Climacrux

What Climacrux does

Climacrux GmbH (operating as Climacrux LLC in some jurisdictions), founded in 2020 and headquartered in Lucerne, Switzerland, operates a portfolio of carbon dioxide removal (CDR) platforms—primarily Carbon Removed (carbonremoved.com), alongside CDR Platform, Netzero.biz, and climacrux.com. The company aggregates six third-party CDR methods on a single self-serve e-commerce marketplace: Direct Air Capture and Storage (via Climeworks and Octavia Carbon), bio-oil underground injection (Charm Industrial), enhanced weathering with olivine (greenSand), reforestation (Eden Reforestation), and ocean-based kelp removal (formerly Running Tide). Customers choose a freely selected CO₂ amount (grams, kilograms, or tonnes) and purchase either as a one-off transaction or as a recurring monthly subscription, paying via Stripe; certificates of removal are issued within 60 days and removal is ordered within 90 days (up to 6 months). All partner invoices and confirmation certificates are publicly published via a Google Spreadsheet.

The business model is a 15% take rate on customer payments (with a $5 minimum), passing approximately 85% of revenue directly to removal partners. Pricing for underlying CDR credits ranges from ~$25/tonne (reforestation) to ~$1,600/tonne (premium DACS), blended across the portfolio. Climacrux serves two main segments—individuals seeking to offset personal emissions or compensate for specific events (e.g., flights), and businesses pursuing carbon neutrality—with B2B invoicing on 30-day payment terms available for the latter. Gift subscriptions, a content-led demand-generation strategy (30+ educational blog posts, newsletter, social channels), and explicit UN SDG 13/15/17 alignment support a primarily direct-to-consumer, product-led growth motion. The company is founder-led (Ewan Jones as founder/CTO and Fabienne Muff as co-founder/CEO), remains self-funded after a ~$21,001 round in June 2020, and operates with fewer than 10 employees.

Name

Climacrux

Legal name

Climacrux GmbH

Website

https://carbonremoved.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Climacrux is a Swiss carbon dioxide removal marketplace (founded 2020, Lucerne) that aggregates DACS, bio-oil, olivine, reforestation, and ocean-based CDR methods, selling subscriptions and one-off removals to individuals and businesses while passing ~85% of payments to partner providers.

Ownership category

akta.pro rank

Product category

Carbon Removal Marketplace

akta.pro primary industry

Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL)

akta.pro secondary industry

Carbon Removal Credits Trading (DAC, BECCS, Biochar, Mineralization) (EUAGAIAL)

Keywords

• Carbon dioxide removal
• Carbon removal marketplace
• Climate action platform
• Carbon offset alternatives
• Sustainability subscriptions

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Carbon Dioxide Removal (CDR) Sales: Revenue from selling carbon dioxide removal (CDR) units to individuals and businesses. Customers purchase CDR in freely chosen amounts (tonnes/kg/grams CO₂eq) either via one-time individual transactions or monthly recurring subscriptions. Approximately 85% of customer payment goes directly to CDR removal partners; Climacrux retains 15% (minimum $5 per transaction) to cover operations and business development.
2. Gift Subscriptions: Carbon removal purchased as a gift for third parties. Gift cards allow giver to set removal amount, subscription duration, recipient details, language, and notification date. Recipient receives certificate upon redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Climacrux operates the Carbon Removed platform, an online marketplace that aggregates multiple permanent carbon dioxide removal (CDR) methods — including direct air capture (Climeworks, Octavia Carbon), bio-oil injection (Charm Industrial), enhanced weathering with olivine (greenSand), reforestation (Eden Reforestation), and ocean-based kelp sinking (Running Tide) — and resells CDR units to individuals and businesses via one-off purchases or monthly subscriptions, issuing verifiable removal certificates.

Product overview

Climacrux LLC operates multiple platforms (Carbon Removed, CDR Platform, Netzero.biz, climacrux.com) to help individuals and businesses towards carbon neutrality through permanent carbon dioxide removal. The primary offering is the Carbon Removed platform, which allows customers to purchase CO₂ removal via subscription or one-off transactions. Climacrux aggregates multiple carbon removal methods through partnerships with technology providers including DACS (direct air capture), bio-oil injection, enhanced weathering with olivine, reforestation, and ocean-based sequestration. Climacrux acts as a middleman, directing approximately 85% of customer payments to removal partners and issuing removal certificates to customers as proof of their carbon removal.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Removed Platform Self-serve online marketplace where individuals and businesses purchase permanent carbon dioxide removal units from a portfolio of third-party CDR partners; supports one-off transactions and monthly subscriptions, processes payments via Stripe, and issues removal certificates within 60 days of payment.
• Gift Carbon Removal Subscriptions

Quantifiable outcome

• ~85% of customer payment goes directly to CDR removal partners, with Climacrux retaining 15% (minimum $5)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered strategic, minor and core.

