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Premier Foods

Full company profile

uuid0005x4e

Namestring
Premier Foods
Legal namestring
Premier Foods plc
Company typeenum
Public
Founded yearint
2004
Descriptiontext

Premier Foods plc is a UK-listed branded food manufacturer headquartered in St Albans, England, with a portfolio of iconic British grocery brands including Mr Kipling, OXO, Bisto, Ambrosia, Sharwood's, Batchelors, Loyd Grossman, Paxo, and Homepride. The company manufactures ambient and chilled food products across multiple UK production sites, with a £36 million capital investment at Worksop to bring Loyd Grossman cooking sauce production in-house by early 2028. Core brands are sold through major UK grocery retailers — Tesco, Asda, Sainsbury's, Marks & Spencer, and Morrisons — and through a growing foodservice channel anchored by the Bisto Professional Bouillon range endorsed by the Craft Guild of Chefs.

The company operates a branded growth model combining organic brand investment with bolt-on acquisitions in adjacent categories, including The Spice Tailor (ethnic Indian sauces, 2022), FUEL10K (protein-enriched breakfast, 2023), and Merchant Gourmet (premium plant-based, 2025), with the three acquired brands tracking toward a combined £100m in sales. Manufacturing capabilities include proprietary formulation and packaging technology, with five-year reformulation progress reducing salt, sugar, and calories by approximately 18-19% across branded grocery products. International distribution extends to North America, Europe, and Australia, with international revenue returning to double-digit growth (10%) in Q3 2026.

Premier Foods is publicly traded on the London Stock Exchange under ticker LON:PFD, with FY2026 revenue of £1.17bn (52 weeks ended 28 March 2026, up 2.5% year-on-year) and trading profit exceeding £200m (up nearly 7%). The company employs 1,001–5,000 people, has a market capitalisation of £1.73bn as of mid-July 2026, and is led by CEO Alex Whitehouse, who received the Grocer Cup at the 2026 Grocer Gold Awards.

Short descriptiontext

Premier Foods plc is a UK branded food manufacturer selling iconic grocery brands such as Mr Kipling, OXO, Bisto, and Ambrosia through major British supermarket chains and expanding into foodservice and international markets.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersSaint Albans, United Kingdom
HQ citystring
Saint Albans
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
branded food manufacturing, ambient grocery products, cooking sauces seasonings, cakes and desserts, breakfast convenience foods
Industry2 codes
1Pastry, Cakes & Tortes Manufacturing
CodeAFAKAAABPrimaryYes
2Snack Bars (Granola, Protein, Cereal Bars)
CodeCRADABAGPrimaryNo
NAICS code2 codes
  • Food Manufacturing311
  • Other Snack Food Manufacturing311919
SIC code2 codes
  • Bakery Products2050
  • Miscellaneous Food Preparations & Kindred Products2090
Product category
Branded Packaged Food Manufacturing
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Branded Grocery Products
TypeOne Time License
Description

Premier Foods generates the majority of its revenue from selling branded ambient food products through UK grocery retailers and international markets. The company reports revenues of £1.17bn for FY2026 (52 weeks ended March 2026), up 2.5% year-on-year, with branded revenue growth of 5.1% in the UK.

insidermedia.com
2International Sales
TypeOne Time License
Description

International revenues grew 6% with double-digit growth resumed in Q3 2026, driven by strong performance in North America, Europe, and Australia, contributing to overall group revenue.

thegrocer.co.uk
3Foodservice / Professional
TypeOne Time License
Description

Premier Foods launched its Bisto Professional Bouillon range into the UK foodservice market, targeting professional kitchen users, representing a channel expansion beyond retail.

restaurantindustry.co.uk
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 10 records shown
1Mr Kipling
Description

Premium cakes and pastries brand, one of the company's flagship sweet treats brands

premierfoods.co.uk
+9 more records
Core offering1 text field

Premier Foods manufactures and sells branded ambient and chilled food products through UK grocery retailers and international markets, with a portfolio spanning cakes, cooking sauces, seasonings, breakfast foods, desserts, and quick meals under iconic British brands. The company's portfolio includes Mr Kipling, OXO, Bisto, Ambrosia, Sharwood's, Batchelors, Loyd Grossman, Paxo, and acquired brands The Spice Tailor, FUEL10K, and Merchant Gourmet, with a growing foodservice/professional channel targeting professional chefs.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Revenue of £1.17bn in FY2026, up 2.5% year-on-year
+3 more records
Product overview1 text field

