Paydibs

What Paydibs does

Paydibs is a Malaysia-based payment service provider incorporated in 2010 and regulated by Bank Negara Malaysia under the Financial Services Act 2013. The company operates a unified payment ecosystem serving both online (e-commerce) and in-store retail merchants, with an explicitly stated primary focus on micro, small, and medium enterprises (MSMEs) in Malaysia, and a secondary segment of fintech and digital payment service providers. Named customers include live-streaming platforms Bigo Live and Likee, mobile payments/remittance provider MCash, and bubble tea F&B brand Daboba.

The product portfolio spans a payment gateway stack (cards, FPX, e-wallets, QR, BNPL, international schemes), the Paydibs Neo all-in-one in-store payment terminal with integrated soundbox, a mobile payment app (Paydibs Pay), a Mini POS device, and the Nexus e-commerce suite. Supporting modules include BNPL (AhaPay, Atome, SPayLater, Grab PayLater), a unified Cash-on-Delivery workflow, embedded business insurance with Great Eastern, and a Merchant Portal with public API documentation. Underlying technology centers on direct PayNet connectivity — Paydibs is one of only ten non-bank Third-Party Acquirers (TPAs) for FPX and a direct DuitNow QR participant — alongside PCI-DSS certified infrastructure, Alipay+ cross-border integration, and official plugins for WooCommerce and Magento.

Paydibs monetizes purely through transaction-based merchant discount rate (MDR) fees, with no setup or monthly charges. Distribution combines direct enterprise sales, inside sales for mid-market, self-serve digital onboarding for SMBs (including a WooCommerce plugin completing setup in under 30 minutes), and channel partnerships (AltPayNet for Philippines, AhaPay/Fingular for fintech rails, BSN MSME Digital Grant MADANI for MSME acquisition, Great Eastern for embedded insurance). The company is privately held with no disclosed external funding rounds and is founder/management-owned.

Name

Paydibs

Legal name

Paydibs Sdn. Bhd.

Website

https://paydibs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Paydibs is a Malaysia-based, Bank Negara-regulated payment service provider offering a unified ecosystem of payment gateways, terminals, and e-commerce tools to MSMEs and enterprises, monetizing via transaction-based fees on cards, e-wallets, FPX, and DuitNow QR.

Ownership category

akta.pro rank

Product category

Payment Gateway and Merchant Acquiring Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYFSAMABAF

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management)

Financial & Insurance/Payments & Transaction Processing/Payment Processors & Merchant Acquirers

SECONDARYFSAGABAE

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

SECONDARYFSAGAAAF

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P)

Financial & Insurance/Financial Technology (Fintech)/Digital Banking & Neobanking Platforms

SECONDARYFSAGALAB

Embedded Payments (Pay-ins, Pay-outs, Wallets)

Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)

Keywords

• Payment gateway services
• Merchant payment processing
• Online payment solutions
• POS terminal solutions
• Cross-border payment acceptance

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Processing Fees (MDR): Paydibs charges merchants a percentage fee (merchant discount rate) on each successful transaction processed through its gateway. This is the primary revenue stream, driven by transaction volume across cards, e-wallets, and bank transfers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Paydibs is a Malaysia-based payment service provider that operates a unified payment ecosystem for merchants, combining an online payment gateway and an all-in-one e-commerce suite with in-store hardware devices (smart terminal, Paydibs Neo all-in-one terminal, Mini POS, and mobile Payment App). The platform enables merchants to accept cards, FPX online banking, e-wallets, DuitNow QR, BNPL, cash-on-delivery, and international payment methods through direct PayNet integration and cross-border partnerships. The offering is sold to MSMEs, mid-market, and enterprise merchants on a transaction-based fee model with no setup or monthly charges.

Product overview

Paydibs is a Malaysia-based payment service provider offering a unified payment ecosystem spanning both online and in-store commerce. The product portfolio consists of two main pillars: eCommerce solutions (Payment Gateway Stack and Paydibs Nexus as all-in-one e-commerce suite) and In-Store solutions (Payment Terminal, Paydibs Neo all-in-one terminal, Payment App, and Mini POS). Supporting modules include BNPL integration, Cash on Delivery management, and embedded business protection insurance. The ecosystem is unified through a central Merchant Portal, powered by API integration and supported by official plugins for WooCommerce and Magento. The company connects to Malaysia's national payment rails (FPX, DuitNow QR via PayNet) and offers cross-border payment capabilities through partnerships with Alipay+, international payment methods (Alipay, WeChat Pay, Dragonpay, PromptPay, PayNow, VTC), and BNPL providers (AhaPay, Atome, SPayLater, Grab PayLater).

Differentiator

Problem solved

Functional benefit

Brands

• Paydibs Neo: An all-in-one in-store payment terminal (soundbox-style) that consolidates QR, card, and BNPL payments into a single compact device with instant voice confirmation for merchants.
• Paydibs Nexus
• Paydibs Pay
• Mini POS
• Payment Gateway Stack

