KERV Interactive
KERV Interactive is an Austin-based adtech company that sells patented, AI-powered video analysis technology — the Moment Match Engine™ — which transforms video content into interactive and shoppable advertising. It serves global brands, agencies, and major CTV publishers and platforms across the US, EMEA, and LATAM.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What KERV Interactive does
KERV Interactive (legal entity: Grabit Interactive Media Inc.) is a venture-backed, Austin-based adtech company founded in 2017 that operates an AI-powered video analysis platform for interactive and shoppable advertising. The company's proprietary, patented technology captures metadata at the pixel edge across every video frame, using computer vision and multimodal analysis to identify objects, scenes, and high-value moments that connect video content to commerce outcomes. Its core intellectual property, the Moment Match Engine™, scores and activates these moments for brands and publishers, supported by sub-products KERV Immerse, KERV Element, and KERV Sync, and by the proprietary Active Attention Index measurement layer with 25+ object-level engagement signals.
The company sells two parallel solution suites — KERV for Brands & Agencies and KERV for Publishers & Platforms — through an enterprise field sales motion combined with embedded integrations inside major publishers, platforms, and ad tech partners (Disney, Warner Bros. Discovery/HBO Max, NBCUniversal, Paramount, Roku, VIZIO, Vevo, Samsung Ads, Magnite, PubMatic, NVIDIA). Pricing is quote-based with multi-year contracts; revenue is generated through fees for interactive and shoppable ad campaigns, creative production, and performance-based pricing. Strategic tier-1 customers span automotive (Audi, Jaguar Land Rover, Volvo, Polestar), retail (Nike, Walmart, Best Buy, Amazon, IKEA, Shell, GAP, Sephora), travel and hospitality (Marriott, Princess Cruises, Viking Cruises, Carnival), and publishing and streaming.
KERV has raised an $11 million Series A led by Vestech Partners (April 2019), $12 million in growth funding led by Trinity Capital Inc. (May 2022), and a Series B led by Coral Tree Partners (November 2025), with operating footprint in the US, EMEA, and LATAM. Leadership includes co-founders Gary Mittman (CEO) and Dan Bienenfeld (President), with senior additions Joshua Koran (CPTO), Max Ochoa (CFO), Marika Roque (CSO), and Jay Wolff (CRO). The company employs 101-250 people across offices in Austin and New York City.
KERV Interactive firmographics
Firmographics- Name
- KERV Interactive
- Legal name
- Grabit Interactive Media Inc.
- Website
- https://kerv.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KERV Interactive is an Austin-based adtech company that sells patented, AI-powered video analysis technology — the Moment Match Engine™ — which transforms video content into interactive and shoppable advertising. It serves global brands, agencies, and major CTV publishers and platforms across the US, EMEA, and LATAM.
- Ownership category
- akta.pro rank
KERV Interactive industry classification
Industry- Product category
- AI Video Advertising Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)
Keywords
Where KERV Interactive is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KERV Interactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI-Powered Advertising Solutions: Provides AI-powered contextual and interactive advertising solutions to brands and agencies, enabling immersive, shoppable, and performance-optimized video ad experiences. Revenue is generated through fees for ad campaigns, creative production, and performance-based pricing.
- Publisher & Platform Monetization: Enables publishers and platforms to monetize video content through contextually relevant ad pods, interactive ad formats, and shoppable content experiences. Generates revenue through partnerships with content owners and platforms, providing net-new monetization opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise branding and agency solutions — custom pricing based on campaign scope, volume, and performance requirements. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
KERV Interactive product offering
Product offeringCore offering
KERV Interactive (operating as KERV.ai) develops and sells an AI-powered video analysis platform that captures metadata at the pixel-edge across every video frame to identify, score and activate the most relevant moments for advertising and commerce. The platform transforms passive video content into interactive, shoppable and measurable brand experiences for brands, agencies, publishers and platforms, with sub-products including KERV Immerse, KERV Element, KERV Sync and the patented Moment Match Engine. KERV enables programmatic and direct delivery of these formats across CTV, OLV, display and mobile channels through interoperable integrations with major DSPs, SSPs and ad servers.