Premier Foods operates as a diversified food manufacturing company with a portfolio of branded grocery products organized across key categories including Baking, Breakfast, Cakes, Cooking Sauces & Accompaniments, Desserts, Flavours & Seasonings, and Quick Meals, Snacks & Soups. The company's core brands include Mr Kipling (premium cakes and baking), OXO (stock pots and seasonings), Bisto (gravy and bouillons), Ambrosia (desserts), Batchelors (convenience foods), Sharwood's (cooking sauces), and Paxo (stuffing). Premier Foods has pursued an acquisition-led growth strategy, adding FUEL10K (breakfast, 2023), The Spice Tailor (Indian sauces, 2022), and Merchant Gourmet (plant-based, 2025) to its portfolio. The company manufactures through its own facilities including its largest site in Worksop, where it is investing £36m to bring Loyd Grossman sauce production in-house by 2028.

Product and service13 records
1Mr Kipling
CategoryCakes and home baking
Description

Premier Foods' premium cake and baking brand offering cakes, pastries, and home baking products including the Signature home baking range with cake mixes and icing. Targeted at UK household consumers seeking sweet baked goods and home baking ingredients.

2OXO
CategoryFlavours and seasonings
Description

Stock pots and seasoning brand for family home cooking, featuring OXO stock pots and cubes marketed through family-centric campaigns. Targeted at UK household consumers preparing everyday meals.

3Bisto
CategoryFlavours and seasonings
Description

Gravy and seasoning brand including gravy granules and the new Professional Bouillon range for foodservice markets. Targets UK household consumers for everyday meals and professional kitchen operators for hospitality use.

4Ambrosia
CategoryDesserts
Description

Desserts and rice pudding brand with products including rice pudding and custard. Targeted at UK household consumers seeking traditional British desserts.

5Batchelors
CategoryQuick meals, snacks and soups
Description

Convenience food brand offering quick meals, snacks, and soups. Targeted at UK household consumers seeking convenient everyday meal solutions.

6Sharwood's
CategoryCooking sauces and accompaniments
Description

Cooking sauces and accompaniments brand including curry kits, pasta sauces, and rice kits. Targeted at UK household consumers seeking Indian and Asian cooking solutions.

7Loyd Grossman
CategoryCooking sauces and accompaniments
Description

Premium cooking sauce brand with a brand licensing agreement extended to 2034, featuring pasta sauces and newly launched rice kits. Targeted at UK household consumers seeking premium cooking sauces.

8FUEL10K
CategoryBreakfast
Description

Breakfast food brand acquired in October 2023 for £34 million, offering protein-enriched granola and porridge products showing strong double-digit revenue growth. Targeted at UK household consumers seeking protein-enriched breakfast options.

9The Spice Tailor
CategoryCooking sauces and accompaniments
Description

Indian cooking sauce brand acquired in 2022 for £46 million, part of Premier Foods' expansion into ethnic cooking sauces. Targeted at UK household consumers seeking authentic Indian cuisine cooking solutions.

10Merchant Gourmet
CategoryCooking ingredients and ready meals
Description

Plant-based and grain brand acquired in 2025 for £48 million, offering gourmet cooking ingredients and ready meals. Targeted at UK household consumers seeking premium and gourmet food offerings.

11Paxo
CategoryQuick meals and accompaniments
Description

Stuffing brand including Sage & Onion Stuffing, featured in limited-edition ice cream collaboration. Targeted at UK household consumers preparing traditional roast dinners.

12Homepride
CategoryCooking sauces and quick meals
Description

Pasta bake sauce brand launching new flavors including Marry Me Chicken and Fajita varieties to capitalise on viral food trends. Targeted at UK household consumers seeking convenient pasta meal solutions.

