What Agronomics Pvt. Ltd. does

Agronomics (Pvt.) Ltd. is a Pakistan-based agritech company founded circa 2022 and headquartered in Islamabad. The company serves smallholder farmers, agronomists, and agricultural cooperatives across Pakistan through an integrated suite of precision agriculture tools that combine IoT hardware, software analytics, and marketplace services. Its foundational offering is the Smart Soil Sensor 9-in-1, a proprietary IoT device that captures nine soil and micro-climate parameters, paired with the Crop Growth Model (CGM), a software layer that translates sensor data into agronomic recommendations.

The company has assembled a multi-product ecosystem around its sensor: ZaraatHub (a marketplace for agricultural inputs and outputs), ZaraatConnect (a platform for land leasing and contract services), Agripedia (an agronomy knowledge base), Mandi Rates (commodity pricing information), and Plant Me Right (climate-resilient crop selection guidance). The underlying technology stack combines computer vision for crop disease and pest detection from field imagery, predictive analytics for yield forecasting, recommendation engines for irrigation and input decisions, and a proprietary 25-year geo-statistical dataset (1995-2020) covering rainfall, soil texture, and temperature across Pakistan. The engineering organization covers IoT, software, backend, and AI/ML disciplines, and the company partners with universities, government agricultural departments, research bodies, and NGOs to support distribution and adoption.

Agronomics operates a multi-stream monetization model: hardware sales of the Smart Soil Sensor at PKR 75,000 per unit, software subscriptions to the Crop Growth Model at PKR 5,000 per crop cycle, and transaction commissions on the ZaraatHub marketplace and ZaraatConnect contract services. The company reports a customer base of over 2,000 farms with a 4.9/5 satisfaction rating, and is running field demonstration and training events in Pakistani cities including Islamabad, Faisalabad, and Multan through 2026.

Name

Agronomics Pvt. Ltd.

Legal name

Agronomics (Pvt.) Ltd.

Website

https://agronomics.pk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Agronomics (Pvt.) Ltd. is a Pakistan-based agritech company building IoT soil sensors, predictive analytics software, and a marketplace ecosystem (ZaraatHub, ZaraatConnect, Agripedia) for smallholder farmers, agronomists, and cooperatives across Pakistan.

Ownership category

akta.pro rank

Product category

Agricultural Technology

NAICS

Crop Production (111)

SIC

Agricultural Services (700)

akta.pro primary industry

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

akta.pro secondary industries

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

Keywords

• Precision agriculture
• Agricultural decision support
• Soil health monitoring
• Crop growth modeling
• Agritech marketplace

Headquarters

HQ city

Islamabad (Islamabad)

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales - Smart Soil Sensor: One-time sale of Smart Soil Sensor 9-in-1 device at PKR 75,000 (PKR 64,500 after discount), inclusive of 18% tax with free delivery across Pakistan. Includes 6-month warranty on docking unit.
2. Crop Growth Model Subscription: Subscription service at PKR 5,000 + Tax per crop cycle providing location-based crop suitability, sowing window guidance, irrigation and fertilizer schedules, real-time image diagnosis, and daily WhatsApp alerts.
3. ZaraatHub Marketplace: Agricultural e-commerce marketplace for fertilizers, pesticides, crop nutrition, irrigation equipment, farm tools, and biological products. Shopkeepers pay PKR 2,000 + Tax per month for verified listings with referral rewards.
4. ZaraatConnect Contract Farming Platform: Platform for digital contracts, ownership transfer tracking, and transparent pricing for agricultural land leases, sales, and purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Agronomics develops and sells an AI/ML-powered Decision Support System for Pakistani agriculture, combining live weather data, soil analysis, and crop modeling through a mobile application. The company also produces and sells the Smart Soil Sensor 9-in-1 IoT device, and operates the ZaraatHub agricultural e-commerce marketplace and ZaraatConnect land transaction platform as integrated ecosystem services.

Product overview

Agronomics is a research and development organization offering a multi-product agritech platform consisting of hardware devices, mobile applications, and web-based services. The core products include the Smart Soil Sensor 9-in-1 (IoT hardware for soil analysis), Crop Growth Model (software for crop guidance), and two marketplace/transaction platforms: ZaraatHub (agri e-commerce) and ZaraatConnect (land/contract farming platform). These products are supported by services like location-based suitability analysis, weather forecasting, soil health analysis, crop simulation, and farmer education through Agripedia. The ecosystem integrates machine learning for crop image analysis and uses live weather and soil data for AI-powered recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• ZaraatHub: Agricultural e-commerce marketplace for fertilizers, pesticides, crop nutrition, irrigation, machinery, and biologicals — serving verified growers, manufacturers, and packhouses.
• ZaraatConnect
• Plant Me Right