• Octavia CarbonstrategicTechnology or Integration · 1 November 2023Kenyan DACS startup designing and building own direct air capture machines. Currently has 3 DAC models with latest machines capturing 10 tonnes CO₂/year. Preparing to scale under 'Project Hummingbird' aiming for 1,000 tonnes/year removal — the largest DAC plant in the global South. CO₂ is mineralized to rock using Kenya's natural basalt formations. Climacrux and Octavia Carbon signed partnership agreement to offer DACS CDR on Climacrux platform for both businesses and individuals.
• SeifminorOthers · 1 September 2020Swiss investor and innovator dedicated to businesses that create impact. Runs five-month 'Impact Academy' preparing companies to be 'investment ready' and connecting them to Seif's impact community. Climacrux was selected to participate.
• InnosuisseminorOthers · 1 September 2020Swiss Innovation Agency — arm of Swiss government dedicated to fostering innovation and growing business ideas. Runs six-month 'Initial Coaching' course to help refine and expand B2B offering and add new features to carbon removal platform. Climacrux was selected to participate.
• Running TidecoreTechnology or IntegrationOcean carbon removal partner using kelp-seeded biomass buoys deployed in the open ocean. Macroalgae grows fixing carbon via photosynthesis; the entire system sinks to the deep ocean for permanent storage. Buoys made from forestry byproducts coated in limestone for ocean alkalinity enhancement. Aims to remove 1 megaton CO₂/year by 2025 and 1 gigaton/year by 2035. Note: Running Tide announced winding down operations in mid-2024.
• Charm IndustrialcoreTechnology or IntegrationBio-oil injection partner that converts agricultural waste biomass via fast pyrolysis (~500°C without oxygen) into bio-oil, then injects it deep underground into rock formations for permanent storage. Net sequestration of ~1.44 tonnes CO₂e per tonne of bio-oil across lifecycle. Produces ~0.04t CO₂e during production, ~0.05t during transport, ~0.004t during injection; sequesters ~1.53t CO₂e.
• greenSandcoreTechnology or IntegrationDutch partner specialising in olivine mining, grinding, and distribution for enhanced weathering carbon removal. 1 tonne of olivine sequesters 1 tonne of CO₂ over ~1,000 years; 32.82% of olivine weathers in first 50 years (328.2kg CO₂ per tonne). Grey emissions factored in. Provides nature-based CDR extension to Climacrux's portfolio.
• Eden ReforestationcoreTechnology or IntegrationTree planting partner for reforestation/afforestation CDR. Climacrux uses average CO₂ sequestration rate of 10.875kg CO₂/tree/year and only counts first 5 years of sequestration. Double-planting to mitigate loss from disease or fire. Each two trees = 54.375kg removal credited to customer.
• ClimeworkscoreTechnology or IntegrationDirect Air Capture and Storage (DACS) partner using large fans to pull ambient air over filters capturing CO₂, then storing by pumping underground into caverns or mineralizing into basalt rock. Featured partner for technology-based CDR. Climacrux publishes confirmation certificates from Climeworks.
• StripecoreTechnology or IntegrationThird-party payment processor handling all online payments. Climacrux does not collect payment information; Stripe collects credit card details and provides order confirmations. Climacrux receives email address, name, removal amount, removal plan, and purchase date from Stripe.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patch: Patch is a carbon credit and CDR marketplace API that lets businesses embed carbon removal purchasing directly into their products and checkout flows. It is the most direct comparable to Climacrux because it also aggregates multiple high-quality carbon removal suppliers behind a single integration, competing for the same B2B and platform-embedded buyer.
• Cloverly: Cloverly offers a carbon removal API and marketplace spanning reforestation, biochar, DAC, and other methods, primarily serving businesses via integrations. It competes with Climacrux for the same CDR aggregation wedge but skews more B2B/enterprise.
• Klimate.co: Klimate.co is a Denmark-based CDR marketplace connecting businesses to vetted carbon removal projects across nature-based and tech-based methods. It is highly comparable to Climacrux in offering a curated portfolio of removal types to corporate buyers with transparency on supplier allocation.

Broad incumbents

• Watershed: Watershed is an enterprise climate platform that combines measurement, reporting, reduction, and removal, including a CDR marketplace for high-quality credits. It is a broader incumbent that overlaps with Climacrux on the procurement side but adds a full enterprise SaaS layer Climacrux does not offer.
• Pachama: Pachama is a carbon credit marketplace using satellite and AI verification across nature-based and engineered removal projects. It competes for the same voluntary CDR procurement budget as Climacrux but with deeper verification infrastructure and enterprise focus.
• Terrapass: Terrapass is a long-standing US carbon offset and removal retailer selling verified credits to both individuals and businesses. It overlaps with Climacrux on direct-to-consumer carbon purchases but has a much longer operating history and broader offset catalog.
• South Pole: South Pole is a large climate solutions provider developing, sourcing, and selling carbon credits globally across avoidance and removal categories. It is comparable in selling CDR to corporate buyers but operates at significantly greater scale and with proprietary project development.

Emerging players

• Charm Industrial: Charm Industrial is a bio-oil injection CDR developer and a current Climacrux partner; it also sells removals directly to enterprises. It is comparable as a CDR supplier in Climacrux's portfolio and as a potential competitor if it builds its own D2C or B2B marketplace layer.
• Climeworks: Climeworks is a direct air capture pioneer and a featured Climacrux partner, also selling DACS subscriptions and removal contracts directly. It overlaps as both supplier and potential competitor on the demand side of high-durability removal.
• Octavia Carbon: Octavia Carbon is a Kenya-based DACS startup building machines that mineralize CO₂ into basalt and is both a Climacrux partner and emerging standalone seller of removals. It is comparable as a global-South CDR supplier and as a long-term potential competitor for Africa-originated CDR customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/climacrux

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Climacrux