13Bisto Professional Bouillon Range
CategoryFoodservice professional ingredients
Description

Chef-designed, high-quality bouillons and seasonings for professional kitchen users in the UK hospitality and foodservice sector, available in paste and powder formats free from declarable allergens and gluten.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierMinorTypeOthersAnnounced on2026-07-02
Description

Stubben Edge Group acquired Citadel Insurance Company from Premier Foods through its Guernsey-incorporated subsidiary, Stubben Edge International, strengthening Stubben Edge's presence across multiple jurisdictions.

2Sir Loyd Grossman
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2025-11-26
Description

Premier Foods extended its brand licensing agreement with Sir Loyd Grossman until 2034 (with an option for another five years), alongside a £36 million investment in its Worksop manufacturing site to bring Loyd Grossman cooking sauce production in-house from early 2028. The partnership, which began in 1995, has averaged 4.7% annual growth over the last five years.

esmmagazine.com
3Loyd Grossman Brand
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2025-11-20
Description

Premier Foods announced a £36 million capital expenditure plan to expand its Worksop manufacturing facility, transitioning Loyd Grossman cooking sauces production from a third-party supplier to in-house by early 2028. The multi-year investment phases through 2029.

foodanddrinktechnology.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Premier Foods plc
TypeOthers
Description

Reference entry — the subject company itself; included only to flag the anchor.

TypeDirect peer
Description

UK-listed food conglomerate (Twinings, Kingsmill, Patak's, Ryvita, Mazola) with a similarly diversified branded grocery portfolio sold through the same UK supermarket channels as Premier Foods; closest large-cap UK branded-food comparable.

TypeDirect peer
Description

UK-listed fresh prepared-food manufacturer supplying major grocers and foodservice operators; comparable channel mix (UK retail + foodservice) and similar scale of UK grocery relationships to Premier Foods.

TypeDirect peer
Description

UK-listed food producer with growing UK grocery and foodservice exposure; overlaps with Premier Foods in branded protein/meal solutions and in scaling UK foodservice channels.

TypeBroad incumbent
Description

Global food giant with significant UK grocery presence (Maggi, KitKat, Purina, etc.); broad incumbent whose portfolio overlaps Premier Foods in ambient cooking sauces, desserts, and instant meals.

TypeBroad incumbent
Description

Owns Knorr (gravy/seasonings competitor to Bisto/OXO) and Hellmann's; broad incumbent with UK grocery distribution and seasonings portfolio that directly competes with Premier Foods' flavours & seasonings range.

TypeDirect peer
Description

Global seasonings and gravy manufacturer (Bisto competitor in UK retail) with branded and foodservice presence; closely comparable in category (gravy granules, stock, bouillons) and channel mix.

TypeBroad incumbent
Description

US-listed branded soup, sauce and snack company with a portfolio logic similar to Premier Foods (Batchelors, Bisto, Mr Kipling analogues); comparable in branded shelf-stable grocery categories.

TypeBroad incumbent
Description

UK-listed food ingredients and sweetener business; operates in overlapping UK food-manufacturing supply chains and competes for similar grocery and foodservice customers.

TypeBroad incumbent
Description

Global CPG incumbent with UK grocery brands across sauces, soups, and desserts; broad incumbent providing scale benchmarks and competitive pressure in overlapping ambient grocery categories.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Premier Foods

Branded Packaged Food Manufacturingpremierfoods.co.uk

Premier Foods plc is a UK branded food manufacturer selling iconic grocery brands such as Mr Kipling, OXO, Bisto, and Ambrosia through major British supermarket chains and expanding into foodservice and international markets.

What Premier Foods does

Premier Foods plc is a UK-listed branded food manufacturer headquartered in St Albans, England, with a portfolio of iconic British grocery brands including Mr Kipling, OXO, Bisto, Ambrosia, Sharwood's, Batchelors, Loyd Grossman, Paxo, and Homepride. The company manufactures ambient and chilled food products across multiple UK production sites, with a £36 million capital investment at Worksop to bring Loyd Grossman cooking sauce production in-house by early 2028. Core brands are sold through major UK grocery retailers — Tesco, Asda, Sainsbury's, Marks & Spencer, and Morrisons — and through a growing foodservice channel anchored by the Bisto Professional Bouillon range endorsed by the Craft Guild of Chefs.

