WhenThen
WhenThen is a Dublin-based no-code payment orchestration platform, founded in 2021 and acquired by Mangopay S.A.S. in March 2023, enabling platforms and businesses to configure multi-provider payment flows without code.
- Company typePrivate
- Founded2021
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WhenThen does
WhenThen Ltd. is a Dublin, Ireland-based no-code payment orchestration platform founded in 2021 and acquired by Luxembourg-based fintech Mangopay S.A.S. in March 2023. The company's core offering is a no-code platform that enables businesses and platforms to configure and orchestrate complex payment flows across multiple payment providers without writing code, addressing the integration and routing complexity that arises when companies rely on more than one payment processor. Its principal proprietary features are no-code payment orchestration and native multi-payment-provider support with interoperability across providers.
The platform is positioned as a horizontal, product-led solution aimed at platforms and businesses with diverse payment routing requirements across multiple business models. Go-to-market signals combine an API/platform-first motion with product-led adoption, consistent with a no-code configurator that allows non-engineering teams to set up and modify payment flows. Revenue is generated via transaction-based fees on payment volume routed through the orchestration layer, although pricing is not publicly disclosed and contracts are described as quote-based. The company had an 11–50 employee base and was venture-backed by European VCs Stride.VC and Cavalry following a $6 million seed round announced on 21 July 2021.
Following the March 2023 acquisition, WhenThen's no-code orchestration capabilities were integrated into Mangopay's broader wallet-based payment infrastructure, which serves product marketplaces, financial platforms, on-demand platforms, travel and hospitality platforms, and SaaS platforms across the EEA. WhenThen now operates as a wholly owned subsidiary of Mangopay; its standalone revenue, customer concentration, and growth trajectory are subsumed into the parent's platform. No AI/ML capabilities, named customer logos, or public pricing details are disclosed in the available source material.
WhenThen firmographics
Firmographics- Name
- WhenThen
- Legal name
- WhenThen Ltd.
- Website
- https://whenthen.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- WhenThen is a Dublin-based no-code payment orchestration platform, founded in 2021 and acquired by Mangopay S.A.S. in March 2023, enabling platforms and businesses to configure multi-provider payment flows without code.
- Ownership category
- akta.pro rank
WhenThen industry classification
Industry- Product category
- Payment Orchestration Platform
- akta.pro primary industry
- Payment Orchestration Platforms (Multi-PSP Routing) (FSAMACAB)
- akta.pro secondary industry
- Payment Orchestration Platforms (FSAGABAA)
Keywords
Where WhenThen is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
WhenThen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment orchestration platform revenue: Revenue model not explicitly disclosed in the source; as a payment orchestration platform that processes transactions across multiple providers, monetisation is typically via transaction-based fees or usage-based charges on payment volume routed through the platform.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
WhenThen product offering
Product offeringCore offering
WhenThen operates a no-code payment orchestration platform that lets businesses configure and run complex payment flows without writing code, while routing transactions across multiple payment providers. The platform streamlines payment processes for varied business models and supports diverse payment processes through a single integration layer, enabling provider redundancy and optimisation. Following the March 2023 acquisition by Mangopay S.A.S., the orchestration capabilities are delivered as part of Mangopay's wallet-based payment infrastructure for platforms and marketplaces.
Product overview
WhenThen is a single unified no-code payments platform designed to streamline complex payment processes across various business models and to support multiple payment providers. The core offering is the WhenThen no-code payment orchestration platform, which enables businesses to orchestrate payment flows without writing code. Following its March 2023 acquisition by Mangopay S.A.S., WhenThen's payment orchestration capabilities were integrated into Mangopay's broader wallet-based payment infrastructure. No additional sub-products, modules, or distinct named offerings beyond the core no-code payments platform are identified in the available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- WhenThen No-Code Payments Platform WhenThen's core offering is a no-code payments platform that streamlines complex payment processes for various business models and supports multiple payment providers, enabling payment orchestration without requiring code.