Products and services

• Payment Gateway Stack Online payment gateway solution enabling merchants to securely accept payments via cards, FPX online banking, e-wallets, QR payments, BNPL, and international payment methods through integration into websites or mobile applications. Designed for e-commerce merchants and platform operators requiring multi-method online acceptance.
• Paydibs Nexus E-Commerce Suite All-in-one e-commerce suite designed for merchants wanting to start selling online quickly without heavy technical setup. Includes online storefront creation, payment gateway integration, and product listing assistance configured by the Paydibs team. Targeted at Malaysian MSMEs and small merchants.
• Payment Terminal Smart payment terminal device for in-store retail payments supporting credit/debit cards, contactless NFC, e-wallets, QR payments, and BNPL with physical printed receipts and screen/keypad interface. Designed for retail merchants integrating with existing POS systems.
• Paydibs Neo All-in-One Terminal All-in-one terminal combining QR, card, and BNPL payment acceptance with an integrated soundbox for instant voice notifications. Compact device designed to consolidate multiple payment methods into a single unified terminal for over-the-counter transactions at MSMEs and small retailers.
• Paydibs Pay Mobile App Mobile-based payment solution allowing merchants to accept cashless payments directly using smartphones or tablets without a physical payment terminal. Supports multiple payment methods with real-time transaction viewing, targeted at micro-merchants and mobile operators.
• Mini POS Compact and portable payment device for small businesses and mobile merchants enabling cashless payments with product management and table arrangement features. Designed for F&B and retail merchants with plug-and-play setup.
• Cash on Delivery (COD) Unification Solution Cash-on-delivery payment option unified with shipment management in a single workflow. Enables merchants to manage COD transactions from checkout to fulfillment within the Paydibs ecosystem, addressing fragmented last-mile payment and delivery processes for Malaysian e-commerce merchants.

Quantifiable outcome

• PCI-DSS certified payment infrastructure ensures compliance and reduces data breach risk for merchants

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Great Eastern General Insurance MalaysiaminorStrategic or Co-development Partner · 1 April 2026Paydibs partnered with Great Eastern General Insurance Malaysia in April 2026 to provide integrated insurance coverage solutions to merchants using the Paydibs payment platform, offering merchant protection and risk mitigation products.
• AhaPaycoreTechnology or Integration · 1 October 2025AhaPay, a fintech company backed by Fingular, partnered with Paydibs to expand digital payment acceptance and cross-border payment capabilities. The partnership enables AhaPay's customers to access Paydibs' payment gateway infrastructure and merchant services.
• AltPayNet (Philippines)coreChannel Partner/ Reseller/ DistributorAltPayNet is a Philippines-based payment technology company that serves as a distribution and reseller channel for Paydibs, enabling the company to serve merchants across the Philippine market through a local partner.
• Alipay+coreTechnology or IntegrationPaydibs is integrated with Alipay+, enabling merchants to accept payments from consumers using Alipay+ connected payment methods. This partnership expands cross-border payment acceptance for Paydibs merchants, particularly targeting Chinese and international tourists and consumers.
• Payments Network Malaysia (PayNet / DuitNow)coreTechnology or IntegrationPaydibs maintains direct integration with Payments Network Malaysia (PayNet), the national payment network operator. This integration enables Paydibs merchants to accept DuitNow QR payments and domestic bank transfers, serving as a foundational infrastructure partnership for all Malaysian operations.
• Great Eastern General Insurance MalaysiaminorStrategic or Co-development PartnerPaydibs partnered with Great Eastern General Insurance Malaysia to embed insurance coverage offerings within its merchant ecosystem, providing merchants with bundled risk and protection products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HitPay: Singapore-headquartered multi-payment gateway operating across Southeast Asia, offering online, in-store, and POS solutions similar to Paydibs' gateway-plus-terminal portfolio. Direct peer in SEA SMB digitization.
• Billplz: Malaysian payment gateway focused on FPX, cards, and e-wallets with strong penetration among Malaysian SMEs and online merchants. Competes head-to-head with Paydibs' Payment Gateway Stack and Nexus e-commerce offering.
• Senang Pay: Malaysian payment gateway offering FPX, card, and e-wallet acceptance targeting small and medium merchants. Overlaps with Paydibs on SMB self-serve onboarding and Malaysian FPX/DuitNow payment methods.
• Xendit: Leading Southeast Asian payment gateway serving Indonesia, Philippines, Malaysia, and Vietnam with online payment acceptance, payouts, and developer-first APIs. Comparable multi-country SEA gateway strategy and product breadth.
• 2C2P: Southeast Asia-focused payment service provider offering gateway, acquiring, and alternative payment methods across multiple SEA markets including Malaysia. Comparable regional gateway ambition and merchant-onboarding model.
• iPay88: Long-standing Malaysian payment gateway and acquirer offering online card, FPX, and e-wallet acceptance to merchants of all sizes. Closest direct competitor to Paydibs in the Malaysian MSME and enterprise segment with overlapping PayNet integrations.
• ToyyibPay: Malaysian payment gateway with strong presence in education, retail, and SME bill payment via FPX and card rails. Directly comparable Malaysian MSME-focused gateway with similar pricing and onboarding model.
• Razer Merchant Services (RMS): Southeast Asian payment gateway and acquiring service under Razer Fintech, supporting online and in-store acceptance across Malaysia, Singapore, and other SEA markets. Directly comparable product scope, regulatory footprint, and target merchant segments to Paydibs.

Broad incumbents

• Stripe: Global payment infrastructure incumbent with growing Southeast Asian footprint; serves enterprise and SMB merchants with gateway, processing, and developer tooling. Competes with Paydibs for enterprise cross-border volume while not specializing in Malaysian MSME regulatory rails.
• Adyen: Global unified payments incumbent serving enterprise merchants with omnichannel processing. Overlaps with Paydibs at the enterprise end (Bigo Live, Likee) but does not focus on Malaysian MSME or local payment rail integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/paydibs
• YouTubeyoutube.com/@paydibs
• Facebookfacebook.com/paydibs
• LinkedInlinkedin.com/company/paydibs
• Instagraminstagram.com/paydibs
• TikToktiktok.com/@paydibs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paydibs