The company operates a branded growth model combining organic brand investment with bolt-on acquisitions in adjacent categories, including The Spice Tailor (ethnic Indian sauces, 2022), FUEL10K (protein-enriched breakfast, 2023), and Merchant Gourmet (premium plant-based, 2025), with the three acquired brands tracking toward a combined £100m in sales. Manufacturing capabilities include proprietary formulation and packaging technology, with five-year reformulation progress reducing salt, sugar, and calories by approximately 18-19% across branded grocery products. International distribution extends to North America, Europe, and Australia, with international revenue returning to double-digit growth (10%) in Q3 2026.

Premier Foods is publicly traded on the London Stock Exchange under ticker LON:PFD, with FY2026 revenue of £1.17bn (52 weeks ended 28 March 2026, up 2.5% year-on-year) and trading profit exceeding £200m (up nearly 7%). The company employs 1,001–5,000 people, has a market capitalisation of £1.73bn as of mid-July 2026, and is led by CEO Alex Whitehouse, who received the Grocer Cup at the 2026 Grocer Gold Awards.

Premier Foods firmographics

Firmographics
Name
Premier Foods
Legal name
Premier Foods plc
Website
http://www.premierfoods.co.uk/
Company type
Public
Founded year
2004
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Premier Foods plc is a UK branded food manufacturer selling iconic grocery brands such as Mr Kipling, OXO, Bisto, and Ambrosia through major British supermarket chains and expanding into foodservice and international markets.
Ownership category
akta.pro rank

Premier Foods industry classification

Industry
Product category
Branded Packaged Food Manufacturing
NAICS
Food Manufacturing (311), Other Snack Food Manufacturing (311919)
SIC
Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry
Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)
akta.pro secondary industry
Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

  • Branded food manufacturing
  • Ambient grocery products
  • Cooking sauces seasonings
  • Cakes and desserts
  • Breakfast convenience foods

Where Premier Foods is headquartered

Location

Headquarters

HQ city
Saint Albans
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

Premier Foods business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Branded Grocery Products: Premier Foods generates the majority of its revenue from selling branded ambient food products through UK grocery retailers and international markets. The company reports revenues of £1.17bn for FY2026 (52 weeks ended March 2026), up 2.5% year-on-year, with branded revenue growth of 5.1% in the UK.
  2. International Sales: International revenues grew 6% with double-digit growth resumed in Q3 2026, driven by strong performance in North America, Europe, and Australia, contributing to overall group revenue.
  3. Foodservice / Professional: Premier Foods launched its Bisto Professional Bouillon range into the UK foodservice market, targeting professional kitchen users, representing a channel expansion beyond retail.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Premier Foods product offering

Product offering

Core offering

Premier Foods manufactures and sells branded ambient and chilled food products through UK grocery retailers and international markets, with a portfolio spanning cakes, cooking sauces, seasonings, breakfast foods, desserts, and quick meals under iconic British brands. The company's portfolio includes Mr Kipling, OXO, Bisto, Ambrosia, Sharwood's, Batchelors, Loyd Grossman, Paxo, and acquired brands The Spice Tailor, FUEL10K, and Merchant Gourmet, with a growing foodservice/professional channel targeting professional chefs.

Product overview

Premier Foods operates as a diversified food manufacturing company with a portfolio of branded grocery products organized across key categories including Baking, Breakfast, Cakes, Cooking Sauces & Accompaniments, Desserts, Flavours & Seasonings, and Quick Meals, Snacks & Soups. The company's core brands include Mr Kipling (premium cakes and baking), OXO (stock pots and seasonings), Bisto (gravy and bouillons), Ambrosia (desserts), Batchelors (convenience foods), Sharwood's (cooking sauces), and Paxo (stuffing). Premier Foods has pursued an acquisition-led growth strategy, adding FUEL10K (breakfast, 2023), The Spice Tailor (Indian sauces, 2022), and Merchant Gourmet (plant-based, 2025) to its portfolio. The company manufactures through its own facilities including its largest site in Worksop, where it is investing £36m to bring Loyd Grossman sauce production in-house by 2028.