Companies that use WhenThen
Customer profileSegments2 records
Ideal customer profiles2 records
WhenThen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
WhenThen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mangopay S.A.S.flagshipLuxembourg-based fintech that acquired WhenThen Ltd. in March 2023. As the acquirer, Mangopay integrates WhenThen's no-code payment orchestration capabilities into its broader wallet-based payment infrastructure for platforms and marketplaces.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
WhenThen competitors and assessment
Company assessmentBroad incumbents
- Stripe: Stripe is a global payments platform with its own orchestration, multi-method routing and Connect marketplace product, representing the broad incumbent that competes for the same internet-company wallet WhenThen targets.
- Adyen: Adyen is a global payments platform offering unified acquiring, processing and routing across payment methods, acting as a broad incumbent competitor in the orchestration-adjacent space where WhenThen operates.
- Mangopay: Mangopay is WhenThen's acquirer and a broader wallet-based payment infrastructure provider for platforms and marketplaces. Comparable because it serves the same customer base with overlapping wallet, pay-in and payout orchestration capabilities.
Direct peers
- Cellpoint Digital: Cellpoint Digital provides a payment orchestration and optimisation platform enabling merchants to route across acquirers and PSPs — a directly comparable orchestration proposition to WhenThen.
- Gr4vy: Gr4vy is a no-code payment orchestration cloud that lets merchants configure, route and optimise payment flows without engineering work — closely matching WhenThen's no-code, multi-PSP positioning.
- Primer: Primer is a payment orchestration platform that lets businesses route, retry and unify transactions across multiple PSPs via a unified API and dashboard — the closest direct competitor to WhenThen's multi-provider orchestration proposition.
- Spreedly: Spreedly provides payment orchestration and vaulting across a wide range of gateways and PSPs, directly comparable to WhenThen's multi-provider routing and integration layer for complex payment stacks.
- IXOPAY: IXOPAY offers a payment orchestration platform with multi-acquirer routing, smart routing rules and a unified transaction lifecycle, competing head-to-head with WhenThen for the same platform and marketplace buyers.
Emerging players
- Payrails: Payrails is an emerging payment orchestration platform targeting platforms and digital businesses with multi-provider routing, partially overlapping with WhenThen's no-code, multi-PSP positioning.
- Routable: Routable offers payment operations automation including multi-provider routing for platforms, overlapping thematically with WhenThen's orchestration value proposition for internet companies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
WhenThen social profiles
Digital presenceWhenThen financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhenThen leadership team
Management profileNumber of profiles
Profiles4 records
WhenThen funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhenThen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhenThen
What does WhenThen do?
WhenThen operates a no-code payment orchestration platform that lets businesses configure and run complex payment flows without writing code, while routing transactions across multiple payment providers. The platform streamlines payment processes for varied business models and supports diverse payment processes through a single integration layer, enabling provider redundancy and optimisation. Following the March 2023 acquisition by Mangopay S.A.S., the orchestration capabilities are delivered as part of Mangopay's wallet-based payment infrastructure for platforms and marketplaces.
Is WhenThen a public or private company?
WhenThen is a private company. It is classified as corporate owned and is currently acquired.
When was WhenThen founded?
WhenThen was founded in 2021. It employs 11 to 50 people.
Where is WhenThen based?
WhenThen is headquartered in Dublin, Ireland, in the Europe region.
How does WhenThen make money?
One revenue line is on record: payment orchestration platform revenue.
Who are WhenThen's main competitors?
Broad incumbents on record are Stripe, Adyen and Mangopay. Direct peers are Cellpoint Digital, Gr4vy, Primer, Spreedly and IXOPAY. Emerging players are Payrails and Routable.
Does WhenThen have an API?
No public API is recorded for WhenThen.
What industry is WhenThen in?
WhenThen's product category is Payment Orchestration Platform. Its primary akta.pro industry code is FSAMACAB, Payment Orchestration Platforms (Multi-PSP Routing), with a secondary code of FSAGABAA, Payment Orchestration Platforms.