Product overview
KERV Interactive offers an AI-powered video technology platform that transforms passive video into interactive, shoppable, and monetizable experiences. The core platform is KERV for Brands & Agencies (for advertisers) and KERV for Publishers & Platforms (for content owners), built around the Moment Match Engine™ which analyzes video at pixel-edge precision to extract metadata and identify high-value moments. Product sub-modules include KERV Immerse (immersive interactive video), KERV Element (shoppable tile overlays), and KERV Sync (product catalog synchronization for retail). The platform supports Dynamic & Interactive Ads across OLV, CTV, Direct, and Programmatic channels, with capabilities in Brand Safety & Suitability, Product Match & Shoppability, Ad Approvals & Compliance, and 1P Interactor Measurement & Optimization. Interoperates across major DSPs, SSPs, and ad servers.
Differentiator
Problem solved
Functional benefit
Brands
- Moment Match Engine™: AI-powered contextual intelligence platform that identifies, scores, and activates the most impactful moments within video content, enabling brands and publishers to connect content to commerce outcomes with precision, safety, and scale.
Products and services
- KERV Platform Core AI-powered video analysis platform that identifies the best moments across any video ad or content and transforms them into attention-worthy, relevant and actionable brand opportunities using patented pixel-edge metadata technology. Delivered as a managed SaaS-style capability to enterprise brands, agencies, publishers and platforms.
- Moment Match Engine AI-powered contextual intelligence platform that identifies, scores and activates the most impactful moments within video content, enabling brands and publishers to connect content to commerce outcomes with precision, safety and scale. Analyzes visual, audio and contextual signals at the frame level and is the foundation for the HBO Max Moments advertising format.
- KERV for Brands & Agencies Solution suite for enterprise brands and advertising agencies to deliver immersive, outcome-based brand experiences across any screen. Transforms static video into interactive and shoppable ads using AI and automation, with 25+ proprietary object-level interaction data signals for targeting, retargeting and optimization across CPG, retail, automotive and travel verticals.
- KERV for Publishers & Platforms Solution for publishers and platforms that automates and scales net-new monetization opportunities and commercial efficiencies across all types of video and display content. Includes advanced contextual analysis, ad podding and shoppability capabilities, with brand safety and suitability analysis across scripted, non-scripted and live content.
- KERV Immerse Interactive video solution that enables viewers to explore and interact directly within video content through interactive elements like tiles and overlays, supporting immersive brand experiences. Used by clients such as KitchenAid and Volvo for product-focused interactive campaigns.
- KERV Element Interactive ad format featuring layered shoppable tiles layered on video content, enabling multi-level creative experiences with interactive elements for deeper viewer engagement and direct commerce pathways.
- KERV Sync Synchronized interactive video solution that correlates products shown within video content to specific retailer or brand product feeds, enabling seamless shoppable experiences that connect video viewing directly to commerce.
Quantifiable outcome
- 129% higher interaction rates vs standard behavioral placements (IKEA and Carat campaign)
- +8 more outcomes
Companies that use KERV Interactive
Customer profileNamed customers33 records
Segments2 records
Ideal customer profiles2 records
KERV Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature7 records
KERV Interactive partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, strategic and minor.
- Warner Bros. DiscoverycoreDeveloped 'Moments' contextual advertising format for HBO Max, using KERV's AI to analyze visual, audio, and contextual signals. The format identifies over 25,000 moments across HBO Max content and enables advertisers to align with curated themes including Cooking, Fashion, Beauty, Luxury Goods, and Fitness. Launching across European and Latin American markets by end of 2026, following successful US deployment delivering 19% lift in engagement and 13% lift in purchase intent.
- Canela MediastrategicFirst Spanish-language media partnership bringing KERV's interactive video and shoppable creative technology to Canela.TV ecosystem, including Canela Music, Canela Kids, Canela Deportes, and Canela Studios, targeting Hispanic audiences with 55.8% streaming adoption rate.