Differentiator

Problem solved

Functional benefit

Brands

  • Mr Kipling: Premium cakes and pastries brand, one of the company's flagship sweet treats brands
  • OXO
  • Ambrosia
  • Bisto
  • Batchelors
  • Sharwood's
  • Loyd Grossman
  • The Spice Tailor
  • Merchant Gourmet
  • FUEL10K

Products and services

  • Mr Kipling Premier Foods' premium cake and baking brand offering cakes, pastries, and home baking products including the Signature home baking range with cake mixes and icing. Targeted at UK household consumers seeking sweet baked goods and home baking ingredients.
  • OXO Stock pots and seasoning brand for family home cooking, featuring OXO stock pots and cubes marketed through family-centric campaigns. Targeted at UK household consumers preparing everyday meals.
  • Bisto Gravy and seasoning brand including gravy granules and the new Professional Bouillon range for foodservice markets. Targets UK household consumers for everyday meals and professional kitchen operators for hospitality use.
  • Ambrosia Desserts and rice pudding brand with products including rice pudding and custard. Targeted at UK household consumers seeking traditional British desserts.
  • Batchelors Convenience food brand offering quick meals, snacks, and soups. Targeted at UK household consumers seeking convenient everyday meal solutions.
  • Sharwood's Cooking sauces and accompaniments brand including curry kits, pasta sauces, and rice kits. Targeted at UK household consumers seeking Indian and Asian cooking solutions.
  • Loyd Grossman Premium cooking sauce brand with a brand licensing agreement extended to 2034, featuring pasta sauces and newly launched rice kits. Targeted at UK household consumers seeking premium cooking sauces.
  • FUEL10K Breakfast food brand acquired in October 2023 for £34 million, offering protein-enriched granola and porridge products showing strong double-digit revenue growth. Targeted at UK household consumers seeking protein-enriched breakfast options.
  • The Spice Tailor Indian cooking sauce brand acquired in 2022 for £46 million, part of Premier Foods' expansion into ethnic cooking sauces. Targeted at UK household consumers seeking authentic Indian cuisine cooking solutions.
  • Merchant Gourmet Plant-based and grain brand acquired in 2025 for £48 million, offering gourmet cooking ingredients and ready meals. Targeted at UK household consumers seeking premium and gourmet food offerings.
  • Paxo Stuffing brand including Sage & Onion Stuffing, featured in limited-edition ice cream collaboration. Targeted at UK household consumers preparing traditional roast dinners.
  • Homepride Pasta bake sauce brand launching new flavors including Marry Me Chicken and Fajita varieties to capitalise on viral food trends. Targeted at UK household consumers seeking convenient pasta meal solutions.
  • Bisto Professional Bouillon Range Chef-designed, high-quality bouillons and seasonings for professional kitchen users in the UK hospitality and foodservice sector, available in paste and powder formats free from declarable allergens and gluten.

Quantifiable outcome

  • Revenue of £1.17bn in FY2026, up 2.5% year-on-year
  • +3 more outcomes

Companies that use Premier Foods

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Premier Foods technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Premier Foods partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

  • Stubben Edge GroupminorOthers · 2 July 2026Stubben Edge Group acquired Citadel Insurance Company from Premier Foods through its Guernsey-incorporated subsidiary, Stubben Edge International, strengthening Stubben Edge's presence across multiple jurisdictions.
  • Sir Loyd GrossmancoreOEM/ Whitelabel/ Licensing Partner · 26 November 2025Premier Foods extended its brand licensing agreement with Sir Loyd Grossman until 2034 (with an option for another five years), alongside a £36 million investment in its Worksop manufacturing site to bring Loyd Grossman cooking sauce production in-house from early 2028. The partnership, which began in 1995, has averaged 4.7% annual growth over the last five years.
  • Loyd Grossman BrandcoreOEM/ Whitelabel/ Licensing Partner · 20 November 2025Premier Foods announced a £36 million capital expenditure plan to expand its Worksop manufacturing facility, transitioning Loyd Grossman cooking sauces production from a third-party supplier to in-house by early 2028. The multi-year investment phases through 2029.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Premier Foods competitors and assessment

Company assessment

Others

  • Premier Foods plc: Reference entry — the subject company itself; included only to flag the anchor.