Products and services

• Smart Soil Sensor 9-in-1 An all-in-one IoT device measuring nine soil parameters (NPK, pH, moisture, temperature, EC, organic matter, soil texture) and integrating via Bluetooth with the Agronomics mobile app for instant soil health insights. Targets Pakistani farmers and farm enterprises.
• Crop Growth Model (CGM) A subscription-based crop guidance software delivering location-based suitability analysis, sowing window recommendations, automatic irrigation and fertilizer schedules, real-time image diagnosis, growth-stage tracking, and yield forecasting via the Agronomics mobile app and WhatsApp alerts. For Pakistani farmers per crop cycle.
• ZaraatHub Agricultural e-commerce marketplace listing fertilizers, pesticides, crop nutrition products, irrigation equipment, farm machinery, and biological controls, connecting verified sellers with farmers across Pakistan.
• ZaraatConnect Digital contract farming platform enabling secure land transactions, ownership transfer tracking, and transparent pricing for agricultural land leases, sales, and purchases. For farmers, landowners, and agribusinesses in Pakistan.
• Plant Me Right Scientifically guided tree plantation service using Agro-Ecological Zone, climate data, and soil intelligence to ensure trees are planted in ecologically appropriate zones for climate resilience. Available as donation-funded plantings at PKR 2,000 per plant.

Quantifiable outcome

• 2,000+ farms supported with avg. 4.9/5 satisfaction rating
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UniversitiescoreStrategic or Co-development PartnerAgronomics collaborates with universities for research and development in agricultural technology, contributing to academic knowledge and practical applications in precision agriculture.
• Government DepartmentscoreStrategic or Co-development PartnerPartnerships with government agricultural departments to promote digital agriculture adoption and policy-aligned farming practices across Pakistan.
• Research BodiescoreStrategic or Co-development PartnerCollaborations with agricultural research organizations to develop data-driven solutions for crop improvement and sustainability.
• Non-Governmental Organizations (NGOs)minorStrategic or Co-development PartnerNGO partnerships focused on promoting sustainable farming practices, food security, and rural development through technology adoption.
• Private OrganizationsminorChannel Partner/ Reseller/ DistributorPrivate sector partnerships for distribution and sale of agricultural inputs through the ZaraatHub marketplace platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plantix: Plantix offers a mobile app with computer-vision-based crop disease and pest diagnosis for smallholder farmers. Directly comparable to Agronomics' real-time crop image analysis and farmer-education (Agripedia) features.
• CropX: CropX sells IoT soil sensors and an analytics platform for irrigation and nutrient management. Highly comparable to Agronomics' Smart Soil Sensor 9-in-1 plus Crop Growth Model stack, though CropX operates globally while Agronomics is Pakistan-focused.
• xFarm: xFarm is a farm management information system with sensors, agronomic modeling, and marketplace integrations. Overlaps with Agronomics' FMIS-style capabilities (Crop Growth Model, field mapping, soil health analysis).
• Taranis: Taranis combines aerial imagery, field-level analytics, and AI-driven agronomy. Comparable to Agronomics on the decision-support, remote-sensing, and crop-health-diagnosis axes.
• Fasal: Fasal provides IoT-based precision agriculture (sensors + advisories) for horticulture farmers in India. Closely comparable to Agronomics' sensor-plus-subscription model and farmer-segment targeting.

Emerging players

• DeHaat: DeHaat is an India-based full-stack agritech platform combining advisory, inputs marketplace, and financing — analogous to Agronomics' broader ZaraatHub + advisory ecosystem, though serving Indian smallholders.
• AquaSpy: AquaSpy provides in-field soil sensors and analytics for irrigation and nutrient management. Comparable on the IoT-soil-sensor wedge that anchors Agronomics' Smart Soil Sensor business.

Broad incumbents

• John Deere Operations Center: John Deere's Operations Center is a broad FMIS / agronomic-data platform built around Deere equipment. Comparable as a large incumbent in farm data and decision support that Agronomics' platform competes against for farmer mindshare.
• Trimble Agriculture: Trimble offers precision agriculture hardware (GNSS, sensors) and farm management software. Comparable as a broad incumbent in the precision-ag stack that Agronomics targets with its sensor + software combo.
• Bayer Climate FieldView: Climate FieldView is a global digital agriculture platform with decision-support, imagery, and field records. Comparable at the FMIS/decision-support layer where Agronomics competes, but is part of Bayer's broader ag-inputs portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agronomicspvtltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agronomics Pvt. Ltd.