- Disney (The Walt Disney Company)coreMajor integrated partnership with turn-key CTV ad creatives and companion units enabled across more Disney marketplaces than any other partnership. KERV's SLAs with Disney are 24 hours for creative production. Expanding with Disney in EMEA, with LATAM in parallel.
- NBCUniversalcorePartnership for content and commerce integration. NBCUniversal's 'Must Shop TV' integrations are powered by KERV, enabling shoppable advertising experiences across NBCUniversal's streaming and linear platforms.
- NVIDIAcoreNVIDIA GPU-accelerated computing used to optimize KERV's Moment Match Engine processing pipeline, achieving over 10x improvements in speed and efficiency. KERV uses NVIDIA Nemotron 3 Nano Omni model for video understanding and contextual intelligence. Partnership showcased at Cannes Lions.
- RokucorePublisher and platform partner for interactive CTV advertising, enabling KERV's solutions across The Roku Channel and Roku's advertising ecosystem.
- MagnitecoreSSP partnership connecting KERV's contextual targeting and interactivity with scaled video supply through Magnite's streaming and CTV marketplace.
- ParamountstrategicANZ partnership providing advertisers with KERV's contextual and interactive solutions to engage audiences in meaningful and impactful ways across Paramount's streaming and broadcast content.
- VIZIO AdsstrategicPartnership leveraging KERV's AI technology to create highly personalized and interactive CTV campaigns for VIZIO's viewers and advertising clients.
- VevostrategicTransforming ad breaks into natively embedded, customizable experiences through KERV partnership, complementing Vevo's CTV programming with shoppable advertising capabilities.
- Samsung AdsstrategicPartnership bringing seamless shoppable ad experiences to Samsung Ads platform, making it easy for brands to capture viewer attention and inspire immediate action directly from the TV screen.
- PubMaticstrategicIntegration of KERV's creative formats into PubMatic's AgenticOS platform and Creative Innovation Suite, making KERV's custom ad formats available across PubMatic's publisher network including Sling TV (DISH Media), with demonstrated up to 82% reduction in buy-side fees and over 90% time savings in campaign setup.
- WPPcoreGlobal agency partner network including GroupM, OMD, and Dentsu utilizing KERV's AI-powered video solutions for client campaigns.
- GroupMcoreGlobal media investment company and KERV partner in GroupM Ad Innovation Accelerator, collaborating with Disney, NBCUniversal, Roku, Google, BrightLine, and Telly to develop scalable ad formats for ad-supported streaming environments.
- Omnicom Media GroupstrategicAgency partnership connecting KERV's AI-powered exploration and shoppability solutions with scaled video supply, helping OMG future-proof media investments at the intersection of content and commerce.
- PHD MediastrategicAgency partnership delivering localized interactive OTT experiences for brands including Audi, and driving high quality site traffic and engagement for Princess Cruises.
- CaratstrategicAgency partnership for IKEA campaign delivering 129% higher interaction rates than standard behavioral placements.
- CMI Media GroupstrategicPartnership combining KERV's precision targeting, automation, interactive units, and attention-based video optimizations to set new benchmarks for pharmaceutical marketing.
- Horizon MediastrategicLaunch partner for PubMatic's AgenticOS platform featuring KERV's creative formats.
- CrossmediaminorLaunch partner for PubMatic's AgenticOS platform featuring KERV's creative formats.
- Kelly Scott MadisonminorLaunch partner for PubMatic's AgenticOS platform featuring KERV's creative formats.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
KERV Interactive competitors and assessment
Company assessmentDirect peers
- Publica: CTV ad server and unified auction platform for premium publishers, now part of FreeWheel/Comcast. Competes with KERV in enabling CTV publishers to run programmatic, interactive, and shoppable ad experiences with server-side ad insertion and yield management.