Direct peers

  • Associated British Foods plc: UK-listed food conglomerate (Twinings, Kingsmill, Patak's, Ryvita, Mazola) with a similarly diversified branded grocery portfolio sold through the same UK supermarket channels as Premier Foods; closest large-cap UK branded-food comparable.
  • Bakkavor Group plc: UK-listed fresh prepared-food manufacturer supplying major grocers and foodservice operators; comparable channel mix (UK retail + foodservice) and similar scale of UK grocery relationships to Premier Foods.
  • Cranswick plc: UK-listed food producer with growing UK grocery and foodservice exposure; overlaps with Premier Foods in branded protein/meal solutions and in scaling UK foodservice channels.
  • McCormick & Company: Global seasonings and gravy manufacturer (Bisto competitor in UK retail) with branded and foodservice presence; closely comparable in category (gravy granules, stock, bouillons) and channel mix.

Broad incumbents

  • Nestlé S.A. Global food giant with significant UK grocery presence (Maggi, KitKat, Purina, etc.); broad incumbent whose portfolio overlaps Premier Foods in ambient cooking sauces, desserts, and instant meals.
  • Unilever plc: Owns Knorr (gravy/seasonings competitor to Bisto/OXO) and Hellmann's; broad incumbent with UK grocery distribution and seasonings portfolio that directly competes with Premier Foods' flavours & seasonings range.
  • Campbell Soup Company: US-listed branded soup, sauce and snack company with a portfolio logic similar to Premier Foods (Batchelors, Bisto, Mr Kipling analogues); comparable in branded shelf-stable grocery categories.
  • Tate & Lyle plc: UK-listed food ingredients and sweetener business; operates in overlapping UK food-manufacturing supply chains and competes for similar grocery and foodservice customers.
  • Kraft Heinz Company: Global CPG incumbent with UK grocery brands across sauces, soups, and desserts; broad incumbent providing scale benchmarks and competitive pressure in overlapping ambient grocery categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Premier Foods social profiles

Digital presence

Premier Foods financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Premier Foods leadership team

Management profile

Number of profiles

Profiles7 records

Premier Foods subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Premier Foods funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Premier Foods M&A and investment

M&A and investment

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Foods

What does Premier Foods do?

Premier Foods manufactures and sells branded ambient and chilled food products through UK grocery retailers and international markets, with a portfolio spanning cakes, cooking sauces, seasonings, breakfast foods, desserts, and quick meals under iconic British brands. The company's portfolio includes Mr Kipling, OXO, Bisto, Ambrosia, Sharwood's, Batchelors, Loyd Grossman, Paxo, and acquired brands The Spice Tailor, FUEL10K, and Merchant Gourmet, with a growing foodservice/professional channel targeting professional chefs.

Is Premier Foods a public or private company?

Premier Foods is a public company. It is classified as public and is currently operating.

When was Premier Foods founded?

Premier Foods was founded in 2004. It employs 1,001 to 5,000 people.

Where is Premier Foods based?

Premier Foods is headquartered in Saint Albans, United Kingdom, in the Europe region.

How does Premier Foods make money?

Three revenue lines are on record. Branded Grocery Products are the primary driver. The others are international Sales and foodservice / Professional.

Who are Premier Foods's main competitors?

Premier Foods plc is listed as an others. Direct peers are Associated British Foods plc, Bakkavor Group plc, Cranswick plc and McCormick & Company. Broad incumbents are Nestlé S.A., Unilever plc, Campbell Soup Company, Tate & Lyle plc and Kraft Heinz Company.

Does Premier Foods have an API?

No public API is recorded for Premier Foods.

What industry is Premier Foods in?

Premier Foods's product category is Branded Packaged Food Manufacturing. Its primary akta.pro industry code is AFAKAAAB, Pastry, Cakes & Tortes Manufacturing, with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 311 and its SIC code is 2050.

