer: Smart AdServer is a European-based independent adtech platform providing programmatic ad serving and monetization for publishers — a direct functional competitor to Invibes' publisher-side monetization platform with overlapping European publisher relationships.
• TripleLift: TripleLift is a programmatic native advertising platform focused on in-feed and native ad formats across CTV, display, and video — competing directly with Invibes on in-feed ad formats and programmatic auction dynamics.

Broad incumbents

• Criteo: Criteo is a large European-headquartered adtech company operating a programmatic DSP/retargeting platform with global reach — overlapping with Invibes' programmatic auction model but at significantly greater scale and with broader product breadth.
• The Trade Desk: The Trade Desk is a leading independent DSP offering programmatic media buying across display, video, audio, and CTV; it competes with Invibes for advertiser spend in open-web programmatic auctions, though at far greater scale and with a much broader product portfolio.
• Google Ad Manager: Google Ad Manager (formerly DoubleClick for Publishers) is the dominant ad exchange and ad-server platform globally, operating the largest programmatic auction marketplaces — Invibes competes against its scale, inventory access, and auction liquidity.
• Xandr (Microsoft): Xandr, now part of Microsoft, operates a major programmatic SSP/DSP platform (formerly AppNexus) offering auction-based ad serving across premium supply — a broad incumbent competing for both publisher monetization and advertiser demand.

Emerging players

• KERV Interactive: KERV Interactive is an AI-powered digital advertising company using proprietary technology for interactive and personalized in-feed ad experiences — a smaller emerging player with overlapping AI-driven personalization capabilities similar to Invibes' GenAI positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/invibes
• Xx.com/invibes_adv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries17 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invibes Advertising