IMeasureU
IMeasureU is an Auckland-based, privately held motion measurement technology company founded in 2013, operating with a 1-10 person team to develop wearable motion measurement systems for sports, biomechanics, and athlete monitoring applications.
- Company typePrivate
- Founded2013
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What IMeasureU does
IMeasureU is a privately held, New Zealand-based motion measurement technology company founded in 2013 and headquartered in Auckland. It has developed a motion measurement system that sits within the wearable / inertial sensing category used for sports, biomechanics, and athlete monitoring applications. The company operates with a very small team (1-10 employees) led by CEO Matt Clarke, Chief Scientist Thor Franciscus Besier (an academic with biomechanics credentials at the University of Auckland), and Director of Technology Mark Finch. Capital formation has been overwhelmingly reliant on New Zealand government R&D grants from Callaghan Innovation, supplemented by a single early-stage equity round in 2016 from Icehouse Ventures and Melbourne Angels. No pricing model, named customers, partnership list, certifications, or geographic footprint is disclosed in the available data, and the company has not transitioned to a disclosed recurring-revenue posture despite a decade of operating history.
The company's product positioning aligns with the broader wearable sports technology category that has been the subject of major-league approval processes such as the NBA's wearable device protocols. There is no published information on device form factor, sensor stack, software platform, SDK, or integration partners. Distribution channels, customer segments, and go-to-market motion are not documented, leaving commercialization as an open question. The Vicon motion-capture material embedded in the source batch is unrelated to IMeasureU's own offering and should not be conflated with it; Vicon's scale and product breadth (optical, markerless, inertial, VR systems across life sciences, entertainment, and engineering) contrasts sharply with IMeasureU's narrower scope.
On a financial-trajectory basis, IMeasureU exhibits the profile of an early-stage R&D-oriented hardware and signal-processing venture rather than a scaling commercial business: no disclosed revenue, no app, no API, no documented partnerships, and headcount capped in the 1-10 range. Strategic significance to a PE/VC/M&A audience therefore depends on whether the underlying IP and academic talent can be activated into a commercial sports/biomechanics wearables offering, or whether the asset remains primarily a research-stage entity sustained by grant funding.
IMeasureU firmographics
Firmographics- Name
- IMeasureU
- Legal name
- IMeasureU
- Website
- https://imeasureu.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Short description
- IMeasureU is an Auckland-based, privately held motion measurement technology company founded in 2013, operating with a 1-10 person team to develop wearable motion measurement systems for sports, biomechanics, and athlete monitoring applications.
- Ownership category
- akta.pro rank
IMeasureU industry classification
Industry- Product category
- Wearable Motion Capture Sensors
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
- akta.pro secondary industries
- Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs) (HDAHALAA), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)
Keywords
Where IMeasureU is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
IMeasureU business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations
IMeasureU product offering
Product offeringCore offering
IMeasureU has developed a motion measurement system that captures and quantifies human movement data. The company provides wearable inertial sensor-based technology intended for use in sports performance, biomechanics research, and clinical gait/movement analysis applications, enabling objective measurement of movement outside of laboratory environments.
Differentiator
Problem solved
Functional benefit
Products and services
- IMeasureU Motion Measurement System
Companies that use IMeasureU
Customer profileIdeal customer profiles1 record
IMeasureU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMeasureU partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
IMeasureU competitors and assessment
Company assessmentDirect peers
- Xsens (Movella): Xsens (now part of Movella) builds MVN, a leading IMU-based motion capture system used for sports performance, biomechanics, animation, and clinical gait analysis. Direct head-to-head competitor to IMeasureU's inertial motion measurement system in sports and rehabilitation applications.
- Noraxon USA: Noraxon develops IMU and EMG-based human movement measurement systems sold to sports scientists, researchers, and clinicians. Direct competitor to IMeasureU with overlapping wearable inertial sensor technology and biomechanics analytics focus.
- BTS Bioengineering: BTS Bioengineering manufactures clinical and sports biomechanics systems including IMU-based gait analysis and motion capture for rehabilitation and research labs. Direct competitor in clinical gait, sports science, and rehabilitation motion measurement.
Broad incumbents
- Vicon (Oxford Metrics): Vicon is a 40+ year motion-capture leader offering optical, markerless, and IMU-based systems (Blue Trident) across life sciences, entertainment, and engineering. As a broader incumbent, Vicon overlaps with IMeasureU's wearable IMU product via the Blue Trident sensor line while serving a much wider market portfolio.
- Catapult Sports: Catapult provides wearable athlete monitoring (GPS + IMU) and video analysis for elite sports teams globally. A broader incumbent with overlapping inertial-sensor wearable technology, but optimized for team-sport load monitoring rather than lab biomechanics.
- Polar Electro: Polar produces consumer and pro-grade wearables (heart rate, GPS, running power) with a sports performance and team-sport analytics focus. Broader wearable incumbent with some overlap in athletic movement/load monitoring, though not specialized in research-grade biomechanical IMU sensing.
Emerging players
- STATSports: STATSports makes athlete-worn GPS/IMU trackers (Apex) for elite team sports performance. Comparable wearable inertial sensor technology and player load metrics, with a sharper focus on field-sport team deployments vs. lab-based motion analysis.
- KinaTrax: KinaTrax provides markerless 3D biomechanics video analysis for sports (notably MLB). Adjacent competitor in athlete motion analysis with partial overlap in delivering biomechanical data to performance teams, though using video rather than IMU sensors.
Others
- Delsys (Thought Technology): Delsys makes EMG and physiological sensors (Trigno) widely used alongside IMU systems in biomechanics and rehab research. Adjacent enabling technology that frequently pairs with inertial sensors like IMeasureU's in multi-modal motion labs.
- Tekscan: Tekscan manufactures pressure measurement systems (F-Scan, Strideway) used in gait analysis, sports biomechanics, and rehabilitation alongside inertial sensors. Adjacent sensor technology frequently integrated into the same biomechanics and clinical gait workflows as IMeasureU.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
IMeasureU social profiles
Digital presenceIMeasureU financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMeasureU leadership team
Management profileNumber of profiles
Profiles3 records
IMeasureU funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMeasureU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMeasureU
What does IMeasureU do?
IMeasureU has developed a motion measurement system that captures and quantifies human movement data. The company provides wearable inertial sensor-based technology intended for use in sports performance, biomechanics research, and clinical gait/movement analysis applications, enabling objective measurement of movement outside of laboratory environments.
When was IMeasureU founded?
IMeasureU was founded in 2013. It employs 1 to 10 people.
Where is IMeasureU based?
IMeasureU is headquartered in Auckland, New Zealand, in the Oceania region.
Who are IMeasureU's main competitors?
Direct peers on record are Xsens (Movella), Noraxon USA and BTS Bioengineering. Broad incumbents are Vicon (Oxford Metrics), Catapult Sports and Polar Electro. Emerging players are STATSports and KinaTrax. Others are Delsys (Thought Technology) and Tekscan.
Does IMeasureU have an API?
No public API is recorded for IMeasureU.
What industry is IMeasureU in?
IMeasureU's product category is Wearable Motion Capture Sensors. Its primary akta.pro industry code is HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables), with a secondary code of HDAHALAA, Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs). Its NAICS code is 334510 and its SIC code is 3845.