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Live signals
ProlificnorthMr Kipling makes exceedingly good social posts with new agency appointmentSocial-first creator agency NewGen, formerly Kairos Group, has entered a partnership with Premier Foods to work across its Mr Kipling, The Spice Tailor, Sharwood's and Loyd Grossman brands. The agency's remit covers organic-first, engagement-led content on TikTok and Instagram, community management and trend-led strategies. Premier Foods employs over 4,000 people across 13 UK locations.Simply Wall StPremier Foods Stock And 2 UK Staples Names Built For Budget PressureThe article analyzes three UK consumer staples and discount retail stocks—Premier Foods, Hilton Food Group, and Associated British Foods—as potential investments resilient to UK fiscal pressures and budget constraints. It highlights Premier Foods' focus on essential brands and debt reduction, Hilton Food Group's value-oriented supply model despite margin risks, and Associated British Foods' diversified portfolio including Primark and grocery operations facing earnings softening.The UKAcquistion expands financial services and software group’s footprintStubben Edge International has acquired Citadel Insurance Company from Premier Foods (Holdings). This transaction allows Stubben Edge to transform a traditional run-off captive book into a modern, growth-oriented insurer. The acquisition expands the financial services and software group's footprint in its operational birthplace.Markets DailyPremier Foods (OTCMKTS:PRRFY) Stock Price Passes Above 50 Day Moving Average – Should You Sell?Premier Foods PLC's share price rose to $13.35 on Thursday, moving above its 50-day moving average of $13.33. The stock also traded above its 200-day moving average of $13.19, despite a daily decline of 2.9% and low trading volume of 165 shares.Markets DailyHead-To-Head Analysis: Smithfield Foods (NASDAQ:SFD) & Premier Foods (OTCMKTS:PFODF)This article presents a comparative financial analysis of consumer staples companies Smithfield Foods and Premier Foods, evaluating metrics such as valuation, earnings, profitability, and analyst recommendations. Smithfield Foods is rated more favorably by analysts with a higher consensus target price, while Premier Foods trades at a lower price-to-earnings ratio despite reporting negative earnings per share.Ticker ReportPremier Foods (OTCMKTS:PRRFY) & JBS (OTCMKTS:JBSAY) Critical ComparisonMarketBeat published a comparative analysis of consumer staples companies JBS and Premier Foods, evaluating metrics such as earnings, valuation, dividends, and analyst ratings. The report concluded that JBS outperforms Premier Foods on 11 of the 13 factors compared, citing stronger consensus ratings and higher potential upside.Defense WorldJBS (OTCMKTS:JBSAY) vs. Premier Foods (OTCMKTS:PRRFY) Critical ReviewThis article is a comparative stock analysis between JBS S.A. and Premier Foods plc, evaluating them across 13 financial and investment metrics including dividends, earnings, analyst recommendations, institutional ownership, risk/volatility, and profitability.Defense WorldPremier Foods (LON:PFD) Given New GBX 220 Price Target at Royal Bank Of CanadaRoyal Bank of Canada cut its price target for Premier Foods (LON:PFD) from GBX 230 to GBX 220 while maintaining a sector perform rating, according to a research note published on Friday. Deutsche Bank Aktiengesellschaft simultaneously raised its price objective for the same stock to GBX 250 with a buy rating, while Jefferies Financial Group reissued a buy rating at GBX 230, and Shore Capital Group reiterated a house stock rating. The conflicting analyst actions reflect divided market sentiment, with the stock currently holding a Moderate Buy consensus rating and average target price of GBX 242 according to MarketBeat.com.ThegrocerPremier Foods on track to meet profit expectations following strong Q1 start | News | The GrocerPremier Foods reported strong Q1 performance for the 13 weeks to 27 June 2026, with branded sales up 4% to £225.1m and overall revenues increasing 2.7% to £246.4m, driven by Mr Kipling's 9% sales growth and new product launches across brands including Oxo and Angel Delight. The company confirmed it remains on track to meet trading profit expectations of £209m-£214m for FY26/27, up from £200m in 2025/26, while acquired brands The Spice Tailor, Fuel10K and Merchant Gourmet are on track to generate £100m combined sales. International revenues also grew 6%, with encouraging progress in North America and Europe.UK Investor MagazinePremier Foods: tomorrow’s AGM Update should read well and show just how cheap its shares are at 199p, offering 25% upsideThis article is an investment opinion piece arguing that Premier Foods, one of Britain's largest food groups with a market capitalisation of £1.73bn, is significantly undervalued at 199p per share ahead of its AGM and First Quarter Trading Update. The author contends that at a P/E ratio of just 12.7 times estimated earnings, the shares offer at least 25% upside potential barring unforeseen circumstances.