- Seedtag: Contextual AI advertising company using image and video recognition to place ads within relevant content environments. Operates a similar contextual + cookieless + premium-publisher positioning to KERV and competes for the same brand and agency budgets across EMEA and the Americas.
- Innovid: Independent adtech platform providing interactive, dynamic, and shoppable CTV/OLV advertising with creative ad serving, identity resolution, and measurement. Direct competitor to KERV's interactive CTV and shoppable video offerings across the same brand and publisher buyer base.
- BrightLine: Interactive CTV ad format provider partnering with publishers, agencies, and platforms (and identified as a partner within PubMatic's Creative Innovation Suite). Comparable to KERV in delivering interactive and shoppable CTV ad units across the same streaming and agency ecosystem.
- Zefr: AI-powered contextual targeting, brand suitability, and measurement for video across YouTube, TikTok, and CTV. Comparable to KERV in applying AI to video-level contextual analysis, brand safety, and suitability for advertisers operating across premium video environments.
- Connatix: Video technology and monetization platform for publishers, offering video player, AI-powered recommendations, contextual targeting, and shoppable/CTV ad formats. Comparable to KERV for Publishers & Platforms in addressing publisher monetization and contextual ad insertion at scale.
- GumGum: Computer vision and contextual AI adtech company serving brands and publishers with in-image, in-video, and CTV contextual advertising. Closely comparable to KERV in applying AI/ML visual analysis to drive contextual and interactive video ad placements at premium publishers.
- Mirriad: AI-powered in-content video advertising that places brand creative inside existing video content using computer vision. Directly comparable in technology approach (object/scene recognition) and output (integrated video ad placements) to KERV's pixel-edge metadata engine.
Broad incumbents
- Magnite: Largest independent omnichannel SSP specializing in CTV and premium video supply. Functions as both a strategic partner (KERV integrates through Magnite's streaming marketplace) and a broad incumbent whose roadmap decisions shape the addressable surface for KERV's contextual and interactive formats.
- The Trade Desk: Largest independent global DSP with deep CTV, retail media, and identity capabilities. A broad incumbent that competes indirectly with KERV by enabling brands/agencies to buy interactive and shoppable CTV inventory at scale, often through integrations with adjacent format providers like KERV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KERV Interactive social profiles
Digital presenceKERV Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
KERV Interactive leadership team
Management profileNumber of profiles
Profiles9 records
KERV Interactive funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KERV Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KERV Interactive
What does KERV Interactive do?
KERV Interactive (operating as KERV.ai) develops and sells an AI-powered video analysis platform that captures metadata at the pixel-edge across every video frame to identify, score and activate the most relevant moments for advertising and commerce. The platform transforms passive video content into interactive, shoppable and measurable brand experiences for brands, agencies, publishers and platforms, with sub-products including KERV Immerse, KERV Element, KERV Sync and the patented Moment Match Engine. KERV enables programmatic and direct delivery of these formats across CTV, OLV, display and mobile channels through interoperable integrations with major DSPs, SSPs and ad servers.
Is KERV Interactive a public or private company?
KERV Interactive is a private company. It is classified as venture growth investor backed and is currently operating.
When was KERV Interactive founded?
KERV Interactive was founded in 2017. It employs 101 to 250 people.
Where is KERV Interactive based?
KERV Interactive is headquartered in Austin, United States, in the North America region.
How does KERV Interactive make money?
Two revenue lines are on record. AI-Powered Advertising Solutions are the primary driver. The others are publisher & Platform Monetization.
Who are KERV Interactive's main competitors?
Direct peers on record are Publica, Seedtag, Innovid, BrightLine, Zefr, Connatix, GumGum and Mirriad. Broad incumbents are Magnite and The Trade Desk.
Does KERV Interactive have an API?
No public API is recorded for KERV Interactive.
What industry is KERV Interactive in?
KERV Interactive's product category is AI Video Advertising Technology. Its primary akta.pro industry code is MPABAHAA, AVOD Streaming Channels (Ad-Supported OTT). Its NAICS code is 516210 and its SIC code is 7373.